Lake Mary Dentistry Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 22, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Lake Mary Dentistry, P.A.- Implant & Oral Surgery |
| Address | 938 International Pkwy STE 1500, Lake Mary, FL 32746, USA |
| Phone | (407) 321-8900 (website) · (407) 688-3697 (GBP) |
| Website | lakemarydentistry.com |
| Status | Operational |
| GMB Name | Manual Review Live GMB name "Lake Mary Dentistry, P.A.- Implant & Oral Surgery" does not match website brand "Lake Mary Dentistry" — confirm preferred display name with OM and submit a Marketing Request. |
| Phone Mismatch | Mismatch Website lists (407) 321-8900 but GBP shows (407) 688-3697 — confirm correct line and align both. |
| GBP Website Mismatch | Mismatch GBP points to yourlakemarydentist.com; primary brand site is lakemarydentistry.com — align GBP to the correct URL. |
| Duplicate Listings | 4 Possible Duplicates "Dentist of Lake Mary," "Lake Mary Family Dentistry," "Lake Mary Dental," "Lake Mary Modern Dentistry" — investigate and request removal/merge. |
Hours on Google
| Monday | Closed |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 5:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | 8:00 AM – 5:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Confirm hours match what's published on the website and any third-party directories.
The website storefront is the lowest-scoring asset in this batch — repair comes first, paid media later.
Top 3 Priorities — In Order
- Repair the website storefront — at 42.4/100, it is the lowest in batch with all 10 Critical/High items failing
- Fix the NAP and GBP mismatches — phone, website URL, GMB name, and 4 duplicate listings
- Stand up true online scheduling and a real appointment CTA on the website
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
Lake Mary Dentistry is positioned as an Advanced Care location — the live GMB name "Implant & Oral Surgery" signals an implant-forward identity, and the brand has natural pull toward higher-value cases. That makes the storefront's condition even more consequential: AC patients do deeper diligence before reaching out, and a 42.4/100 site is not ready to receive that traffic.
Strong access, accurate listings, dependable phones, and a five-star patient experience are the prerequisites. They are what turn marketing spend into booked, kept, and reactivated appointments — and they are what keep CPA in a healthy place over time.
Before paid media is layered on, these foundational Growth Gates should be successfully completed so the practice is operationally prepared to support sustainable, profitable growth. Storefront repair comes first; paid media comes later.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Red
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Website Red 42.4 / 100 · LOWEST in batch
The website is the lowest-scoring storefront in this audit batch — 42.4/100 with all 10 Critical/High items failing. The site lacks a true online scheduling vendor, a Contact page, service pages, a doctor bio page, a Privacy Policy, and HIPAA consent language on the form. Patient Resources is effectively absent (7/100). This is the storefront that has to be repaired before any paid-media or AC-positioning investment will perform.
| Section | Weight | Score |
|---|---|---|
| Technical Health | 15% | 75 / 100 Yellow |
| Social Proof | 5% | 58 / 100 Yellow |
| Conversion & Contact | 25% | 50 / 100 Yellow |
| Mobile / UX | 5% | 50 / 100 Yellow |
| Location Information | 10% | 43 / 100 Red |
| Doctor / Team Trust | 10% | 42 / 100 Red |
| Services | 15% | 20 / 100 Red |
| Security / Compliance | 5% | 20 / 100 Red |
| Patient Resources | 10% | 7 / 100 Red |
Top Critical Fixes (In Order — All 10 Failing)
- No true online scheduling vendor or lead form detected — implement LocalMed / NexHealth (Neurality stack).
- No Contact page found (probed common paths) — create a dedicated /contact page.
- No service pages found — build out individual service pages (implants, oral surgery, GP services).
- No doctor bio page — create a bio page with photo, credentials, and story.
- "Schedule Appointment" CTA wording is present but not tied to a real booking flow — wire to true online scheduling.
- Emergency content lives on homepage but no dedicated emergency page — add CTA and page.
- No Privacy Policy page — publish and link in footer.
- No HIPAA/privacy/consent language near the contact form — add disclaimer and consent checkbox.
- Lighthouse mobile performance 63/100 — LCP 5.6s, Speed Index 5.1s, TTI 5.7s, TBT 280ms. Compress and lazy-load images, defer JS, enable CDN.
- Lighthouse accessibility 88/100 — remediate flagged findings.
Google Business Profile Yellow 86.3 / 100 · Grade B
GBP is the strongest asset on the storefront — Categories (20/20), Photos (15/15), and Description (10/10) are all perfect. The two gaps are NAP (19/25 — phone/website mismatch with the site, plus 4 possible duplicate listings) and Appointment (18/25 — no booking link integrated). Review velocity (14/month) is above threshold.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 19 / 25 (76%) Yellow |
| Category Selection | 20 / 20 (100%) Green |
| Description | 10 / 10 (100%) Green |
| Photos | 15 / 15 (100%) Green |
| Appointment Link | 18 / 25 (72%) — missing the integrated booking sub-item |
| Review Velocity | 14 reviews / month Green (>10 threshold) |
What's Next on GBP
- Phone mismatch: Website lists (407) 321-8900 — GBP shows (407) 688-3697. Confirm the correct line and align.
- Website URL mismatch: GBP currently points to yourlakemarydentist.com — align to lakemarydentistry.com.
- 4 possible duplicate listings: "Dentist of Lake Mary," "Lake Mary Family Dentistry," "Lake Mary Dental," "Lake Mary Modern Dentistry" — investigate, claim, and request merge/removal through GBP support.
- GMB display name: Live name "Lake Mary Dentistry, P.A.- Implant & Oral Surgery" is intentional for AC positioning; confirm with OM whether to keep or simplify.
- Add integrated appointment link once true online scheduling is live on the website (ties to Gate 2).
Social Media Yellow FB ✓ access · IG handle unconfirmed
The practice has a Facebook page (facebook.com/lakemarydentistry, 107 followers, last post May 2026 — still active) and SGA has Facebook access. The Instagram candidate handle @stevehochfelderdental does not match the practice contact information and needs verification before we treat it as the official account. IG login is required to access the interior.
Current State
- Facebook: facebook.com/lakemarydentistry · 107 followers · last post May 2026 (active)
- Facebook access: ✓ Access
- Meta Business Manager access: ✓ Access
- Instagram: @stevehochfelderdental — unconfirmed; does not match practice address/phone, requires verification
- Instagram access: login needed — interior is gated
- IG ↔ FB link: not linked through Meta Business Suite — link needed
- Branding: bio refresh needed; profile and cover image are good; categories should be re-checked
- Content: some fun organic content, but inconsistent cadence — would benefit from regular posting
What's Next on Social
- Marketing to create a dedicated practice Instagram (first verify whether @stevehochfelderdental belongs to the practice)
- Link Facebook and Instagram through Meta Business Suite once the IG handle is confirmed
- Refresh the Facebook bio to match website branding; re-check FB categories
- Resume a regular posting cadence on both platforms
- Cross-promote the scheduling link on both platforms once Gate 2 is unlocked
02 New Patient Access Access Layer Red
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Lake Mary Stands
- NP availability ≤ 7 days: Yes Green
- Online scheduling vendor: None detected on the website Red
- Online Scheduling Link: None Red — GMB Scheduling URL points to a request form (yourlakemarydentist.com/appointment-request/), not true online booking
- Scheduling CTA on website: Wording present but not wired to a real booking flow
- Contact form on website: Live Green
- GHL: Not live Red
- Gap: No true online scheduling vendor and no integrated booking link on the website or GBP — this is one of the foundational unlocks for Gate 2.
03 Lead Response & Call Conversion Conversion Layer Yellow
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Lake Mary Stands
- Missed calls < 18%: Currently 32% Red — nearly double the threshold; meaningful opportunity recovery available
- Call conversion ≥ 45%: Currently 37% Yellow — below target, baseline is captured
- PeerLogic Phones: Live Green — data foundation is in place
- PeerLogic Analytics: In progress Yellow — onboarding underway
- Neurality: Not live Red — paired unlock with Gate 2 once scheduling is wired
A 32% missed-call rate is the single biggest conversion lever in this practice — closing the missed-call gap and lifting call conversion from 37% toward 45% will recover bookings the storefront repair will start sending.
04 Patient Experience & Reputation Experience Layer Green
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
- ≥ 50% of new patients from referrals
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Lake Mary Stands
- ≥ 10 Google reviews / month: 14 reviews/month Green — strong organic velocity
- Formal referral program live: No Red
- ≥ 50% NP from referrals: Unknown — needs measurement once PeerLogic Analytics + new patient form tracking is live
- Swell: Not enrolled — opportunity to formalize the review-request workflow
- Strong organic review velocity is the win — the gap is a formal referral program and a structured review-ask workflow at checkout.
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for the Lake Mary Dentistry Team
Lake Mary carries an Advanced Care designation, and the live GMB positioning as "Implant & Oral Surgery" supports an AC narrative. However, the website storefront is currently scoring 42.4/100 — the lowest in this audit batch — which limits paid-media readiness in a meaningful way. AC patients do deeper digital diligence before they reach out, and a storefront in this condition will erode CPA the moment paid spend is layered on.
Our recommendation is storefront repair first, paid media later. The 90-day focus is foundational: rebuild the website experience, fix the GBP mismatches, stand up true online scheduling, close the missed-call gap, and verify the social identity. Once the storefront is operational and the missed-call rate is back inside threshold, AC paid-media strategy can be evaluated.
Action priorities for the next 90 days:
- Repair the website storefront (rebuild candidate evaluation through Studio)
- Fix NAP, phone, website-URL, and duplicate-listing issues on GBP
- Implement true online scheduling and a real appointment CTA
- Close the 32% missed-call gap through PeerLogic Analytics + front-desk training
- Verify the Instagram handle and link FB ↔ IG
- Hold AC paid media until Gates 1–3 are inside threshold
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix (implant / oral surgery / GP)
- AC case development potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Evaluating the website for rebuild prioritization with Studio
- Submitting GBP corrections (phone, website URL, duplicates)
- Standing up Neurality online scheduling on the website
- Completing PeerLogic Analytics onboarding for missed-call visibility
- Verifying the Instagram handle and refreshing Facebook
- Holding AC paid media spend until Gates 1–3 are inside threshold
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website storefront repair / rebuild evaluation with Studio (42.4 → target Green)
- GBP corrections — phone, website URL, GMB name confirmation, duplicate listing investigation
- Neurality online scheduling implementation and embed deployment
- PeerLogic Analytics onboarding for missed-call and conversion visibility
- Instagram handle verification + FB ↔ IG linking
- Facebook bio refresh and posting cadence (access ✓)
- SEO and organic visibility once the storefront is repaired
What We Need From You
- Confirm the correct practice phone (407-321-8900 vs 407-688-3697) and preferred website URL
- Confirm GMB display name preference (full "Implant & Oral Surgery" or "Lake Mary Dentistry")
- Help us identify any Instagram account that belongs to the practice
- Approve the scheduling CTA placement on the website once we deliver mockups
- Supply updated team photos, doctor bio content, and 3–5 patient testimonials
- Front desk team completes L&D phone training once Analytics is live
- Formalize the review-ask at checkout (Zappy cards + QR codes)
Your Office Growth Sequence — Advanced Care (7 Steps)
This is the priority order we work every Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| 1 | NAP cleanup + storefront repair. Fix GBP phone, website URL, GMB name, and 4 duplicate listings. Begin website storefront repair / rebuild evaluation — currently 42.4/100, the lowest in batch. | Not started | Gate 1 |
| 2 | Implement true online scheduling on the website and integrate the booking link on GBP (Neurality). | Not started | Gate 2 |
| 3 | Close the 32% missed-call gap and lift call conversion from 37% toward 45% — complete PeerLogic Analytics onboarding and run front-desk phone training. | In progress | Gate 3 |
| 4 | 10+ Google reviews per month — already 14/month organically. Formalize with Zappy cards and QR codes; add review-asks to morning huddle. | On pace · formalize | Gate 4 |
| 5 | Referral program is live — target 50%+ of new patients from referrals. | Not started · launch Q3 | Gate 4, 5 |
| 6 | Instagram handle alignment verification. Confirm whether @stevehochfelderdental belongs to the practice; if not, create a dedicated practice IG and link to Facebook. | Verification needed | Gate 1 |
| 7 | Once the storefront is operational and missed-call rate is back inside threshold, evaluate Advanced Care paid media (implant case acquisition). | Hold | Gate 5 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Repair the website storefront. 42.4/100 is the lowest score in this audit batch. All 10 Critical/High items are failing. Begin rebuild evaluation through Studio. | OMROD | The storefront has to receive AC traffic before any paid media is layered on; in its current state it will erode CPA and brand trust. | 1 |
| P1 | Confirm correct practice phone (407-321-8900 vs 407-688-3697) and align website ↔ GBP. Confirm GMB name preference. Submit Marketing Request. | OM | Phone and name mismatches kill local rank and erode trust; this is the first cleanup before any visibility work. | 1 |
| P1 | Align GBP website URL to lakemarydentistry.com (currently points to yourlakemarydentist.com). | OM | Sending GBP clicks to a secondary domain splits brand equity and analytics; align to the primary site. | 1 |
| P1 | Investigate 4 possible duplicate listings on GBP — "Dentist of Lake Mary," "Lake Mary Family Dentistry," "Lake Mary Dental," "Lake Mary Modern Dentistry." Claim and request merge/removal. | OM | Duplicate listings fragment local rank, review velocity, and click attribution; resolving them is a free local-SEO lift. | 1 |
| P1 | Implement true online scheduling (LocalMed / NexHealth via Neurality) on the website; integrate the booking link on GBP. | OMDoctor | No true scheduling vendor is detected today; this is the foundational unlock for Gate 2. | 2 |
| P1 | Complete PeerLogic Analytics onboarding and run front-desk training to close the 32% missed-call gap and lift conversion from 37% toward 45%. | OMFront Desk | Missed calls at 32% are nearly double threshold; closing this gap recovers the bookings the storefront repair will start sending. | 3 |
| P1 | Verify whether @stevehochfelderdental is the practice's Instagram. If not, create a dedicated practice IG account and link to Facebook through Meta Business Suite. | OM | The current candidate handle does not match practice contact info; we cannot cross-promote scheduling without a confirmed IG identity. | 1 |
| P2 | Build out the website essentials: Contact page, individual service pages (implants / oral surgery / GP), doctor bio page, Privacy Policy, HIPAA consent on the contact form. | OM | These five fixes alone move four storefront sections (Location Info, Services, Doctor/Team Trust, Security/Compliance) out of Red. | 1 |
| P2 | Formalize the review-ask at checkout — deploy Zappy cards + QR codes throughout the office and add a review-ask to the daily morning huddle. | Front DeskOM | Already at 14 reviews/month organically; formalizing protects the streak and lifts review consistency. | 4 |
| P2 | Launch in-office referral program — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new patient source and a foundational AC lever while the storefront is being repaired. | 4, 5 |
| P2 | Refresh Facebook bio, re-check categories, resume regular posting cadence (FB access is ✓). | OM | FB is active but inconsistent — a refreshed bio + steady cadence lifts the social signal without waiting on IG. | 1 |
| P2 | Supply updated team photos, doctor bio content, and 3–5 patient testimonials. | OM | Lifts the website's Doctor/Team Trust (42) and Social Proof (58) scores once the new pages are stood up. | 1, 4 |
| P3 | Add emergency dental CTA + dedicated emergency page once the storefront repair is underway. | OM | Captures urgent-care intent and protects against losing emergency patients to competitors. | 1, 2 |
| P3 | Address Lighthouse mobile performance (LCP 5.6s) — compress / lazy-load images, defer JS, enable CDN. Remediate accessibility findings (88/100). | OM | Once the rebuild candidate evaluation is decided, technical performance work sequences in here. | 1 |
Owner badges: Doctor Office Manager ROD Front Desk
Behind the Scenes: Growth Team Work
Your Growth Team has work underway on Lake Mary Dentistry right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Lake Mary Dentistry.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GHL ($5) · PeerLogic Analytics ($80) · Promo Republic Full Suite ($45) |
$130.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website Repair / Rebuild Evaluation | 8 | Open |
| Field Manager — GBP NAP / Duplicates / Name | 3 | Awaiting office input |
| Marketing Approval Queue | 2 | Pending sign-off |
13 tasks identified.
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking new patient growth. Reach out to Jenn if you want to reshuffle.
Days 0–30 — Storefront Repair (Critical Path)
- Website repair / rebuild evaluation kickoff with Studio — 42.4/100, lowest in batch
- Confirm correct practice phone and align website ↔ GBP
- Align GBP website URL to lakemarydentistry.com
- Investigate and resolve 4 possible duplicate GBP listings
- Confirm GMB display name preference and submit any corrections
- Begin building website essentials: Contact page, doctor bio, Privacy Policy, HIPAA consent
Days 31–60 — Access & Conversion
- Implement true online scheduling (Neurality / LocalMed / NexHealth) on the website
- Integrate the booking link on GBP
- Complete PeerLogic Analytics onboarding and run front-desk phone training
- Verify Instagram handle (@stevehochfelderdental vs. dedicated practice account) and link FB ↔ IG
- Refresh Facebook bio, re-check categories, resume posting cadence
- Build out individual service pages (implants / oral surgery / GP) and emergency CTA
Days 61–90 — Reputation & Referrals
- Deploy Zappy cards + QR codes to formalize the review-ask
- Launch in-office referral program (target 50%+ of new patients from referrals)
- Capture 30-day call-conversion baseline post-training and measure missed-call recovery
- Mobile performance fixes deployed if site is not entering full rebuild
- Quarterly readiness review with Jenn and Jarod
Future Advanced Care Consideration
- Advanced Care paid media is on hold until Gates 1–3 are inside threshold
- AC implant case-acquisition strategy evaluated once the storefront is operational and missed-call rate is back below 18%
- Quarterly readiness review with Jenn and Jarod