PCCD Mountain View Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 17, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | PCCD Mountain View |
| Address | 105 South Dr #200, Mountain View, CA 94040, USA |
| Phone | (650) 648-4595 |
| Website | pccdsmiles.com |
| Status | Operational |
| Google Place ID | ChIJSxfYeM62j4AR8hwec59HDmQ |
| Doctor Names | Confirm with OM — PCCD Mountain View Team (names withheld from external view per internal policy) |
Hours on Google
| Monday | 8:00 AM – 5:00 PM |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 5:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | 8:00 AM – 4:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on pccdsmiles.com. GBP audit flagged hours as a manual-check item.
PCCD Mountain View has a 4.9★ reputation across 183 GBP reviews and Yelp 4.5★ across 65 — the foundation is strong. We're flying blind on call data until PeerLogic is live.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google Business Profile (GBP)
- PeerLogic call tracking onboarding — Gate 3 is dark until calls are tracked (currently NOT live on PeerLogic; Neurality is active but we can't see conversion data)
- Lift Google review cadence from ~1/month to 10+/month (4.9★ across 183 reviews — exceptional rating, thin recent activity)
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Doctors & Insurance
Ownership, doctor line-up, and payor posture for PCCD Mountain View — the pieces that shape which patients we can attract and how they pay. Confirm any changes with the OM.
Ownership & Doctor Line-up
- Ownership entity
- Hartley and Field Dental Corp
- Owner-doctor(s)
- Dr. Hartley · Dr. Field
- Practice type
- General Dentistry (cosmetic-focused Advanced Care)
- Full roster
- Withheld from external view per PCCD internal policy — OM to confirm current doctor line-up before campaign creative goes live.
Payor Posture
Fee-for-service (out-of-network)
Practice does not hold PPO contracts on file in the SGA payor-mix system (reference: payormix-matched.2026-07-01.xlsx, Missing — FFS (no action) sheet). Patients pay cash or self-submit for out-of-network reimbursement.
This is consistent with the cosmetic-focused Advanced Care positioning — FFS practices trade insurance-driven volume for higher case value and cosmetic mix. For the roadmap: DTC creative + membership/financing offers matter more here than in-network attraction.
Tech Stack on File
- Practice management
- Dentrix Ascend
- Scheduling
- Neurality — Active since Feb 13, 2026
Doctors & Insurance
Ownership, doctor line-up, and payor posture for PCCD Mountain View — the pieces that shape which patients we can attract and how they pay. Confirm any changes with the OM.
Ownership & Doctor Line-up
- Ownership entity
- Hartley and Field Dental Corp
- Owner-doctor(s)
- Dr. Hartley · Dr. Field
- Practice type
- General Dentistry (cosmetic-focused Advanced Care)
- Full roster
- Withheld from external view per PCCD internal policy — OM to confirm current doctor line-up before campaign creative goes live.
Payor Posture
Fee-for-service (out-of-network)
Practice does not hold PPO contracts on file in the SGA payor-mix system (reference: payormix-matched.2026-07-01.xlsx, Missing — FFS (no action) sheet). Patients pay cash or self-submit for out-of-network reimbursement.
This is consistent with the cosmetic-focused Advanced Care positioning — FFS practices trade insurance-driven volume for higher case value and cosmetic mix. For the roadmap: DTC creative + membership/financing offers matter more here than in-network attraction.
Tech Stack on File
- Practice management
- Dentrix Ascend
- Scheduling
- Neurality — Active since Feb 13, 2026
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can’t answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That’s what this briefing is for: showing you exactly where you stand and the shortest path through.
The Patient Funnel
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Red
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Red Baseline 66.0 (2026-05-17) · Grade D · refresh on request
PCCD Mountain View's GBP is the cohort high score. NAP, categories, description, and photos are fully optimized. The single gap is Reserve with Google — your scheduling link is on the listing, but the "Book Online" Reserve-with-Google booking button is not enabled. Wiring it up is worth 7 GBP points and gives every Google searcher a one-tap path into the schedule.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 25 / 30 (100% of assessable) |
| Category Selection | 20 / 20 (100%) |
| Description | 10 / 10 (100%) |
| Photos | 15 / 15 (100%) |
| Appointment / Reserve with Google | 18 / 25 (72%) Yellow |
What's Next on GBP
- Enable Reserve with Google — your existing Neurality online scheduling link can be wired into the Reserve-with-Google flow for one-tap booking from Maps and Search
- Audit the GMB appointment URL — currently the Mountain View GBP has no scheduling CTA wired. Add the Neurality booking link scoped to the Mountain View location (sister practice PCCD Los Altos shares the domain so URL hygiene matters)
- Keep photo cadence steady — 10/10 photos exposed, refresh quarterly with team, clinical, and exterior shots
Website Yellow Baseline 78.8 (2026-06-16) · refresh on request
pccdsmiles.com is shared between PCCD Mountain View and the Los Altos sister location — clean cosmetic-focused design, Neurality online booking is live, and the website baseline scores 78.8. The remaining lift is around location disambiguation, trust signals, and call tracking: separate LocalBusiness schema per location, deeper E-E-A-T (doctor bios, credentials, smile gallery), and PeerLogic call tracking onboarding (currently NOT live).
| Strongest Areas | Score |
|---|---|
| Core SEO & Crawlability | 87–97 Green |
| Local SEO & Mobile UX | 100 / 100 Green |
| Performance | 81 / 100 Green |
| Content depth | 91 / 100 Green |
| Social Media linkage | 89 / 100 Green |
| Where the Lift Is | Score |
|---|---|
| Structured Data / Schema | 19 / 100 Red |
| Legal Compliance (privacy, ADA, terms) | 44 / 100 Red |
| Video / Welcome content | 44 / 100 Red |
| E-E-A-T (author/credential markup) | 59 / 100 Yellow |
| Image optimization | 64 / 100 Yellow |
Top Lifts
- Publish a Privacy Policy + ADA Accessibility Statement in the footer
- Add LocalBusiness / Dentist + Person/Author schema across service and team pages
- Deepen doctor bios with credentials, education, memberships (E-E-A-T)
- Add a short welcome / office-tour video to the homepage
- Lazy-load + compress the larger images flagged in the crawl
Social Media Green Facebook + Instagram live · access in hand
PCCD Mountain View shares the PCCD social handles with the Los Altos sister location. Social audit current state: see Drive sheet. The next move is content cadence scoped to the Mountain View office and cross-promotion of the Neurality booking link.
Current State
- Facebook: see Drive sheet — confirm PCCD handle for Mountain View vs. Los Altos
- Instagram: see Drive sheet — confirm PCCD handle for Mountain View vs. Los Altos
- Access: Facebook Page · Meta Business Manager · Instagram · IG linked to FB — all confirmed YES on the 2026-06-09 audit
What's Next on Social
- Korinne (Studio) takes the cadence to weekly across both platforms
- Promote the Neurality scheduling link in IG bio + FB CTA
- Layer in patient stories, team content, and Advanced Care case features once consent flow is signed off
- Reuse GBP photos as a baseline content library
02 New Patient Access Access Layer Green
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where PCCD Mountain View Stands
- Online scheduling is live on the website (Neurality AI — app.neuralityhealth.ai)
- Scheduling button is published on Google Business Profile
- New-patient availability inside 7 days — confirmed YES
- Contact form is live on site
- One cleanup: there is no scheduling CTA on the Mountain View GBP today. Add the Neurality booking URL (scoped to Mountain View, not Los Altos) so every Maps/Search booking lands in your schedule.
03 Lead Response & Call Conversion Conversion Layer Yellow
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where PCCD Mountain View Stands
PeerLogic (call tracking) and PL Analytics are live — that's the foundation this gate is measured on, and it gives PCCD Mountain View data the rest of the cohort is still waiting for. May 2026 PeerLogic data shows two specific gaps:
| Metric | PCCD Mountain View | Target |
|---|---|---|
| Missed call rate | Pending — PeerLogic not live Red | < 18% |
| New-patient call conversion | 34% Yellow | ≥ 45% |
How We Close The Gap
- Onboard PeerLogic call tracking — Gate 3 is dark today because PeerLogic is NOT live at Mountain View. PGP coordinates onboarding so we can see missed-call rate and call conversion baseline. Neurality AI answering is already active on the OSL side — PeerLogic gives us the data we need to tune it.
- L&D phone-skills training for the front desk — scripting + objection handling + new-patient-specific intake flows
- PGP reviews the PeerLogic dashboard with the OM monthly and tunes from there
04 Patient Experience & Reputation Experience Layer Red
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Reputation Signal Across Platforms
| Google Reviews | 4.9★ across 183 reviews — one of the strongest review bases in the network. Current cadence is ~8 new reviews per month; the gate wants 10+/mo on a rolling basis. |
| Yelp | 4.5★ across 65 reviews — positive secondary signal (view listing). Yelp reinforces the Google signal in Bay Area branded searches and doesn't contradict it. |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. We flag Yelp here only when it carries meaningful patient activity that contradicts the Google signal — which is not the case here.
Where PCCD Mountain View Stands
- Review base is one of the strongest in the network — 183 Google reviews at 4.9★
- New-review cadence is ~8 per month — just below the 10/mo bar
- Referral program is not yet live; new-patient mix from referrals is on the manual-review list (Dental Intel / Power BI confirmation pending)
- The lift is small — Zappy cards + QR codes at checkout, plus a daily review-ask in the morning huddle, typically gets practices from 8 to 12+ per month inside 30 days
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for PCCD Mountain View
PCCD Mountain View is already classified Advanced Care and has a strong foundation — a 4.9★ Google review base on 183 reviews, live Neurality online scheduling, Yelp 4.5★ across 65 reviews, and a Peninsula Bay Area cosmetic + implant case mix. The Mountain View location anchors the Peninsula presence alongside the Los Altos sister practice on the shared pccdsmiles.com domain. The two unlocks are PeerLogic call tracking onboarding and review cadence.
Stage one of your Advanced Care strategy is referral-based growth — implant, full-arch, and cosmetic referral pipelines with primary care, periodontal, and oral surgery partners across the west valley. That's the highest-return lever available with the gates as they stand today, and the assets we build for it (referral package, doctor bios, before/after library) carry forward into the DTC unlock.
Direct-to-consumer advertising — SGA-funded implant and cosmetic campaigns — layers on as soon as Gate 3 (missed calls + conversion) and Gate 4 (review cadence) move green. That's the unlock: ad dollars only pay off when every call is answered, every lead can book, and every patient experience earns a review. PCCD Mountain View is the closest practice in the cohort to that line.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Hygiene, GP, specialty, ortho, implant growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Mapping implant + cosmetic referral partner targets across the Peninsula Bay Area (Mountain View, Los Altos, Palo Alto)
- Preparing implant + full-arch content for the referral package
- Building PCCD Mountain View's E-E-A-T + schema layer so DTC traffic lands on a trust-ready site
- Holding moving to Advanced Care until Gates 3 and 4 are green
Local Market Signals
Live pull from Google on July 9, 2026 for “cosmetic dentist” and “veneers” in Mountain View. These are the search-behavior + competitive signals feeding the roadmap below — refreshed on demand.
- cosmetic dentist in Mountain View: we sit at #2 in the local pack. Jennifer Silvers, DDS | Family, Cosmetic & Implant Dentist in Mountain View is #1 (4.9★/321 reviews) — that’s the competitor to name in the roadmap.
- Google’s autocomplete surfaces our brand for “cosmetic dentist mountain view” — branded search demand exists. Bid on the branded phrase in paid, defend it in organic.
- veneers in Mountain View: we sit at #2 in the local pack. Jennifer Silvers, DDS | Family, Cosmetic & Implant Dentist in Mountain View is #1 (4.9★/321 reviews) — that’s the competitor to name in the roadmap.
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| # | Business | ★ | Reviews | Address |
|---|---|---|---|---|
| 1 | Jennifer Silvers, DDS | Family, Cosmetic & Implant Dentist in Mountain View | 4.9 | 321 | 505 South Dr #9 |
| 2 | Peninsula Center of Cosmetic Dentistry Mountain View | 4.9 | 188 | 105 South Dr #200 |
| 3 | Zen Dental Studio - Mountain View | 4.8 | 224 | 400 San Antonio Rd Ste A |
| 4 | Smiles Dental Care | 4.9 | 789 | 100 W El Camino Real Ste 63A |
| 5 | Lagemann Family Dentistry | Quality Family & Cosmetic Dentist in Mountain View and Los Altos | 5.0 | 448 | 2500 Hospital Dr Bldg 6 |
| 6 | Mountain View Advanced Dental | 4.8 | 196 | 74 W El Camino Real |
| 7 | Peninsula Center of Cosmetic Dentistry Los Altos | 4.9 | 317 | Los Altos, CA |
| 8 | Dental Zone Mountain View | 4.7 | 345 | 327 Moffett Blvd # A |
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| # | Business | ★ | Reviews | Address |
|---|---|---|---|---|
| 1 | Jennifer Silvers, DDS | Family, Cosmetic & Implant Dentist in Mountain View | 4.9 | 321 | 505 South Dr #9 |
| 2 | Peninsula Center of Cosmetic Dentistry Mountain View | 4.9 | 188 | 105 South Dr #200 |
| 3 | Smiles Dental Care | 4.9 | 789 | 100 W El Camino Real Ste 63A |
| 4 | Peninsula Center of Cosmetic Dentistry Los Altos | 4.9 | 317 | Los Altos, CA |
| 5 | Smile By Design | 4.7 | 194 | 105 South Dr Suite 140 |
| 6 | Gorrell Smiles Mountain View | 4.9 | 316 | 809 Cuesta Dr Ste 205 |
| 7 | Lagemann Family Dentistry | Quality Family & Cosmetic Dentist in Mountain View and Los Altos | 5.0 | 448 | 2500 Hospital Dr Bldg 6 |
| 8 | Aesthetics & Essentials Dental Group | 4.9 | 173 | 205 E Middlefield Rd Ste 1C |
Local Market Signals
Live pull from Google on July 9, 2026 for “cosmetic dentist” and “veneers” in Mountain View. These are the search-behavior + competitive signals feeding the roadmap below — refreshed on demand.
- cosmetic dentist in Mountain View: we sit at #2 in the local pack. Jennifer Silvers, DDS | Family, Cosmetic & Implant Dentist in Mountain View is #1 (4.9★/321 reviews) — that’s the competitor to name in the roadmap.
- Google’s autocomplete surfaces our brand for “cosmetic dentist mountain view” — branded search demand exists. Bid on the branded phrase in paid, defend it in organic.
- veneers in Mountain View: we sit at #2 in the local pack. Jennifer Silvers, DDS | Family, Cosmetic & Implant Dentist in Mountain View is #1 (4.9★/321 reviews) — that’s the competitor to name in the roadmap.
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| # | Business | ★ | Reviews | Address |
|---|---|---|---|---|
| 1 | Jennifer Silvers, DDS | Family, Cosmetic & Implant Dentist in Mountain View | 4.9 | 321 | 505 South Dr #9 |
| 2 | Peninsula Center of Cosmetic Dentistry Mountain View | 4.9 | 188 | 105 South Dr #200 |
| 3 | Zen Dental Studio - Mountain View | 4.8 | 224 | 400 San Antonio Rd Ste A |
| 4 | Smiles Dental Care | 4.9 | 789 | 100 W El Camino Real Ste 63A |
| 5 | Lagemann Family Dentistry | Quality Family & Cosmetic Dentist in Mountain View and Los Altos | 5.0 | 448 | 2500 Hospital Dr Bldg 6 |
| 6 | Mountain View Advanced Dental | 4.8 | 196 | 74 W El Camino Real |
| 7 | Peninsula Center of Cosmetic Dentistry Los Altos | 4.9 | 317 | Los Altos, CA |
| 8 | Dental Zone Mountain View | 4.7 | 345 | 327 Moffett Blvd # A |
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| # | Business | ★ | Reviews | Address |
|---|---|---|---|---|
| 1 | Jennifer Silvers, DDS | Family, Cosmetic & Implant Dentist in Mountain View | 4.9 | 321 | 505 South Dr #9 |
| 2 | Peninsula Center of Cosmetic Dentistry Mountain View | 4.9 | 188 | 105 South Dr #200 |
| 3 | Smiles Dental Care | 4.9 | 789 | 100 W El Camino Real Ste 63A |
| 4 | Peninsula Center of Cosmetic Dentistry Los Altos | 4.9 | 317 | Los Altos, CA |
| 5 | Smile By Design | 4.7 | 194 | 105 South Dr Suite 140 |
| 6 | Gorrell Smiles Mountain View | 4.9 | 316 | 809 Cuesta Dr Ste 205 |
| 7 | Lagemann Family Dentistry | Quality Family & Cosmetic Dentist in Mountain View and Los Altos | 5.0 | 448 | 2500 Hospital Dr Bldg 6 |
| 8 | Aesthetics & Essentials Dental Group | 4.9 | 173 | 205 E Middlefield Rd Ste 1C |
Growth Team Work
Your Growth Team has work underway on PCCD Mountain View right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to PCCD Mountain View.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform (GHL) · PeerLogic call tracking (NOT live — onboarding required) · Promo Republic social publishing · Neurality AI online scheduling (live) |
$130.00 |
| Optional Web Cookiebot · Userway ADA · SEO retainer |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website lifts (schema, legal, E-E-A-T, video, images) | 5 | Open |
| Field Manager Backlog — GBP appointment URL, Reserve with Google, NAP / hours sync | 4 | Mixed — 2 open, 2 awaiting office |
| Marketing Approval Queue — Neurality, referral program, Zappy, L&D, testimonials, referral package, DI/PBI confirm | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website lifts: Privacy / ADA policies, LocalBusiness + Dentist schema, image optimization
- GBP cleanup: Reserve-with-Google enablement and appointment URL correction
- Social cadence + cross-promotion of Neurality booking link scoped to Mountain View (Korinne)
- Implant + cosmetic referral package for west-valley partners
- PeerLogic dashboard review with the OM monthly
- Welcome / office-tour video production (Studio)
- Holding PCCD Mountain View moving to Advanced Care growth acceleration until Gates 3 and 4 are green
What We Need From You
- Verify NAP, doctor names, and hours match between website + GBP
- Approve PeerLogic call tracking onboarding so we can baseline missed-call rate and call conversion
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle
- Approve in-office referral program structure (Doctor + OM)
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, credentials, and 3-5 patient testimonials
- Book a Studio shoot day or share existing footage for the welcome video
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Manual check pending | Gate 1 |
| 1 | Online scheduling is live on both website and GBP. Neurality is live on both — one cleanup needed: GBP Reserve-with-Google URL is mis-routed. | Mostly green | Gate 2 |
| 2 | 10+ Google reviews per month. Currently ~8/mo on a 4.9★ / 183-review base — deploy Zappy cards + QR codes and add review-asks to the morning huddle. | Just below bar | Gate 4 |
| 3 | Neurality is live — AI answering that picks up calls your team misses (works alongside PeerLogic call tracking, which is already on). | Not started | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch a referral program. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne for content cadence on Instagram + Facebook (both live, access in hand). | In flight | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. Direct lever on the 34% call-conversion rate. | Not started | Gate 3 |
| 7 | Confirm membership / in-house savings plan and align with the Peninsula cosmetic + implant positioning. | PGP review | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Approve Neurality activation. AI answering picks up the calls your team misses; PeerLogic is already capturing the data. | OM | PeerLogic onboarding is the prerequisite. Once data is flowing, L&D phone training + Neurality routing lift Gate 3 toward Green. | 3 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle. | Front DeskOM | Closes the small gap from 8/mo to 10+/mo Google reviews on top of a 4.9★ / 183-review base. | 4 |
| P1 | Approve referral program launch — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new patient source; this is stage one of PCCD Mountain View's Advanced Care recommendation in Gate 5. | 4, 5 |
| P1 | Studio: ship Privacy Policy + ADA Accessibility Statement, then layer LocalBusiness + Dentist + Person schema across the site. | Studio | Lifts Legal Compliance (44 → 90+) and Structured Data (19 → 80+); biggest single jump available on the website score. | 1 |
| P1 | PGP: clean up GBP Reserve-with-Google deep link (currently routes to the wrong listing) and enable Reserve-with-Google on PCCD Mountain View's Neurality URL. | PGP | Captures the GBP appointment 7 pts and gives every Maps/Search visitor a one-tap booking path. | 1, 2 |
| P2 | Front desk team completes L&D phone skills training. | Front DeskROD | Direct lever on the 34% new-patient call conversion. Pairs with Neurality to make Gate 3 green. | 3 |
| P2 | Supply updated doctor bios, credentials, and 3-5 patient testimonials. | OM | Unlocks Studio's E-E-A-T + testimonials work (S-P003 + M-P006). Lifts website Doctor/Team Trust + Social Proof at the same time. | 1, 4 |
| P2 | Book a Studio shoot day (or share existing footage) for the homepage welcome / office-tour video. | OM | Closes the Video score gap (44 → green) and gives the referral package a face for partner outreach. | 1, 5 |
| P2 | ROD pulls Dental Intel + Power BI to confirm PCCD Mountain View's current new-patient mix from referrals. | ROD | Manual review per the gates file — sizes the referral opportunity for the Advanced Care plan. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to Nessreen Hagopian (ROD) — and PCCD Mountain View's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Onboard PeerLogic call tracking (Gate 3 — prerequisite for any further call-handling work)
- Clean up the GBP Reserve-with-Google deep link and enable Reserve-with-Google (Gate 1 + 2)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle (Gate 4)
- Studio ships Privacy Policy + ADA statement and the first schema pass (Gate 1)
Office Input Needed (Next 30 Days)
- NAP + hours cross-check between website and GBP
- Doctor + OM align on referral program incentive structure
- Supply doctor bios, credentials, and 3-5 patient testimonials
- Book a Studio shoot day or share existing welcome-video footage
Growth Team Work (In Flight)
- Implant + cosmetic referral package for west-valley primary care, perio, and OS partners
- Website E-E-A-T + LocalBusiness/Dentist schema pass
- Image optimization (lazy-load + compress) across the site
- Monthly PeerLogic dashboard review with the OM
Operations Coaching Opportunities
- Front-desk call-conversion training with L&D (Gate 3)
- Patient experience and review-ask scripting (Gate 4)
- Referral-program rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gates 3 and 4 hold green
- Referral-based implant + cosmetic growth is stage one of the Advanced Care strategy
- PCCD Mountain View is the closest cohort practice to the DTC line — protect that lead by closing the call-stack and review-cadence gaps now
- Quarterly readiness review with Nessreen Hagopian + assigned PGP