Jacksonville Dental Specialists Extension Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile (GBP) on June 17, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Jacksonville Dental Specialists Extension |
| Address | 11512 Lake Mead Ave Bldg. 530, Ste. 521, Jacksonville, FL 32256 |
| Phone | (904) 683-4781 · shared with Suite 532 |
| Website | jacksonvilledentalspecialists.com · shared |
| Status | Operational |
| Google Place ID | ChIJXyTZUEo15IgRIdeXbtU16ic · JDS main listing |
| Doctor Names | Confirm with OM — Jacksonville Dental Specialists Extension Team (names withheld from external view per internal policy) |
| Sibling Suite | Suite 532 in the same building operates as Jacksonville Dental Specialists (PAYLOC JAXDSPFLPP) and owns the GBP / Yelp / website surfaces. View its briefing at JacksonvilleDentalSpecialists_Growth_Readiness_Briefing_wireframe.html. |
Hours on Google
| Monday | 8:00 AM – 4:00 PM |
| Tuesday | 8:00 AM – 4:00 PM |
| Wednesday | 8:00 AM – 3:00 PM |
| Thursday | 8:00 AM – 4:00 PM |
| Friday | 7:00 AM – 1:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on jacksonvilledentalspecialists.com. The baseline GBP audit is still pending — these hours are sourced directly from Google.
The Extension's distinct work is operational: suite-level wayfinding, service-line assignment between suites, and patient triage at the door. They grow together or stall together until the Extension gets its own GBP.
Top 3 Priorities — In Order
- Confirm which service lines are delivered in Suite 521 vs Suite 532 — the building's only practice-specific signal today
- Audit suite-level wayfinding from building entry → elevator → hallway → suite door — patients can't tell 521 from 532
- Schedule the baseline Website + GBP audits with Amy — knowing these will mirror JDS main since the surfaces are shared
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients and the referrals that keep a Specialty practice strong.
Why Your Digital Storefront Matters
Before a referring dentist or a self-researching patient ever calls your office, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and for a Specialty practice it does double duty. It reassures the referring GP that you're the right place to send a complex case, and it gives the patient enough trust to pick up the phone.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on — for both audiences. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. A Specialty practice that can't measure missed calls, hasn't standardized review capture, or carries a soft secondary reputation signal (Yelp 3.4★) will burn through that media before it pays back. The opposite is also true: when the gates hold, every paid impression compounds with the referral engine you already have.
Get Gates 1–4 green and Jacksonville Dental Specialists Extension is in line for that investment — alongside JDS main, since the two suites' storefront gates move together until the Extension earns its own GBP. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
The Patient Funnel
This is the framework behind everything in this report — the path every patient (and every referred case) travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the graphic to open it in a new tab at full size.
The Gates to Unlocking New Patient Growth
Most dental practices — Specialty included — do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Red
Can patients and referring offices find and trust your practice online?
Values mirror JDS main — shared reputation surfaces. The Extension's GBP, Yelp, and website are JDS main's GBP, Yelp, and website. This gate moves only when JDS main's gate moves, or when the Extension earns its own listing.
Your digital storefront is often the first impression a patient — or a GP about to refer a complex case — has of your practice. Before growth can happen, both audiences must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients and referring offices often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off — especially for Specialty practices where the referral conversation is the conversion.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity for both direct patient inquiries and GP referral validation.
Your Digital Storefront — At a Glance
Google Business Profile Baseline pending Baseline audit pending — schedule with Amy
A full GBP audit has not yet been run, and because the Extension does not have its own Google Business Profile, this score will mirror the JDS main listing (Suite 532) once the baseline audit lands. We'll score NAP, categories, description, photos, and the appointment link on the shared listing — that becomes the benchmark every future check is measured against. The directionally good news on the shared profile: NAP and hours pulled cleanly from Google, the scheduling form is detected on the profile, and review activity is strong on a lifetime basis (4.7★ / 121 reviews).
| What We'll Score | Status |
|---|---|
| Name, Address, Phone (NAP) | Pulled from live GBP — OM cross-check pending |
| Category Selection | Baseline audit pending |
| Description | Baseline audit pending |
| Photos | Baseline audit pending |
| Appointment / Reserve with Google | Request-an-appointment URL detected on profile; Reserve-with-Google not yet wired |
What's Next on GBP
- Schedule the baseline GBP audit with Amy — this unblocks Gate 1 from its default Red and gives you a real score to track against
- Cross-check NAP and hours against the website (the request-an-appointment.html link on GBP currently routes to the site form, not a true online booking flow)
- Once a true online scheduling vendor is selected (see Gate 2), wire Reserve-with-Google so every Maps/Search visitor has a one-tap booking path
Website Baseline pending Baseline audit pending — schedule with Amy
jacksonvilledentalspecialists.com has not yet been put through the Phase-1 PSI + Firecrawl audit. Until the baseline is run, the website sub-card stays Pending and we shouldn't make scoring claims. What we can confirm from the live site without a full audit: the site has a contact form, an appointment-request page (request-an-appointment.html), and Specialty service content — but no true online booking vendor (Modento / NexHealth / LocalMed) is in place, and Specialty case stories / before-after / testimonials are not surfaced.
What Will Drive the Score Once the Baseline Runs
- Conversion: presence of true online scheduling (currently lead-form only), sticky mobile CTA, above-the-fold appointment button
- Trust signals: doctor bios with credentials, Specialty case stories with patient permission, testimonials surfaced on the site
- SEO + technical: structured data (LocalBusiness/Dentist + Specialty schema), legal compliance (privacy / ADA statement), Lighthouse mobile performance
- Specialty-specific: GP referral landing page, case-mix education (implants / full-arch / sedation), insurance + financing transparency
Social Media Light footprint Refresh from Drive CSV on demand
Social presence for Specialty practices is typically lighter than for General/Advanced Care offices — Facebook and Instagram drive less direct patient discovery for a referral-led practice. The current state is maintained in the Social Media Audit Drive sheet and refreshed on demand. The team will pull the latest snapshot during your first working session.
What We're Watching For
- Whether Facebook and Instagram are claimed and linked to each other
- Access status (Page admin, Meta Business Manager, IG)
- Whether the practice has the assets to support a low-volume Specialty content cadence — staff features, case-result content with patient permission, GP partner highlights
- Whether social content can be used as referral collateral (Korinne can take low-volume Specialty cadence once access is in hand)
02 New Patient Access Access Layer Yellow
Can patients and referring offices easily schedule and be seen quickly?
Values mirror JDS main — shared reputation surfaces. The Extension and JDS main route patients through the same phone, website, and scheduling form; the only access lever unique to the Extension is suite-level wayfinding once the patient arrives at the building.
Today's patients — and the GPs who refer to you — expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. For Specialty practices, this gate is especially important: a referred patient who can't get scheduled within a week often gets re-referred elsewhere.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled (true online booking, not just a lead form)
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility (vendor in place vs. lead form)
- Phone response pathways
- Emergency and same-day Specialty availability
- Office hours and accessibility
- GP referral intake workflow
Where Jacksonville Dental Specialists Extension Stands
- New-patient availability inside 7 days — confirmed YES. Specialty capacity is healthy.
- Online scheduling on the website — NO true online booking. jacksonvilledentalspecialists.com offers a "request an appointment" form, which is a lead form (request, wait for callback) — not a true online booking flow (pick a real slot, confirm). For a Specialty practice this is workable, but it leaks high-intent prospects who want immediate confirmation.
- Scheduling button on GBP — YES. The "Appointment" link on the Google listing points at the website's request form. Once a true online scheduling vendor is selected, wire it into Reserve-with-Google.
- Contact form live on site — YES.
- GMB matches website name — YES.
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Values mirror JDS main — shared reputation surfaces. PeerLogic + Neurality onboarding sit at the (904) 683-4781 number both suites share; the only Extension-specific layer is suite-level call routing once tracking is live.
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries — and for a Specialty practice, it also covers the GP referral intake call.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage (requires PeerLogic)
- Call conversion performance (requires PeerLogic)
- Speed-to-lead processes
- Form response workflows (request-an-appointment.html follow-up)
- AI answering and after-hours coverage (Neurality)
- Front office scripting for Specialty intake
- Tracking and reporting visibility
Where Jacksonville Dental Specialists Extension Stands
This gate has no data because the call infrastructure isn't live. Without PeerLogic call tracking, we can't measure missed calls or new-patient call conversion. The fix is small and concrete — onboard the call stack, then measure.
| Capability | Status |
|---|---|
| PeerLogic call tracking | Not live |
| PeerLogic Analytics | Not live |
| Neurality AI answering | Inactive |
| Missed-call rate | Manual review — pending PeerLogic onboarding (Scott) |
| NP call conversion | Manual review — pending PeerLogic onboarding (Scott) |
How We Close The Gap
- Onboard PeerLogic + PL Analytics — call tracking that gives us 30 days of data to actually measure this gate against. Until PeerLogic is live, Gate 3 stays Red as a default.
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). For a Specialty practice with referral-driven volume, missed calls from GP offices are particularly costly — Neurality is the safety net.
- L&D phone-skills training for the front desk — Specialty intake scripting plus GP referral handling
- PGP reviews the PeerLogic dashboard with the OM monthly once live
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Values mirror JDS main — shared reputation surfaces. The 4.7★ / 121 Google reviews and 3.4★ / 7 Yelp reviews are JDS main's reputation; the Extension benefits from the upside and absorbs the same risk.
Long-term growth — for any practice, but especially a Specialty practice — is fueled by patient experience and the reputation signal that experience produces. Strong reviews and authentic patient stories give referring GPs confidence to keep sending cases, and give self-researching patients confidence to call.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Specialty case-story capture (with patient permission)
Reputation Signal Across Platforms
| Google Reviews | 4.7★ across 121 Google reviews lifetime — strong base. Only 1 new review in the last 30 days — Gate 4 cadence rollout needed to keep this base growing. The lifetime quality is real reputation equity; the recent cadence is the gap we're attacking. |
| Yelp | 3.4★ across 7 reviews — low Yelp activity (view listing). Below the 10-review threshold where we'd normally flag a contradictory signal, but the lower star average alongside the strong Google base creates a split-platform reputation worth a periodic glance, not a fire drill. |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. With only 7 Yelp reviews, this isn't a meaningful patient-discovery channel today — but the contrast with the Google rating is worth knowing as we build the reputation rebuild plan.
Where Jacksonville Dental Specialists Extension Stands
- Strong lifetime Google base — 4.7★ on 121 reviews is genuine reputation equity. Most Specialty practices don't have this kind of base to build from.
- Recent cadence is the gap — 1 review/mo over the last 30 days, vs. the 10/mo gate target. Specialty practices typically see lower review volume than General/AC, but the bar is the same.
- Referral program live — YES per the gates file, with >50% NP from referrals also YES. The referral engine is already a strength — the work in Gate 4 is converting more of those positive Specialty experiences into Google reviews and into website testimonials.
- Specialty case outcomes (implants, full-arch, sedation cases) are exactly the kind of patient story Google and prospective referrers value most — they are not being captured systematically today.
- The lift is small — Zappy cards + QR codes at checkout, plus a post-treatment review-ask, typically moves a Specialty practice from 1-2/mo to 5+/mo inside 60 days.
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Jacksonville Dental Specialists Extension
Growth strategy: tied to JDS main until the Extension earns its own GBP. Because Google Business Profile (GBP), Yelp, and the website are shared with Suite 532, every Stage-1 storefront investment lifts both suites — there is no per-suite reputation lever to pull independently. The Extension's growth comes from (1) capturing the demand JDS main already creates and routing it correctly inside the building, and (2) standing up suite-specific operational signals: which services live in 521 vs 532, suite-level wayfinding, and a front-desk script that triages walk-ins to the right suite.
Once those operational signals are in place, the next conversation is whether Suite 521 has the volume and service mix to warrant a separate Google Business Profile — which would unlock independent reputation, scheduling, and direct-to-consumer (DTC) strategy. Until then, JDS Extension grows when JDS main grows.
Stage one of the Advanced Care strategy still runs through the shared PRD-driven GP referral engine — partner mapping, marketing materials, and outreach cadence will be authored once for both suites. Suite-level service-line assignment (which Extension cases come in 521 vs 532) is the operational variable that lets us route GP referrals correctly when the engine lights up. The gates file already shows the in-office referral program live and >50% of new patients from referrals — that foundation is shared with JDS main.
DTC investment layers on at the JDS main level as soon as Gate 1 has a measured baseline, Gate 3 has 30 days of PeerLogic data, and Gate 4 has rebuilt review cadence. The Extension benefits in lockstep. The independent DTC conversation for Suite 521 only opens after the Extension has its own GBP listing.
Strategic Growth Areas Reviewed
- Specialty case mix (implants, full-arch, sedation)
- Referral and reactivation opportunities
- Revenue opportunity by service line
- SEO and organic visibility for Specialty terms
- Paid media readiness (held until gates green)
- Community outreach and GP partnerships
- ROI alignment and budget planning
What We're Doing Now
- Confirming the service-line split between Suite 521 and Suite 532 with the Doctor + OM
- Walking the building with the OM to document suite-level wayfinding gaps
- Scheduling the shared baseline Website + GBP audits with Amy (results mirror JDS main)
- Authoring the front-desk routing script with Learning & Development
- Sizing the GBP-separation analysis — does Suite 521 warrant its own listing?
Growth Team Work
Your Growth Team has work underway on Jacksonville Dental Specialists Extension right now. The Extension's tasks are operationally focused — service-line assignment, suite-level wayfinding, front-desk triage, and the GBP-separation decision — because the digital storefront is shared with JDS main. Here's a snapshot of where things stand. Every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers visibility, scheduling, call tracking, and patient communication. Because JDS Extension shares every digital surface with JDS main, all tech investment rolls up to the JAXDSPFLPP cost line — there is no Extension-specific monthly investment until Suite 521 earns its own GBP and triggers its own DTC strategy.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack Routes through JDS main — PeerLogic + Neurality onboarding is co-billed at the JAXDSPFLPP level. Suite-level call routing must be wired during JDS main onboarding so Extension data isn't co-mingled. |
TBD |
| Optional Web Held — any website investment runs through the shared jacksonvilledentalspecialists.com on the JDS main side. No Extension-specific web spend until the GBP-separation decision lands. |
TBD |
| Total Monthly Investment | Pending |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Service-line confirmation Suite 521 vs 532, suite-level photography, baseline audits, website-presence check | 4 | Mixed — service-line split is the lead domino |
| Field Manager Backlog — Suite-level wayfinding signage audit, front-desk routing script, PeerLogic suite-call routing, GBP-separation analysis | 4 | Mixed — pending office input + JDS main PeerLogic |
| Marketing Approval Queue — Yelp listing strategy for the shared Suite 521 / 532 listing | 1 | P3 — deferred until GBP-separation lands |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Scheduling the baseline Website + GBP audits with Amy and reporting back the scores (which will mirror JDS main)
- Coordinating every Stage-1 storefront move with the JDS main briefing — single source of truth for the shared surface
- The GBP-separation analysis — pulling suite-level new-patient counts and service-mix data to size whether Suite 521 warrants its own listing
- Suite-level photography asset library for a future independent GBP
- Reviewing whether Jacksonville Dental Specialists Extension appears anywhere on jacksonvilledentalspecialists.com today
- Suite-level call routing inside PeerLogic — wired during JDS main onboarding so Extension calls aren't co-mingled
- Holding the Suite 521 independent direct-to-consumer (DTC) conversation until the Extension earns its own GBP
What We Need From You
- Confirm with the Doctor which service lines are delivered in Suite 521 vs Suite 532 — the practice-specific clinical signal everything else hangs on
- Walk the building with PGP and document suite-level wayfinding gaps from entry → elevator → hallway → suite door
- Co-author the front-desk routing script with Learning & Development — Specialty intake + GP referral triage to the correct suite
- Confirm whether the OM views the Yelp "Extension" listing strategy as worth investing in or noise to defer
- Approve the GBP-separation analysis pull (Dental Intel suite-level new-patient mix) when it lands
Your Extension Growth Sequence
The Extension's sequence diverges from JDS main only in the operational steps below — everything reputational, scheduling, or website-related runs through the shared JDS main sequence. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Confirm service-line split between Suite 521 and Suite 532. This is the only practice-specific clinical signal — everything else routes from it. | Not started | Gate 1 |
| 1 | Suite-level wayfinding signage audit — building entry, elevator, hallway, suite door. Patients can't tell 521 from 532 today. | Not started | Gate 1, 2 |
| 2 | Front-desk routing script — Specialty intake + GP referral triage to the correct suite. Co-authored with Learning & Development. | Awaiting service-line split | Gate 3 |
| 3 | Schedule baseline Website + GBP audits with Amy. Scores will mirror JDS main since the surfaces are shared. | Not scheduled | Gate 1 |
| 4 | Confirm whether the Extension shows up anywhere on jacksonvilledentalspecialists.com — services page, location page, contact block. | Not started | Gate 1 |
| 5 | Suite-level call routing inside PeerLogic — wired during JDS main onboarding so Extension calls aren't co-mingled. | Blocked on JDS main PeerLogic | Gate 3 |
| 6 | GBP-separation analysis — does Suite 521 have the volume and service mix to warrant its own Google Business Profile? | Awaiting service-line split | Gate 1 |
| 7 | Suite-level photography asset library — interior, signage, suite door, treatment rooms. Pre-positions a future independent GBP. | Not started | Gate 1 |
| 8 | Yelp listing strategy — is the Extension a meaningful patient-discovery channel or shared-listing noise? | P3 — deferred | Gate 1, 4 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | S-X001 · Confirm which service lines are delivered in Suite 521 vs Suite 532 — the only practice-specific clinical signal in the building. | DoctorOM | Feeds the wayfinding signage plan, the front-desk routing script, and the eventual GBP-separation decision. Everything else routes from this answer. | 1 |
| P1 | F-X001 · Suite-level wayfinding signage audit — walk from building entry → elevator → hallway → suite door, document every place a patient could turn the wrong way. | PGPOM | The shared Google pin drops patients at 11512 Lake Mead with no suite-level guidance. Until the Extension has its own GBP, signage is the primary disambiguation tool. | 1, 2 |
| P1 | F-X002 · Front-desk routing script — Specialty intake + GP referral triage to the correct suite. Co-authored with Learning & Development. | OMFront Desk | Without GBP separation, the front desk is the only mechanism that routes a referred patient or walk-in to 521 vs 532. High-leverage, low-cost lift. | 3 |
| P1 | S-X003 · Schedule baseline GBP + Website audits with Amy. Scores will mirror JDS main since the surfaces are shared. | StudioROD | Unblocks Gate 1 from default Red and establishes the benchmark — clearly labeled as JDS-main-mirrored data until the Extension earns its own listing. | 1 |
| P2 | S-X002 · Suite-level photography for any future GBP separation — interior, signage, suite door, treatment rooms. | Studio | Required asset library before the Extension can ever stand up its own Google Business Profile. Cheap insurance, sequenced after service-line split confirms scope. | 1 |
| P2 | S-X004 · Confirm whether the Extension shows up anywhere on jacksonvilledentalspecialists.com today — services page, location page, contact block. | Studio | Today the shared website does not differentiate Suite 521 vs Suite 532 — finding (or not finding) the Extension on-site feeds the GBP-separation analysis. | 1 |
| P2 | F-X003 · Establish suite-level call routing inside PeerLogic when JDS main onboards. Blocked on JDS main M-J001. | PGP | Shared (904) 683-4781 line means PeerLogic data will be co-mingled by default. Suite tagging has to be wired in during onboarding, not retrofitted. | 3 |
| P2 | F-X004 · GBP-separation analysis — does Suite 521 have the volume and service mix to warrant its own Google Business Profile? Includes a Dental Intel suite-level new-patient mix pull. | PGPROD | This is the strategic decision the Gate 5 recommendation hinges on. The output unlocks independent reputation, scheduling, and DTC strategy for Suite 521 — or confirms the shared-surface model is the right call. | 1 |
| P3 | M-X001 · Yelp listing strategy — is the Suite 521 Extension a meaningful patient-discovery channel or just shared-listing noise? | PGPROD | Yelp 3.4★ / 7 reviews is shared with JDS main. Extension-specific Yelp work likely deferred until the GBP-separation conversation lands. | 1, 4 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio. Ticket IDs use X for eXtension to distinguish from JDS main (J).
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Because reputation, scheduling, and website surfaces are shared with JDS main, most of the lifts on the JDS main 90-day roadmap apply here in lockstep — this section only lists the Extension-specific operational work. Reach out to Alison Thiede (ROD) — and Jacksonville Dental Specialists Extension's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Doctor + OM confirm the Suite 521 vs Suite 532 service-line split (S-X001 · Gate 1)
- PGP + OM walk the building and audit suite-level wayfinding signage from entry to suite door (F-X001 · Gates 1, 2)
- Schedule baseline Website + GBP audits with Amy — labelled as JDS-main-mirrored (S-X003 · Gate 1)
- Studio audits the live website for any current Extension references (S-X004 · Gate 1)
Office Input Needed (Next 30 Days)
- Co-author the front-desk routing script with Learning & Development (F-X002)
- Confirm the service-line split that gates Studio's photography brief (S-X001 feeds S-X002)
- OM signs off on the GBP-separation analysis pull request when Dental Intel data lands (F-X004)
Growth Team Work (In Flight)
- Coordinating every shared-surface move with the JDS main briefing — single source of truth on GBP, Yelp, and the website
- Suite-level photography asset library pre-positioned for a future independent GBP (S-X002)
- Suite-level call routing wiring inside PeerLogic during JDS main onboarding (F-X003)
- GBP-separation analysis scaffolding — pulling the Dental Intel suite-level new-patient mix (F-X004)
Operations Coaching Opportunities
- Front-desk Specialty intake + GP referral triage to the correct suite (Gate 3)
- Building-walk wayfinding audit method — repeatable across other shared-suite Modis sites in future
- Doctor-led service-line clarity workshop between 521 and 532 (Gate 1)
Future Advanced Care Consideration
- Independent direct-to-consumer (DTC) strategy for Suite 521 unlocks only after the Extension has its own Google Business Profile
- Yelp listing strategy revisited if the GBP-separation analysis greenlights an independent listing (M-X001)
- The Extension is structurally tied to JDS main on every shared surface — joint quarterly readiness review with Alison Thiede + assigned PGP