Oakwood Smiles Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 22, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Oakwood Smiles |
| Address | 4038 Mundy Mill Rd, Oakwood, GA 30566, USA |
| Phone | (770) 534-4292 |
| Website | oakwoodsmiles.com |
| Status | Operational |
| GMB Name | Manual Review Currently appears on Google as "Oakwood Smiles - Dr. Sergey Gritsiv." Possible duplicate listing flagged — OM to confirm intended GMB name and Growth will submit any corrections. |
Hours on Google
| Monday | 8:00 AM – 3:00 PM |
| Tuesday | 8:00 AM – 5:30 PM |
| Wednesday | 8:00 AM – 5:30 PM |
| Thursday | 8:00 AM – 3:00 PM |
| Friday | 8:00 AM – 3:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Note: Confirm these hours match what's published on the website and the front-desk script so patients and Google see one consistent answer.
Here's where you stand — and what gets us there together.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), Google listing (GBP) name, and hours match between your website and your Google listing
- Add the Modento scheduling link to your Google Business Profile
- Refresh Facebook + Instagram branding and shift to more organic team content
Green = done · Yellow = close · Red = needs work · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Yellow 65.9 / 100 · Grade D
Categories and photos are perfect (100% on both). The main lift is on NAP cleanup and adding an appointment booking link to your GBP — your website already has Modento scheduling live, so this is a quick win once the URL is dropped into the listing. A possible duplicate listing has also been flagged for cleanup.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 21 / 25 (84%) |
| Category Selection | 20 / 20 (100%) |
| Photos | 15 / 15 (100%) |
| Appointment Link | 0 / 25 (0%) |
| Description | Deferred (manual review) |
What's Next on GBP
- NAP cleanup — confirm intended GMB name (currently "Oakwood Smiles - Dr. Sergey Gritsiv") and resolve the flagged duplicate listing
- Add the Modento scheduling URL as the GBP appointment link — unlocks 25 points instantly
- GBP description audit / refresh (currently deferred — Growth will draft once NAP is locked)
Website Yellow 76.2 / 100 (re-audit 2026-06-09 · was 65.3)
Your site has a working scheduling path, broad service-page coverage (implants, aligners/6-Month Smiles, emergency, sedation, cosmetic, dentures, crowns), and solid social proof. It's still underperforming on mobile UX, doctor trust depth, and a couple of compliance/conversion items. There are 6 Critical/High items standing between today's score and a Green grade — most are quick technical wins (click-to-call tel: links, privacy policy, credentials on the doctor bio) plus Lighthouse remediation.
| Section | Weight | Score |
|---|---|---|
| Services | 15% | 90 / 100 Green |
| Location Information | 10% | 86 / 100 Green |
| Social Proof | 5% | 83 / 100 Green |
| Conversion & Contact | 25% | 80 / 100 Green |
| Technical Health | 15% | 79 / 100 Yellow |
| Patient Resources | 10% | 71 / 100 Yellow |
| Doctor / Team Trust | 10% | 67 / 100 Yellow |
| Security / Compliance | 5% | 60 / 100 Yellow |
| Mobile / UX | 5% | 25 / 100 Red |
Top Critical / High Items
- Click-to-call partial — phone (770) 534-4292 still shown as plain text in places, not consistently a
tel:link - Credentials missing on doctor bio page —
/doctorpage is live but lacks DDS/DMD / board-certified language - No privacy policy — compliance risk; needs to be published and linked in the footer
- Lighthouse mobile performance 78/100 — LCP 3.9s, Speed Index 3.5s; image compression, lazy-load, defer JS
- Lighthouse accessibility 85/100 — remediate findings for WCAG compliance
- Lighthouse SEO 77/100 — remediate to improve organic visibility
Re-audit note (2026-06-09): the previous 65.3 score missed service pages with non-standard Wix slugs (/6-month-smile, /emergency-treatment, /nitrous-oxide-sedation, /cosmetic-bonding, /denture-partial-denture, /office, /payment-options, /doctor). The audit tool was upgraded with a sitemap-fallback probe and all of those pages are now credited as Pass — Services 60→90, Location 71→86, Conversion 70→80.
Social Media Green FB + IG · Both active May 2026
Both channels are active. Facebook access is in hand (Business Manager is partial), Instagram credentials are still needed, and Instagram is linked to FB. Facebook has a real following (1,020). The opportunity is content mix and branding refresh — current posting is 80/20 SGA templates to organic, and the team wants more organic team / patient content to fuel engagement.
Current State
- Facebook: facebook.com/OakwoodSmiles · 1,020 followers · last post May 2026 · access confirmed
- Meta Business Manager: partial access — full access still needed
- Instagram: instagram.com/oakwoodsmiles · 150 followers · linked to FB · credentials needed to access the account
- Content quality: 80/20 SGA templates vs organic — needs more organic, less stock
- Branding: IG profile image, bio, branded templates and highlight covers all need a refresh; FB cover image and bio refresh; categories to be verified
What's Next on Social
- P1: Obtain Instagram credentials; complete Business Manager access
- Branding refresh on both FB and IG
- Build a 90-day organic content calendar — team intros, treatment moments, patient-friendly tips
- Consider location-targeted FB + IG ads once branding is refreshed
- Flag 2–3 culture moments per month to capture and turn into posts
02 New Patient Access Access Layer Yellow
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Oakwood Smiles Stands
- Online booking live on website via Modento (book.modento.io/oakwoodsmiles/patient-details) YES
- NP appointment availability < 7 days YES
- Contact form live on site YES
- No scheduling button currently on the GBP listing — biggest single fix to close this gate
- Confirm capacity for implant / full-arch growth (operations review with Parks)
03 Lead Response & Call Conversion Conversion Layer Yellow
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Oakwood Smiles Stands
- PeerLogic Phones: Live Green
- PeerLogic Analytics: Live Green
- Neurality (AI call answering): Live Green
- Missed calls < 18%: Currently 4.3% Green — well inside threshold
- Call conversion ≥ 45%: Currently 31% Red — below target; front-desk phone training is the key lever
Gate 3 is Yellow. PeerLogic is live and the missed-call rate is excellent at 4.3%. The gap is NP conversion at 31% — calls are being answered but not converting to appointments at the target rate. Front-desk phone training is the priority action to close this gap.
04 Patient Experience & Reputation Experience Layer Green
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Oakwood Smiles Stands
- 13 Google reviews in the last 30 days — already above the 10/month target PASS
- Strong website Social Proof score (83/100) — visible testimonials and review-trust signals
- Referral program not yet live NO — opportunity to formalize and lift to 50%+ of NPs
- %NP from referrals currently unknown — recommend tracking through PMS source field
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Oakwood Smiles
Oakwood Smiles is operating from a position of strength. Operations are tight, conversion is healthy, review velocity already exceeds target, and implant capability is in place. New patient flow is flat-to-down — not because the office is broken, but because the practice has largely exhausted its current operational levers. That makes Oakwood one of our best candidates for a measured increase in marketing investment and a strong case-study practice for the Advanced Care vertical.
Stage one of your Advanced Care strategy is full-arch and implant growth readiness — confirming capacity, completing the website rebuild, and locking in the call-tracking baseline. Everything we build for it carries forward.
Direct-to-consumer advertising — the paid-media step-up beyond your current budget — layers on once Gates 1 through 4 are green and holding. That's the unlock: campaigns only pay off when every call is answered, every lead can book, and every patient experience earns five stars. Clearing the gates is what puts Oakwood Smiles in line for that investment. We will build the recommendation and timeline jointly across Growth, Operations, and the PGP team.
Action priorities for the team:
- Confirm full-arch / implant capacity and growth readiness with the operations team
- Complete the website rebuild (in the Studio queue) so the new spend lands on a stronger asset
- Evaluate increasing paid media beyond current budget — tied to the rebuild going live
- Stand up the missing tech pieces — PeerLogic call-tracking activation, GoHighLevel marketing platform evaluation, GBP scheduling link
- Set the OM up for success on the social / tech expectations with a clear support plan from PGP and Studio
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Implant, full-arch, and cosmetic growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Queueing the website rebuild with the Studio (Wyatt)
- PeerLogic call tracking live — missed-call 4.3%, NP conversion 31%; schedule front-desk phone training
- Drafting GBP appointment link and description refresh
- Building the full-arch / implant marketing readiness brief
- Mapping the paid-media step-up scenario for review
Growth Team Work
Your Growth Team has work underway on Oakwood Smiles right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Oakwood Smiles.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform ($5) · PeerLogic call tracking ($80) · Promo Republic social publishing ($45) |
$130.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $341.00 |
10 tasks identified across the current Growth queue for Oakwood Smiles.
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website Rebuild + Creative | 6 | Open |
| Google listing corrections (GBP + NAP) | 2 | Awaiting office input |
| Marketing Approval Queue | 2 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website rebuild — queued with Wyatt + the Studio
- GBP appointment link, NAP cleanup, duplicate listing resolution, description refresh
- Facebook + Instagram branding refresh (Korinne / Studio-led)
- PeerLogic call-tracking activation and call-data reporting
- Full-arch / implant referral and patient-education content
- FAQ page copy (after OM selects top 3 topics)
- Paid-media step-up evaluation tied to rebuild go-live
What We Need From You
- Confirm intended GMB name; OM verifies NAP and hours match between website + GBP
- Confirm full-arch / implant capacity with operations team
- Continue current review velocity (13 reviews / 30 days is excellent — keep the system running)
- Approve referral program rollout and supply target referral list
- Select top 3 FAQ topics for service pages
- Supply updated team photos, doctor bio content, and 3–5 patient testimonials
- Front desk team completes phone skills training with the Learning & Development (L&D) team (post PeerLogic call-tracking baseline)
Your Advanced Care Growth Sequence
This is the priority order we work every Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, GMB name, and hours match between website and GBP. Confirm intended GMB name and resolve duplicate listing. If anything is off, submit a Marketing Request. | In progress | Gate 1 |
| 1 | Online scheduling is live on both website and GBP. (Website: live via Modento. GBP: add appointment link.) | Partial | Gate 2 |
| 2 | 10+ Google reviews per month — already at 13 / 30 days. | On track | Gate 4 |
| 3 | Neurality (AI call answering) live and capturing every inbound call (works alongside PeerLogic call tracking). | Live | Gate 3 |
| 4 | 50%+ of new patients come from referrals — formalize referral program. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne to refresh Facebook + Instagram branding and shift content mix toward organic. | In flight | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. | Scheduled | Gate 3 |
| 7 | Approve in-house membership plan for uninsured patients. | Pending approval | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Confirm intended GMB name (currently "Oakwood Smiles - Dr. Sergey Gritsiv"), resolve flagged duplicate listing, and verify NAP / hours match website. Submit a Marketing Request for any corrections. | OM | Always the first step. Duplicate listings and NAP inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Add the Modento scheduling URL as the GBP appointment link. | PGP | Unlocks 25 points on GBP score immediately; Modento booking is already live on the website. | 2 |
| P1 | PeerLogic Analytics live — missed-call at 4.3% (Green), NP conversion at 31% (Red). Run front-desk phone training to lift conversion toward 45%. | PGPOM | Moves Gate 3 from Pending to a measured status; informs front-desk training plan. | 3 |
| P1 | Confirm full-arch / implant capacity and growth readiness with operations. | DoctorROD | Required before any paid-media step-up; protects ROI of the AC investment. | 5 |
| P2 | Complete website rebuild — fix the 6 Critical/High audit items either on the rebuild or interim site (click-to-call tel: links, privacy policy, credentials on doctor bio, Lighthouse remediation). |
Studio | Rebuild is on Wyatt's list. Interim fixes stop conversion bleed while the rebuild is in flight. | 1 |
| P2 | Launch formal referral program; track %NP from referrals through the PMS source field. | DoctorOM | Highest-ROI new patient source; supports referral-based growth recommendation in Gate 5. | 4, 5 |
| P2 | Partner with Korinne (Studio) on FB + IG branding refresh and a 90-day organic content plan. | OM | Lifts social Yellow → Green; expands reach to local IG-active audience without paid spend. | 1 |
| P2 | Approve in-house membership / savings plan. | DoctorOM | Addresses uninsured-patient gap; lifts Patient Resources score (currently 71). | 1 |
| P3 | Front desk team completes L&D phone skills training. | Front DeskROD | Improves NP call conversion from 31% toward 45% — PeerLogic baseline is now in hand. | 3 |
| P3 | Supply updated team photos, doctor bio content, and 3–5 patient testimonials. | OM | Fuels the website rebuild, doctor bio page, and lifts Doctor/Team Trust + Social Proof scores. | 1, 4 |
Owner badges: Doctor Office Manager ROD / PGP / Studio Front Desk
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking accelerated growth. Reach out to Kelly if you want to reshuffle.
Fix Now (0–30 Days)
- Confirm intended GMB name + resolve duplicate listing (Gate 1)
- Add Modento scheduling URL to GBP appointment field (Gate 2)
- PeerLogic Analytics live — missed-call 4.3%, NP conversion 31% (Gate 3 baseline in hand)
- Confirm full-arch / implant capacity with operations (Gate 5)
- Ship the 6 Critical/High website fixes on the current site (click-to-call
tel:links, privacy policy, credentials on doctor bio, Lighthouse remediation) (Gate 1)
Office Input Needed (31–60 Days)
- Supply doctor bio content, updated team photos, and 3–5 testimonials
- Select top 3 FAQ topics for service pages
- Approve in-house membership / savings plan concept
- Approve referral program rollout and supply target list
- Confirm scheduling rules and NP availability targets with PGP
Growth Team Work (31–60 Days, In Flight)
- Website rebuild — Studio queue, Wyatt-led
- FB + IG branding refresh and 90-day organic content plan (Korinne)
- GBP description refresh once NAP is locked
- Full-arch / implant referral content package
Operations Coaching Opportunities (31–90 Days)
- Front-desk phone skills training to lift NP conversion from 31% toward 45% (Gate 3)
- OM support plan for social / tech expectations — PGP + Studio to co-own
- Capacity / scheduling review with ROD ahead of paid-media step-up (Gate 2, 5)
Paid Media Step-Up (61–90 Days)
- Direct-to-consumer paid media step-up unlocks once Gates 1–4 are green — tied to website rebuild go-live
- Build the case-study practice plan for the Advanced Care vertical
- Quarterly readiness review with Kelly, Parks, and Dakota