Augusta - GA Team
★ Verify Your Google Business Profile Details
We pulled these from the crosswalk and the May 17, 2026 GBP baseline audit. Priority #1 for every office is making sure these match what's on your website (aaoralfacial.com) — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Aiken-Augusta Oral & Facial Surgery — Augusta |
| Address | 1222 George C. Wilson Dr., Augusta, GA 30909 |
| Phone | Confirm with OM — main line not in crosswalk |
| Website | aaoralfacial.com |
| Status | Operational |
| Practice Mgmt | OMS Vision |
| Doctor Names | Confirm with OM — Augusta - GA Team (names withheld from external view per internal policy) |
| Sibling Listing | Aiken-Augusta Oral & Facial Surgery operates a second location (Aiken, SC). Both locations share the Yelp listing aiken-augusta-oral-and-facial-surgery-augusta; their GBPs and websites are separate. Coordinate any reputation work with Parks Pace. |
Hours on Google
| Monday | Confirm with OM — hours not present in baseline GBP pull |
| Tuesday | Confirm with OM |
| Wednesday | Confirm with OM |
| Thursday | Confirm with OM |
| Friday | Confirm with OM |
| Saturday | Confirm with OM |
| Sunday | Confirm with OM |
Hours did not return cleanly from the GBP baseline run — the place_id in the crosswalk packet currently resolves to a municipal listing rather than the practice listing (anomaly flagged for F-A002). Please confirm published hours against aaoralfacial.com and Google.
Augusta - GA has a clean GBP (85.0 baseline) and a live PBHS booking flow. The gaps are website score (49.6 baseline), call tracking, and review cadence.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google listing (GBP)
- Onboard PeerLogic call tracking and activate Neurality AI answering
- Stand up the review cadence to grow the Google base (currently 7/mo, target 10+/mo)
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients and referring offices. Everything we do is in service of one goal: filling your schedule with the right new patients and the referrals that keep a Specialty practice strong.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door — and before a referring GP ever sends a complex case — they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your social. That's your digital storefront — and if it isn't dialed in, the patient never calls and the referral never converts.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant, full-arch, and specialty surgery growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Complex specialty cases — implants, full-arch, sedation surgery — need more than visibility: ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money. For a Specialty practice, that same logic applies to the GP referral channel: a clean storefront and a responsive call stack are what keep referring offices confident.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient (and every referred case) travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices — Specialty included — do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients and referring offices find and trust your practice online?
Your digital storefront is often the first impression a patient — or a GP about to refer a complex surgical case — has of your practice. Before growth can happen, both audiences must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients and referring offices often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off — especially for Specialty practices where the referral conversation is the conversion.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity for both direct patient inquiries and GP referral validation.
Your Digital Storefront — At a Glance
Google Business Profile Green Baseline 85.0 (2026-05-17) · Current 85.0 (2026-05-18) Δ 0.0
Augusta - GA's GBP baseline scored 85.0 on the May 17, 2026 audit, holding flat at 85.0 on the May 18 re-pull — a clean Specialty profile that clears the 85-point Green threshold. NAP and category coverage look solid. The active risk is that the place_id currently captured in the crosswalk packet resolves to a municipal listing rather than the practice listing — Parks Pace needs to re-resolve to the real GBP before any field work hits a moving target. Once the listing is locked in, the next two lifts are confirming the appointment URL routes to the practice (not a sibling listing — see anomaly below) and wiring Reserve-with-Google through PBHS.
| Sub-Category | Baseline Score |
|---|---|
| Name, Address, Phone (NAP) | Confirmed in baseline pull |
| Category Selection | Specialty (Oral & Maxillofacial Surgery) |
| Description | Present in baseline |
| Photos | Present |
| Appointment / Reserve with Google | Scheduling button live on GBP — destination mis-mapped (see anomaly) |
What's Next on GBP
- Re-resolve the practice place_id — the crosswalk packet currently points at the City of Augusta municipal listing. Parks Pace + Amy locate the actual Aiken-Augusta Oral & Facial Surgery — Augusta GBP and update the crosswalk.
- Correct the GMB scheduling URL — the link captured in the gates file currently routes to westaugustadental.com (a different SGA-network practice). Replace with the PBHS scheduling URL (mypbhs.com) or the live aaoralfacial.com booking deep-link.
- Wire Reserve-with-Google through PBHS once the scheduling URL is corrected — gives every Maps/Search visitor a one-tap booking path into the surgical schedule.
- Keep photo cadence steady — refresh quarterly with team, clinical, and exterior shots that read as a surgical practice (sterile environment, OR equipment, doctor + assistant in scrubs).
Website Red Baseline 49.6 (2026-05-18) · refresh on request
aaoralfacial.com scored 49.6 / 100 on the May 18, 2026 Phase-1 baseline — the lowest in the AC/Specialty cohort and below the 70-point Yellow threshold. The site has PBHS scheduling live (the rare Specialty practice that does), a contact form, and basic service content — but the storefront overall isn't Specialty-tuned. Trust signals, structured data, legal compliance, performance, and Specialty case content are the four-pillar lift.
| Where the Lift Is | Why It Matters |
|---|---|
| Conversion + sticky mobile CTA | Make PBHS scheduling reachable from every page header / sticky footer; surface "Refer a Patient" path for GPs |
| Structured Data / Schema | LocalBusiness + Dentist + MedicalProcedure schema for implants, full-arch, sedation, wisdom teeth, oral pathology |
| Legal Compliance | Privacy Policy + ADA Accessibility Statement (commonly missing; trivial to ship) |
| E-E-A-T (doctor credentials) | OMS board certification, dental implant credentials, hospital privileges, residency — these are the Specialty trust signals patients and GPs both look for |
| Specialty case stories | Implant / full-arch / sedation case features (with patient permission) — Specialty's most-converting content |
| Performance / image optimization | Lighthouse mobile score lift; lazy-load + compress hero imagery |
Top Lifts
- Ship Privacy Policy + ADA Accessibility Statement in the footer (highest-ratio quick win)
- Add LocalBusiness + Dentist + MedicalProcedure schema for the core surgical service lines
- Deepen doctor bios with credentials, residency, hospital privileges, OMS board certification
- Surface 3-5 Specialty case stories (implants, full-arch, sedation) with patient permission
- Stand up a "Refer a Patient" / GP-referral landing page with a clean referral packet download
- Lazy-load + compress hero imagery; image optimization pass for Lighthouse mobile
Social Media Refresh on demand See Drive sheet
Social presence for Specialty practices is typically lighter than for General/Advanced Care offices — Facebook and Instagram drive less direct patient discovery for a referral-led oral surgery practice. The current state is maintained in the Social Media Audit Drive sheet and refreshed on demand. The team will pull the latest snapshot during your first working session.
What We're Watching For
- Whether Facebook and Instagram are claimed and linked to each other
- Access status (Page admin, Meta Business Manager, IG) — required before Korinne can do anything
- Whether the practice has the assets to support a low-volume Specialty cadence — staff features, case-result content with patient permission, GP partner highlights
- Whether social content can be reused as GP referral collateral
02 New Patient Access Access Layer Green
Can patients and referring offices easily schedule and be seen quickly?
Today's patients — and the GPs who refer to you — expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. For a Specialty surgical practice, this gate is especially important: a referred patient who can't get scheduled within a week often gets re-referred elsewhere, and the referring office notices.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled (true online booking, not just a lead form)
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility (vendor in place vs. lead form)
- Phone response pathways
- Emergency and same-day Specialty availability
- Office hours and accessibility
- GP referral intake workflow
Where Augusta - GA Stands
- New-patient availability inside 7 days — confirmed YES. Specialty surgical capacity is healthy.
- Online scheduling on the website — YES. aaoralfacial.com is wired to PBHS (mypbhs.com), a recognized vendor in the oral-surgery world. This is unusual for a Specialty practice and a real competitive edge.
- Scheduling button on GBP — YES. The appointment CTA is live on the Google listing — but the captured destination URL is currently mis-mapped to a different SGA-network practice (see Gate 1). Correct, then verify.
- Contact form live on site — YES.
- GMB matches website name — YES.
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries — and for a Specialty practice, it also covers the GP referral intake call.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage (requires PeerLogic)
- Call conversion performance (requires PeerLogic)
- Speed-to-lead processes
- Form + PBHS booking follow-up workflows
- AI answering and after-hours coverage (Neurality)
- Front office scripting for Specialty intake + GP referral handling
- Tracking and reporting visibility
Where Augusta - GA Stands
This gate has no data because the call infrastructure isn't live. Without PeerLogic call tracking, we can't measure missed calls or new-patient call conversion. The fix is small and concrete — onboard the call stack, then measure.
| Capability | Status |
|---|---|
| PeerLogic call tracking | Not live |
| PeerLogic Analytics | Manual review — no analytics column |
| Neurality AI answering | Inactive |
| Missed-call rate | Manual review — pending PeerLogic onboarding (Scott) |
| NP call conversion | Manual review — pending PeerLogic onboarding (Scott) |
How We Close The Gap
- Onboard PeerLogic + PL Analytics — call tracking that gives us 30 days of data to measure this gate against. Until PeerLogic is live, Gate 3 stays Red as a default.
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). For a Specialty practice with referral-driven volume, missed calls from GP offices are particularly costly — Neurality is the safety net.
- L&D phone-skills training for the front desk — Specialty intake scripting plus GP referral handling (oral surgery intake is distinct from a general dental front-desk script).
- PGP reviews the PeerLogic dashboard with the OM monthly once live.
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth — for any practice, but especially a Specialty surgical practice — is fueled by patient experience and the reputation signal that experience produces. Strong reviews and authentic patient stories give referring GPs confidence to keep sending cases, and give self-researching patients confidence to call.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Specialty case-story capture (with patient permission)
Reputation Signal Across Platforms
| Google Reviews | ~7 new Google reviews per month on the gates pull — directionally healthy for a Specialty practice but short of the 10/mo gate target. Pre-rebuild cadence work plus a post-surgical review-ask in the discharge workflow typically lifts a Specialty practice from 7 to 10+ per month inside 60 days. |
| Yelp | 4.0★ across 3 reviews — low Yelp activity (view listing). The listing covers both Aiken-Augusta locations, so it's a shared reputation surface for the network. With only 3 lifetime reviews, Yelp isn't a meaningful patient-discovery channel for this practice today and doesn't warrant a fire drill — but it's worth a periodic glance during the rebuild. |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. With only 3 Yelp reviews this isn't a meaningful patient-discovery channel — but the listing is shared between the Aiken and Augusta locations, so any future Yelp activity reflects on both sites.
Where Augusta - GA Stands
- Google cadence is the closest gap — ~7 reviews/mo against a 10/mo gate target. Specialty practices typically see lower review volume than General/AC, but the bar is the same.
- Referral program status — manual review (PGP-tracked). The gates file flags this for confirmation; Parks Pace will close the loop with the OM on whether a structured in-office referral program is live.
- >50% of NP from referrals — NO on the gates pull. For a Specialty practice this is the lever — primary care + general dentist + perio + ortho referral engine is stage one of the Advanced Care strategy in Gate 5.
- Specialty case outcomes (implants, full-arch, sedation cases) are exactly the kind of patient story Google and prospective referrers value most — they are not being captured systematically today.
- The lift is small — Zappy cards + QR codes at checkout, plus a post-treatment review-ask in the discharge workflow, typically moves a Specialty practice from 7/mo to 10+/mo inside 60 days.
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Augusta - GA
Augusta - GA is a Specialty (Oral & Maxillofacial Surgery) practice with two real assets to build on: a clean GBP at 85.0 baseline and a live PBHS online scheduling flow — most Specialty practices don't have either at this stage. The constraint is the rest of the storefront: the website is the lowest baseline in the cohort (49.6), the call infrastructure isn't live (no PeerLogic, no Neurality), and the gates file shows NP from referrals below 50% — for a surgical practice, that's the lever.
Stage one of your Advanced Care strategy is the PRD-driven GP referral engine — for an oral surgery practice, referral-based growth with primary care, general dentists, periodontists, and orthodontists in the Augusta market is always the highest-return lever. The Practice Referral Development (PRD) workstream will lead this, with referral-package collateral, partner mapping, and a structured outreach cadence. The website rebuild work in Gate 1 is partly in service of this: a Specialty-tuned site (case stories, board credentials, MedicalProcedure schema, "Refer a Patient" landing page) is the digital handshake every referring office checks before sending a complex case.
The Aiken sister location shares the Yelp listing but has its own GBP and website. Parks Pace coordinates anything that touches reputation, scheduling, or website across both — reputation work for Aiken-Augusta has to be planned as a two-suite rollout, even when the dollars hit one address at a time.
Direct-to-consumer advertising — SGA-funded implant and full-arch campaigns — layers on as soon as Gate 1 (website rebuild lands), Gate 3 (30 days of PeerLogic data), and Gate 4 (review cadence + referral engine green) hold. Until then, we hold DTC dollars. That's the unlock: ad dollars only pay off when every call is answered, every lead can book, and every patient experience earns a review.
Strategic Growth Areas Reviewed
- Specialty case mix (implants, full-arch, sedation, wisdom teeth, oral pathology)
- Referral and reactivation opportunities
- Revenue opportunity by surgical service line
- SEO and organic visibility for Specialty terms in the Augusta market
- Paid media readiness (held until gates green)
- Community outreach and GP / specialist partnerships
- ROI alignment and budget planning
What We're Doing Now
- PRD-led GP, perio, ortho, and general-dentist referral partner mapping in the Augusta market
- Specialty-tuned website rebuild scoping (49.6 baseline → patch vs. rebuild call with the Studio)
- Re-resolving the practice's GBP place_id (crosswalk anomaly) and correcting the GMB scheduling URL
- Onboarding PeerLogic + PL Analytics (Scott pending) so Gate 3 has data
- Coordinating the shared Yelp reputation surface with the Aiken sister location
- Holding Augusta - GA moving to Advanced Care until Gates 1, 3, and 4 are green
Growth Team Work
Your Growth Team has work underway on Augusta - GA right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. The investments below align with the Specialty profile — lean foundational stack, with paid media and additional tooling held until the gates hold.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack PBHS scheduling (live) · PeerLogic + Neurality onboarding is the next add — confirm full stack with PGP once assigned |
TBD |
| Optional Web Held until the website rebuild scope is finalized (49.6 baseline) — Studio + Parks Pace size the patch vs. rebuild call |
TBD |
| Total Monthly Investment | Pending |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Specialty-tuned website rebuild (schema, legal, E-E-A-T, case stories, GP referral landing page) | 4 | Scoping |
| Field Manager Backlog — Re-resolve practice place_id, correct GMB scheduling URL, NAP / hours cross-check, Reserve-with-Google | 3 | Mixed — pending office input |
| Marketing Approval Queue — PeerLogic onboarding, Neurality activation, Zappy review cadence, PRD referral engine, L&D training, case-story capture, referral mix manual review | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Re-resolving the practice's GBP place_id and correcting the mis-mapped GMB scheduling URL
- Specialty-tuned website rebuild scoping (49.6 baseline → patch vs. rebuild call)
- PRD-led GP / perio / ortho / general-dentist referral partner mapping in the Augusta market
- Specialty referral package collateral and outreach cadence
- PeerLogic + PL Analytics onboarding (Scott pending) so Gate 3 has data
- Coordinating the shared Yelp reputation surface with the Aiken sister location
- Holding Augusta - GA moving to Advanced Care until Gates 1, 3, and 4 are green
What We Need From You
- Verify NAP, doctor names, and hours match between aaoralfacial.com and GBP
- Approve the Specialty review-request workflow (post-surgical ask, follow-up SMS / email)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle
- Approve Neurality activation to protect missed referral and patient calls
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, OMS board certifications, hospital privileges, and 3-5 Specialty patient stories (with patient permission)
- Confirm the PRD referral-partner targets the ROD will surface for Augusta
Your Office Growth Sequence
This is the priority order we work every Specialty practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Manual check pending | Gate 1 |
| 1 | Re-resolve the practice place_id and correct the GMB scheduling URL (currently routing to a different SGA-network listing). | Open | Gate 1, 2 |
| 2 | Onboard PeerLogic call tracking + PL Analytics. Without this, Gate 3 can't be measured at all. | Scott pending | Gate 3 |
| 3 | Activate Neurality AI answering. Especially valuable for protecting missed GP referral calls in a surgical practice. | Inactive | Gate 3 |
| 4 | Deploy Zappy review cards + QR codes; add a post-surgical review-ask to the discharge workflow. Move from 7/mo toward 10/mo. | Not started | Gate 4 |
| 5 | Capture patient stories from Specialty cases (implants, full-arch, sedation) — for review-request follow-ups and for the rebuilt website. | Not started | Gate 1, 4 |
| 6 | Front desk team completes phone skills training through the L&D Team. Specialty intake scripting plus GP referral handling. | Not started | Gate 3 |
| 7 | PRD-led referral partner mapping with the ROD: primary care GPs, general dentists, perio, and ortho in the Augusta market. | In flight | Gate 4, 5 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between aaoralfacial.com and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust — and for a Specialty practice, also referring-GP confidence. | 1 |
| P1 | Re-resolve the practice's GBP place_id (currently mis-mapped to a municipal listing) and correct the GMB scheduling URL (currently routes to westaugustadental.com). | PGPROD | Until the listing is locked, no GBP work can land cleanly. The mis-mapped scheduling URL is actively routing patients away from the practice. | 1, 2 |
| P1 | Onboard PeerLogic call tracking + PL Analytics (Scott pending). Provides the data Gate 3 is measured against. | ROD | Without PeerLogic, missed-call rate and call conversion can't be measured. Gate 3 stays Red as a default until live. | 3 |
| P1 | Approve Neurality activation. AI answering picks up the calls your team misses, including GP referral calls. | OM | Direct lever on missed-call risk. For a Specialty surgical practice, every missed referral call is a potential lost GP relationship. | 3 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a post-surgical review-ask to the discharge workflow and the daily morning huddle. | Front DeskOM | Moves the practice from ~7/mo toward the 10/mo gate target while building the Google review base from a thin Specialty footprint. | 4 |
| P1 | Stand up a structured patient-story capture workflow for Specialty cases (implants, full-arch, sedation) — with patient permission, for review-request and website use. | OMDoctor | Specialty surgical outcomes are the highest-converting reputation content for both patients and referring offices. | 1, 4 |
| P1 | Studio: scope the Specialty-tuned website rebuild from the 49.6 baseline — true online booking (already PBHS), MedicalProcedure + LocalBusiness + Dentist schema, legal compliance, Specialty case-story templates, GP referral landing page. | Studio | 49.6 is the lowest baseline in the cohort. Specialty-tuned rebuild is the highest-impact single lever on Gate 1 + Gate 5 readiness. | 1 |
| P2 | Front desk team completes L&D phone skills training — Specialty intake scripting plus GP referral handling. | Front DeskROD | Direct lever on call conversion once PeerLogic gives us the data. Pairs with Neurality to make Gate 3 green. | 3 |
| P2 | Supply updated doctor bios, OMS board certifications, hospital privileges, and 3-5 patient testimonials from Specialty cases. | OM | Unlocks Studio's E-E-A-T + testimonials work. Lifts website Doctor/Team Trust and is the critical referral-engine asset for GP outreach. | 1, 4 |
| P2 | PGP / ROD: surface PRD-led GP, perio, ortho, and general-dentist referral partner targets for the Augusta market and build the outreach package. | PGPROD | Stage one of the Advanced Care strategy for Augusta - GA is PRD-led referral growth — partner identification gates the whole workstream. | 5 |
| P2 | OM confirms Social Media access status (Facebook Page, Meta Business Manager, Instagram) for Korinne's low-volume Specialty cadence. | OM | Required before any social work can begin — even a low-volume Specialty cadence needs admin access. | 1 |
| P2 | Wire Reserve-with-Google on GBP once the place_id is re-resolved and the scheduling URL is corrected to point at PBHS. | PGP | Captures the GBP appointment points and gives every Maps/Search visitor a one-tap booking path. Sequenced after the F-A001/F-A003 cleanup. | 1, 2 |
| P2 | Coordinate the shared Yelp reputation surface with the Aiken sister location — anything that touches Yelp affects both sites. | ROD | The Aiken + Augusta locations share a single Yelp listing — review cadence and any Yelp work needs paired rollout to avoid mixed signals. | 1, 4 |
| P3 | ROD pulls Dental Intel + Power BI to confirm current new-patient mix from referrals (gates file shows < 50%; manual review sizes the lift). | ROD | Sizes the referral opportunity for the Advanced Care plan and informs the PRD prioritization. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to Parks Pace (ROD) — and Augusta - GA's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Re-resolve the practice place_id and correct the GMB scheduling URL (Gate 1 + 2 — actively routing patients elsewhere today)
- Onboard PeerLogic + PL Analytics so Gate 3 has data (Scott pending)
- Activate Neurality AI answering to protect missed referral and patient calls (Gate 3)
- Deploy Zappy cards + QR codes and add a post-surgical review-ask to the discharge workflow (Gate 4)
- OM verifies NAP, doctor names, and hours match between aaoralfacial.com and GBP (Gate 1)
Office Input Needed (Next 30 Days)
- Approve Neurality activation
- Approve the Specialty review-request workflow
- Supply doctor bios, OMS board certifications, hospital privileges, and 3-5 Specialty patient stories (with patient permission)
- Confirm Social Media access status for the Korinne cadence rollout
Growth Team Work (In Flight)
- Specialty-tuned website rebuild scoping from the 49.6 baseline (Studio + Parks Pace)
- PRD-led GP, perio, ortho, and general-dentist referral partner mapping in the Augusta market
- Specialty referral-package collateral and outreach cadence
- Coordinating the shared Yelp reputation surface with the Aiken sister location
Operations Coaching Opportunities
- Front-desk Specialty intake + GP referral call handling with L&D (Gate 3)
- Post-surgical review-ask scripting for Specialty discharge workflow (Gate 4)
- PRD referral-engine rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once the website rebuild lands, Gate 3 has 30 days of PeerLogic data, and Gate 4 has rebuilt review cadence
- Referral-based implant + full-arch + Specialty surgical growth is stage one of the Advanced Care strategy
- Quarterly readiness review with Parks Pace + assigned PGP
- Joint Aiken + Augusta planning for any reputation, paid-media, or referral-engine work that crosses both suites