Beaches Periodontics – Laser & Implant Dentistry - Jacksonville Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on June 17, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Beaches Periodontics – Laser & Implant Dentistry |
| Address | 1361 13th Ave S #220, Jacksonville Beach, FL 32250 |
| Phone | (904) 273-4373 |
| Website | beachesperiodontics.com |
| Status | Operational |
| Google Place ID | ChIJ28j7wrtJ5IgRxGWistnSwyE |
| GBP Title (current) | Mismatch — Google listing currently titled "Dentist in Jacksonville Beach, FL | Darryl A. Field, DDS"; does not match website brand. Field cleanup queued (F-B001). |
| GBP Scheduling Link | Wrong vendor — current GBP scheduling button routes to aspendental.com. Field cleanup queued (F-B002). |
| Secondary Domain | Identity conflict — jaxdentalhealth.com also surfaces on the GBP. Canonical decision queued (F-B007 / M-B006). |
Hours on Google
| Monday | 8:00 AM – 4:00 PM |
| Tuesday | 8:00 AM – 4:00 PM |
| Wednesday | 8:00 AM – 4:00 PM |
| Thursday | 8:00 AM – 4:00 PM |
| Friday | 8:00 AM – 12:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on beachesperiodontics.com. Hours are sourced from the live Google Business Profile pulled June 17, 2026.
The clinical work and patient experience are clearly working. The gaps are name, address, phone (NAP) integrity on the Google Business Profile (GBP), call tracking, true online booking, and a review cadence that keeps the 5.0★ base growing rather than drifting.
Top 3 Priorities — In Order
- Fix the name, address, phone (NAP) integrity on the Google Business Profile (GBP) — the listing title is "Darryl A. Field, DDS" and the scheduling button routes to aspendental.com, not Beaches.
- Onboard PeerLogic call tracking + activate Neurality AI answering — Gate 3 has no data today
- Stand up the review cadence on top of the strong 5.0★ / 562-review base — currently 4/mo, target ≥ 10/mo
Green = healthy · Yellow = needs attention · Red = blocker · Pending = data flowing in · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google Business Profile (GBP), website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right perio + implant cases and protecting the referral relationships that keep a Specialty practice strong.
Why Your Digital Storefront Matters
Before a referring dentist or a self-researching patient ever calls your office, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and for a Specialty practice it does double duty. It reassures the referring GP that you're the right place to send a complex case, and it gives the patient enough trust to pick up the phone.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on — for both audiences. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. A Specialty practice that can't measure missed calls, whose Google Business Profile (GBP) listing is under a clinician name with a competitor's scheduling link, and whose review cadence has slowed — will burn through that media before it pays back. The opposite is also true: when the gates hold, every paid impression compounds with the referral engine you already have.
Get Gates 1–4 green and Beaches Periodontics – Jacksonville is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
The Patient Funnel
This is the framework behind everything in this report — the path every patient (and every referred case) travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the graphic to open it in a new tab at full size.
The Gates to Unlocking New Patient Growth
Most dental practices — Specialty included — do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Red
Can patients and referring offices find and trust your practice online?
Your digital storefront is often the first impression a patient — or a GP about to refer a complex case — has of your practice. Before growth can happen, both audiences must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients and referring offices often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off — especially for Specialty practices where the referral conversation is the conversion.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity for both direct patient inquiries and GP referral validation.
Your Digital Storefront — At a Glance
Google Business Profile Red Baseline 68.0 (2026-05-18)
The baseline GBP audit landed at 68.0 on 2026-05-18 — below the 70 healthy threshold. The good news first: the GBP itself has genuine reputation equity (5.0★ across 562 reviews lifetime). The drag on the score is structural — the listing's NAP and scheduling surfaces drifted away from the Beaches Periodontics brand and need cleanup before any reputation work compounds.
| What We Scored | Status |
|---|---|
| Business Name on GBP | Mismatch — currently "Dentist in Jacksonville Beach, FL | Darryl A. Field, DDS"; needs to read "Beaches Periodontics" to match the website (F-B001). |
| Address & Phone | 1361 13th Ave S #220 · (904) 273-4373 — match the website. OM cross-check pending. |
| Scheduling Link | Wrong vendor — GBP appointment button currently routes to aspendental.com, an outside vendor's booking flow on a Beaches listing. Remove and replace once a true online scheduling vendor is selected (F-B002 / F-B008). |
| Website on GBP | Identity conflict — GBP currently shows jaxdentalhealth.com while the crosswalk and brand are on beachesperiodontics.com. Canonical decision queued (F-B007 / M-B006). |
| Photos | Refresh to professional, branded library (S-B001) — currently mixed and contributes to the 68.0 drag. |
| Reviews | 5.0★ across 562 lifetime reviews — genuine reputation equity. Cadence is the gap (4/mo vs ≥ 10/mo target). |
What's Next on GBP
- Reclaim the listing name as "Beaches Periodontics" — currently shows as a clinician name, fragments the brand surface (F-B001)
- Strip the aspendental.com scheduling URL — replace with a Beaches-branded booking flow once an online scheduling vendor is selected (F-B002)
- Resolve the website conflict on GBP — pick beachesperiodontics.com or jaxdentalhealth.com, redirect the other, align the GBP website field (F-B007 / M-B006)
- Refresh GBP photos to a professional, branded library (S-B001) and rebuild the review cadence (S-B003) to lift the score from 68.0 into the Green band
Website Red Baseline 60.8 (2026-05-18)
beachesperiodontics.com scored 60.8 on the 2026-05-18 Phase-1 PSI + Firecrawl audit — below the 70 healthy threshold. The biggest scoring drags are conversion (no true online booking), trust signals (no surfaced testimonials or Specialty case stories), and the doubled identity with the secondary domain jaxdentalhealth.com.
What's Driving the 60.8 Score
- Conversion (highest-leverage lift) — no true online booking vendor (Modento / NexHealth / LocalMed) is in place; site offers a contact form only. Mobile sticky button and above-the-fold appointment button need rebuild (S-B002).
- Trust signals — doctor bios and credentials need an E-E-A-T pass; no Specialty case stories or testimonials surfaced today. Case-result gallery for laser perio + implant cases queued (S-B005, S-B006).
- SEO + technical — LocalBusiness + Dentist + Periodontist schema, privacy / ADA statement, and Lighthouse-mobile performance pass all needed (S-B007).
- Specialty-specific — GP referral landing page, case-mix education (laser perio, implants, full-arch), insurance + financing transparency. The PRD referral-engine landing page is the Gate 5 stage-1 digital anchor (S-B004).
- Identity conflict — the secondary domain jaxdentalhealth.com surfaces on the GBP and in directory citations. Canonical choice and redirect plan queued (F-B007 / M-B006).
Social Media Light footprint Refresh from Drive CSV on demand
Social presence for Specialty practices is typically lighter than for General/Advanced Care offices — Facebook and Instagram drive less direct patient discovery for a referral-led practice. The current Beaches Periodontics social state lives in the Social Media Audit Drive sheet and is refreshed on demand; the team will pull the latest snapshot during your first working session and align cadence with the GP-referral-engine collateral plan.
What We're Watching For
- Whether Facebook and Instagram are claimed and linked to each other
- Access status (Page admin, Meta Business Manager, IG)
- Whether the practice has the assets to support a low-volume Specialty content cadence — staff features, case-result content with patient permission, GP partner highlights
- Whether social content can be used as referral collateral (Korinne can take low-volume Specialty cadence once access is in hand)
02 New Patient Access Access Layer Red
Can patients and referring offices easily schedule and be seen quickly?
Today's patients — and the GPs who refer to you — expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. For Specialty practices, this gate is especially important: a referred patient who can't get scheduled within a week often gets re-referred elsewhere.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled (true online booking, not just a lead form)
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility (vendor in place vs. lead form)
- Phone response pathways
- Emergency and same-day Specialty availability
- Office hours and accessibility
- GP referral intake workflow
Where Beaches Periodontics – Jacksonville Stands
- New-patient availability inside 7 days — confirmed YES. Specialty capacity is healthy. The clinical schedule is not the bottleneck.
- Online scheduling on the website — NO. No true online booking vendor (Modento / NexHealth / LocalMed) is wired into beachesperiodontics.com. For Specialty cases this leaks high-intent prospects and referred patients who want immediate confirmation (F-B008).
- Scheduling button on GBP — YES, but pointed at the wrong vendor. The GBP appointment button routes to aspendental.com — an outside booking flow on a Beaches listing. This is the most urgent Gate 2 / Gate 1 fix (F-B002). Reserve-with-Google wiring sequenced after a Beaches-branded vendor is live (F-B008).
- Contact form live on site — NO per the gates file; Specialty intake routes through the practice phone. Adding a true contact form pairs with the rebuild scope (S-B002 / S-B004).
- GBP business name matches website — NO. Listing is currently "Dentist in Jacksonville Beach, FL | Darryl A. Field, DDS"; needs to match the Beaches Periodontics brand (F-B001).
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries — and for a Specialty practice, it also covers the GP referral intake call.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage (requires PeerLogic)
- Call conversion performance (requires PeerLogic)
- Speed-to-lead processes
- Form response workflows (request-an-appointment.html follow-up)
- AI answering and after-hours coverage (Neurality)
- Front office scripting for Specialty intake
- Tracking and reporting visibility
Where Beaches Periodontics – Jacksonville Stands
This gate has no data because the call infrastructure isn't live. Without PeerLogic call tracking, we can't measure missed calls or new-patient call conversion. The fix is small and concrete — onboard the call stack (PeerLogic for call tracking, Neurality for AI answering), then measure Beaches Periodontics – Jacksonville against the gate targets.
| Capability | Status |
|---|---|
| PeerLogic call tracking | Not live |
| PeerLogic Analytics | Not live |
| Neurality AI answering | Inactive |
| Missed-call rate | Manual review — pending PeerLogic onboarding (Scott) |
| NP call conversion | Manual review — pending PeerLogic onboarding (Scott) |
How We Close The Gap
- Onboard PeerLogic + PL Analytics — call tracking that gives us 30 days of data to actually measure this gate against. Until PeerLogic is live, Gate 3 stays Red as a default.
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). For a Specialty practice with referral-driven volume, missed calls from GP offices are particularly costly — Neurality is the safety net.
- L&D phone-skills training for the front desk — Specialty intake scripting plus GP referral handling
- PGP reviews the PeerLogic dashboard with the OM monthly once live
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth — for any practice, but especially a Specialty practice — is fueled by patient experience and the reputation signal that experience produces. Strong reviews and authentic patient stories give referring GPs confidence to keep sending cases, and give self-researching patients confidence to call.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Specialty case-story capture (with patient permission)
Reputation Signal Across Platforms
| Google Reviews | 5.0★ across 562 Google reviews lifetime — genuinely strong base. Current cadence is 4 reviews per month vs the ≥ 10/mo gate target — Gate 4 cadence rollout needed to keep this base growing rather than drifting. The lifetime quality is real reputation equity worth protecting; the recent cadence is the gap we're attacking. |
| Yelp | 4.0★ across 3 reviews — low Yelp activity (view listing). Below the 10-review threshold where a contradictory signal would be flagged, so not a fire drill. What is worth a periodic glance: the Yelp listing is currently registered under a clinician name rather than the practice brand, which fragments the reputation surface. Recommend reclaiming the practice-branded listing as part of Gate 4 cleanup (F-B003 / M-B005). |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. With only 3 Yelp reviews this isn't a meaningful patient-discovery channel today — but reclaiming the listing under the Beaches Periodontics brand pairs with the GBP name cleanup to consolidate one coherent reputation surface.
Where Beaches Periodontics – Jacksonville Stands
- Genuinely strong lifetime Google base — 5.0★ on 562 reviews is among the strongest reputation equity in the SGA Specialty cohort. The clinical experience is clearly working.
- Cadence is the gap — 4 reviews/month over the last 30 days, vs the 10/mo gate target. Specialty practices typically see lower volume than General/Advanced Care, but the bar is the same.
- Yelp listing surface needs reclaim — the practice's Yelp listing is registered under a clinician name. Reclaim under the Beaches Periodontics brand (F-B003 / M-B005) so reputation work consolidates instead of splitting.
- Referral program — flagged for Manual Review per the gates file (PGP-tracked). NP from referrals > 50% currently NO — the referral engine is the Gate 5 stage-1 unlock, not yet a confirmed strength.
- Laser perio + implant case outcomes are exactly the kind of Specialty story Google and prospective referrers value most. Systematic case capture (S-B005, S-B006) pairs with the review cadence rollout (S-B003) to compound the existing 5.0★ base.
- The lift is small — Zappy cards + QR codes at checkout, plus a post-treatment review-ask, typically moves a Specialty practice from 4/mo to 10+/mo inside 60 days.
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Beaches Periodontics – Jacksonville
Beaches Periodontics – Jacksonville is a Specialty practice with strong clinical capability and a genuinely strong lifetime Google reputation (5.0★ / 562 reviews). The opportunity isn't reputation rebuild — it's reputation protection, consolidation, and amplification. The structural drag on the storefront is the fractured identity surface (GBP under a clinician name, scheduling button pointing at aspendental.com, two domains in circulation, Yelp listing under a clinician name). Get those reconciled, then layer the call infrastructure and review cadence on top.
Stage one of your Advanced Care strategy is the PRD-driven referral engine — for a Specialty perio + implant practice, referral-based growth with primary care GPs and general dentists in the Jacksonville Beach market is always the highest-return lever. The Practice Referral Development (PRD) workstream will lead this with marketing materials, partner mapping, the referral-engine landing page (S-B004), and a structured outreach cadence. Build the digital storefront the GP referrer sees first; then the patient-side review cadence and case-result content compound it.
Two foundational pieces have to move before direct-to-consumer (DTC) investment makes sense: live call infrastructure (PeerLogic + Neurality — Gate 3), and a review cadence that protects the 5.0★ base while moving it from 4/mo toward the 10/mo target (Gate 4). Both are small, concrete fixes — not multi-month builds.
Direct-to-consumer advertising layers on as soon as Gates 1–4 hold green. Until then, we hold DTC dollars. That's the unlock: ad dollars only pay off when every call is answered, every lead can book, every patient experience earns a review, and the GP referrer who Googles you sees one coherent Beaches Periodontics storefront.
Strategic Growth Areas Reviewed
- Specialty case mix (laser perio, dental implants, full-arch)
- Referral and reactivation opportunities
- Revenue opportunity by service line
- SEO and organic visibility for Specialty terms
- Paid media readiness (held until gates green)
- Community outreach and GP partnerships
- ROI alignment and budget planning
What We're Doing Now
- Reconciling the GBP identity surface (name, scheduling URL, website field) so the storefront reads as Beaches Periodontics
- Reclaiming the Yelp listing under the practice brand to consolidate reputation signal
- Resolving the beachesperiodontics.com vs jaxdentalhealth.com canonical-domain decision
- Mapping GP + general dentist referral partner targets in the Jacksonville Beach market
- Preparing the PRD referral-engine landing page and Specialty case-story collateral
- Holding moving to Advanced Care until Gate 3 (PeerLogic + Neurality) and Gate 4 (review cadence) are green
Growth Team Work
Your Growth Team has work underway on Beaches Periodontics – Jacksonville right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. The investments below align with the Specialty profile — lean foundational stack, with paid media and additional tooling held until Gates 1–4 hold green.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack PeerLogic call tracking + Neurality AI answering are the next adds — Gate 3 blocker |
TBD |
| Online Scheduling Vendor Modento / NexHealth / LocalMed selection — Gate 2 unlock |
TBD |
| Studio Web Sprint Conversion module + Specialty case-result gallery + PRD landing page — targeted patches, not a full rebuild at 60.8 |
TBD |
| Total Monthly Investment | Pending |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website conversion rebuild, schema + legal pass, Specialty case-story gallery, PRD referral landing page, GBP photo refresh, review-cadence automation | 7 | In flight |
| Field Manager Backlog — GBP name reclaim, aspendental.com scheduling URL removal, Yelp listing reclaim, NAP audit, PeerLogic + Neurality onboarding, canonical-domain decision, online scheduling vendor selection | 9 | Multiple blockers |
| Marketing Approval Queue — PeerLogic + Neurality scope, GBP cleanup plan, Yelp claim outreach, canonical-domain decision, review-cadence rollout, PRD referral plan, L&D training, doctor bios | 8 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green for Beaches Periodontics.
What Growth Is Handling
- Reconciling the Google Business Profile (GBP) identity surface — name change to Beaches Periodontics, removal of the aspendental.com scheduling URL, website field cleanup
- Reclaiming the Yelp listing under the practice brand instead of a clinician name
- Resolving the beachesperiodontics.com vs jaxdentalhealth.com canonical-domain question and routing redirects
- PeerLogic + PeerLogic Analytics onboarding (Scott pending) so Gate 3 has data
- Selecting and onboarding a true online scheduling vendor (Modento / NexHealth / LocalMed) and wiring Reserve-with-Google
- PRD-led GP + general dentist referral partner mapping in the Jacksonville Beach market
- Studio sprint: conversion rebuild on beachesperiodontics.com, Specialty case-result gallery, PRD referral-engine landing page, schema + legal pass
- Holding Beaches Periodontics – Jacksonville moving to Advanced Care until Gates 1–4 are green
What We Need From You
- Verify NAP and hours match between beachesperiodontics.com and the GBP — and approve the GBP name change to Beaches Periodontics
- Approve removal of the aspendental.com scheduling URL from the GBP
- Decide canonical website (beachesperiodontics.com vs jaxdentalhealth.com) and approve the redirect plan
- Approve Neurality activation to protect against missed referral and patient calls
- Approve the Specialty review-request workflow and deploy Zappy cards + QR codes
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, credentials, and 3-5 patient stories from Specialty cases (with patient permission)
Your Office Growth Sequence
This is the priority order we'll work Beaches Periodontics through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Reconcile the GBP name, scheduling URL, and website field. Currently the listing reads "Dentist in Jacksonville Beach, FL | Darryl A. Field, DDS" with a scheduling button pointed at aspendental.com — needs to read Beaches Periodontics with a Beaches-branded booking flow. | Not started | Gate 1, 2 |
| 1 | Decide canonical website — beachesperiodontics.com vs jaxdentalhealth.com — and approve the redirect plan. | Pending approval | Gate 1, 2 |
| 2 | Onboard PeerLogic call tracking + PeerLogic Analytics. Without this, Gate 3 can't be measured at all. | Scott pending | Gate 3 |
| 3 | Activate Neurality — AI answering that picks up calls your team misses. Especially valuable for protecting GP referral calls. | Inactive | Gate 3 |
| 4 | Select and install a true online scheduling vendor (Modento / NexHealth / LocalMed) so patients can self-book. | Not started | Gate 2 |
| 5 | Reclaim the Yelp listing under the practice brand "Beaches Periodontics" instead of the current clinician name. | Not started | Gate 1, 4 |
| 6 | Deploy Zappy review cards + QR codes; add a daily review-ask to the morning huddle. Move from 4/mo toward 10/mo while protecting the 5.0★ / 562-review base. | Not started | Gate 4 |
| 7 | Capture patient stories from Specialty cases (laser perio, dental implants, full-arch) — for review-request follow-ups and website testimonials. | Not started | Gate 1, 4 |
| 8 | Front desk team completes phone skills training through the L&D Team. Specialty intake scripting plus GP referral handling. | Not started | Gate 3 |
| 9 | PRD-led referral partner mapping with the ROD: primary care GPs and general dentists in the Jacksonville Beach market. | In flight | Gate 4, 5 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P0 | Reconcile GBP business name from 'Darryl A. Field, DDS' to 'Beaches Periodontics' so the Google listing matches the website brand. | PGP | GBP title 'Dentist in Jacksonville Beach, FL | Darryl A. Field, DDS' does not match website name beachesperiodontics.com. NAP integrity failure. | 1, 2 |
| P0 | Remove aspendental.com scheduling URL from GBP and replace with a Beaches-branded booking flow once a true online scheduling vendor is selected. | PGP | GBP scheduling CTA currently routes to https://www.aspendental.com/schedule-an-appointment/ — an outside vendor's booking flow on the Beaches GBP. Critical integrity issue. | 2 |
| P1 | Reclaim the Yelp listing under the practice brand 'Beaches Periodontics' (currently registered under a clinician name). | PGP | Yelp alias 'field-darryl-a-dds-jacksonville-beach-2' — listing is currently registered under a clinician name rather than the practice brand. Fragments reputation surface. | 1, 4 |
| P1 | Run a full NAP audit confirming hours, address, and phone match between Google Business Profile and beachesperiodontics.com. | PGP | Multiple identity drift signals (GBP title, Yelp listing, secondary domain) require full NAP reconciliation before any reputation work begins. | 1 |
| P0 | Onboard PeerLogic call tracking + PeerLogic Analytics so Gate 3 has data to measure missed-call rate and call conversion. | ROD | live_on_peerlogic = NO. Without call tracking, Gate 3 stays Red as a default. | 3 |
| P1 | Activate Neurality AI answering to pick up the calls the front desk misses, especially after-hours and during high-volume periods. | ROD | live_on_neurality = Inactive. Missed referral and patient calls go uncaptured. | 3 |
| P0 | Resolve the canonical website conflict between beachesperiodontics.com and jaxdentalhealth.com — pick one, redirect the other, and align GBP and directory citations to the canonical domain. | PGP | Crosswalk shows website = beachesperiodontics.com; Places API shows jaxdentalhealth.com on the GBP. Two online identities for one practice. | 1, 2 |
| P1 | Select and install a true online scheduling vendor (Modento / NexHealth / LocalMed) so patients can self-book directly. | PGP | online_booking_live = NO; osl_vendor = (none). No true online booking flow on the practice website. | 2 |
| P2 | Cross-check hours on GBP (Mon–Thu 8a–4p, Fri 8a–12p, Sat/Sun closed) against the website and update either side if they drift. | OM | Hours pulled from live GBP; OM cross-check pending against beachesperiodontics.com. | 1 |
| P2 | Update Google Business Profile photo library to a professional, branded set that matches Beaches Periodontics' identity (exterior, interior, team, before/after with patient permission). | Studio | GBP baseline 68.0 (Red) — photos are a meaningful lever on the score and on patient trust. | 1, 4 |
| P1 | Refresh the beachesperiodontics.com hero / above-the-fold conversion module — clear primary booking button, value proposition, trust signals, and mobile sticky button. | Studio | Website baseline 60.8 (Red, below 70 threshold). Conversion module is the highest-leverage lift on the score. | 1, 2 |
| P1 | Stand up Zappy review-request automation — QR cards in the office, post-visit SMS / email follow-up, daily review-ask in the morning huddle. | Studio | Google reviews/month = 4 (below 10 gate target) on a strong 5.0★ / 562-review base. Cadence build will protect and grow the existing reputation equity. | 4 |
| P2 | Design and build the referral-engine landing page on beachesperiodontics.com — the Specialty PRD model stage 1, aimed at general practitioners referring perio + implant cases. | Studio | Gate 5 stage 1 of Advanced Care strategy = PRD-driven referral engine for periodontics. Landing page is the digital anchor. | 5 |
| P2 | Build a before / after case-result gallery on beachesperiodontics.com — laser perio and implant cases, with patient permission and HIPAA-compliant copy. | Studio | Case-result content is the highest-converting Specialty trust signal for both patients and referring GPs. | 1, 4 |
| P2 | Shoot a short patient testimonial video (mobile-first cuts for Instagram, Facebook, and the website) once OM supplies 3-5 patient stories with permission. | Studio | Specialty case-story video performs strongly in social and on referral landing pages. | 1, 4 |
| P2 | Add LocalBusiness + Dentist + Periodontist schema, privacy / ADA statement, and Lighthouse-mobile performance pass to beachesperiodontics.com. | Studio | Website baseline 60.8 implies measurable SEO + technical gaps. Schema and legal compliance lift both score and trust. | 1 |
| P2 | Approve the Specialty PRD referral-engine plan — partner targets, outreach cadence, package collateral. | Doctor | Stage 1 of Advanced Care strategy. Requires doctor + OM sign-off before PRD rolls. | 5 |
| P1 | Approve the Q3 review-cadence rollout (Zappy + huddle scripting + post-visit SMS / email). | OM | Cadence rollout requires OM approval before front-desk training kicks off. | 4 |
| P0 | Approve PeerLogic + Neurality onboarding scope and budget — Scott routes via ROD. | ROD | Gate 3 blocker. PeerLogic + Neurality require ROD-level approval to onboard. | 3 |
| P0 | Approve the GBP cleanup plan — name change to 'Beaches Periodontics', removal of aspendental.com scheduling URL, photo library refresh. | OM | GBP edits require OM sign-off and Google verification. | 1, 2 |
| P2 | Approve Yelp listing reclamation outreach — claim the practice-branded listing and migrate review equity where possible. | OM | Yelp listing currently under a clinician name. OM approval needed before claim outreach. | 1, 4 |
| P0 | Approve canonical website decision (beachesperiodontics.com vs jaxdentalhealth.com) and the redirect plan. | Doctor | Two domains in circulation for the same practice. Doctor sign-off needed before redirect. | 1, 2 |
| P2 | Approve L&D phone-skills training for the front desk (Specialty intake scripting + GP referral handling). | ROD | Front-desk training pairs with PeerLogic onboarding to lift Gate 3 once data flows. | 3 |
| P2 | Approve doctor bio + credentials supply (E-E-A-T lift on beachesperiodontics.com). | OM | Studio rebuild scope needs current bios + credentials. OM coordinates supply. | 1, 4 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to John Mezick (ROD) — and Beaches Periodontics – Jacksonville's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Reclaim the GBP business name as "Beaches Periodontics" — currently "Darryl A. Field, DDS" (Gate 1, 2)
- Strip the aspendental.com scheduling URL from the GBP (Gate 1, 2)
- Decide canonical website (beachesperiodontics.com vs jaxdentalhealth.com) and run the redirects (Gate 1)
- Onboard PeerLogic + PeerLogic Analytics so Gate 3 has data (Scott pending)
- Activate Neurality AI answering to protect missed referral and patient calls (Gate 3)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle (Gate 4)
Office Input Needed (Next 30 Days)
- Approve the GBP cleanup plan (name change, scheduling URL removal, photo refresh)
- Decide canonical website and approve the redirect plan
- Approve Neurality activation
- Approve the Specialty review-request workflow
- Supply doctor bios, credentials, and 3-5 Specialty patient stories (with patient permission)
- Confirm Social Media access status for the cadence rollout
Growth Team Work (In Flight)
- Yelp listing reclaim under the practice brand
- Online scheduling vendor selection (Modento / NexHealth / LocalMed) and Reserve-with-Google wiring once live
- Studio sprint — conversion module rebuild, Specialty case-result gallery, PRD landing page, schema + legal pass
- PRD-led GP + general dentist referral partner mapping in the Jacksonville Beach market
Operations Coaching Opportunities
- Front-desk Specialty intake + GP referral call handling with L&D (Gate 3)
- Post-treatment review-ask scripting for Specialty case workflow (Gate 4)
- PRD referral-engine rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gate 1 has a clean storefront (68.0 → ≥ 70), Gate 3 has 30 days of PeerLogic data, and Gate 4 has rebuilt review cadence
- Referral-based perio + implant case growth is stage one of the Advanced Care strategy
- Quarterly readiness review with John Mezick + assigned PGP