Pryor Family Dentistry
★ Confirm Your Google Business Profile Details
We pulled these from your Google Business Profile on May 21, 2026. Step one for every office is confirming these match what's on your website — if anything needs to be tightened, submit a Marketing Request and we'll update it within one business day.
| Practice Name (DBA) | Pryor Family Dentistry |
| Address | 201 Signature Pl, Lebanon, TN 37087, USA |
| Phone | (615) 444-7999 |
| Website | pryorfamilydentistry.com |
| Status | Operational |
| Doctor Names | Confirm with OM — homepage title currently shows Dr. Aaron Pryor. If the new associate doctor should be listed publicly, submit a Marketing Request to update the site. |
Hours on Google
| Monday | 8:00 AM – 5:00 PM |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 5:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Note: Website hours could not be auto-parsed during the audit. Please confirm the homepage hours block matches the schedule above.
Meet Your Growth Team
This briefing is the start of an ongoing partnership. Your Growth Team is a dedicated group of marketing, creative, digital, and operations specialists working alongside your office, ROD, and doctor to strengthen every part of the patient journey. Everyone below is already assigned to your practice.
Why We're the Growth Team — Not Just a Marketing Department
We are not just a marketing department focused on ads, flyers, or one-off requests. The Growth Team looks across the full patient journey to help practices improve visibility, access, conversion, patient experience, and readiness for scalable growth.
This is why the briefing leads with operational foundation before it talks about demand generation. Strong marketing on a fragile foundation amplifies friction; strong marketing on a tightened foundation compounds results.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in Section 7 exist to protect specific stages of this funnel.
Click the framework to open it full-size.
Practice Readiness Snapshot
This is our shared starting point. The readiness model is collaborative — not a report card. It shows what's already working at Pryor, where we want to tighten before accelerating growth, and where we'd review for future growth acceleration opportunities.
Here's where you stand — and what gets us there together.
Top 3 Priorities — In Order
- Confirm your name, address, phone (NAP), doctor names, and hours match between your website and your Google listing (GBP)
- Surface the TrueLark scheduling flow with a visible "Schedule Appointment" button on website + GBP
- Launch the in-office referral program to grow new patients from referrals
Green = done · Yellow = close · Red = needs work · Gate 5 shows our recommendation once Gates 1–4 are green
Digital Storefront Audit
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront. This section captures what we found across all three surfaces on May 21, 2026 — and where we're focusing next.
Your Digital Storefront — At a Glance
Each surface is expandable. Detailed findings live inside; the top-line scores live here.
Google Business Profile Strong 100 / 100 · Grade A
Your GBP is in excellent shape. NAP, categories, photos, and primary information all score 100% on the assessable items. The two areas still to confirm (Appointment Link and owner Description) require account-level sign-in — Growth will work with the OM to verify.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 25 / 25 (100%) |
| Category Selection | 20 / 20 (100%) |
| Photos | 15 / 15 (100%) |
| Appointment Link | Deferred — confirm in GBP dashboard |
| Owner Description | Deferred — confirm in GBP dashboard |
What's Next on GBP
- Confirm Address on GMB matches website footer
- Confirm GMB hours match website hours block
- Verify owner description is present and mentions Lebanon, TN + key services
- Add TrueLark appointment link to GBP "Book" attribute
Website Tightening 64 / 100
The website is in solid shape relative to the SGA portfolio — technical hygiene, services, social proof, and location info all score well. The biggest near-term opportunity is mobile performance (PSI mobile LCP 13.1s is hurting both rank and conversion) and making the existing TrueLark scheduling vendor visible to patients.
| Section | Weight | Score |
|---|---|---|
| Technical Health | 15% | 88 / 100 Strong |
| Services | 15% | 75 / 100 Strong |
| Security / Compliance | 5% | 70 / 100 Tightening |
| Social Proof | 5% | 67 / 100 Tightening |
| Location Information | 10% | 64 / 100 Tightening |
| Conversion & Contact | 25% | 60 / 100 Tightening |
| Doctor / Team Trust | 10% | 50 / 100 Tightening |
| Patient Resources | 10% | 50 / 100 Tightening |
| Mobile / UX | 5% | 25 / 100 Top Priority |
Top Conversion Opportunities
- TrueLark scheduling is wired up — surface a visible "Schedule Appointment" button
- Phone (615) 444-7999 is plain text — convert to a tel: link
- Broken link to
/meet-dr-pryor/(404) — add a redirect - Add a financing link / CareCredit / Sunbit and a dedicated emergency page
- PSI mobile Performance = 38/100 (LCP 13.1s) — image + JS optimization
- Add footer NAP, Team / Before-After / FAQ pages, and a privacy policy
Social Media Tightening FB 2,400 · IG 796 · High-engagement organic
Pryor's social is one of the stronger presences in the SGA portfolio — both Facebook and Instagram are active with personal, humanizing content and strong per-post engagement. The next step is operational: Facebook page access and the FB/IG linkage are needed to start cross-promoting scheduling and review-asks.
Current State
- Facebook: facebook.com/PryorFamilyDentistry · 2,400 followers · last post May · access pending from office
- Instagram: instagram.com/pryorfamilydentistry · 796 followers · last post May · login needed to link
- Content quality: HIGH — personal, humanizing content with strong engagement
- Branding: bios are good — recommend logo as profile image on both
What's Next on Social
- Request full FB Page + Business Manager admin access
- Obtain IG login to link FB ↔ IG via Meta Business Suite and add the booking link
- Update profile imagery to the practice logo (both platforms)
- Add patient-review prompts inside organic content
The Five Growth Gates
The Gates are the foundational framework we use across every SGA practice. They focus on operational and digital readiness — visibility, access, conversion, experience, and acceleration strategy. Marketing does not fix operational gaps — it amplifies whatever is in place, so the Gates help us identify where to tighten first.
01 Digital Storefront Visibility Awareness Layer Tightening
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, or weak mobile experience creates immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Full audit findings live in Section 6 · Digital Storefront Audit.
02 New Patient Access Access Layer Tightening
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Pryor Family Dentistry Stands
- TrueLark scheduling vendor is live on the website — surface a visible "Schedule Appointment" button
- No scheduling button on your Google listing — add the TrueLark URL to the GBP "Book" attribute
- No appointment-request form (would catch patients who don't want real-time booking)
- NP availability < 7 days — ✅ already on target
03 Lead Response & Call Conversion Conversion Layer Strong
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 55%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Pryor Family Dentistry Stands
- Neurality AI call answering is live (works alongside PeerLogic call tracking) — ✅
- PeerLogic call tracking — call tracking that scores how every inbound call is handled, and the system this gate is measured with — Phones are live; full call tracking is completing onboarding
- Call conversion: 54% — clears the >45% target ✅ (stretch target is 55% — within reach with Learning & Development (L&D) phone training)
- Missed calls: 10% — well under the 18% threshold ✅
- Contact form is live on site (not booking, but captures lead intent)
This is Pryor's strongest gate. Once PeerLogic call tracking completes onboarding and L&D phone training cycles through the front desk, conversion should push past the 55% stretch target.
04 Patient Experience & Reputation Experience Layer Tightening
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Pryor Family Dentistry Stands
- Reviews: 4.9★ / 835 reviews — strong rating ✅
- 11 new Google reviews per month — just clearing the 10/mo threshold ✅
- Testimonials page already live on website ✅
- Referral program not yet live — top opportunity to tighten Gate 4 and unlock future Gate 5 review
- No before/after gallery on website — high-value for the implant / cosmetic case mix
- % of new patients from referrals: currently unknown — needs PeerLogic call tracking + intake tagging
05 Growth Acceleration Strategy Scale Layer Future Review
Is the practice operationally ready for accelerated growth?
Paid media is not the default next step for any practice. Paid media amplifies both strengths and weaknesses, so the goal is to become operationally efficient enough that any future growth investment has a stronger chance of producing ROI.
Practices that pass the foundational gates may be reviewed for Advanced Care, cosmetic, implant, or other growth acceleration opportunities — but only after the operational foundation can support it.
Strategic Recommendation for Pryor Family Dentistry
Pryor is one of the clearest direct-to-consumer implant marketing opportunities in the SGA portfolio. The lead doctor performs All-on-X, and the addition of a more GP-focused associate creates the operational balance needed to scale both verticals over time. Stage one of your Advanced Care strategy is a two-track growth posture: full-arch and implant marketing at the top of the funnel, paired with general-practice patient capture for the new associate — and everything we build for it carries forward.
Direct-to-consumer advertising — SGA-funded implant and cosmetic campaigns — layers on once Gates 1 through 4 are green and holding. Gate 3 is already there (Neurality + PeerLogic live, 54% call conversion, 10% missed calls); once the in-office referral program is launched and the TrueLark Schedule Appointment button is surfaced, every call gets answered, every lead can book, and every patient experience earns five stars. Clearing the gates is what puts Pryor Family Dentistry in line for that investment.
Strategic Growth Areas We Review
- Capacity and provider availability (GP + implant)
- Implant / All-on-X revenue mix and operational support
- Hygiene and GP growth potential under new associate
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness (one of several possible levers)
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now (Not Yet Launching)
- Confirming GP capacity + provider mix with the office
- Evaluating DTC implant readiness — creative, landing pages, intake
- Drafting a balanced strategy for future review: GP acquisition + implant growth in parallel
- Holding any paid media decision until the referral program is live and the Schedule Appointment button is surfaced
Growth Team Work
Your Growth Team has work underway on Pryor Family Dentistry right now. This is everything we own — Growth, Studio, Web, Digital, and centralized teams. We'll handle the execution; just know that every box on this list is something you don't have to think about.
Tasks SGA is Handling (Growth Team · Studio · Web · Digital · Centralized)
Currently in flight on your behalf
- Website conversion fixes — surface the TrueLark Schedule Appointment button, convert phone to tel: link, fix mobile speed
- Privacy policy + accessibility statement publish (Studio)
- Facebook + Instagram linking + branding refresh (Korinne) — once access is granted
- PeerLogic call-tracking rollout completion
- Fix broken
/meet-dr-pryor/link + scaffold new associate bio page - GBP "Book" attribute setup (TrueLark URL)
- Listings cleanup + NAP sync across directories
- Tracking setup support (PeerLogic call tracking, call attribution)
- CRM / GoHighLevel configuration support
- FAQ page copy (after OM selects top 3 topics)
- Creative scaffolding for future referral program collateral
- Future Advanced Care: DTC implant landing pages + creative for All-on-X funnel (drafted only — held until foundation is tightened)
- Technical compliance items: cookie / ADA plugin maintenance
Investments SGA Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Pryor Family Dentistry.
Show monthly tech stack investment
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform ($5) · PeerLogic call tracking ($80) · Promo Republic social publishing ($45) |
$130.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website + Creative | 19 | Open |
| Google listing corrections (GBP + NAP) | 2 | Awaiting office input |
| Marketing Approval Queue | 1 | Pending sign-off |
What We Need From Your Practice
The work outside your four walls is on us. The work inside is on you. This list belongs to the office, doctor, OM, front desk, or ROD — items only the practice can confirm, grant access to, or operationally launch. Nothing here is busywork; every item moves at least one gate toward strong.
Practice-owned items
- Confirm NAP, doctor names, and hours match between website + GBP
- Provide doctor headshots and confirm whether the new associate should be listed publicly (with updated bio)
- Grant Growth full Facebook page + Business Manager access
- Provide Instagram login so Growth can link FB ↔ IG
- Confirm the TrueLark online scheduling workflow and the URL to add to the GBP "Book" attribute
- Launch in-office referral program — front desk asks + intake tracking
- Support review generation — add review-asks to morning huddle + deploy Zappy review cards / QR codes
- Participate in front-desk L&D phone training to optimize call conversion past the 55% stretch
- Select top 3 FAQ topics for service pages (PGP delivers copy)
- Escalate any access or scheduling constraints to your ROD (Parks Pace)
- Supply updated team / office photos and 3–5 consent-cleared testimonials
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items already on target are noted; items still to tighten stay visible until they're strong.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Confirm NAP, doctor names, and hours match between website and GBP. If anything needs to be updated, submit a Marketing Request. | Office to confirm | Gate 1 |
| 1 | Online scheduling (TrueLark) is live with a visible Schedule Appointment button on website and GBP. | Vendor live, button to surface | Gate 2 |
| 2 | 10+ Google reviews per month. If not, deploy Zappy cards and QR codes throughout the office and add review-asks to the morning huddle. | On target (11/mo) | Gate 4 |
| 3 | Neurality is live — AI call answering capturing every inbound call (works alongside PeerLogic call tracking). | Live | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch an in-office referral program. | To launch | Gate 4, 5 |
| 5 | Partnering with Korinne to refresh and link FB + IG (Pryor has strong organic content — needs office access + linking). | Awaiting office access | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. | In progress | Gate 3 |
| 7 | Membership plan promotion (page already exists at /membership-plan/). |
Page live | Gate 1 |
Combined Task Plan
Both ownership lists, brought together so the office, ROD, and Growth Team can run from one tracker. Filter chips toggle which owner's tasks show. Filters use simple JavaScript and will gracefully degrade to "All tasks visible" if scripts are disabled.
| Priority | Task | Owner | Gate | Status | Due / Timing | Notes |
|---|---|---|---|---|---|---|
| P1 | Confirm NAP, doctor names, and hours match between website and GBP. Submit a Marketing Request for any updates. | OM | 1 | Office to confirm | Next 7 days | Always step one. Small inconsistencies hurt local rank and patient trust. |
| P1 | Surface the TrueLark scheduling flow with a visible "Schedule Appointment" button on website and GBP. | OMGrowthStudio | 2 | In flight | Next 30 days | Vendor is already live — the button is the only thing between intent and a booked appointment. |
| P1 | Launch in-office referral program. Front desk asks every patient at checkout; track NP source in intake. | DoctorOMFront Desk | 4, 5 | To launch | Next 30 days | Foundation for the future Gate 5 review; highest-ROI new-patient source. |
| P1 | Grant Growth full Facebook page + Business Manager access; provide Instagram login. | OM | 1 | Awaiting office access | Next 14 days | Without access we can't link FB ↔ IG, post the booking link, or run review campaigns. Content is strong — operational unlock only. |
| P1 | Fix mobile Lighthouse performance (LCP 13.1s → target < 4s): image + JS optimization. | GrowthStudio | 1 | In flight | Next 45 days | Mobile / UX is the lowest website sub-score (25/100); biggest single rank + conversion lift. |
| P2 | Convert phone number to tel: link site-wide; add footer NAP; fix broken /meet-dr-pryor/ redirect. |
GrowthStudio | 1 | Ready to execute | Next 30 days | Studio backlog item — small lifts that compound. |
| P2 | Confirm whether the new associate doctor should be listed publicly (bio, photo). | OMDoctor | 1, 5 | Office to confirm | Next 14 days | Supports the GP-capture side of any future Gate 5 review and resolves the broken /meet-dr-pryor/ link. |
| P2 | OM selects top 3 FAQ topics for service pages — PGP delivers the copy. | OMGrowth | 1 | Office to confirm | Next 30 days | Patient Resources score is 50/100 — adding FAQs is the biggest single lift available. |
| P2 | Supply updated team / office photos and 3–5 patient consent-cleared testimonials. | OM | 1, 4 | Office to confirm | Next 30 days | Lifts website Doctor/Team Trust (currently 50/100) and reinforces social proof on GBP + IG. |
| P2 | Confirm the TrueLark URL is added to the GBP "Book" attribute. | OMGrowth | 1, 2 | In flight | Next 30 days | Closes the Gate 2 loop — drives Google traffic into the same booking flow as the website. |
| P2 | Publish privacy policy + accessibility statement. | GrowthStudio | 1 | Ready to execute | Next 30 days | Compliance hygiene + Trust signal. |
| P2 | PeerLogic call-tracking rollout completion + call attribution dashboard. | Growth | 3, 4, 5 | In flight | Next 45 days | Unlocks the % of NP from referrals metric and the data foundation for any future Gate 5 review. |
| P2 | FB + IG linking + branding refresh (Korinne) — once access is granted. | GrowthStudio | 1 | Awaiting office access | Next 30 days | Pryor content quality is high — operational unlock only. |
| P3 | Front desk team completes L&D phone skills training. | Front DeskROD | 3 | In progress | Next 60 days | Pushes call conversion from 54% past the 55% stretch target. |
| P3 | Capture before/after photos for All-on-X, implant, and cosmetic cases (consent-cleared). | DoctorOM | 4, 5 | Future / supporting | Next 60–90 days | Foundation creative asset for any future Advanced Care review — directly supports the Gate 5 future-review path. |
| P3 | DTC implant landing pages + creative for All-on-X funnel (drafted — held until foundation tightens). | GrowthStudio | 5 | Future / held | Held until Gates 1, 2, 4 tighten | This is preparation for a future Gate 5 review, not a paid-media launch. |
| P3 | Add review-asks to morning huddle + deploy Zappy cards / QR codes throughout the office. | Front DeskOM | 4 | On target — reinforce | Ongoing | Already at 11/mo. Reinforce to compound the 4.9★ rating. |
Owner badges: Growth Studio Office Manager Doctor Front Desk ROD
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on tightening the foundation. Reach out to Kelly if you want to reshuffle.
Tighten First (Next 30 Days) Foundation
- Confirm NAP, doctor names, and hours match between website + GBP (Gate 1)
- Surface the TrueLark "Schedule Appointment" button on website + GBP (Gate 2)
- Launch in-office referral program — front desk asks + intake tagging (Gate 4, 5)
- Fix mobile Lighthouse performance (LCP 13.1s → target < 4s) (Gate 1)
Office Confirmations Needed (Next 30 Days) Office Action
- Grant Growth full Facebook + Business Manager access; provide IG login
- Confirm whether the new associate should be listed publicly (bio + photo)
- Select top 3 FAQ topics for service pages (PGP delivers copy)
- Supply updated team / office photos and 3–5 consent-cleared testimonials
SGA Work In Flight SGA Action In Progress
- Studio: tel: link conversion, footer NAP, privacy policy, broken-link redirect
- FB / IG linking + branding refresh (Korinne) once access is granted
- PeerLogic call-tracking rollout completion
- Future Advanced Care: implant landing pages + creative drafted (held until foundation tightens)
Operations Coaching Opportunities Foundation
- Front-desk L&D phone training to optimize 54% → 55%+ call conversion (Gate 3)
- Referral-ask scripting at checkout (Gate 4, 5)
- Capture workflow for All-on-X / implant before-after content (Gate 4)
Future Advanced Care Consideration Future Phase Advanced Care Review
- Direct-to-consumer paid media unlocks once Gates 1–4 are green. Paid media is one of several possible levers.
- Full-arch / implant marketing paired with a GP capture track is stage one of the Advanced Care strategy.
- Quarterly readiness review with Kelly and Parks to decide if/when to advance.