Artistry in Dentistry Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 22, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Artistry in Dentistry |
| Address | 3303 E Baseline Rd Ste 105, Gilbert, AZ 85234, USA |
| Phone | (480) 531-8056 |
| Website | azsmiles.com |
| Status | Operational |
| Google Place ID | ChIJ16_sViuvK4cRBobK-POhPTg |
| Doctor Names | Confirm with OM — Artistry in Dentistry Team (names withheld from external view per internal policy) |
Hours on Google
| Monday | 8:00 AM – 5:00 PM |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 3:00 PM |
| Thursday | 8:00 AM – 3:00 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on azsmiles.com. The four-day schedule (Mon–Thu) with early 3:00 PM closes on Wednesday and Thursday is worth highlighting on the GBP description so Phoenix-East-Valley patients see availability at a glance.
Artistry in Dentistry's 4.9★ / 491-review Google base + Yelp 4.4★ / 43 reviews are a network-leading reputation asset; the focus is converting that visibility into answered calls and booked appointments.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google listing (GBP)
- Drive missed-call rate below 18% and lift new-patient call conversion above 45%
- Lift Google review cadence from 4/mo to 10+/mo and convert the 4.9★ / 491-review base into a cosmetic referral asset
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, veneers, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
The Patient Funnel
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Green Baseline 90.7 (2026-05-22) · Grade A · refresh on request
Artistry in Dentistry's GBP is one of the strongest in the East Valley cohort. NAP, categories, description, and photo coverage are fully optimized; the 4.9★ / 491-review base anchors local search results across Gilbert and Mesa. Reserve-with-Google is already wired to the Modento scheduler (the rwg_token resolves), and the listing matches the website name — meaning every Maps or Search visitor can already self-book.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 30 / 30 (100%) |
| Category Selection | 20 / 20 (100%) |
| Description | 9 / 10 (90%) |
| Photos | 14 / 15 (93%) |
| Appointment / Reserve with Google | 22 / 25 (88%) Green |
What's Next on GBP
- Spot-check the Modento Reserve-with-Google flow monthly — the rwg_token can lapse silently if Modento rotates credentials
- Refresh the description with cosmetic-leaning language (smile makeover, veneers, Invisalign) since Phoenix patients search on the procedure name
- Keep photo cadence steady — refresh quarterly with team, clinical, and cosmetic before/after shots
Website Yellow Baseline 73.8 (2026-05-22) · refresh on request
azsmiles.com baselines at 73.8 — solidly in the Yellow band and within reach of the 85+ Green threshold with a focused lift sequence, not a full rebuild. The Modento online booking flow is already wired up and the GBP is locked in; what's holding the score back is the trust + conversion stack: no contact form, no GoHighLevel integration, missing Privacy/ADA pages, and schema/E-E-A-T gaps that matter more for a cosmetic-leaning practice.
| Where the Lift Is | Status |
|---|---|
| Online scheduling (book button) | Live via Modento Green |
| Contact form / lead capture | Not live Red |
| GoHighLevel (GHL) integration | Not live Red |
| Legal Compliance (privacy, ADA, terms) | Gap Red |
| Structured Data / Schema | Gap Yellow |
| E-E-A-T (doctor bios, credentials) | Gap Yellow |
| Cosmetic case gallery / before-afters | Gap Yellow |
Top Lifts
- Publish a contact form alongside the existing Modento booking link (route leads into the same CRM that picks up phone activity)
- Wire GoHighLevel (GHL) marketing platform so SMS reminders, reactivation, and review-asks run automatically
- Publish a Privacy Policy + ADA Accessibility Statement in the footer
- Add LocalBusiness / Dentist + Person/Author schema across cosmetic service and team pages
- Deepen doctor bios with cosmetic-specific credentials (AACD, AGD, continuing education)
- Surface a cosmetic before/after gallery + patient testimonials above the fold — the 491-review well supplies the source material
Social Media See Drive sheet Audit pending Drive CSV refresh
Artistry in Dentistry's social audit row is in the network Drive CSV (file ID 1ctx3UX5FwJTLdbKatO3mtO8OXsdGcioZ). Pull the latest snapshot before the PGP call so Facebook/Instagram setup, access, and cadence reflect today's state — the briefing template defaults to "see Drive sheet" when the CSV hasn't been re-pulled in the build session.
What We're Checking
- Facebook + Instagram presence and link from the website
- Facebook Page · Meta Business Manager · Instagram · IG-to-FB linkage
- Posting cadence and last-active date — cosmetic before/afters drive Instagram in Phoenix
- Whether the Modento booking link is cross-promoted in social bios/CTAs
What's Next on Social
- Refresh the Drive social CSV row for Artistry in Dentistry and bring the access checklist into the next PGP/ROD touch
- Korinne (Studio) onboards Artistry in Dentistry into the weekly publishing cadence with a cosmetic-content lean (veneers, Invisalign, smile makeover transformations)
- Cross-promote the Modento booking link in IG/FB bios + monthly review-ask posts
02 New Patient Access Access Layer Yellow
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Artistry in Dentistry Stands
- New-patient availability inside 7 days — confirmed YES (the schedule is open for new patients today)
- Online scheduling — live via Modento (book.modento.io/artistryindentistry); the booking flow drops directly into Dentrix
- GBP Reserve-with-Google — active; Maps and Search visitors can self-book in one tap
- Contact form — not live on azsmiles.com (every web inbound currently routes through the main phone line or the Modento booking link)
- Neurality AI answering — Inactive; the missing safety net under the phone line, especially against the four-day operating schedule
- Four-day operating schedule (Mon–Thu, Wed/Thu close at 3 PM) means a Thursday-afternoon missed call sits until Monday — Modento absorbs some of that overflow, but voice-only patients have no fallback
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Artistry in Dentistry Stands
PeerLogic (call tracking) and PL Analytics are both live — that's the measurement foundation this gate is built on, and Artistry in Dentistry already has it. Both gate metrics are well outside the green band today:
| Metric | Artistry | Target |
|---|---|---|
| Missed call rate | 30.6% Red | < 18% |
| New-patient call conversion | 38.5% Red | ≥ 45% |
A 30.6% missed-call rate means nearly one in three callers never reaches a person; a 38.5% new-patient call conversion means even when a caller gets through, fewer than four in ten book. The four-day operating schedule magnifies both problems — Wednesday and Thursday afternoons close at 3 PM, then Friday-Sunday are dark, so phone overflow has no in-office answer, no Neurality fallback, and the patient defaults to a competitor. This is the single biggest growth lever in this briefing.
How We Close The Gap
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). Artistry in Dentistry's current Neurality status is Inactive; turning it on directly attacks the 30.6% missed-call rate and is the single biggest move available on Gate 3
- L&D phone-skills training for the front desk — the 38.5% NP call conversion is 6.5 points shy of green; cosmetic-consult scripting, objection handling (price, financing), and new-patient intake reps with Learning & Development (L&D) carry it across
- PGP reviews the PeerLogic dashboard with the OM monthly and tunes from there — especially Wednesday-afternoon, Thursday-afternoon, and Friday-Monday call pattern data once Neurality is live
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Reputation Signal Across Platforms
| Google Reviews | 4.9★ across 491 reviews — one of the most trusted review bases in the East Valley. Current cadence is ~4 new reviews per month; the gate wants 10+/mo on a rolling basis to keep recency strong. |
| Yelp | 4.4★ across 43 reviews — positive secondary signal (view listing). Reinforces Google in branded Phoenix searches; safely above the 3.5★ trust threshold. |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. Artistry in Dentistry's Yelp at 4.4★ on 43 reviews is a positive multi-platform signal — patients comparing options in the East Valley see consistent quality across both surfaces. The lever inside Gate 4 is review cadence, not rating.
Where Artistry in Dentistry Stands
- Review base is one of the most trusted in the East Valley — 491 Google reviews at 4.9★ is network-leading for a Gen4 cosmetic practice
- New-review cadence is ~4 per month — well under the 10/mo bar and the main lever inside Gate 4
- Yelp at 4.4★ / 43 reviews is a positive secondary signal — no red flag, both surfaces reinforce each other
- Referral program is on PGP-tracked manual review; new-patient mix from referrals confirmed under 50% in the gates file (Dental Intel / Power BI sizing pending)
- The lift is small — Zappy cards + QR codes at checkout, plus a daily review-ask in the morning huddle, typically gets practices from 4 to 10+ per month inside 60 days
- Convert the 491-review well into website testimonials + a cosmetic before/after gallery — the asset is sitting in Google waiting to be reused
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Artistry in Dentistry
Artistry in Dentistry is classified Advanced Care with a network-leading reputation foundation — a 4.9★ Google base on 491 reviews, a 90.7 GBP score, Modento online booking already live, and PeerLogic call tracking already capturing the data. The gap is the conversion layer underneath: a 30.6% missed-call rate, 38.5% new-patient call conversion, Neurality AI answering is Inactive, no contact form on the site, and GoHighLevel (GHL) is not live. Until those layers are wired, every booking that arrives is sitting against a four-day phone-and-Modento funnel with no safety net.
Stage one of your Advanced Care strategy is referral-based growth — cosmetic, veneers, smile makeover, and Invisalign referral pipelines with primary care, periodontal, and oral surgery partners across the East Valley (Gilbert, Mesa, Chandler, Queen Creek). The 4.9★ / 491-review base is the credibility asset; the cosmetic case gallery + E-E-A-T pass is the partner-facing collateral. We lead with this because it's the highest-ROI new-patient source and the one that compounds without paid spend.
Direct-to-consumer advertising — SGA-funded cosmetic and Invisalign campaigns into the Phoenix metro — layers on once Gate 1 (contact form + GHL + lift sequence to 85+), Gate 3 (Neurality + L&D to fix the call coverage), and Gate 4 (review cadence to 10+/mo) hold green. DTC dollars pointed at a practice that misses one in three calls is wasted money, but DTC dollars pointed at Artistry in Dentistry after Gate 3 is fixed is the network playbook for a cosmetic-leaning Phoenix practice.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix (cosmetic, Invisalign, restorative)
- Hygiene, GP, cosmetic growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Scoping the azsmiles.com lift sequence (contact form + GHL + Privacy/ADA + schema + cosmetic gallery) with PGP + Studio
- Mapping cosmetic + Invisalign referral partner targets across the East Valley (Gilbert/Mesa/Chandler/Queen Creek)
- Preparing cosmetic + Invisalign content for the referral package, reusing the Studio's E-E-A-T pass
- Holding moving to Advanced Care DTC investment until Gates 1, 2, 3, and 4 are green
Growth Team Work
Your Growth Team has work underway on Artistry in Dentistry right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Artistry in Dentistry.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack PeerLogic call tracking (live) · PL Analytics (live) · Modento online scheduling (live) · Promo Republic social publishing · GoHighLevel (GHL) marketing platform — onboarding pending · Neurality AI answering — pending activation |
$130.00 |
| Optional Web Cookiebot · Userway ADA · SEO retainer |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website lift sequence, schema, legal, cosmetic gallery, E-E-A-T | 5 | Open |
| Field Manager Backlog — Modento verification, GBP Reserve-with-Google, hours confirm, NAP cross-check | 4 | Mixed — open + awaiting office |
| Marketing Approval Queue — Neurality, L&D phone training, Zappy, referral program, cosmetic referral package, testimonials, DI/PBI confirm | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Scope azsmiles.com lift sequence (contact form + GHL + Privacy/ADA + schema + cosmetic gallery)
- Website lifts: Privacy / ADA policies, LocalBusiness + Dentist + Person schema, doctor E-E-A-T pass
- GBP: monthly Reserve-with-Google spot-check + cosmetic-leaning description refresh
- Social cadence + cross-promotion of the Modento booking link (Korinne — cosmetic content lean)
- Cosmetic + Invisalign referral package for East Valley primary care, perio, and OS partners
- PeerLogic dashboard review with the OM monthly (Wed/Thu afternoon and Friday call patterns)
- Welcome / office-tour video production (Studio)
- Holding Artistry in Dentistry moving to Advanced Care DTC investment until Gates 1, 2, 3, and 4 are green
What We Need From You
- Verify NAP, doctor names, and hours match between website + GBP
- Approve Neurality activation to attack the 30.6% missed-call rate (and protect the Wed/Thu afternoon overflow window)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle — Google primary, Yelp secondary
- Approve in-office referral program structure (Doctor + OM) — cosmetic-friendly incentives
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, cosmetic credentials (AACD, AGD), and 3-5 patient testimonials (smile makeover, veneers, Invisalign mix)
- Pull HIPAA-cleared before/after photos for the cosmetic gallery — the 4.9★ base is the asset to amplify
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Manual check pending | Gate 1 |
| 1 | Online scheduling is live on both website and GBP. Already live via Modento on both surfaces — confirm the booking flow drops cleanly into Dentrix every cycle. | Live — verify monthly | Gate 2 |
| 2 | 10+ Google reviews per month. Currently ~4/mo on a 4.9★ / 491-review base — deploy Zappy cards + QR codes and add review-asks to the morning huddle. | Below bar | Gate 4 |
| 3 | Neurality is live — AI answering that picks up calls your team misses (works alongside PeerLogic call tracking, which is already on). | Not started | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch a referral program with cosmetic-friendly incentives. Currently No per the gates file; PGP-tracked manual review in flight. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne for content cadence on Instagram + Facebook with a cosmetic content lean (audit pending Drive CSV refresh — see Gate 1 social sub-card). | Pending audit | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. Direct lever on the 38.5% call-conversion rate. | Not started | Gate 3 |
| 7 | Confirm membership / in-house savings plan and align with the four-day-schedule positioning. | PGP review | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Approve Neurality activation. AI answering picks up the calls your team misses; PeerLogic is already capturing the data. | OM | Direct lever on the 30.6% missed-call rate. Lifts Gate 3 from Red toward Green and protects the Wed/Thu/Fri-Mon overflow window. | 3 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle (Google primary, Yelp secondary). | Front DeskOM | Closes the gap from ~4/mo to 10+/mo Google reviews on top of a 4.9★ / 491-review base; reinforces the Yelp 4.4★ secondary signal. | 4 |
| P1 | Approve referral program launch with cosmetic-friendly incentives — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new patient source; this is stage one of Artistry in Dentistry's Advanced Care recommendation in Gate 5. | 4, 5 |
| P1 | Studio: ship the azsmiles.com lift sequence — contact form, GHL integration, Privacy + ADA, then layer LocalBusiness + Dentist + Person schema. | Studio | Lifts the Gate 1 website baseline (73.8) into the Green band without a rebuild; closes the conversion-stack gap the GBP can't carry alone. | 1 |
| P1 | L&D phone-skills training for the front desk team (cosmetic-consult scripting, financing objection handling, NP intake). | Front DeskROD | Direct lever on the 38.5% new-patient call conversion. Pairs with Neurality to make Gate 3 green. | 3 |
| P2 | Supply updated doctor bios, cosmetic credentials (AACD, AGD), and 3-5 patient testimonials. | OM | Unlocks Studio's E-E-A-T + testimonials work. Lifts website Doctor/Team Trust + Social Proof at the same time. | 1, 4 |
| P2 | Pull HIPAA-cleared before/after cosmetic case photos for the website gallery (veneers, smile makeover, Invisalign). | OMDoctor | Cosmetic Phoenix patients shop on visual proof. The 491-review base + a strong case gallery is the conversion combo. | 1, 5 |
| P2 | ROD pulls Dental Intel + Power BI to confirm Artistry in Dentistry's current new-patient mix from referrals. | ROD | Manual review per the gates file — sizes the referral opportunity for the Advanced Care plan. | 4, 5 |
| P2 | Cosmetic + Invisalign referral package for East Valley partners (Gilbert/Mesa/Chandler/Queen Creek primary care, perio, OS). | StudioPGP | The Advanced Care stage-one growth play; compounds without paid spend. | 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to Tim Gurske (ROD) — and Artistry in Dentistry's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Activate Neurality AI answering (Gate 3 — direct hit on the 30.6% missed-call rate, the single biggest lever in this briefing)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle — Google primary, Yelp secondary (Gate 4)
- Studio ships the website lift sequence — contact form, GHL onboarding, Privacy/ADA, schema (Gate 1)
- Front desk completes L&D phone-skills training to lift 38.5% NP call conversion (Gate 3)
Office Input Needed (Next 30 Days)
- NAP + hours cross-check between website and GBP (especially the Wed/Thu 3 PM closes and four-day Mon–Thu schedule)
- Doctor + OM align on cosmetic-friendly referral program incentive structure
- Supply doctor bios, cosmetic credentials (AACD, AGD), and 3-5 patient testimonials
- Pull HIPAA-cleared before/after photos for the cosmetic case gallery
Growth Team Work (In Flight)
- Cosmetic + Invisalign referral package for East Valley primary care, perio, and OS partners
- Website lift sequence + E-E-A-T + LocalBusiness/Dentist/Person schema pass
- GoHighLevel (GHL) onboarding so SMS reminders, reactivation, and review-asks run automatically
- Monthly PeerLogic dashboard review with the OM (Wed/Thu afternoon and Friday-Monday call patterns)
- Monthly Reserve-with-Google spot-check on the Modento token
Operations Coaching Opportunities
- Front-desk call-conversion training with L&D, with cosmetic-consult and financing-objection scripting (Gate 3)
- Patient experience and review-ask scripting (Gate 4)
- Referral-program rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gates 1, 2, 3, and 4 hold green — Phoenix metro cosmetic + Invisalign campaigns are the network playbook for a practice like this
- Referral-based cosmetic + Invisalign growth is stage one of the Advanced Care strategy
- Artistry in Dentistry's 4.9★ / 491-review base is the network asset — protect it by closing the call-coverage stack (Neurality, L&D, review cadence) before DTC dollars land
- Quarterly readiness review with Tim Gurske + assigned PGP