Riverside Dental Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 22, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Riverside Dental |
| Address | 1061 Riverside Ave, Jacksonville, FL 32204, USA |
| Phone | (904) 355-5531 |
| Website | riverside-dental.com |
| Status | Operational |
| Duplicate Listings | Possible Duplicate Two possible duplicate listings flagged in Jacksonville — Growth will review and submit removals. |
Hours on Google
| Monday | 8:00 AM – 5:00 PM |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 5:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | 9:00 AM – 3:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Please confirm Friday hours match what the office actually staffs so Google reflects reality.
Here's where you stand — and what gets us there together.
Top 3 Priorities — In Order
- Recover Facebook admin access and reset the social presence
- Turn Neurality back on so online scheduling and the new-patient funnel are live
- Establish full marketing-account access + CRM + attribution baseline
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
For an Advanced Care practice, the storefront has to do even more work: it has to convey trust at the implant, full-arch, and cosmetic level. Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step. For Advanced Care intent — implant, full-arch, and cosmetic patients — this is especially true: these patients research heavily before they ever pick up the phone.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off — even with a strong clinical team behind the scenes.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity for high-value Advanced Care cases.
Your Digital Storefront — At a Glance
Google Business Profile Green 83.5 / 100 · Grade B
Your GBP is the strongest part of your digital storefront. NAP, categories, description, and photos all score well. The remaining gap is the appointment link, which depends on Neurality being turned back on (Gate 2).
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 23.0 / 27 (85%) |
| Category Selection | 20.0 / 20 (100%) |
| Description | 10.0 / 10 (100%) |
| Photos | 15.0 / 15 (100%) |
| Appointment Link | 13.0 / 25 (52%) — no scheduling button on GMB |
What's Next on GBP
- Add appointment link once Neurality is turned back on (ties to Gate 2)
- Resolve the two possible duplicate listings flagged in the Jacksonville area
- Confirm Friday hours match what the office actually staffs
Website Yellow 63.8 / 100
Technical health, location info, and services pages score reasonably well. The largest gaps are mobile performance (PSI 26/100), conversion paths (no header phone, weak booking buttons and links), and doctor / team trust (no credentials listed). These are critical for Advanced Care patients who screen heavily before contacting.
| Section | Weight | Score |
|---|---|---|
| Technical Health | 15% | 75 / 100 Yellow |
| Conversion & Contact | 25% | 65 / 100 Yellow |
| Location Information | 10% | 64 / 100 Yellow |
| Services | 15% | 75 / 100 Yellow |
| Doctor / Team Trust | 10% | 42 / 100 Red |
| Patient Resources | 10% | 43 / 100 Red |
| Social Proof | 5% | 58 / 100 Yellow |
| Mobile / UX | 5% | 75 / 100 Yellow |
| Security / Compliance | 5% | 70 / 100 Yellow |
Top Critical / High Fails
- Lighthouse mobile performance — Fail (Critical). PSI mobile 26/100; LCP 10.1s, TBT 3,560ms. Compress/lazy-load images, defer render-blocking JS, enable caching/CDN.
- Lighthouse accessibility — Partial (High). PSI mobile 85/100; remediate accessibility findings.
- Lighthouse best practices — Partial (High). PSI mobile 73/100; remediate practices findings.
- Phone number in header — Fail (High). No click-to-call phone in the sitewide header.
- Provider credentials — Fail (High). No DDS/DMD/credential text on the team/bio page.
- Privacy Policy — Partial (High). No privacy policy page linked from the site footer.
Social Media Red FB no access · IG dormant
Social is the most urgent storefront gap. Facebook is at NO ACCESS — posting, branding refreshes, and ads are all blocked until admin is recovered. Instagram exists but the last post was March 2025, meaning the profile has been dormant for more than a year. Recovering admin and resetting both profiles is the P1 social move.
Current State
- Facebook: facebook.com/riversidedentaljax · 988 followers · NO ACCESS
- Instagram: instagram.com/riversidedentaljax · 749 followers · last post March 2025 (dormant >1 year)
- IG not currently linked to Facebook
- Branding: profile + cover images, bios, and categories all need refresh
What's Next on Social
- P1 — Recover Facebook admin / Business Manager access
- Reset Instagram with refreshed branding and consistent posting cadence
- Link Facebook and Instagram via Meta Business Suite
- Refresh Facebook branding (profile, cover, bio, categories) once access is restored
- Shift content toward authentic team + Advanced Care patient stories (with appropriate consent)
02 New Patient Access Access Layer Yellow
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability — and for Advanced Care, every consult appointment is a potential high-value case.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled (vendor turned ON)
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Riverside Stands
- Online scheduling link is live on the website (Neurality)
- Neurality is currently TURNED OFF — the booking funnel is not actually capturing appointments
- No scheduling button on the GBP listing
- Contact form is live on the website
- NP availability is <7 days — positive signal
Turning Neurality back on is the single most leveraged Gate 2 action — it activates the booking funnel, the GBP scheduling button, and the lead-attribution data we need for Gate 3.
03 Lead Response & Call Conversion Conversion Layer Pending
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries. For Advanced Care, where one full-arch or cosmetic case can equal months of GP production, missed lead response is a major revenue leak.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Riverside Stands
- PeerLogic Phones and PeerLogic Analytics are not yet enrolled
- Call tracking and conversion data is not currently captured
- Neurality (AI answering) is wired but currently off — turning it back on captures missed-call recovery (works alongside PeerLogic call tracking)
Growth is switching on PeerLogic — call tracking that scores how every inbound call is handled, and the system this gate is measured with. Riverside is being enrolled in PeerLogic Phones + Analytics to establish baseline performance; once we have 30 days of data, this gate will move from Pending to a measured status.
04 Patient Experience & Reputation Experience Layer Green
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Riverside Stands
- 26 Google reviews per month — well above the 10/month benchmark
- No formal in-house referral program currently live
- % of NPs from referrals is unknown — needs measurement once PeerLogic + new-patient tracking is live
- Review velocity is a strength — formalize the review-ask workflow at checkout to protect the streak
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for the Riverside Dental Team
Riverside is a high-capacity Advanced Care practice in the Jacksonville market, with strong clinical capability in implants, full-arch, restorative, and cosmetic dentistry. The constraint today is not demand or capacity — it is attribution, lead management, and funnel visibility. Marketing spend exists; ROI visibility does not.
Stage one of your Advanced Care strategy is the Advanced Care growth framework: centralize CRM and reporting, restore Neurality, stand up PeerLogic call tracking, recover Facebook admin, and transition paid-media management to vetted Advanced Care agencies under measurable funnel attribution. Everything we build for it carries forward.
Action priorities for the next 90 days:
- Obtain full marketing-account access and audit existing campaigns
- Restore Neurality + stand up PeerLogic Phones + Analytics
- Recover Facebook admin and reset Instagram
- Implement CRM + attribution infrastructure
- Evaluate paid-media channels (TV / radio / Google) on measured ROI — not assumption
Direct-to-consumer advertising — SGA-funded implant and cosmetic campaigns, and any further scaling of awareness spend — layers on once Gates 1 through 4 are green and holding. That's the unlock: campaigns only pay off when every call is answered, every lead can book, and every patient experience earns five stars. Clearing the gates is what puts Riverside Dental in line for that investment.
Strategic Growth Areas Reviewed
- Capacity and provider availability (Advanced Care)
- Revenue opportunity and service mix
- Implant, full-arch, cosmetic, and restorative growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media accountability and attribution
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Requesting full access to all marketing accounts
- Standing up PeerLogic Phones + Analytics
- Coordinating Neurality reactivation
- Building CRM + attribution infrastructure
- Evaluating current agency / vendor performance
- Holding new awareness spend until attribution is in place
Growth Team Work
Your Growth Team has work underway on Riverside Dental right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Riverside Dental.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform ($5) · PeerLogic Phones ($129) · PeerLogic call tracking ($80) · Promo Republic social publishing ($45) |
$259.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $470.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website + Creative | 5 | Open |
| Google listing corrections (GBP + NAP + duplicates) | 3 | Awaiting office input |
| Marketing Approval Queue | 2 | Pending sign-off |
10 tasks identified.
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website performance + conversion fixes (mobile, header phone, credentials, privacy policy)
- GBP optimization, duplicate-listing cleanup, scheduling button once Neurality is on
- Facebook recovery support + Instagram reset with Korinne (after access is restored)
- PeerLogic Phones + Analytics enrollment and integration
- Neurality reactivation coordination
- CRM + attribution infrastructure rollout
- Paid-media audit and vendor transition planning
What We Need From You
- Provide Facebook admin / Business Manager access so the Studio can reset social
- Provide full access to all current marketing accounts (Google Ads, radio/TV, vendors)
- Confirm Neurality is turned back on and routing leads
- Confirm NAP, hours, and provider information match between website + GBP
- Formalize the review-ask at checkout (Zappy review cards + QR codes)
- Supply updated team photos and provider credentials for the website
- Front desk team completes phone skills training with the Learning & Development (L&D) team after PeerLogic baseline is live
Your Office Growth Sequence — Advanced Care
This is the priority order we work every Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, provider information, and hours match between website and GBP. Submit a Marketing Request to correct anything that's off. | Not started | Gate 1 |
| 1 | Online scheduling live on both website and GBP — turn Neurality back on and wire the GBP scheduling button. | Vendor off | Gate 2 |
| 2 | 10+ Google reviews per month — already at 26/month. Formalize with Zappy cards and QR codes; add review-asks to morning huddle. | On pace · formalize | Gate 4 |
| 3 | PeerLogic Phones + Analytics live for call tracking and missed-call recovery. | Not enrolled | Gate 3 |
| 4 | Referral program live — target 50%+ of new patients from referrals (currently unknown). | Not started | Gate 4, 5 |
| 5 | CRM, paid-media attribution, and full marketing-account access in place. | Access needed | Gate 5 |
| 6 | Facebook admin access recovered and partnering with Korinne to refresh Facebook + reset Instagram (dormant since March 2025). | P1 · Access needed | Gate 1 |
| 7 | Front desk team has completed phone skills training through the L&D Team — sequenced after PeerLogic baseline is captured. | Future | Gate 3 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Recover Facebook admin / Business Manager access so the Studio can refresh the page and reset Instagram (dormant since March 2025). | OMDoctor | Social is currently at NO ACCESS on Facebook and dormant on Instagram; nothing moves on social until admin is restored. | 1 |
| P1 | Turn Neurality back on and confirm the booking funnel is capturing leads end-to-end. | OM | Booking link exists on the website but Neurality is currently off — this is the single most leveraged Gate 2 fix. | 2 |
| P1 | Verify NAP, provider information, and hours match between website and GBP. Submit a Marketing Request for any corrections. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust at the Advanced Care decision threshold. | 1 |
| P1 | Provide full access to all current marketing accounts (Google Ads, radio/TV vendors, social ad accounts). | OMDoctor | Required to audit spend, fix attribution gaps, and transition paid-media management under measurable ROI. | 5 |
| P1 | Complete PeerLogic Phones onboarding and enable PeerLogic Analytics. | OM | Establishes the call-tracking and conversion baseline required for Gate 3. | 3 |
| P2 | Formalize the review-ask at checkout — deploy Zappy cards + QR codes and add a review-ask to the morning huddle. | Front DeskOM | Already at 26 reviews/month; formalizing protects the streak and feeds Advanced Care trust signals. | 4 |
| P2 | Launch in-office referral program — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new-patient source; particularly valuable for high-value Advanced Care cases. | 4, 5 |
| P2 | Partner with Korinne (Studio) on Facebook refresh and Instagram reset once admin is recovered. | OM | Lifts social from Red toward Green; expands reach to the Jacksonville Advanced Care audience. | 1 |
| P2 | Website fixes: mobile performance, header click-to-call, provider credentials on team page, Privacy Policy in footer. | OM | Closes 6 Critical/High website fails and lifts overall storefront from 63.8 toward Green. | 1, 2 |
| P3 | Front desk team completes L&D phone skills training once PeerLogic baseline is captured. | Front DeskROD | Improves Advanced Care call conversion once Gate 3 baseline data is in hand. | 3 |
Owner badges: Doctor Office Manager ROD Front Desk
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking accelerated Advanced Care growth. Reach out to Jenn if you want to reshuffle.
Days 0–30 — Access & Foundation
- Facebook admin / Business Manager access recovered
- Neurality turned back on; booking funnel verified end-to-end
- Full marketing-account access obtained (Google Ads, radio/TV, social ad accounts)
- PeerLogic Phones onboarding complete
- NAP + hours verified between website and GBP; duplicate listings flagged for removal
Days 31–60 — Visibility & Attribution
- PeerLogic Analytics live; 30-day call baseline being captured
- Instagram reset and Facebook refreshed (branding, bio, categories)
- CRM + attribution infrastructure stood up
- Website fixes deployed: mobile performance, header click-to-call, credentials, privacy policy
- Zappy cards + QR codes deployed in the office to formalize the review ask
Days 61–90 — Conversion & Referrals
- Referral program pilot launched
- Paid-media audit complete; TV / radio / Google Ads evaluated on measured ROI
- L&D phone conversion training rolling for the front desk
- GBP scheduling button live now that Neurality is on
- Quarterly readiness review with Jenn and Jarod
Future Advanced Care Consideration
- Existing awareness spend (TV / radio / Google) is held to a measured-attribution standard before any further scaling
- Advanced Care DTC paid media unlocks once Gates 1–4 are green and attribution is in place
- Quarterly readiness review with Jenn and Jarod