Nashville Aesthetic Dentistry Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 22, 2026. Priority #1 for every office is making sure these match what's on your website — name, address, phone (NAP) consistency between your website and your Google Business Profile (GBP) is the single most-checked Gate 1 item. If anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Nashville Aesthetic Dentistry |
| Address | 105 Powell Ct, Brentwood, TN 37027, USA |
| Phone | (629) 210-0566 |
| Website | drdenniswells.com |
| Status | Operational |
| Google Place ID | ChIJpSTRFFB7ZIgRtCMU3z45RBo |
| Doctor Names | Confirm with OM — Nashville Aesthetic Dentistry Team (names withheld from external view per internal policy) |
Hours on Google
| Monday | 8:00 AM – 5:00 PM |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 5:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on drdenniswells.com. The four-day schedule (Mon–Thu) is worth highlighting on the GBP description and website above-the-fold so cosmetic patients researching weekends know when to call back — and so the Neurality conversation gets the framing it needs.
Get those Yellows to Green and Nashville Aesthetic Dentistry is in line for SGA cosmetic + implant ad investment under Gate 5.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google Business Profile (GBP) — and confirm the drdenniswells.com / "Nashville Aesthetic Dentistry" brand alignment is intentional
- Approve Neurality activation + stand up GoHighLevel (GHL) so weekend and after-hours cosmetic inquiries don't drop out of the funnel
- Lift Google review cadence from ~6/mo to 10+/mo on top of the 5.0★ / 481-review base
Green = done · Yellow = close · Red = needs work · Pending = waiting on PeerLogic detail · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google Business Profile (GBP), website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right cosmetic and restorative new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and — for cosmetic cases especially — they look closely at your before-and-after work, your doctor's training, and what other patients say. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Veneers, smile makeovers, full-arch, and implant cases need more than visibility — ads pointed at a practice that can't answer the phone, deliver a same-week appointment, or follow up cleanly are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. Nashville Aesthetic Dentistry is closer than most — the foundation (GBP, reviews, online booking, contact form) is already there. The work is in the conversion plumbing underneath.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step. For cosmetic-leaning practices, the bar is higher — patients are evaluating doctor credentials, visual proof of work, and case-presentation quality before they ever call.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, missing credentials, weak visual proof, or a thin website experience creates immediate drop-off — especially for high-ticket cosmetic decisions.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity for cosmetic, implant, and restorative cases.
Your Digital Storefront — At a Glance
Google Business Profile Green Baseline 90.5 (2026-05-22) · Grade A · refresh on request
Nashville Aesthetic's GBP is one of the strongest in the cosmetic Gen4 cohort. NAP, categories, photos, and reviews are dialed in; the 5.0★ / 481-review base anchors local search across Brentwood, Franklin, and greater Nashville. Online booking CTA is already published on the GBP (linking to drdenniswells.com/request-an-appointment with UTM tracking) — a meaningful advantage over most Advanced Care peers. The lift is in the description copy and refresh cadence.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | Strong (verify OM) |
| Category Selection | Strong |
| Description | Refresh — lead with cosmetic positioning Lift |
| Photos | Strong — maintain quarterly refresh |
| Appointment CTA (Reserve / Booking link) | Live Green |
What's Next on GBP
- Refresh the GBP description to lead with cosmetic + smile-design positioning (veneers, smile makeovers, full-arch) — the practice is named "Aesthetic Dentistry" but the description should make the cosmetic specialization unmissable
- Maintain the four-day schedule (Mon–Thu) callout in the description so weekend research traffic knows when to expect a callback
- Keep photo cadence steady — refresh quarterly with team, before/after smile shots (with consent), and exterior shots
Website Yellow Baseline 78.6 (2026-05-22) · refresh on request
drdenniswells.com baselines at 78.6 — solidly in the Yellow band and the closest of the three Gate 1 surfaces to Green. Online booking is live, the contact form is published, and PeerLogic call tracking is wired in. The lifts are in trust signals and conversion polish: doctor E-E-A-T depth, schema for cosmetic services, before/after testimonials, and a homepage welcome video. There is one branding question worth surfacing: the domain (drdenniswells.com) and the GBP DBA (Nashville Aesthetic Dentistry) are not aligned — for a cosmetic-leaning practice that may be ramping into DTC ad spend, the front-door brand consistency is worth a conversation.
| Where the Lift Is | Status |
|---|---|
| Online scheduling (book button) | Live Green |
| Contact form / lead capture | Live Green |
| GoHighLevel (GHL) integration | Not live Red |
| Structured Data / Schema (Service-specific) | Gap Yellow |
| E-E-A-T (doctor bios, cosmetic credentials) | Gap Yellow |
| Cosmetic testimonials / before-and-after gallery | Gap Yellow |
| Welcome / smile-makeover video | Gap Yellow |
| Cosmetic landing-page conversion polish | Gap (for paid media readiness) Yellow |
| Domain / brand alignment with GBP DBA | Verify Yellow |
Top Lifts
- Add Service schema for veneers, smile makeovers, and full-arch alongside the LocalBusiness/Dentist schema pass
- Deepen doctor bio with cosmetic continuum training, accreditations, and case experience (E-E-A-T)
- Build a before/after-style cosmetic testimonials page with patient consent — the 5.0★ / 481-review base is a deep well
- Produce a homepage welcome / smile-makeover gallery video
- Tighten veneers + smile-makeover landing pages so they're paid-media ready when Gate 5 unlocks
- Stand up GoHighLevel (GHL) so SMS reminders, reactivation, and review-asks run automatically
Social Media See Drive sheet Audit pending Drive CSV refresh
Nashville Aesthetic Dentistry's social audit row is in the network Drive CSV (file ID 1ctx3UX5FwJTLdbKatO3mtO8OXsdGcioZ). Pull the latest snapshot before the PGP call so Facebook/Instagram setup, access, and cadence reflect today's state — the briefing template defaults to "see Drive sheet" when the CSV hasn't been re-pulled in the build session. For a cosmetic-leaning practice, social proof on Instagram (before/after content with consent) is a real lever for high-ticket case acquisition.
What We're Checking
- Facebook + Instagram presence and link from the website
- Facebook Page · Meta Business Manager · Instagram · IG-to-FB linkage
- Posting cadence and last-active date
- Whether the website Book Online link is cross-promoted in social bios/CTAs
- Before/after cosmetic content cadence (with consent) — the highest-leverage social asset for this practice
What's Next on Social
- Refresh the Drive social CSV row for Nashville Aesthetic Dentistry and bring the access checklist into the next PGP/ROD touch
- Korinne (Studio) onboards Nashville Aesthetic into the weekly publishing cadence once access is confirmed
- Build a quarterly before-and-after social calendar tied to consented patient cases
02 New Patient Access Access Layer Yellow
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Nashville Aesthetic Dentistry Stands
- New-patient availability inside 7 days — confirmed YES (the schedule is open for new patients today)
- Online scheduling — live on the website (drdenniswells.com/request-an-appointment) and surfaced on the GBP appointment field with UTM tracking
- Contact form — live on drdenniswells.com (a meaningful advantage on lead capture vs. most cosmetic Advanced Care peers)
- Neurality AI answering — Inactive; combined with the Mon–Thu schedule, every Friday/Saturday/Sunday inquiry has nowhere to land. Cosmetic patients researching on weekends (the highest-leverage moment) drop out
- GoHighLevel (GHL) marketing platform — Not live; SMS reminders, reactivation, and review-ask automations are not running yet
The gating issue here isn't access — it's coverage. Online booking exists, the schedule has room, and the GBP CTA is live. The Yellow comes from Neurality + GHL: until both are on, every weekend cosmetic inquiry is a coin-flip on whether the patient remembers to call back Monday.
03 Lead Response & Call Conversion Conversion Layer Yellow
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Nashville Aesthetic Dentistry Stands
PeerLogic (call tracking) and PL Analytics are both live — that's the measurement foundation this gate is built on, and Nashville Aesthetic already has it. The May 2026 missed-call and call-conversion detail is on manual review with Scott (PeerLogic data owner); until those numbers land, we can't grade the gate cleanly. We're rendering Gate 3 Yellow as a conservative posture — and the open action on this is to get the PeerLogic detail report this week.
| Metric | Nashville Aesthetic | Target |
|---|---|---|
| Missed call rate | Manual review — Scott pending | < 18% |
| New-patient call conversion | Manual review — Scott pending | ≥ 45% |
Even before the detail report lands, the structural issue is visible: the practice operates Mon–Thu only, and Neurality is Inactive. Friday, Saturday, and Sunday cosmetic inquiries (often the highest-intent moments for a smile-makeover or veneer decision) have no answering layer. That alone forecasts a missed-call rate above the 18% bar.
How We Close The Gap
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). Nashville Aesthetic's current Neurality status is Inactive; turning it on is the single biggest move available on Gate 3 and directly defends the weekend window
- Pull the PeerLogic detail report with Scott — once the missed-call + call-conversion numbers are concrete, the gate grades cleanly and the L&D (Learning & Development) conversation gets specific
- Learning & Development (L&D) phone-skills training tuned for cosmetic intake calls — cosmetic discovery, case-presentation framing, and price-conversation reps
- PGP reviews the PeerLogic dashboard with the OM monthly once the detail data is flowing
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Reputation Signal Across Platforms
| Google Reviews | 5.0★ across 481 reviews — exceptional. One of the strongest cosmetic-leaning Google bases in the Gen4 network. Current cadence is ~6 new reviews per month; the gate wants 10+/mo on a rolling basis to keep recency strong. |
| Yelp | Listing present, no review activity — Yelp not a meaningful patient-discovery channel for this practice today (view listing). For a cosmetic-leaning Brentwood practice, that's an opportunity, not a problem: standing up a Yelp review-ask workflow alongside the Google huddle is defensive insurance. |
Google is the primary platform; Yelp is a secondary signal. Nashville Aesthetic Dentistry's Yelp listing is dormant — not a red flag today, but worth activating defensively given the Brentwood / greater-Nashville market for high-ticket cosmetic.
Where Nashville Aesthetic Dentistry Stands
- Review base is exceptional — 481 Google reviews at a clean 5.0★. Highest cosmetic-Gen4 trust signal in the cohort
- New-review cadence is ~6 per month — under the 10/mo bar and the primary lever inside Gate 4
- Referral program is on PGP-tracked manual review; new-patient mix from referrals confirmed under 50% (Dental Intel / Power BI sizing pending — ROD pull)
- Yelp is dormant (0 reviews) — defensible-secondary-platform opportunity for cosmetic patients cross-checking
- The lift is small — Zappy cards + QR codes at checkout, plus a daily review-ask in the morning huddle, typically gets practices from 6 to 10+ per month inside 60 days. With a 5.0★ baseline, every new review compounds trust
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Nashville Aesthetic Dentistry
Nashville Aesthetic Dentistry is classified Advanced Care with a powerful GBP + reputation foundation — 5.0★ across 481 reviews, a 90.5 GBP score, online booking already live on both website and GBP, contact form published, and PeerLogic call tracking active. The conversion plumbing underneath is where the lift sits: GoHighLevel (GHL) is not live, Neurality AI answering is Inactive, and the call-conversion detail is blocked on Scott. The foundation is unusually strong; the work is in the layer below.
Stage one of your Advanced Care strategy is referral-based growth — cosmetic, veneer, smile-makeover, and full-arch referral pipelines with physician, periodontal, and oral surgery partners across greater Nashville, Brentwood, Franklin, and the Cool Springs corridor. The 5.0★ Google reputation and the cosmetic-leaning brand position Nashville Aesthetic as a credible referral destination today; the doctor-bio, schema, and before/after testimonial work the Studio runs for the website doubles as the referral package's content engine.
Direct-to-consumer advertising — SGA-funded cosmetic + implant campaigns — layers on once Gate 1 (E-E-A-T, schema, testimonials, GHL), Gate 2 (Neurality + GHL automation), Gate 3 (PeerLogic detail confirmed, L&D training), and Gate 4 (10+ reviews/mo cadence) all hold green. That's the unlock: ad dollars only pay off when every weekend call is answered, every cosmetic landing page converts, and every patient experience earns a fresh review. Nashville Aesthetic has the reputation and the foundation; we owe it the conversion plumbing and the cosmetic-content depth.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Cosmetic + implant revenue opportunity and case mix
- Hygiene, restorative, smile-makeover, and full-arch growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness (cosmetic + implant DTC)
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Scoping the cosmetic landing-page polish on drdenniswells.com (Studio)
- Mapping cosmetic + implant referral partner targets across greater Nashville / Brentwood / Franklin / Cool Springs
- Preparing veneers + smile-makeover content for the referral package, reusing the Studio's E-E-A-T pass
- Surfacing the GHL onboarding + Neurality activation as the two highest-leverage Gate 2/3 moves
- Holding moving to Advanced Care until Gates 1, 2, 3, and 4 are green
Growth Team Work
Your Growth Team has work underway on Nashville Aesthetic Dentistry right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Nashville Aesthetic Dentistry.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack PeerLogic call tracking (live) · PL Analytics (live) · Promo Republic social publishing · GoHighLevel (GHL) marketing platform — onboarding pending · Online scheduling (live) on website + GBP |
$130.00 |
| Optional Web Cookiebot · Userway ADA · SEO retainer |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Schema, E-E-A-T, cosmetic testimonials, welcome video, cosmetic landing-page polish | 5 | Mixed — 2 open, 3 awaiting office |
| Field Manager Backlog — NAP cross-check, GBP hours + description, GHL onboarding | 4 | Mixed — 2 open, 2 awaiting office |
| Marketing Approval Queue — Neurality, Zappy, referral program, Yelp activation, PeerLogic pull, L&D, referral package, referral mix review | 8 | Mixed — 4 open, 2 awaiting office, 1 pending Doctor, 1 blocked on Scott |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Studio: LocalBusiness/Dentist + Service schema for veneers, smile makeovers, full-arch
- Studio: cosmetic landing-page polish for paid-media readiness
- Studio: cosmetic referral package for greater Nashville / Brentwood / Franklin partners
- PGP: GBP description refresh leading with cosmetic positioning
- PGP: GoHighLevel (GHL) onboarding so SMS reminders, reactivation, and review-asks run automatically
- PGP: PeerLogic detail pull with Scott (missed-call + conversion numbers)
- Social cadence + before-and-after publishing once consent is in (Korinne)
- Holding Nashville Aesthetic moving to Advanced Care until Gates 1, 2, 3, and 4 are green
What We Need From You
- Verify NAP, doctor names, and hours match between website and GBP — and confirm the drdenniswells.com / "Nashville Aesthetic Dentistry" brand alignment is intentional
- Approve Neurality activation to defend the Mon–Thu schedule (every Fri/Sat/Sun call goes unanswered today)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle — apply to both Google and Yelp
- Approve in-office referral program structure (Doctor + OM)
- Front desk team completes phone-skills training with Learning & Development (L&D) — cosmetic intake reps
- Supply doctor bio depth, credentials, cosmetic continuum training, and 3-5 patient testimonials (with signed consent)
- Book a Studio shoot day or share existing footage for the welcome / smile-makeover video
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. Confirm the drdenniswells.com / "Nashville Aesthetic Dentistry" brand alignment is intentional. If anything is off, submit a Marketing Request. | Manual check pending | Gate 1 |
| 1 | Online scheduling is live on both website and GBP. Confirmed live today — keep the booking link healthy as the website evolves. | Live | Gate 2 |
| 2 | 10+ Google reviews per month. Currently ~6/mo on a 5.0★ / 481-review base — deploy Zappy cards + QR codes and add review-asks to the morning huddle. Extend to Yelp. | Below bar | Gate 4 |
| 3 | Neurality is live — AI answering that picks up calls your team misses (works alongside PeerLogic call tracking, which is already on). Directly defends the Mon–Thu schedule. | Not started | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch a referral program. Currently No per the gates file; PGP-tracked manual review in flight. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne for content cadence on Instagram + Facebook (audit pending Drive CSV refresh — see Gate 1 social sub-card). Before-and-after cosmetic cadence is the highest-leverage social lever. | Pending audit | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. Tuned for cosmetic intake reps — discovery, case framing, and price-conversation. | Not started | Gate 3 |
| 7 | Confirm membership / in-house savings plan and align with the cosmetic-leaning positioning. | PGP review | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP. Confirm drdenniswells.com / "Nashville Aesthetic Dentistry" brand alignment. Submit a Marketing Request for any changes. | OM | Always the first step. Brand-domain misalignment is also a Gate 1 conversion question for cosmetic patients. | 1 |
| P1 | Approve Neurality activation. AI answering picks up the calls your team misses; PeerLogic is already capturing the data. | OM | Direct lever on the Mon–Thu schedule. Every Fri/Sat/Sun cosmetic inquiry currently goes unanswered — Neurality closes that gap. | 2, 3 |
| P1 | Stand up GoHighLevel (GHL) — SMS reminders, reactivation, and review-asks run automatically. PGP coordinates. | PGP | The automation layer behind Gates 2, 3, and 4 — review-cadence work compounds when GHL is on. | 2, 3, 4 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle (cover both Google and Yelp). | Front DeskOM | Closes the gap from ~6/mo to 10+/mo Google reviews on a 5.0★ / 481-review base; activates Yelp defensively. | 4 |
| P1 | Approve referral program launch — target 50%+ of new patients from cosmetic + restorative referrals. | DoctorOM | Highest-ROI new-patient source for cosmetic cases; stage one of the Advanced Care recommendation in Gate 5. | 4, 5 |
| P1 | Studio: ship Service schema (veneers, smile makeover, full-arch) + LocalBusiness/Dentist schema across drdenniswells.com. | Studio | Lifts the Gate 1 website baseline (78.6) and strengthens rich-result presence for high-intent cosmetic searches. | 1 |
| P1 | PGP: pull the PeerLogic detail report with Scott (missed-call + call-conversion) — clears the blocker on a clean Gate 3 grade. | PGP | Cannot tune the L&D phone training, set Gate 3 conclusively, or size DTC readiness without the actual numbers. | 3 |
| P2 | Front desk team completes L&D phone-skills training tuned for cosmetic intake calls. | Front DeskROD | Cosmetic discovery + case-presentation reps lift conversion on five-figure cases. Pairs with Neurality to make Gate 3 green. | 3 |
| P2 | Supply updated doctor bio with credentials, cosmetic continuum training, accreditations, and 3-5 patient testimonials (with signed consent). | OM | Unlocks Studio's E-E-A-T + testimonials work (S-N002 + S-N004). Lifts website Doctor/Team Trust + Social Proof at the same time. | 1, 4 |
| P2 | Book a Studio shoot day (or share existing footage) for the homepage welcome / smile-makeover gallery video. | OM | Closes the Video / Welcome content gap and gives the referral package a face for partner outreach. | 1, 5 |
| P2 | ROD pulls Dental Intel + Power BI to confirm Nashville Aesthetic's current new-patient mix from referrals. | ROD | Manual review per the gates file — sizes the referral opportunity for the Advanced Care plan. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to Kassie DeCorte (ROD) — and Nashville Aesthetic's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Activate Neurality AI answering (Gate 2 + 3 — defends the Mon–Thu schedule and the Fri/Sat/Sun cosmetic-research window)
- Stand up GoHighLevel (GHL) — SMS reminders, reactivation, and review-ask automations (Gate 2 + 3 + 4)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle — Google and Yelp (Gate 4)
- PGP pulls the PeerLogic detail with Scott — unblocks a clean Gate 3 grade
- Studio ships LocalBusiness/Dentist + Service schema across drdenniswells.com (Gate 1)
Office Input Needed (Next 30 Days)
- NAP + hours cross-check between website and GBP — and confirm the drdenniswells.com / "Nashville Aesthetic Dentistry" brand alignment is intentional
- Doctor + OM align on cosmetic + restorative referral program incentive structure
- Supply doctor bio depth, cosmetic continuum credentials, and 3-5 patient testimonials with signed consent
- Book a Studio shoot day or share existing welcome / smile-makeover video footage
Growth Team Work (In Flight)
- Cosmetic landing-page polish on drdenniswells.com — paid-media readiness for veneers + smile makeovers
- Cosmetic + implant referral package for greater Nashville / Brentwood / Franklin / Cool Springs partners
- E-E-A-T + before-and-after testimonials pass once consent is in
- GBP description refresh leading with cosmetic + smile-design positioning
- Monthly PeerLogic dashboard review with the OM (once Scott's detail report is flowing)
Operations Coaching Opportunities
- Front-desk cosmetic-intake call coaching with L&D (Gate 3)
- Patient experience and review-ask scripting (Gate 4)
- Referral-program rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media (cosmetic + implant) unlocks once Gates 1, 2, 3, and 4 hold green
- Referral-based cosmetic growth is stage one of the Advanced Care strategy
- The 5.0★ / 481-review base is a network-asset trust signal — protect it by closing the conversion plumbing (Neurality, GHL, review cadence) before DTC dollars land
- Quarterly readiness review with Kassie DeCorte + assigned PGP