Gentling Dental Care Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on June 27, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Gentling Dental Care ⚠ GBP lists "Health Sense Dental" — VERIFY |
| Address | Shorewood, MN |
| Phone | Confirm phone on GBP |
| Website | gentlingdental.com |
| Status | Operational |
| Doctor Names | Confirm doctor names on GBP and website match |
Hours on Google
| Monday–Friday | Confirm on GBP |
| Saturday | Confirm on GBP |
| Sunday | Confirm on GBP |
Please confirm hours on GBP match the website exactly.
Here's where you stand — and what gets us there together.
Top 3 Priorities — In Order
- URGENT: Resolve GBP name — verify whether practice operates as Gentling Dental Care or Health Sense Dental and correct the GBP listing.
- Add GBP owner description (currently 0/10) — minimum 100 characters mentioning city, services, and call to action.
- Expand GBP photos from 10 to 50+ and resolve possible duplicate listings (Gendler Dental Center, Gentle Dentistry).
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Red 64.5 / 100 · Grade D
Your GBP is the strongest part of your storefront — NAP, Category, Description, and Photos are all at 100%. The only meaningful gap is on the Appointment scoring, where Reserve with Google is not yet enabled. The submitted GBP name still carries an internal placeholder ("> TBD") that should be cleaned up.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 19 / 23 (83%) |
| Category Selection | 17 / 20 (85%) |
| Appointment Link | 18 / 25 (72% — Reserve with Google missing) |
| Description | 0 / 10 (0% — MISSING) |
| Photos | 6 / 15 (40% — only 10 photos) |
What's Next on GBP
- Enable Reserve with Google to close the 7-point Appointment gap
- Refresh GBP photos with the latest team, exterior, and operatory shots
Website Yellow 67.8 / 100
Website at gentlingdental.com scores 67.8 / 100. PSI mobile performance needs review. The practice may operate under both the Gentling Dental Care and Health Sense Dental brands — this should be clarified as part of the GBP name correction. Full website audit sections and subscores to be added.
| Section | Weight | Score |
|---|---|---|
| Overall Website Score | — | 67.8 / 100 Yellow |
| Website URL | — | gentlingdental.com |
| Section subscores | — | Full audit detail to be added |
Top Areas to Review
- PSI mobile performance — audit and address top speed issues
- Scheduling path visibility — confirm Modento booking is clearly surfaced on homepage
- Doctor and team trust signals — confirm headshots and bios are current
- Social proof — embed Google review widget, add any awards or certifications
- Brand alignment — website should reflect confirmed practice name (Gentling Dental Care vs. Health Sense Dental)
Social Media Pending Not yet evaluated
Social media audit not yet completed. Social score will be added in the next evaluation cycle. Once the GBP name issue is resolved and the practice brand identity is confirmed (Gentling Dental Care vs. Health Sense Dental), social profiles should be reviewed for brand alignment.
What's Next on Social
- Confirm practice brand name before social audit (Gentling Dental Care vs. Health Sense Dental)
- Complete social media profile audit once brand identity is resolved
- Ensure social profile names match confirmed practice brand
- Review posting cadence and content quality
02 New Patient Access Access Layer Yellow
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Gentling Dental Care Stands
- Scheduling vendor: Modento is the active scheduling platform (18/25 appointment score)
- Modento booking link should be confirmed as live and properly surfaced on the GBP and website
- Reserve with Google is NOT CONFIRMED — verify whether Modento enables Reserve with Google integration
- Contact form availability on website needs confirmation
- New patient availability window not yet evaluated
03 Lead Response & Call Conversion Conversion Layer Pending
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 55%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Gentling Dental Care Stands
Growth is switching on PeerLogic — call tracking that scores how every inbound call is handled, and the system this gate is measured with. It's already part of your techstack investment; once we have 30 days of data, this gate will move from Pending to a measured status.
- PeerLogic Phones is NOT YET LIVE — no missed-call rate captured yet
- PeerLogic Analytics is NOT YET LIVE — no call-conversion baseline captured yet
- Without these baseline measurements, this gate cannot be graded — stand up the measurement stack first
04 Patient Experience & Reputation Experience Layer Pending
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Gentling Dental Care Stands
- Patient experience signals not yet evaluated
- Google profile shows 58 reviews at 4.8 stars — a strong baseline to build on
- Review volume and recency (reviews per month) not yet measured
- Front desk review-ask formalization not yet evaluated
- Referral program status not yet evaluated
- Gate 4 will be graded once patient experience signals are collected
05 Growth Acceleration Strategy Scale Layer Pending
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for the Gentling Dental Care Team
Before any paid media investment is considered, the GBP name confusion must be resolved and the foundation corrected. The listing currently shows "Health Sense Dental" — not "Gentling Dental Care" — which creates brand confusion for patients searching by name, and undermines every growth signal attached to this profile.
Our recommendation for the next 90 days is foundation cleanup first. Specifically: verify and correct the GBP listing name, add a GBP owner description (currently 0/10), expand photos from 10 to 50+, resolve possible duplicate listings, and ensure the Modento scheduling link is properly surfaced on GBP and the website. Once Gates 1 and 2 are green, Gate 3 call data is flowing, and Gate 4 patient experience signals are collected, the team will be in position to discuss growth investments.
Resolve brand/name issue and add GBP description before any paid media investment. Gate 5 will be formally evaluated once Gates 1–4 are green and holding.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Hygiene, GP, specialty, ortho, implant growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- GBP name verification and correction (Health Sense Dental vs. Gentling Dental Care)
- GBP description added (from 0/10)
- GBP photo expansion (from 10 toward 50+)
- Duplicate GBP listing resolution (Gendler Dental Center, Gentle Dentistry)
- Modento booking link confirmed on GBP and website
- PeerLogic call-tracking enrollment to capture Gate 3 baseline
Growth Team Work
Your Growth Team has work underway on the Gentling Dental Care storefront right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Gentling Dental Care.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform ($5) · PeerLogic Phones ($129) · PeerLogic call tracking ($80) · Promo Republic social publishing ($45) |
$259.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $470.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — GBP Corrections + Website Improvements | 8 | Open |
| GBP name verification + duplicate listing resolution | 4 | Awaiting office input |
| Marketing Approval Queue | 2 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- GBP name correction (Health Sense Dental vs. Gentling Dental Care) + duplicate listing resolution
- GBP description added (from 0/10)
- GBP photo expansion (from 10 toward 50+)
- Modento booking link confirmation on GBP and website
- PeerLogic call-tracking enrollment workflow
- Social media audit once brand name is confirmed
- Website improvement plan scoped
What We Need From You
- URGENT: Confirm whether practice currently operates as Gentling Dental Care or Health Sense Dental
- Verify NAP, doctor names, and hours match between website and GBP
- Confirm Modento booking link is live and accessible from GBP
- Deploy Zappy cards + QR codes; add review-asks to the morning huddle (58 reviews at 4.8 stars — strong foundation)
- Confirm doctor headshots and bios are current on the website
Your Office Growth Sequence
This is the priority order we work every Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | URGENT: Resolve GBP name — confirm whether the practice operates as Gentling Dental Care or Health Sense Dental and correct the listing immediately. | Not started | Gate 1 |
| 1 | Add GBP owner description. Currently 0/10 — write minimum 100 characters mentioning Shorewood, MN, services offered, and a call to action. | Not started | Gate 1 |
| 2 | Expand GBP photos from 10 to 50+. Add team, exterior, operatory, and before/after images. | Not started | Gate 1 |
| 3 | Resolve possible duplicate GBP listings (Gendler Dental Center, Gentle Dentistry). Duplicates split reviews and confuse patients. | Under review | Gate 1 |
| 4 | Confirm Modento booking link is live on GBP and website. Verify Reserve with Google is enabled if Modento supports it. | Needs confirmation | Gates 1, 2 |
| 5 | Lift Google review cadence with Zappy cards + QR codes + morning huddle integration. 58 reviews at 4.8 stars is a strong base to build on. | Not started | Gate 4 |
| 6 | Front desk phone training through the Learning & Development (L&D) team — sequenced after PeerLogic call tracking is live and a baseline exists. | Future · baseline first | Gate 3 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | URGENT: Resolve GBP listing name — GBP currently shows "Health Sense Dental" instead of "Gentling Dental Care." Verify whether this is a rebrand or an error and correct immediately. | OM | Brand name confusion undermines every growth signal. Patients searching "Gentling Dental Care" may not find the correct listing. | 1 |
| P1 | Add GBP owner description — currently 0/10. Write minimum 100 characters mentioning Shorewood, MN, services offered, and a call to action. | OM | A description is a zero-cost local SEO signal. Missing it leaves 10 points on the table. | 1 |
| P1 | Expand GBP photos from 10 to 50+ — add team, exterior, operatory, and before/after images. Score is currently 6/15. | OM | Photo volume directly affects GBP ranking and patient trust. 50+ is the threshold for competitive local visibility. | 1 |
| P1 | Resolve possible duplicate GBP listings — audit and merge or suppress Gendler Dental Center and Gentle Dentistry listings if they belong to this practice. | RODOM | Duplicate listings split review counts, confuse patients, and dilute local search ranking. | 1 |
| P1 | Verify NAP, doctor names, and hours match between website and GBP — submit Marketing Request for corrections. | OM | NAP consistency is always step one. Inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Confirm Modento booking link is live and properly surfaced on both the GBP listing and the practice website. | RODOM | Scheduling access must be confirmed before any new patient acquisition investment is made. | 1, 2 |
| P2 | Enable Reserve with Google on the GBP listing via Modento — verify if Modento supports this integration and enable if available. | OM | Reserve with Google captures the highest-intent search-to-book traffic directly in Google. Current score is 18/25. | 1, 2 |
| P2 | Deploy Zappy cards + QR codes and add review-asks to the morning huddle — build on the strong 4.8-star foundation (58 reviews). | Front DeskOM | Increasing monthly review volume signals active patient engagement and improves local ranking. | 4 |
| P2 | Website PSI mobile performance review — audit page speed and address top issues (image optimization, render-blocking JS, caching). | ROD | Mobile performance is a direct factor in patient conversion and Google ranking. | 1 |
| P2 | Add explicit online scheduling path visible on website homepage — ensure Modento booking is prominently surfaced. | ROD | Scheduling access must be obvious to patients arriving from search, ads, or referrals. | 1, 2 |
| P2 | Supply updated team photos and doctor bios for the website — confirm headshots and credentials are current. | OM | Doctor trust signals are a key conversion factor for new patients evaluating the practice. | 1 |
| P2 | Add social proof elements to the website — embed Google review widget, add any awards, certifications, or association badges. | RODOM | Social proof builds patient confidence and improves conversion rate on the website. | 1, 4 |
| P2 | Complete social media profile audit once practice brand name is confirmed — ensure profiles match the confirmed brand identity. | ROD | Social profiles with mismatched brand names create confusion and reduce discoverability. | 1 |
| P2 | Complete PeerLogic call-tracking enrollment (Phones + Analytics) — establishes Gate 3 baseline before any call-conversion coaching. | OM | Without these baselines, Gate 3 cannot be graded and coaching cannot be measured. | 3 |
Owner badges: Doctor Office Manager ROD Front Desk
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking new patient growth. Reach out to your Practice Growth Partner if you want to reshuffle.
Days 0–30 — Brand Name Crisis + GBP Foundation
- URGENT: Confirm whether practice operates as Gentling Dental Care or Health Sense Dental — correct GBP listing name immediately
- NAP / hours / doctor names confirmed by OM and corrected via Marketing Request
- GBP owner description written and published (0/10 to 10/10)
- Duplicate listing investigation launched (Gendler Dental Center, Gentle Dentistry)
- PeerLogic call-tracking enrollment kicked off
Days 31–60 — GBP Completion + Scheduling Confirmation
- GBP photo expansion from 10 to 50+ (team, exterior, operatory, before/after)
- Duplicate listing resolution completed
- Modento booking link confirmed live on GBP and website
- Reserve with Google enabled via Modento if supported
- Social media audit completed (once brand name is confirmed)
- Website PSI mobile performance triage scoped
Days 61–90 — Website + Reputation Lift
- Zappy cards + QR codes deployed; morning-huddle review asks formalized (build on 4.8-star / 58-review base)
- Doctor photos and bios confirmed current on website
- Social proof additions on website (embedded review widget, awards/certifications)
- Website performance improvements scoped and initiated
- Quarterly readiness review with your Growth Team
Future Advanced Care Consideration
- Resolve brand/name issue and add GBP description before paid media investment
- Paid media, referral-engine launch, and DTC campaigns unlock once Gates 1–4 are green and holding
- Once Gate 3 has a 30-day baseline and patient experience signals are collected, we'll revisit growth investments collaboratively with the practice
- Quarterly readiness review with your Growth Team