Alpharetta Periodontist Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on June 17, 2026. Priority #1 for every office is making sure your Name, Address, and Phone (NAP) match between your website and your Google Business Profile (GBP) — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Alpharetta Periodontics |
| Address | 3400-A Old Milton Pkwy #430, Alpharetta, GA 30005 |
| Phone | (770) 410-7565 |
| Website | alpharettaperio.com |
| Status | Operational |
| Google Place ID | ChIJNSCnKSye9YgRCY6DqzTlq-M |
| Doctor Names | Confirm with OM — Alpharetta Periodontist Team (names withheld from external view per internal policy) |
| GBP Branding | Mismatch — GBP page title currently reads "Home - John C. Harrell, DMD" instead of the practice DBA. Brand alignment fix needed. |
Hours on Google
| Monday | 7:00 AM – 4:00 PM |
| Tuesday | 7:00 AM – 4:00 PM |
| Wednesday | 7:00 AM – 4:00 PM |
| Thursday | 7:00 AM – 4:00 PM |
| Friday | 7:00 AM – 2:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on alpharettaperio.com. Hours are sourced directly from the live Google Business Profile.
Alpharetta Periodontist's reputation equity is among the strongest in the SGA Specialty network. The gaps are call tracking, online booking, the GBP title fix, and a baseline website score to track against.
Top 3 Priorities — In Order
- Fix the GBP title mismatch (currently "Home - John C. Harrell, DMD") so it matches the website DBA "Alpharetta Periodontics", and verify Name, Address, Phone (NAP), doctor names, and hours match between your website and your Google Business Profile (GBP)
- Onboard PeerLogic call tracking + activate Neurality AI answering — without these, Gate 3 has no data and missed referral calls go unprotected
- Schedule the baseline Website audit with Amy (current 50.0 baseline is Red) and protect the 5.0★ / 246-review base with a structured review cadence
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google Business Profile (GBP), website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients and the referrals that keep a Specialty practice strong.
Why Your Digital Storefront Matters
Before a referring dentist or a self-researching patient ever calls your office, they meet you online. They check your Google Business Profile (GBP), read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and for a Specialty practice it does double duty. It reassures the referring GP that you're the right place to send a complex case, and it gives the patient enough trust to pick up the phone.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on — for both audiences. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. A Specialty practice that can't measure missed calls, can't accept a true online booking, and carries a GBP brand mismatch will burn through that media before it pays back. The opposite is also true: when the gates hold, every paid impression compounds with the referral engine you already have.
Get Gates 1–4 green and Alpharetta Periodontist is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
The Patient Funnel
This is the framework behind everything in this report — the path every patient (and every referred case) travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the graphic to open it in a new tab at full size.
The Gates to Unlocking New Patient Growth
Most dental practices — Specialty included — do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Red
Can patients and referring offices find and trust your practice online?
Your digital storefront is often the first impression a patient — or a general practice (GP) about to refer a complex case — has of your practice. Before growth can happen, both audiences must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients and referring offices often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off — especially for Specialty practices where the referral conversation is the conversion.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity for both direct patient inquiries and GP referral validation.
Your Digital Storefront — At a Glance
Google Business Profile 66.3 / 100 Baseline 2026-05-17 · Current 2026-05-18
The baseline GBP audit landed at 66.3 / 100 — Red. The single largest driver of the score gap is a brand mismatch: the GBP page title currently reads "Home - John C. Harrell, DMD", not the website DBA "Alpharetta Periodontics". That breaks the NAP alignment patients and Google both expect, and it makes the listing harder to find when prospects search "Alpharetta periodontist." The good news: NAP, hours, and phone data pulled cleanly from the live profile, and the reputation surface underneath the title problem is exceptional (5.0★ across 246 lifetime Google reviews).
| What We Scored | Status |
|---|---|
| Name, Address, Phone (NAP) | Pulled from live GBP — title rename to "Alpharetta Periodontics" required |
| Category Selection | Periodontist confirmed |
| Description | Re-audit on next baseline run — flag if doctor-name-only |
| Photos | Baseline noted gap on interior + team photo refresh |
| Appointment / Reserve with Google | No scheduling CTA on GBP today; Reserve-with-Google not wired |
What's Next on GBP
- Submit the GBP title rename — change "Home - John C. Harrell, DMD" to "Alpharetta Periodontics" via Marketing Request so the listing matches the website DBA
- Cross-check NAP and hours against the website during the OM rebrand sweep — phone, address, and hours all look correct from the live profile but should be OM-confirmed
- Once a true online scheduling vendor is selected (see Gate 2), wire Reserve-with-Google so every Maps/Search visitor has a one-tap booking path
Website 50.0 / 100 Baseline 2026-05-18
alpharettaperio.com landed at 50.0 / 100 — Red on the baseline Phase-1 PSI + Firecrawl audit. The current state of the site: there is a contact form live, but no true online booking vendor (Modento / NexHealth / LocalMed), no surfaced Specialty case stories / before-after / testimonials, and SEO/technical fundamentals (schema, legal pages, mobile performance) are underweight for the periodontal service mix. The site is functional but not pulling its weight as a referral-engine asset.
What Will Drive the Score Lift
- Conversion: stand up true online scheduling (currently lead-form only), add a sticky mobile CTA, place an above-the-fold appointment button
- Trust signals: doctor bios with credentials, periodontal case stories with patient permission, testimonials surfaced on the site
- SEO + technical: structured data (LocalBusiness/Dentist + Periodontics schema), legal compliance (Privacy Policy + ADA Accessibility Statement), Lighthouse mobile performance
- Specialty-specific: GP referral landing page, case-mix education (periodontal disease, dental implants, sedation, gum grafting), insurance + financing transparency
Social Media Light footprint Refresh from Drive CSV on demand
Social presence for Specialty practices is typically lighter than for General/Advanced Care offices — Facebook and Instagram drive less direct patient discovery for a referral-led periodontal practice. The current state is maintained in the Social Media Audit Drive sheet and refreshed on demand. The team will pull the latest snapshot during your first working session.
What We're Watching For
- Whether Facebook and Instagram are claimed and linked to each other
- Access status (Page admin, Meta Business Manager, IG)
- Whether the practice has the assets to support a low-volume Specialty content cadence — staff features, periodontal case-result content with patient permission, GP partner highlights
- Whether social content can be used as referral collateral (Korinne can take low-volume Specialty cadence once access is in hand)
02 New Patient Access Access Layer Red
Can patients and referring offices easily schedule and be seen quickly?
Today's patients — and the GPs who refer to you — expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. For Specialty practices, this gate is especially important: a referred patient who can't get scheduled within a week often gets re-referred elsewhere.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled (true online booking, not just a lead form)
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility (vendor in place vs. lead form)
- Phone response pathways
- Emergency and same-day periodontal availability
- Office hours and accessibility
- GP referral intake workflow
Where Alpharetta Periodontist Stands
- New-patient availability inside 7 days — confirmed YES. Specialty capacity is healthy.
- Online scheduling on the website — NO true online booking AND no online scheduling link of any kind. alpharettaperio.com today routes prospects to a contact form only. That's the longest friction path possible for a self-researching periodontal patient.
- Scheduling button on GBP — NO. The Google listing does not surface a "Book" or "Appointment" CTA at all. Once a true online scheduling vendor is selected, this is the easiest one-click lift in the entire briefing.
- Contact form live on site — YES.
- GMB matches website name — NO. GBP title is "Home - John C. Harrell, DMD"; the website DBA is "Alpharetta Periodontics". This is a Gate 1 issue (NAP alignment) and a Gate 2 issue (patients can't tell they've landed in the right place).
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries — and for a Specialty practice, it also covers the GP referral intake call.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage (requires PeerLogic)
- Call conversion performance (requires PeerLogic)
- Speed-to-lead processes
- Form response workflows (contact-form follow-up)
- AI answering and after-hours coverage (Neurality)
- Front office scripting for periodontal intake
- Tracking and reporting visibility
Where Alpharetta Periodontist Stands
This gate has no data because the call infrastructure isn't live. Without PeerLogic call tracking, we can't measure missed calls or new-patient call conversion. The fix is small and concrete — onboard the call stack, then measure.
| Capability | Status |
|---|---|
| PeerLogic call tracking | Not live |
| PeerLogic Analytics | Not live |
| Neurality AI answering | Inactive |
| Missed-call rate | Manual review — pending PeerLogic onboarding (Scott) |
| NP call conversion | Manual review — pending PeerLogic onboarding (Scott) |
How We Close The Gap
- Onboard PeerLogic + PL Analytics — PeerLogic is our call tracking platform that gives us 30 days of data to actually measure this gate against. Until PeerLogic is live, Gate 3 stays Red as a default.
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). For a Specialty practice with referral-driven volume, missed calls from GP offices are particularly costly — Neurality is the safety net.
- Learning & Development (L&D) phone-skills training for the front desk — periodontal intake scripting plus GP referral handling
- PGP reviews the PeerLogic dashboard with the OM monthly once live
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth — for any practice, but especially a Specialty practice — is fueled by patient experience and the reputation signal that experience produces. Strong reviews and authentic patient stories give referring GPs confidence to keep sending cases, and give self-researching patients confidence to call.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Periodontal case-story capture (with patient permission)
Reputation Signal Across Platforms
| Google Reviews | 5.0★ across 246 Google reviews lifetime — exceptional reputation equity, among the strongest in the SGA Specialty network. Current cadence is 7 reviews in the last 30 days — close to the 10/mo Gate 4 target, not far. With a structured ask, this practice clears the gate inside 60 days. |
| Yelp | 5.0★ across 2 reviews — low Yelp activity (view listing). The listing is tied to the legacy doctor-name handle harrell-john-c-dmd-pc-alpharetta, which mirrors the GBP title problem — same rebrand needed on Yelp's side. |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. With only 2 Yelp reviews, this isn't a meaningful patient-discovery channel today — but the doctor-named alias is worth fixing as part of the rebrand sweep.
Where Alpharetta Periodontist Stands
- Exceptional lifetime Google base — 5.0★ on 246 reviews is genuine reputation equity. This is the rare Specialty practice where reputation is already an asset, not a project.
- Recent cadence is close, not the gap most Specialty practices have — 7 reviews/mo over the last 30 days, vs. the 10/mo gate target. A Zappy rollout + morning huddle review-ask typically closes this in 30–60 days.
- Referral program live — YES per the gates file, with >50% NP from referrals also YES. The referral engine is already a strength — the work in Gate 4 is converting more of those positive periodontal experiences into Google reviews and into website testimonials.
- Periodontal case outcomes (gum grafting, implants, sedation, full-mouth therapy) are exactly the kind of patient story Google and prospective referrers value most — they are not being captured systematically today.
- The brand mismatch on GBP (doctor name vs. practice DBA) and the matching Yelp alias both need to be aligned to "Alpharetta Periodontics" so reputation signal isn't fragmented across two identities.
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Alpharetta Periodontist
Alpharetta Periodontist is a Specialty practice sitting on something genuinely rare: a 5.0★ / 246-review lifetime Google base on top of a healthy in-office referral engine. The opportunity isn't reputation building — it's brand cleanup, call capture, and access. Three foundational pieces have to move before any direct-to-consumer (DTC) investment makes sense: the GBP title rebrand (so the storefront matches the website), live call infrastructure (so Gate 3 has data), and an actual online booking flow (so patients can convert without a callback wait).
Stage one of your Advanced Care strategy is the Practice Referral Development (PRD)-driven GP referral engine — for a Periodontist practice, referral-based growth with primary care GPs, general dentists, and oral surgeons in the Alpharetta market is always the highest-return lever. The PRD workstream will lead this, with marketing materials, partner mapping, and a structured outreach cadence. The good news: the gates file already shows the in-office referral program live and >50% of NPs from referrals — we're building on a real foundation, not starting cold.
The reputation signal is already where most Specialty practices spend a year trying to get. Once Gates 1–4 hold green, Alpharetta Periodontist is one of the most ready practices in the Specialty network to absorb DTC investment because the trust layer is already there — the constraint is access and capture, not awareness.
Direct-to-consumer advertising layers on as soon as Gate 1 has a measured-and-improved baseline, Gate 3 has 30 days of PeerLogic data, and Gate 4 has rebuilt review cadence. Until then, we hold DTC dollars. That's the unlock: ad dollars only pay off when every call is answered, every lead can book, and every patient experience earns a review.
Strategic Growth Areas Reviewed
- Periodontal case mix (gum grafting, implants, sedation, full-mouth)
- Referral and reactivation opportunities
- Revenue opportunity by service line
- SEO and organic visibility for Periodontics terms
- Paid media readiness (held until gates green)
- Community outreach and GP partnerships
- ROI alignment and budget planning
What We're Doing Now
- Mapping GP, perio-referring GP, and OS referral partner targets in the Alpharetta market
- Preparing referral-package collateral for the periodontal service mix
- Submitting the GBP title rename so the storefront matches the website DBA
- Holding moving to Advanced Care until Gate 1 (GBP rebrand + website lift), Gate 3 (PeerLogic + Neurality), and Gate 4 (review cadence) are green
Growth Team Work
Your Growth Team has work underway on Alpharetta Periodontist right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. The investments below align with the Specialty profile — lean foundational stack, with paid media and additional tooling held until the gates hold.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack Confirm with PGP once assigned — PeerLogic + Neurality onboarding is the next add |
TBD |
| Optional Web Held until the follow-up website audit identifies the right tooling for the patch-vs-rebuild call on alpharettaperio.com |
TBD |
| Total Monthly Investment | Pending |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Site lifts (true online booking, schema, legal, Specialty case stories, patch-vs-rebuild call) | 4 | In progress — pending OSL vendor |
| Field Manager Backlog — GBP title rebrand, NAP cross-check, Reserve-with-Google wiring, Yelp alias rebrand | 5 | Mixed — pending office input |
| Marketing Approval Queue — PeerLogic onboarding, Neurality activation, Zappy review cadence, PRD referral engine, L&D training, testimonials, case-story capture | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Submitting the GBP title rebrand from "Home - John C. Harrell, DMD" to "Alpharetta Periodontics"
- Auditing the Yelp listing alias for a matching rebrand to "Alpharetta Periodontics"
- Scheduling the follow-up Website + GBP audits with Amy and reporting back the score lift
- PRD-led GP / general dentist / OS referral partner mapping in the Alpharetta market
- Periodontics referral package collateral and outreach cadence
- Selecting and onboarding a true online scheduling vendor (Modento / NexHealth) once the patch-vs-rebuild call lands
- PeerLogic + PL Analytics onboarding (Scott pending) so Gate 3 has data
- Holding Alpharetta Periodontist moving to Advanced Care until Gates 1, 3, and 4 are green
What We Need From You
- Verify NAP, doctor names, and hours match between website and GBP (the rebrand sweep is the place to do this)
- Approve the Periodontics review-request workflow (post-treatment ask, follow-up SMS / email)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle
- Approve Neurality activation to protect against missed referral and patient calls
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, credentials, and 3-5 patient stories from periodontal cases (with patient permission)
- Confirm the PRD referral-partner targets the ROD will surface for Alpharetta
Your Office Growth Sequence
This is the priority order we work every Specialty practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Submit GBP title rebrand to "Alpharetta Periodontics" and verify NAP, doctor names, and hours match between website and GBP. | Mismatch confirmed | Gate 1 |
| 1 | Onboard PeerLogic call tracking + PL Analytics. Without this, Gate 3 can't be measured at all. | Scott pending | Gate 3 |
| 2 | Activate Neurality — AI answering that picks up calls your team misses. Especially valuable for protecting GP referral calls. | Inactive | Gate 3 |
| 3 | Stand up true online booking on alpharettaperio.com (Modento / NexHealth) and wire it into Reserve-with-Google. | Not live | Gate 1, 2 |
| 4 | Deploy Zappy review cards + QR codes; add a daily review-ask to the morning huddle. Move from 7/mo to 10+/mo while protecting the 5.0★ / 246-review base. | Not started | Gate 4 |
| 5 | Capture patient stories from periodontal cases (gum grafting, implants, sedation, full-mouth) — for review-request follow-ups and for website testimonials. | Not started | Gate 1, 4 |
| 6 | Front desk team completes phone skills training through the L&D Team. Periodontal intake scripting plus GP referral handling. | Not started | Gate 3 |
| 7 | PRD-led referral partner mapping with the ROD: primary care GPs, general dentists, oral surgeons in the Alpharetta market. | In flight | Gate 4, 5 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Submit GBP title rebrand from "Home - John C. Harrell, DMD" to "Alpharetta Periodontics" via Marketing Request. Verify NAP, doctor names, and hours match website. | OM | This is the single biggest lift on Gate 1. The current title fragments your brand identity between Google and the website and suppresses local rank on "Alpharetta periodontist" searches. | 1 |
| P1 | Onboard PeerLogic call tracking + PL Analytics (Scott pending). Provides the data Gate 3 is measured against. | ROD | Without PeerLogic, missed-call rate and call conversion can't be measured. Gate 3 stays Red as a default until live. | 3 |
| P1 | Approve Neurality activation. AI answering picks up the calls your team misses, including GP referral calls. | OM | Direct lever on missed-call risk. For a Specialty practice, every missed referral call is a potential lost GP relationship. | 3 |
| P1 | Select and stand up true online scheduling (Modento / NexHealth) on alpharettaperio.com so prospects can pick a real slot instead of waiting on a contact-form callback. | Studio | Online booking is the single largest conversion lever for a Specialty practice with strong reputation but no access path on the storefront. | 1, 2 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle. | Front DeskOM | Moves the practice from 7 reviews/mo to the 10/mo gate target while protecting the 5.0★ / 246-review lifetime base. | 4 |
| P1 | Stand up a structured patient-story capture workflow for periodontal cases (gum grafting, implants, sedation) — with patient permission, for review-request and website use. | OMDoctor | Periodontal case outcomes are the highest-converting reputation content for both patients and referring offices. | 1, 4 |
| P2 | Baseline website audit follow-up — re-run the Phase-1 PSI + Firecrawl audit after the OSL vendor lands so we can right-size the patch-vs-rebuild call. | Studio | Holds the rebuild decision against measured data rather than guesswork. | 1 |
| P2 | Add LocalBusiness/Dentist + Periodontics schema, publish Privacy Policy + ADA Accessibility Statement. | Studio | These typically score Red on Specialty sites without prior work — the lift from green-on-these alone is meaningful on the 50.0 baseline. | 1 |
| P2 | Front desk team completes L&D phone skills training — Periodontal intake scripting plus GP referral handling. | Front DeskROD | Direct lever on call conversion once PeerLogic gives us the data. Pairs with Neurality to make Gate 3 green. | 3 |
| P2 | Supply updated doctor bios, credentials, and 3-5 patient testimonials from periodontal cases. | OM | Unlocks Studio's Experience-Expertise-Authoritativeness-Trustworthiness (E-E-A-T) + testimonials work. Lifts website Doctor/Team Trust + Social Proof at the same time. | 1, 4 |
| P2 | PGP / ROD: surface PRD-led GP, general dentist, and OS referral partner targets for the Alpharetta market and build the outreach package. | PGPROD | Stage one of the Advanced Care strategy for Alpharetta Periodontist is PRD-led referral growth — partner identification gates the whole workstream. | 5 |
| P2 | Audit Yelp listing alias (currently harrell-john-c-dmd-pc-alpharetta) and request rename to "Alpharetta Periodontics" so reputation signal isn't fragmented across two identities. |
PGP | Mirrors the GBP title rebrand. Even with only 2 Yelp reviews, the legacy doctor-handle alias surfaces in branded search and undercuts the brand cleanup. | 1, 4 |
| P2 | Wire Reserve-with-Google on GBP once a true online scheduling vendor is selected and live on the website. | PGP | Captures GBP appointment intent and gives every Maps/Search visitor a one-tap booking path. Sequenced after vendor selection. | 1, 2 |
| P2 | OM confirms Social Media access status (Facebook Page, Meta Business Manager, Instagram) for Korinne's low-volume Specialty cadence. | OM | Required before any social work can begin — even a low-volume Specialty cadence needs admin access. | 1 |
| P2 | Stand up reusable on-site templates for periodontal / implant / sedation case stories (sequenced after baseline rebuild call). | Studio | Specialty case-story content drives both Gate 1 Social Proof score and Gate 4 referral-engine collateral. | 1, 4 |
| P3 | ROD pulls Dental Intel + Power BI to confirm current new-patient mix from referrals (gates file shows YES, manual review confirms the size). | ROD | Sizes the referral opportunity for the Advanced Care plan and informs the PRD prioritization. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to John Mezick (ROD) — and Alpharetta Periodontist's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Submit GBP title rebrand to "Alpharetta Periodontics" via Marketing Request (Gate 1)
- Onboard PeerLogic + PL Analytics so Gate 3 has data (Scott pending)
- Activate Neurality AI answering to protect missed referral and patient calls (Gate 3)
- Select an OSL vendor (Modento / NexHealth) and start the implementation on alpharettaperio.com (Gate 1, 2)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle (Gate 4)
Office Input Needed (Next 30 Days)
- Approve Neurality activation
- Approve the Periodontics review-request workflow
- Supply doctor bios, credentials, and 3-5 periodontal patient stories (with patient permission)
- Confirm Social Media access status for the Korinne cadence rollout
- OM rebrand sweep: verify NAP, hours, and listing alignment across GBP, website, and Yelp
Growth Team Work (In Flight)
- PRD-led GP, general dentist, and OS referral partner mapping in the Alpharetta market
- Periodontics referral-package collateral and outreach cadence
- Yelp alias rebrand audit (legacy doctor handle → "Alpharetta Periodontics")
- Studio queue lift sequencing — held until the post-PeerLogic baseline re-run confirms patch-vs-rebuild scope
Operations Coaching Opportunities
- Front-desk Periodontal intake + GP referral call handling with L&D (Gate 3)
- Post-treatment review-ask scripting for periodontal case workflow (Gate 4)
- PRD referral-engine rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gate 1 has a measured rebrand + score lift, Gate 3 has 30 days of PeerLogic data, and Gate 4 has 10+ reviews/mo
- Referral-based periodontal + implant case growth is stage one of the Advanced Care strategy
- Quarterly readiness review with John Mezick + assigned PGP
- This is one of the highest-reputation Specialty practices in the SGA network — once Gates 1–4 hold, ad investment compounds faster here than almost anywhere else in the portfolio