Century City Aesthetic Dentistry Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile (GBP) on May 26, 2026. Priority #1 for every office is making sure your name, address, and phone (NAP) match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Century City Aesthetic Dentistry |
| Address | 2080 Century Park E #1601, Los Angeles, CA 90067, USA |
| Phone | Pending OM confirmation |
| Website on GBP | centurycityaesthetic.com |
| Website on file | billdorfmandds.com |
| Status | Dual-domain — needs reconciliation |
| Google Place ID | ChIJCYOYOQC7woARTLcScAXCjHQ |
| Doctor Names | Confirm with OM — Century City Aesthetic Dentistry Team (names withheld from external view per internal policy) |
Hours on Google
| Mon–Fri | Pending GBP hours pull — confirm with OM |
| Saturday | Confirm with OM |
| Sunday | Confirm with OM |
Hours on the GBP weekday_text were not returned in the current data pull — confirm hours match what's published on the canonical website (once the billdorfmandds.com vs. centurycityaesthetic.com decision lands). Cosmetic consultations are typically scheduled by appointment; a clear weekday block + Saturday posture on the GBP description helps high-intent LA cosmetic searchers.
Layered on top: PeerLogic call tracking is off, Neurality AI answering is Inactive, and Yelp is sitting at 2.5★ on 51 reviews — a red flag for a high-end LA cosmetic practice.
Top 3 Priorities — In Order
- Reconcile the two websites (billdorfmandds.com vs. centurycityaesthetic.com) and verify name, address, phone (NAP) + hours match between your Google Business Profile (GBP) and the surviving domain
- Stand up PeerLogic call tracking + activate Neurality AI answering to give Gate 3 any measurement at all
- Defend the Yelp red flag (2.5★ / 51 reviews) and rebuild the Google review engine from 0 reviews/month toward 10+/mo
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new cosmetic patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls. In high-end LA cosmetic dentistry, a single inconsistent search result can send a $25K smile-makeover prospect to a competitor on the same boulevard.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them. Cosmetic verticals like Century City — veneers, smile makeovers, full-mouth reconstruction — are exactly where those dollars land hardest.
We only invest those dollars where the basics are solid. A $25K smile-makeover lead pointed at a practice that has two competing websites, no call tracking, no AI answering, and a 2.5★ Yelp listing is wasted money — and worse, it puts the wrong impression in front of a luxury-tier prospect.
Get Gates 1–4 green and Century City is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
The Patient Funnel
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. For a high-end LA cosmetic vertical, the bar is higher than a general dentistry storefront — prospects compare smile galleries, doctor credentials, and reviews side by side before they pick up the phone.
Why It Matters
Patients decide whether to contact a cosmetic practice well before they make a phone call. Two competing websites, an unmigrated Yelp listing, and 0 Google reviews on the current GBP all chip at trust at the most expensive moment of the funnel.
Outcome
A single canonical domain with a trustworthy cosmetic presence — smile gallery, credentials, structured data, booking flow — that earns the click and the call from a luxury-tier prospect.
Your Digital Storefront — At a Glance
Google Business Profile Yellow Baseline 74.2 (2026-05-26) · refresh on request
The Century City Aesthetic Dentistry GBP baselines at 74.2 — middle of the yellow band. The structural elements (NAP, categories) are mostly there, but two issues drag the score: no booking link is published (scheduling_cta_on_gmb = NO) and the review base on this listing is only 1 review. The 5★ rating is statistically meaningless against the Yelp 51-review history — strong indication the current GBP was migrated from a legacy doctor-named profile and the prior review equity didn't follow.
| Sub-Category | Status |
|---|---|
| Name, Address, Phone (NAP) | Name match YES, phone confirm pending Yellow |
| Categories + Description | Present, cosmetic-vertical language needs sharpening Yellow |
| Appointment / Reserve with Google | Not live Red |
| Google review base | 1 review on current listing Red |
| Website on GBP | centurycityaesthetic.com — but billdorfmandds.com is also live Red |
What's Next on GBP
- Reconcile the listing — PGP confirms whether a legacy doctor-named GBP should be merged into Century City Aesthetic Dentistry's current profile, or whether the new profile is a clean-slate start (F-C001)
- Publish a Book Online button once S-C003 identifies which scheduler is live, wire that link into the GBP appointment field and turn on Reserve-with-Google (F-C002)
- Sharpen the GBP description for cosmetic-vertical language — veneers, smile makeover, full-mouth reconstruction — once the canonical domain lands
- Refresh photo cadence — clinical, smile-gallery, exterior, team — quarterly
Website Yellow Baseline 70.0 (2026-05-26) · refresh on request
Website baselines at 70.0 — exactly at the yellow threshold. The fundamental issue isn't the score; it's that two domains appear to be live: billdorfmandds.com (the practices_db website on file) and centurycityaesthetic.com (the website returned on the GBP). Patients land on one, search rankings split across both, and every Studio lift has to be decided twice. Resolving that is the gating decision for Gate 1.
| Where the Lift Is | Status |
|---|---|
| Domain consolidation (billdorfmandds.com vs. centurycityaesthetic.com) | Unresolved Red |
| Online scheduling vendor | Live but vendor unidentified Yellow |
| Contact form / lead capture | Live Green |
| GoHighLevel (GHL) integration | Not live Red |
| Legal Compliance (privacy, ADA) | Gap Red |
| Structured Data / Schema | Gap Red |
| Cosmetic E-E-A-T (credentials, smile gallery, cases) | Gap Yellow |
Top Lifts
- Lock the canonical domain (S-C002) — 301 + Search Console transfer planned with the Studio rebuild
- Identify the online scheduling vendor in use today so we can route the GBP booking link to the same flow (S-C003)
- Publish Privacy Policy + ADA Accessibility Statement in the footer
- Add LocalBusiness/Dentist schema + cosmetic service schema (veneers, smile makeover, full-mouth reconstruction)
- Deepen cosmetic E-E-A-T: doctor credentials, smile gallery, case studies, hero testimonials
- Wire GoHighLevel (GHL) marketing platform so SMS reminders, reactivation, and review-asks run automatically
Social Media See Drive sheet Audit pending Drive CSV refresh
Century City Aesthetic Dentistry's social audit row is in the network Drive CSV (file ID 1ctx3UX5FwJTLdbKatO3mtO8OXsdGcioZ). Pull the latest snapshot before the PGP call so Facebook / Instagram setup, access, and cadence reflect today's state — the briefing template defaults to "see Drive sheet" when the CSV hasn't been re-pulled in the build session. Cosmetic accounts have an extra-high bar on Instagram visual quality — Korinne's content cadence work should reflect that.
What We're Checking
- Facebook + Instagram presence and link from the canonical website
- Facebook Page · Meta Business Manager · Instagram · IG-to-FB linkage
- Smile-gallery / case-story cadence (cosmetic vertical demands visual proof)
- Whether the website Book Online link (once mapped) is cross-promoted in social bios/CTAs
What's Next on Social
- Refresh the Drive social CSV row for Century City Aesthetic Dentistry and bring the access checklist into the next PGP / ROD touch
- Korinne (Studio) onboards Century City into the weekly publishing cadence with a cosmetic-first creative bar
- Cross-promote scheduling + Google reviews once the canonical domain and booking flow are live
02 New Patient Access Access Layer Yellow
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability — and for cosmetic prospects, "access" also means the path from a smile-gallery click to a consult on the calendar.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Cosmetic consult lead-time
Where Century City Aesthetic Dentistry Stands
- New-patient availability inside 7 days — confirmed YES (the schedule is open for new cosmetic patients today)
- Online scheduling — live on the website but vendor not identified; flow needs to be confirmed and routed to the canonical domain (S-C003)
- GBP Book Online button — not live; every Maps and Search visitor still has to call
- Contact form — live (one signal in this gate's favor)
- Neurality AI answering — Inactive; without it, every after-hours cosmetic-consult inquiry that doesn't reach a live person disappears
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. For a cosmetic practice, every phone inquiry is a high-ticket lead — a single missed smile-makeover call can be a $20K–$40K case lost to a competitor.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Century City Aesthetic Dentistry Stands
This is the most concerning gate in the briefing because we have no measurement at all. PeerLogic (call tracking) is not live, PL Analytics is not live, Neurality is Inactive, and GoHighLevel (GHL) is not live. Without PeerLogic, missed-call rate and call conversion are both blank — we can't tell you whether the front desk is closing 30% or 70% of cosmetic consult inquiries because we never saw the calls.
| Metric | Century City | Target |
|---|---|---|
| Missed call rate | No data No measurement | < 18% |
| New-patient call conversion | No data No measurement | ≥ 45% |
For a luxury LA cosmetic practice, the cost of a missed call is far higher than for a general dentistry office. Standing up PeerLogic + Neurality is the single highest-leverage move available on Gate 3 — and a prerequisite for any L&D phone-skills work, since training without baseline data is guesswork.
How We Close The Gap
- Onboard PeerLogic — call tracking is the measurement foundation this entire gate runs on. ROD + PGP sequence onboarding, including DID porting (F-C004)
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). Turn it on in parallel with PeerLogic so missed-call data + AI fallback land together (M-C001)
- L&D phone-skills training — Learning & Development training tuned to high-ticket cosmetic consultations. Hold scoping until PeerLogic baseline data lands so training fits the actual gap (M-C005)
- PGP reviews the PeerLogic dashboard with the OM monthly once data is flowing — especially Friday and after-hours patterns for cosmetic inquiries
04 Patient Experience & Reputation Experience Layer Red
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. For a luxury cosmetic practice in Century City, online reputation isn't a side metric — it's the storefront.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Reputation Signal Across Platforms
| Google Reviews | 5★ on 1 review on the current Century City Aesthetic Dentistry listing — effectively a fresh slate. Current cadence is 0 new reviews per month; the gate wants 10+/mo on a rolling basis. Strong indication the listing was recently migrated or split from a legacy doctor-named profile and the prior review equity didn't follow — F-C001 reconciles this before review-engine work runs. |
| Yelp | 2.5★ across 51 reviews — see callout (view listing). Listing alias is a legacy doctor-named URL, but it surfaces in branded LA cosmetic searches and undercuts every paid-media impression we'd run. |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. For a high-ticket LA cosmetic practice, a 2.5★ Yelp rating on 51 reviews is a material drag — luxury-tier prospects compare review platforms side by side before they book a consult.
Where Century City Aesthetic Dentistry Stands
- Google review base is effectively a fresh start at 1 review — F-C001 reconciles whether a legacy profile holds the missing equity
- New-review cadence is 0/mo — Zappy cards + QR codes + daily review-ask in the morning huddle gets practices from 0 to 10+/mo inside 90 days, but only after the GBP is reconciled
- Yelp at 2.5★ / 51 reviews is the red flag (M-C004) — needs a documented response workflow and a recovery plan from PGP + ROD
- Referral program is on PGP-tracked manual review; new-patient mix from referrals confirmed under 50% in the gates file (Dental Intel / Power BI sizing pending)
- Cosmetic vertical has a unique referral opportunity — local plastic surgery, MedSpa, and high-end primary care partners send the highest-LTV cosmetic prospects in LA
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Century City Aesthetic Dentistry
Century City Aesthetic Dentistry is classified Advanced Care in a high-stakes vertical — luxury LA cosmetic dentistry, where a single smile-makeover prospect is worth $20K–$40K and prospects shop credentials, smile galleries, and reviews before they ever pick up the phone. The reputation foundation today is fragmented: a near-empty current GBP, a 2.5★ Yelp red flag on a legacy alias, no call tracking, no AI answering, and two competing websites. The fundamentals must hold before SGA-funded paid media lands.
Stage one of your Advanced Care strategy is referral-based growth — high-end cosmetic referral pipelines with local plastic surgery practices, MedSpas, dermatology, and concierge primary care across Century City, Beverly Hills, and the broader West LA corridor. The doctor-bio, smile-gallery, and case-story work the Studio runs for the website rebuild doubles as the referral package's content engine. Referral-based growth is the right first move because it doesn't depend on the conversion stack being green yet.
Direct-to-consumer advertising — SGA-funded cosmetic campaigns, paid Google + Meta — layers on once Gate 1 (domain consolidation + website rebuild + Reserve-with-Google), Gate 3 (PeerLogic + Neurality + L&D), and Gate 4 (Yelp defense + Google review cadence rebuild) move green. That's the unlock: ad dollars only pay off when every call is tracked + answered, every lead can book online on a single canonical site, and every patient experience earns a review that defends the brand from luxury-tier scrutiny.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Cosmetic case mix (veneers, smile makeovers, full-mouth reconstruction)
- Referral opportunities — plastic surgery, MedSpa, derm, concierge PCP
- SEO and organic visibility for cosmetic queries
- Paid media readiness
- Community + luxury-vertical partnerships
- ROI alignment and budget planning
What We're Doing Now
- Reconciling the billdorfmandds.com vs. centurycityaesthetic.com domain decision with PGP + ROD
- Scoping the website rebuild + online scheduling vendor confirmation with Studio
- Mapping cosmetic referral partner targets across Century City + Beverly Hills + West LA
- Preparing veneers + smile makeover content for the referral package, reusing the Studio's E-E-A-T pass
- Standing up the Yelp reputation defense workflow (M-C004) before any paid-media lift
- Holding moving to Advanced Care until Gates 1, 2, 3, and 4 are green
Growth Team Work
Your Growth Team has work underway on Century City Aesthetic Dentistry right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Century City Aesthetic Dentistry.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack PeerLogic call tracking — onboarding pending · Neurality AI answering — onboarding pending · Promo Republic social publishing · GoHighLevel (GHL) marketing platform — onboarding pending · Online scheduling vendor — confirmation pending |
$130.00 |
| Optional Web Cookiebot · Userway ADA · SEO retainer |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website rebuild scope, domain consolidation, vendor audit, cosmetic E-E-A-T, schema, legal | 6 | Open |
| Field Manager Backlog — GBP listing reconcile, booking link, NAP cross-check, PeerLogic onboarding | 4 | Mixed — 3 open, 1 awaiting office |
| Marketing Approval Queue — Neurality, referral program, Zappy, Yelp defense, L&D, smile gallery, DI/PBI confirm | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Reconcile the GBP listing discrepancy (1 review on current vs. legacy doctor-named history)
- Scope the canonical website rebuild + domain consolidation (billdorfmandds.com vs. centurycityaesthetic.com)
- Identify the online scheduling vendor in use and route the GBP booking link to the same flow
- Website lifts: Privacy / ADA, LocalBusiness + Dentist + cosmetic service schema, cosmetic E-E-A-T pass
- Stand up the Yelp reputation defense workflow against the 2.5★ red flag (PGP + ROD)
- Cosmetic referral package for Century City / Beverly Hills / West LA plastic surgery, MedSpa, derm, and concierge PCP partners
- Onboard PeerLogic + Neurality so Gate 3 has measurement + AI fallback
- Social cadence + cross-promotion of the new scheduling link once live (Korinne)
- Holding Century City moving to Advanced Care until Gates 1, 2, 3, and 4 are green
What We Need From You
- Confirm which website should be the canonical destination (billdorfmandds.com vs. centurycityaesthetic.com)
- Confirm which online scheduling vendor is live today so we can wire the GBP link to the same flow
- Verify NAP + hours match between the canonical website and the GBP
- Approve Neurality activation (paired with PeerLogic onboarding) so missed calls don't disappear without trace
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle — Google, with Yelp posture once the M-C004 workflow lands
- Approve in-office referral program structure tuned to the cosmetic patient base (Doctor + OM)
- Supply doctor credentials, smile-gallery cases, and 3-5 patient testimonials
- Front desk team completes phone skills training with Learning & Development (L&D) once PeerLogic baseline data lands
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Reconcile the dual-domain situation + verify NAP, doctor names, and hours match between the canonical website and the Google Business Profile. If anything is off, submit a Marketing Request to correct it. | Blocking step | Gate 1 |
| 1 | PeerLogic call tracking + Neurality AI answering live so Gate 3 has measurement and AI fallback. Neither is live today — onboarding is the unblocker for the entire Gate 3 conversation. | Not started | Gate 3 |
| 2 | Yelp red flag defended — documented response workflow + owner verification + recovery plan against the 2.5★ / 51-review legacy alias. | Not started | Gate 4 |
| 3 | 10+ Google reviews per month. Currently 0/mo on the reconciled listing — deploy Zappy cards + QR codes and add review-asks to the morning huddle after F-C001 closes. | Below bar | Gate 4 |
| 4 | Online scheduling vendor identified, link routed to the canonical site, and the same URL published on the Google Business Profile with Reserve-with-Google. | Live, vendor unconfirmed | Gate 1, 2 |
| 5 | 50%+ of new patients come from referrals. If not, launch a cosmetic-tuned referral program (Doctor + OM align on incentive structure for a luxury clientele). | Not started | Gate 4, 5 |
| 6 | Partnering with Korinne for content cadence on Instagram + Facebook (cosmetic vertical demands smile-gallery / case-story creative bar). | Pending audit | Gate 1 |
| 7 | Front desk team has completed phone skills training through the L&D Team. Direct lever on Gate 3 once PeerLogic baseline data lands. | Not started | Gate 3 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P0 | Lock the canonical domain (billdorfmandds.com vs. centurycityaesthetic.com); 301 + Search Console transfer planned with the Studio rebuild. | StudioPGP | Every other Gate 1 lift lands twice or in the wrong place until this resolves; brand equity is split across two domains. | 1, 2, 4 |
| P0 | Reconcile the GBP listing discrepancy — verify whether a legacy doctor-named profile should be merged into Century City Aesthetic Dentistry's current GBP. | PGP | The current 1-review listing reads as a brand-new practice; resolving this is a prerequisite for review-engine work. | 1, 4 |
| P0 | Yelp reputation defense — documented response cadence + owner verification + recovery plan against the 2.5★ / 51-review red flag. | PGPROD | Surfaces in branded LA cosmetic searches and undercuts every paid-media impression we'd run; luxury prospects compare review platforms side by side. | 4 |
| P1 | Onboard PeerLogic call tracking so Gate 3 has any measurement at all. | PGPROD | Missed-call rate and call conversion are both blank today; without baseline data, every Gate 3 move is guesswork. | 3 |
| P1 | Approve Neurality activation. AI answering picks up calls your team misses; paired with PeerLogic so missed-call data + AI fallback land together. | OM | Direct lever on missed-call risk for high-ticket cosmetic consults; protects after-hours inquiries. | 3 |
| P1 | Identify the online scheduling vendor in use today and confirm the flow lands on the canonical domain. | StudioOM | Unblocks the GBP booking link decision (F-C002) and Reserve-with-Google enablement. | 1, 2 |
| P1 | Publish the scheduler URL on the Google Business Profile and enable Reserve-with-Google. | PGP | Gives every Maps and Search visitor a one-tap booking path; closes the GBP appointment field gap. | 1, 2 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a Google review-ask to the daily morning huddle (Yelp posture once M-C004 workflow lands). | Front DeskOM | Lifts Google review cadence from 0/mo toward the 10+/mo bar on the reconciled listing. | 4 |
| P1 | Approve referral program launch — target 50%+ of new patients from referrals; tuned to the cosmetic patient base. | DoctorOM | Highest-ROI new patient source; stage one of the Advanced Care recommendation in Gate 5. | 4, 5 |
| P1 | Studio: ship Privacy Policy + ADA Accessibility Statement, then layer LocalBusiness + Dentist + cosmetic service schema across the canonical site. | Studio | Lifts the Gate 1 website baseline and unblocks structured-data search results for cosmetic queries. | 1 |
| P2 | Front desk team completes L&D phone skills training tuned to high-ticket cosmetic consultations. | Front DeskROD | Direct lever on call conversion once PeerLogic baseline data lands; cosmetic consults have a higher script bar. | 3 |
| P2 | Supply doctor credentials, smile-gallery cases, and 3-5 patient testimonials. | OM | Unlocks Studio's cosmetic E-E-A-T + smile gallery + testimonials work. Lifts Website E-E-A-T + Social Proof at the same time. | 1, 4 |
| P2 | Add a before-and-after cosmetic case gallery and a patient testimonial section to the canonical website. | OMStudio | Cosmetic vertical demands visual proof; rebuilds the testimonial well alongside the review program. | 1, 4 |
| P2 | Confirm NAP + hours match between the canonical website and the GBP (phone field blank in practices_db today). | OM | Always the first step. Small inconsistencies hurt local rank and patient trust. | 1 |
| P2 | ROD pulls Dental Intel + Power BI to confirm Century City's current new-patient mix from referrals. | ROD | Manual review per the gates file — sizes the referral opportunity for the Advanced Care plan. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to Tim Gurske (ROD) — and Century City's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Lock the canonical domain decision (billdorfmandds.com vs. centurycityaesthetic.com) — gating step for every Gate 1 lift
- Reconcile the GBP listing (1 review on current vs. legacy doctor-named history) — gating step for review-engine work
- Onboard PeerLogic + activate Neurality so Gate 3 has measurement and AI fallback
- Stand up the Yelp reputation defense workflow against the 2.5★ / 51-review red flag (PGP + ROD)
Office Input Needed (Next 30 Days)
- Confirm which website should be the canonical destination
- Confirm which online scheduling vendor is live today so we can wire the GBP link to the same flow
- NAP + hours cross-check between the canonical website and GBP
- Doctor + OM align on a cosmetic-tuned referral program incentive structure
- Supply doctor credentials, smile-gallery cases, and 3-5 patient testimonials
Growth Team Work (In Flight)
- Cosmetic referral package for Century City / Beverly Hills / West LA plastic surgery, MedSpa, derm, and concierge PCP partners
- Website rebuild scope + cosmetic E-E-A-T + LocalBusiness/Dentist + cosmetic service schema pass
- GoHighLevel (GHL) onboarding so SMS reminders, reactivation, and review-asks run automatically
- Monthly PeerLogic dashboard review with the OM once data is flowing
Operations Coaching Opportunities
- Front-desk phone training with L&D tuned to cosmetic consultations (Gate 3)
- Patient experience and review-ask scripting (Gate 4)
- Cosmetic referral-program rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gates 1, 2, 3, and 4 hold green
- Referral-based cosmetic growth (plastic surgery, MedSpa, derm, concierge PCP) is stage one of the Advanced Care strategy
- Century City's location is the network asset — protect it by closing the conversion stack (canonical domain, PeerLogic + Neurality, Yelp defense, review cadence) before DTC dollars land
- Quarterly readiness review with Nessreen Hagopian + assigned PGP