Allure Dental Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 22, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Allure Dental |
| Address | 821 Twyckenham Blvd, Lafayette, IN 47909, USA |
| Phone | (765) 308-5639 |
| Website | alluredental.com |
| Status | Operational |
| Google Place ID | ChIJkUHUg5kdE4gRYU6DUkWKGnU |
| Doctor Names | Confirm with OM — Allure Dental Team (names withheld from external view per internal policy) |
Hours on Google
| Monday | 8:00 AM – 4:00 PM |
| Tuesday | 8:00 AM – 4:00 PM |
| Wednesday | 8:00 AM – 4:00 PM |
| Thursday | 8:00 AM – 3:00 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on alluredental.com. The four-day schedule (Mon–Thu, with an early Thursday close) is worth highlighting on the GBP description and website above-the-fold so patients see availability at a glance.
Allure Dental's 4.8★ / 1,084-review Google base is a real asset; the focus is converting that visibility into booked, answered, and reviewed appointments.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google listing (GBP)
- Stand up online scheduling (currently offline) and surface a Book Online button on both the website and GBP
- Drive missed-call rate below 18% and lift new-patient call conversion above 45%
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Green Baseline 95.8 (2026-05-22) · Grade A · refresh on request
Allure Dental's GBP is one of the highest scores in the cohort. NAP, categories, description, and photo coverage are fully optimized; the 4.8★ / 1,084-review base anchors local search results across Lafayette. The single structural gap is online scheduling — no booking link is published on the profile (no Reserve-with-Google, no third-party scheduler), so every Maps and Search visitor still has to call.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 30 / 30 (100%) |
| Category Selection | 20 / 20 (100%) |
| Description | 10 / 10 (100%) |
| Photos | 15 / 15 (100%) |
| Appointment / Reserve with Google | 0 / 25 (0%) Red |
What's Next on GBP
- Publish a Book Online button — once Allure stands up an online scheduling vendor (Modento or NexHealth), wire that link into the GBP appointment field and turn on Reserve-with-Google for one-tap booking
- Maintain the 4-day schedule callout (Mon–Thu) in the GBP description so patients see the unusual hours up front
- Keep photo cadence steady — refresh quarterly with team, clinical, and exterior shots
Website Red Baseline 55.5 (2026-05-22) · refresh on request
alluredental.com baselines at 55.5 — the weakest of the three Gate 1 surfaces and the gating issue for Allure's overall storefront score. The fundamentals are missing across multiple lanes: no online booking is live, no contact form is published, GoHighLevel is not integrated, and trust signals (privacy/ADA, schema, doctor E-E-A-T) all need a pass. This is a Studio rebuild-priority site, not a patch.
| Where the Lift Is | Status |
|---|---|
| Online scheduling (book button) | Not live Red |
| Contact form / lead capture | Not live Red |
| GoHighLevel (GHL) integration | Not live Red |
| Legal Compliance (privacy, ADA, terms) | Gap Red |
| Structured Data / Schema | Gap Red |
| E-E-A-T (doctor bios, credentials) | Gap Yellow |
| Image / video / welcome content | Gap Yellow |
Top Lifts
- Stand up online scheduling end-to-end (vendor decision, embed on site, surface CTA on every page)
- Publish a contact form (and route the leads into the same CRM that picks up phone activity)
- Wire GoHighLevel (GHL) marketing platform so SMS reminders, reactivation, and review-asks run automatically
- Publish a Privacy Policy + ADA Accessibility Statement in the footer
- Add LocalBusiness / Dentist + Person/Author schema across service and team pages
- Deepen doctor bios with credentials, education, memberships (E-E-A-T)
Social Media See Drive sheet Audit pending Drive CSV refresh
Allure Dental's social audit row is in the network Drive CSV (file ID 1ctx3UX5FwJTLdbKatO3mtO8OXsdGcioZ). Pull the latest snapshot before the PGP call so Facebook/Instagram setup, access, and cadence reflect today's state — the briefing template defaults to "see Drive sheet" when the CSV hasn't been re-pulled in the build session.
What We're Checking
- Facebook + Instagram presence and link from the website
- Facebook Page · Meta Business Manager · Instagram · IG-to-FB linkage
- Posting cadence and last-active date
- Whether the website Book Online link (once live) is cross-promoted in social bios/CTAs
What's Next on Social
- Refresh the Drive social CSV row for Allure and bring the access checklist into the next PGP/ROD touch
- Korinne (Studio) onboards Allure into the weekly publishing cadence once access is confirmed
- Cross-promote scheduling + reviews once the website book-online flow is live
02 New Patient Access Access Layer Red
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Allure Dental Stands
- New-patient availability inside 7 days — confirmed YES (the schedule is open for new patients today)
- Online scheduling — not live; no booking link on the website and no Book Online button on the GBP listing
- Contact form — not live on alluredental.com (every inbound currently routes through the main phone line)
- Neurality AI answering — Inactive; combined with the missing online scheduler, every after-hours and overflow call has nowhere to land
- Four-day operating schedule (Mon–Thu) means a Thursday-afternoon missed call sits until Monday — surfacing online booking + Neurality together protects the entire weekend
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Allure Dental Stands
PeerLogic (call tracking) and PL Analytics are both live — that's the measurement foundation this gate is built on, and Allure already has it. The current data shows both gate metrics just outside the green threshold:
| Metric | Allure | Target |
|---|---|---|
| Missed call rate | 22% Yellow | < 18% |
| New-patient call conversion | 44% Yellow | ≥ 45% |
Both metrics are within one move of green — Allure isn't behind on call tech, it's behind on call coverage. The four-day operating schedule magnifies the missed-call problem: Thursday-afternoon overflow has no in-office answer, no Neurality fallback, and no online booking alternative — so the lead drops out of the funnel entirely.
How We Close The Gap
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). Allure's current Neurality status is Inactive; turning it on directly attacks the 22% missed-call rate and is the single biggest move available on Gate 3
- L&D phone-skills training for the front desk — the 44% NP call conversion is one point shy of green; scripting, objection handling, and new-patient intake reps with Learning & Development (L&D) carry it across
- PGP reviews the PeerLogic dashboard with the OM monthly and tunes from there — especially Thursday-afternoon and Friday call pattern data once Neurality is live
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Reputation Signal Across Platforms
| Google Reviews | 4.8★ across 1,084 reviews — one of the most trusted review bases in Lafayette. Current cadence is ~6 new reviews per month; the gate wants 10+/mo on a rolling basis to keep recency strong. |
| Yelp | 3.5★ across 22 reviews — positive secondary signal at the lower edge of the trust band (view listing). Reinforces Google in branded searches but worth watching as new Yelp reviews land. |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. Allure's Yelp is at the 3.5★ trust threshold — not a red flag today, but a single 1- or 2-star Yelp review could tip it. The review-cadence work we run for Google should be applied to Yelp too as the program scales.
Where Allure Dental Stands
- Review base is one of the most trusted in Lafayette — 1,084 Google reviews at 4.8★
- New-review cadence is ~6 per month — under the 10/mo bar and the main lever inside Gate 4
- Referral program is on PGP-tracked manual review; new-patient mix from referrals confirmed under 50% in the gates file (Dental Intel / Power BI sizing pending)
- Yelp at 3.5★ / 22 reviews is at the lower trust edge — worth a defensive workflow alongside the Google cadence so a single bad review doesn't tip it
- The lift is small — Zappy cards + QR codes at checkout, plus a daily review-ask in the morning huddle, typically gets practices from 6 to 10+ per month inside 60 days
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Allure Dental
Allure Dental is classified Advanced Care with a powerful GBP + reputation foundation — a 4.8★ Google base on 1,084 reviews, a 95.8 GBP score, and PeerLogic call tracking already live. The gap is the conversion stack underneath: no online scheduler, no contact form, no GoHighLevel (GHL) marketing platform, and Neurality AI answering is Inactive. Until those layers are wired, every booking still funnels through a single phone line on a four-day schedule.
Stage one of your Advanced Care strategy is referral-based growth — implant, full-arch, and cosmetic referral pipelines with primary care, periodontal, and oral surgery partners across greater Lafayette and the I-65 corridor. The strong Google reputation and tenured patient base make Allure a credible referral destination today; the doctor-bio, schema, and testimonial work the Studio runs for the website rebuild doubles as the referral package's content engine.
Direct-to-consumer advertising — SGA-funded implant and cosmetic campaigns — layers on once Gate 1 (website rebuild + online scheduling + GHL), Gate 2 (book online live on web + GBP), Gate 3 (missed-call + conversion lifts via Neurality and L&D), and Gate 4 (review cadence) move green. That's the unlock: ad dollars only pay off when every call is answered, every lead can book online, and every patient experience earns a review. Allure has the reputation; we owe it the conversion stack.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Hygiene, GP, specialty, ortho, implant growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Scoping the alluredental.com website rebuild + online scheduling vendor decision (Modento vs. NexHealth) with PGP + Studio
- Mapping implant + cosmetic referral partner targets across greater Lafayette and the I-65 corridor
- Preparing implant + full-arch content for the referral package, reusing the Studio's E-E-A-T pass
- Holding moving to Advanced Care until Gates 1, 2, 3, and 4 are green
Growth Team Work
Your Growth Team has work underway on Allure Dental right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Allure Dental.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack PeerLogic call tracking (live) · PL Analytics (live) · Promo Republic social publishing · GoHighLevel (GHL) marketing platform — onboarding pending · Online scheduling vendor — decision in flight |
$130.00 |
| Optional Web Cookiebot · Userway ADA · SEO retainer |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website rebuild scope, schema, legal, E-E-A-T, welcome video | 5 | Open |
| Field Manager Backlog — Online scheduling vendor decision, GBP booking link, hours confirm, NAP cross-check | 4 | Mixed — 2 open, 2 awaiting office |
| Marketing Approval Queue — Neurality, referral program, Zappy, L&D, testimonials, referral package, DI/PBI confirm | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Scope alluredental.com website rebuild + online scheduling vendor decision (Modento vs. NexHealth)
- Website lifts: Privacy / ADA policies, LocalBusiness + Dentist schema, doctor E-E-A-T
- GBP: publish booking link + turn on Reserve-with-Google once the scheduler vendor is live
- Social cadence + cross-promotion of the new scheduling link once live (Korinne)
- Implant + cosmetic referral package for greater Lafayette / I-65 corridor partners
- PeerLogic dashboard review with the OM monthly (Thursday-afternoon and Friday call patterns)
- Welcome / office-tour video production (Studio)
- Holding Allure moving to Advanced Care until Gates 1, 2, 3, and 4 are green
What We Need From You
- Verify NAP, doctor names, and hours match between website + GBP
- Approve Neurality activation to attack the 22% missed-call rate (and protect the Thursday-afternoon overflow window)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle — apply to both Google and Yelp
- Approve in-office referral program structure (Doctor + OM)
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, credentials, and 3-5 patient testimonials
- Book a Studio shoot day or share existing footage for the welcome video
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Manual check pending | Gate 1 |
| 1 | Online scheduling is live on both website and GBP. Neither is live today — vendor decision (Modento vs. NexHealth) is the unblocker for Gates 1 + 2 + 3 together. | Not started | Gate 2 |
| 2 | 10+ Google reviews per month. Currently ~6/mo on a 4.8★ / 1,084-review base — deploy Zappy cards + QR codes and add review-asks to the morning huddle. | Below bar | Gate 4 |
| 3 | Neurality is live — AI answering that picks up calls your team misses (works alongside PeerLogic call tracking, which is already on). | Not started | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch a referral program. Currently No per the gates file; PGP-tracked manual review in flight. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne for content cadence on Instagram + Facebook (audit pending Drive CSV refresh — see Gate 1 social sub-card). | Pending audit | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. Direct lever on the 44% call-conversion rate. | Not started | Gate 3 |
| 7 | Confirm membership / in-house savings plan and align with the four-day-schedule positioning. | PGP review | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Approve Neurality activation. AI answering picks up the calls your team misses; PeerLogic is already capturing the data. | OM | Direct lever on the 22% missed-call rate. Lifts Gate 3 from Red toward Green and protects the four-day-schedule overflow window. | 3 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle (cover both Google and Yelp). | Front DeskOM | Closes the gap from ~6/mo to 10+/mo Google reviews on top of a 4.8★ / 1,084-review base; defends the Yelp 3.5★ threshold. | 4 |
| P1 | Approve referral program launch — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new patient source; this is stage one of Allure's Advanced Care recommendation in Gate 5. | 4, 5 |
| P1 | Studio: scope alluredental.com website rebuild + ship Privacy Policy + ADA Accessibility Statement, then layer LocalBusiness + Dentist + Person schema across the site. | Studio | Lifts the Gate 1 website baseline (55.5) and unblocks the conversion stack the GBP can't carry alone. | 1 |
| P1 | PGP + Studio: lock the online scheduling vendor (Modento vs. NexHealth), embed on website, publish the booking link on GBP, and turn on Reserve-with-Google. | PGPStudio | One decision unblocks Gate 2 (no online booking today) and the GBP appointment field (0 / 25 points). Gives every Maps/Search visitor a one-tap booking path. | 1, 2 |
| P2 | Front desk team completes L&D phone skills training. | Front DeskROD | Direct lever on the 44% new-patient call conversion. Pairs with Neurality to make Gate 3 green. | 3 |
| P2 | Supply updated doctor bios, credentials, and 3-5 patient testimonials. | OM | Unlocks Studio's E-E-A-T + testimonials work (S-A004 + M-A006). Lifts website Doctor/Team Trust + Social Proof at the same time. | 1, 4 |
| P2 | Book a Studio shoot day (or share existing footage) for the homepage welcome / office-tour video. | OM | Closes the Video / Welcome content gap and gives the referral package a face for partner outreach. | 1, 5 |
| P2 | ROD pulls Dental Intel + Power BI to confirm Allure's current new-patient mix from referrals. | ROD | Manual review per the gates file — sizes the referral opportunity for the Advanced Care plan. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to Kassie DeCorte (ROD) — and Allure's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Activate Neurality AI answering (Gate 3 — direct hit on the 22% missed-call rate)
- Lock the online scheduling vendor (Modento vs. NexHealth), embed on the website, publish the link on GBP, and enable Reserve-with-Google (Gate 1 + 2)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle — Google and Yelp (Gate 4)
- Studio ships Privacy Policy + ADA statement and the first schema pass while the website-rebuild scope is locked (Gate 1)
Office Input Needed (Next 30 Days)
- NAP + hours cross-check between website and GBP (especially the four-day Mon–Thu schedule)
- Doctor + OM align on referral program incentive structure
- Supply doctor bios, credentials, and 3-5 patient testimonials
- Book a Studio shoot day or share existing welcome-video footage
Growth Team Work (In Flight)
- Implant + cosmetic referral package for greater Lafayette / I-65 corridor primary care, perio, and OS partners
- Website rebuild scope + E-E-A-T + LocalBusiness/Dentist schema pass
- GoHighLevel (GHL) onboarding so SMS reminders, reactivation, and review-asks run automatically
- Monthly PeerLogic dashboard review with the OM (Thursday-afternoon and Friday call patterns)
Operations Coaching Opportunities
- Front-desk call-conversion training with L&D (Gate 3)
- Patient experience and review-ask scripting (Gate 4)
- Referral-program rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gates 1, 2, 3, and 4 hold green
- Referral-based implant + cosmetic growth is stage one of the Advanced Care strategy
- Allure's 4.8★ / 1,084-review base is the network asset — protect it by closing the conversion stack (online booking, Neurality, review cadence) before DTC dollars land
- Quarterly readiness review with Kassie DeCorte + assigned PGP