Peach Family — Fort Valley Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 22, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Peach Family Dental Group |
| Address | 302 Knoxville St, Fort Valley, GA 31030, USA |
| Phone | (478) 825-3315 |
| Website | peachfamilydentalgroup.com |
| Status | Operational |
| GMB Name | Live as "Peach Family Dental Group" GBP audit notes the live GMB name "Peach Family Dental Group" is cleaner than the submitted record "Peach Family — Fort Valley" — confirm with OM and align internal records. |
Hours on Google
| Monday | 8:30 AM – 4:00 PM |
| Tuesday | 8:30 AM – 4:00 PM |
| Wednesday | 8:30 AM – 4:00 PM |
| Thursday | 8:30 AM – 4:00 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Confirm hours match what's published on the website and any third-party directories.
Here's where you stand — and what gets us there together.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), and hours match between your website and your Google listing (GBP) — then close the website's 12 Critical/High fails
- Repair the website: mobile performance, scheduling button, emergency button, doctor bio + credentials, phone consistency, metadata
- Create a dedicated Instagram account and lift Facebook with organic content
Green = done · Yellow = close · Red = needs work · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Website Red 52.5 / 100
The website is the practice's biggest digital drag — overall score 52.5/100 with 12 Critical/High fails. Conversion & Contact (40), Patient Resources (14), and Doctor/Team Trust (42) are the weakest areas. Mobile performance is the marquee issue: Lighthouse mobile Performance is 39/100 with LCP at 6.9s and TBT over a second. There's also no true online scheduling, no emergency quick link, and the homepage metadata still references the wrong practice name.
| Section | Weight | Score |
|---|---|---|
| Location Information | 10% | 86 / 100 Green |
| Security / Compliance | 5% | 80 / 100 Green |
| Technical Health | 15% | 71 / 100 Yellow |
| Social Proof | 5% | 58 / 100 Yellow |
| Services | 15% | 55 / 100 Yellow |
| Mobile / UX | 5% | 50 / 100 Yellow |
| Doctor / Team Trust | 10% | 42 / 100 Red |
| Conversion & Contact | 25% | 40 / 100 Red |
| Patient Resources | 10% | 14 / 100 Red |
All 12 Critical / High Fails (In Order)
- Mobile viewport disables zoom — viewport meta sets
maximum-scale=1.0, user-scalable=0. Remove for accessibility (High). - Lighthouse mobile performance 39/100 — LCP 6.9s, Speed Index 7.0s, TTI 16.9s, TBT 1,070ms. Compress and lazy-load images, defer render-blocking JS, enable CDN/caching (Critical).
- Lighthouse accessibility 71/100 — remediate Lighthouse accessibility findings (High).
- Lighthouse best practices 73/100 — remediate Lighthouse best-practice findings (High).
- Homepage metadata accuracy — current title and meta description reference "Outshine Family Dental." Rewrite for Peach Family Dental Group / Fort Valley, GA (Critical).
- Scheduling button present — button wording is on the page but not tied to a true booking flow. Add a prominent "Schedule Appointment" button wired to real scheduling (High).
- True online scheduling vs lead form — no scheduling vendor or lead form detected. Implement true online scheduling (Neurality / LocalMed / NexHealth) (High).
- Emergency quick link missing — no emergency text on homepage and no dedicated emergency page. Add both (High).
- Phone number inconsistency — 2 distinct phone numbers in markup, (478) 825-3315 and (864) 877-3631. Standardize on a single primary number sitewide (High).
- Doctor bio page — doctor referenced on homepage but no bio page. Create a team/bio page with photo, credentials and story (High).
- Credentials missing — no DDS/DMD or credential text on the bio/team page. List each provider's degree and credentials (High).
- Privacy policy — no Privacy Policy page. Publish one and link it in the footer (High).
Google Business Profile Green 97.2 / 100 · Grade A
This is the practice's strongest digital asset by a wide margin. GBP scores 97.2/100 · Grade A — near-perfect across NAP, categories, description, and photos. The only flag is a small naming alignment: the live GMB name "Peach Family Dental Group" reads cleaner than the submitted internal record "Peach Family — Fort Valley" — we recommend confirming internal records to the cleaner GMB name rather than changing the GMB.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 25.0 / 27 (93%) Green |
| Category Selection | 20.0 / 20 (100%) Green |
| Description | 10.0 / 10 (100%) Green |
| Photos | 15.0 / 15 (100%) Green |
| Appointment Link | Deferred (manual review) |
| Review Velocity | 3 reviews / month Below 10/mo threshold |
What's Next on GBP
- Confirm the cleaner live GMB name "Peach Family Dental Group" against internal records — small alignment, no change to GMB recommended.
- Close out the small NAP gap (2 missing sub-points) — Growth will identify the exact item and submit through Marketing Request.
- Lift review velocity from 3/mo toward the 10/mo target — handled in Gate 4 via Zappy review cards, QR codes, and the morning huddle review ask.
- Add appointment link once true online scheduling is live on the website (ties to Gate 2).
Social Media Yellow Facebook only · 344 followers · IG missing
Facebook is active and posting as of May 2026 with 344 followers, but content is mostly stock SGA assets and the bio/profile image need a refresh. There is no Instagram account today — that's the gap-close move for this gate. The opportunity is to bring more organic, office-specific content into the mix on both platforms and stand IG up as a dedicated channel.
Current State
- Facebook: facebook.com/PeachFamilyDental · 344 followers · last post May 2026 (active) Access in hand
- Meta Business Manager access: ✓ in hand
- Instagram: not yet established — P1 create
- Branding: refresh bio; profile image needed (logo or doctor image); confirm categories
- Content quality: educational content visible, but mostly stock SGA content — opportunity for more organic, office-specific posts
What's Next on Social
- Marketing to create a dedicated Instagram account
- Refresh Facebook profile image, cover image, and bio to match website branding
- Layer in before/after content and team-led organic posts alongside stock SGA assets
- Promote the scheduling link on both platforms once Gate 2 is unlocked
02 New Patient Access Access Layer Yellow
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Peach Family — Fort Valley Stands
- NP availability ≤ 7 days: Yes Green
- Online scheduling vendor: Neurality — In progress (vendor confirmed in gates tracker)
- Scheduling button on website: Not yet deployed — needs button + embed (ties to website repair work in Gate 1)
- Scheduling button on GMB: Not yet present — add once site embed is live
- Contact form on website: Live Green
- GoHighLevel marketing platform (GHL): Not yet active Red
- Gap: Scheduling vendor is wired up at the vendor level, but the website button + embed are still pending — that's the unlock for this gate.
03 Lead Response & Call Conversion Conversion Layer Yellow
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries. Per the call notes from the recap with the office, Peach Family is primarily a patient-flow and call-conversion issue — new patients are around 25/month and conversion is weak despite low missed calls.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Peach Family — Fort Valley Stands
- PeerLogic Phones: Live Green
- PeerLogic Analytics: In progress
- Missed calls < 18%: 9% Green — low missed-call rate
- Call conversion ≥ 45%: 37% Red — below threshold, the primary growth lever
- Live on Neurality: Yes Green (works alongside PeerLogic call tracking)
The phone infrastructure is in good shape and missed calls are well under the threshold. The work to do here is conversion, not capture. Growth is switching on the full PeerLogic suite — call tracking that scores how every inbound call is handled, and the system this gate is measured with. Once PeerLogic Analytics is fully live we can pull call recordings and non-conversion reasons through PeerLogic, then sequence Learning & Development (L&D) phone training for the front desk.
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
- ≥ 50% of new patients from referrals
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Peach Family — Fort Valley Stands
- ≥ 10 Google reviews / month: 3 reviews/month Red — below threshold, formalize the review ask
- Formal referral program live: No Red
- ≥ 50% NP from referrals: Unknown — needs measurement once PeerLogic Analytics + NP form tracking are fully live
- Live on Swell: Not yet enrolled — opportunity to formalize the review workflow
- GBP is at 97.2/A and photos are perfect — the experience layer is the gap, not the storefront.
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Peach Family — Fort Valley Team
Peach Family — Fort Valley is a General Dentistry practice with a near-perfect Google Business Profile (97.2/A) already doing the heavy lifting on visibility. The constraint is not demand discovery — it's the website and the Instagram gap-close. The website at 52.5/100 with 12 Critical/High fails is the meaningful drag, and a dedicated Instagram account is missing entirely. Hygiene capacity has already been added, so the team's recap is clear: do not add more capacity until demand improves; instead pursue a foundational GP growth strategy focused on call conversion, organic visibility, reactivation, and the storefront repairs that turn the strong GBP into more booked visits. It's the highest-return path available today, and everything we build for it carries forward.
Action priorities for the next 90 days:
- Repair the website — close the 12 Critical/High fails and ship a true scheduling button
- Stand up a dedicated Instagram account; refresh Facebook bio and profile image
- Lift call conversion from 37% to ≥45% via PeerLogic Analytics + L&D phone training
- Foundational hygiene patient acquisition (organic + reactivation focus)
- Evaluate foundational GP marketing — direct-to-consumer paid media unlocks once Gates 1–4 are green
Direct-to-consumer advertising layers on once Gates 1 through 4 are green and holding. That's the unlock: campaigns only pay off when every call is answered, every lead can book, and every patient experience earns five stars. Clearing the gates is what puts Peach Family — Fort Valley in line for that investment.
Strategic Growth Areas Reviewed
- Capacity and provider availability (hygiene-led)
- Revenue opportunity and service mix
- Hygiene, GP, reactivation, and call-conversion opportunities
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Closing out PeerLogic Analytics for full call visibility
- Repairing the website (mobile performance, booking and emergency buttons, doctor bio, metadata, privacy policy)
- Building local search visibility (organic SEO + sustaining the strong GBP)
- Standing up Instagram and refreshing Facebook brand presentation
- Preparing the reactivation campaign workflow
- Holding any paid media expansion until Gates 1–4 are green
Growth Team Work
Your Growth Team has work underway on Peach Family — Fort Valley right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Peach Family — Fort Valley.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform ($5) · PeerLogic call tracking ($80) · Promo Republic social publishing ($45) |
$130.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website Repair + Creative | 14 | Open |
| Google listing corrections (NAP + GMB name alignment) | 2 | Awaiting office input |
| Marketing Approval Queue | 2 | Pending sign-off |
18 tasks identified.
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website repair: mobile performance, viewport fix, metadata rewrite, scheduling button, emergency button, doctor bio + credentials, privacy policy, phone number consolidation
- Neurality scheduling button + embed deployment on the website
- PeerLogic call-tracking enrollment and full call-conversion reporting
- Instagram account creation + Facebook refresh (Studio-led with Korinne)
- GBP maintenance — sustaining 97.2/A and closing the small NAP gap
- Reactivation campaign workflow setup
- SEO and organic visibility work
What We Need From You
- Confirm NAP and hours match between website and GBP; confirm internal records align to the cleaner live GMB name "Peach Family Dental Group"
- Confirm Neurality scheduling button placement on the website
- Confirm the single primary phone number to standardize sitewide
- Supply doctor photo, story, and credentials (DDS/DMD) for the bio page
- Formalize the review-ask at checkout (Zappy cards + QR codes) — lift review velocity from 3/mo toward 10/mo
- Approve referral program launch in Q3
- Front desk team completes L&D phone conversion training once PeerLogic Analytics is fully live
Your Office Growth Sequence
This is the priority order we work every General Dentistry practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| 1 | Verify NAP and hours between website and GBP, and repair the website's 12 Critical/High fails. Includes mobile performance, viewport, metadata, scheduling button, emergency button, doctor bio + credentials, privacy policy, and phone consolidation. Submit a Marketing Request for any office-side confirmations. | Not started | Gate 1, 2 |
| 2 | Online scheduling is live on both website and GBP — Neurality vendor wired up, website button + embed deployed, GMB scheduling URL added. | In progress | Gate 2 |
| 3 | 10+ Google reviews per month — currently 3/mo. Formalize with Zappy cards and QR codes; add review-asks to the morning huddle. | Below threshold | Gate 4 |
| 4 | Neurality is live — online scheduling and patient communication wired up (works alongside PeerLogic call tracking). | Live | Gate 2, 3 |
| 5 | Referral program is live — target 50%+ of new patients from referrals. | Not started · launch Q3 | Gate 4, 5 |
| 6 | Create a dedicated Instagram account and refresh Facebook bio + profile image — Studio-led with Korinne. | Not started | Gate 1 |
| 7 | Front desk team has completed phone skills training through L&D Team — sequenced once PeerLogic Analytics is fully live to lift conversion from 37% to ≥45%. | Sequenced | Gate 3 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Confirm NAP and hours match between website and GBP, and confirm internal records align to the cleaner live GMB name "Peach Family Dental Group" (no change to the GMB itself). | OM | Always the first step. Inconsistencies erode trust and hurt local rank. | 1 |
| P1 | Website repair package — close the 12 Critical/High fails: mobile performance, viewport zoom, accessibility/best-practice findings, metadata rewrite, scheduling button + true online scheduling, emergency button, doctor bio + credentials, privacy policy, and phone number consolidation. | OMDoctor | Website is 52.5/100 and is the largest digital drag on a practice with a near-perfect GBP. Closing these unlocks Gates 1 and 2. | 1, 2 |
| P1 | Confirm Neurality scheduling button placement on the website and approve the embed deployment. | OM | Vendor is wired up — site button + embed is the last step to unlock Gate 2. | 2 |
| P1 | Create a dedicated Instagram account; partner with Korinne (Studio) on initial setup, bio, and the first organic content drop. Refresh Facebook bio + profile image alongside. | OM | No IG today; Facebook is stock-heavy. Closes the social gap on Gate 1. | 1 |
| P1 | Complete PeerLogic call-tracking onboarding to capture full missed-call and conversion data — call recordings + non-conversion reasons. | OM | The recap identifies call conversion as the primary growth lever (37% vs. 45% target); Analytics is the data foundation. | 3 |
| P2 | Formalize the review-ask at checkout — deploy Zappy cards + QR codes throughout the office and add a review-ask to the daily morning huddle. | Front DeskOM | Lifts review velocity from 3/mo toward the 10/mo target on a GBP that is already near-perfect everywhere else. | 4 |
| P2 | Launch in-office referral program — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new patient source; supports the foundational GP growth recommendation in Gate 5. | 4, 5 |
| P2 | Launch reactivation campaign workflow for hygiene-eligible patients. | OM | Foundational GP lever — reactivation is lower-CPA than new-patient acquisition. | 5 |
| P2 | Front desk team completes L&D phone skills training once PeerLogic Analytics baseline is captured. | Front DeskROD | Lifts call conversion from 37% to ≥45% — the core constraint identified in the recap. | 3 |
| P2 | Supply updated team photos, doctor headshot/story, and 3–5 patient testimonials. | OM | Lifts the website's Doctor/Team Trust score (42) and supplies content for the bio page and social refresh. | 1, 4 |
| P2 | OM selects top 3 FAQ topics for service pages — PGP delivers the copy. | OM | Patient Resources is the lowest section score (14) — improving it reduces price/procedure call volume. | 1 |
| P3 | Endodontic capability as a service-line differentiator — evaluate alongside foundational GP work. | DoctorROD | From the recap — a potential differentiator once foundational gates are green. | 5 |
| P3 | Enroll in Swell to formalize the review-request workflow once the basics are in place. | OM | Adds automation to the review pipeline and supports Gate 4. | 4 |
| P3 | Close the small NAP gap on GBP (2 missing sub-points) — Growth identifies the exact item and submits. | OM | Closes the remaining gap on the otherwise near-perfect GBP. | 1 |
Owner badges: Doctor Office Manager ROD Front Desk
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking new patient growth. Reach out to Kelly if you want to reshuffle.
Days 0–30 — Website Repair & Instagram Launch
- NAP verification complete; internal records aligned to live GMB name "Peach Family Dental Group"
- Website repair kickoff — mobile performance fixes, viewport zoom, metadata rewrite (remove "Outshine Family Dental" references), phone number consolidation
- Doctor bio page created with photo, story, and DDS/DMD credentials; Privacy Policy added to footer
- Instagram account created; Facebook bio + profile image refreshed (Studio-led with Korinne)
- PeerLogic Analytics onboarding completed
Days 31–60 — Content Engine & Scheduling Embed
- Content engine onboarding — organic, office-specific content layered into the Facebook + Instagram cadence
- Neurality scheduling button + embed deployed on the website (Gate 2)
- GMB scheduling URL added once site embed is live
- Emergency button + dedicated emergency page deployed
- Reactivation campaign launched for hygiene-eligible patients
- Zappy cards + QR codes deployed in the office to formalize the review ask
Days 61–90 — Conversion & Referrals
- L&D phone conversion training rolling for the front desk — target lift from 37% to ≥45%
- Referral program pilot launched
- PeerLogic Analytics call recordings + non-conversion reasons reviewed monthly
- Hygiene visibility push — organic SEO + sustaining the 97.2/A GBP
- Quarterly readiness review with Kelly and Parks
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gates 1–4 are green and call conversion is at or above 45%
- Foundational GP marketing is stage one of the growth strategy — evaluated after the website is repaired and Instagram is live
- Do not add more capacity until demand and conversion improve (per the recap)
- Quarterly readiness review with Kelly and Parks