Sandhills Dental Rehabilitation Center (Van Scoyoc Building) Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on June 17, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Sandhills Dental Rehabilitation Center Van Scoyoc Building suite designation appears in internal records; confirm public-facing usage with OM |
| Address | 240 Davis St Unit B, Southern Pines, NC 28387 |
| Phone | (910) 692-4051 |
| Website | sandhillsdentalrehab.com |
| Status | Operational |
| Google Place ID | ChIJT7laQva0VIgR-rAZpU6TK2g |
| GBP URL | maps.google.com/?cid=7506255169929720058 |
| Doctor Names | Confirm with OM — Sandhills Dental Rehabilitation Center Team (names withheld from external view per internal policy) |
| Specialty | Prosthodontics / Full-Mouth Rehabilitation |
| Practice Mgmt | Curve |
Hours on Google
| Monday | 8:30 AM – 5:00 PM |
| Tuesday | 8:30 AM – 5:00 PM |
| Wednesday | 8:30 AM – 5:00 PM |
| Thursday | 8:30 AM – 5:00 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on sandhillsdentalrehab.com. GBP baseline already scores Green (87.1) — hours and core fields validated as of 2026-05-18.
Sandhills Dental Rehabilitation Center's reputation equity is real; the gaps are the digital storefront's website side, the access infrastructure (online booking + AI answering), and call measurement. Gate 3 stays Red until the call stack is live.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google listing (GBP)
- Onboard PeerLogic call tracking + activate Neurality AI answering so Gate 3 has data and missed referral calls have a safety net
- Studio takes on the website rebuild scope — baseline scored 39.8, true online booking, prosthodontics case stories, and structured data are the levers
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google Business Profile (GBP), website, social media, reviews, and tracking — so your team can stay focused on patients. For a prosthodontics practice, our job is to keep referring general dentists, periodontists, and oral surgeons confident in sending complex full-mouth and implant restoration cases to Sandhills, and to make sure self-researching patients can find and trust you online.
Why Your Digital Storefront Matters
Before a referring dentist or a self-researching patient ever calls Sandhills, they meet you online. They check your Google listing, read your reviews, click through to sandhillsdentalrehab.com, and sometimes look at your Instagram. That's your digital storefront — and for a prosthodontics practice it does double duty. It reassures the referring general dentist (GP), periodontist, or oral surgeon that you're the right place to send a complex full-mouth or implant restoration case, and it gives the self-researching patient enough trust to pick up the phone.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on — for both audiences. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them. For a prosthodontics practice like Sandhills, that's the long game: full-arch and full-mouth rehab cases sourced through paid media, on top of an already strong referral engine.
We only invest those dollars where the basics are solid. A prosthodontics practice that can't measure missed calls, hasn't standardized review capture, or sends inbound traffic to a 39.8-scoring website will burn through that media before it pays back. The opposite is also true: when the gates hold, every paid impression compounds with the referral relationships you already have.
Get Gates 1–4 green and Sandhills Dental Rehabilitation Center is in line for that investment. Stage one of your Advanced Care strategy is PRD-led referral growth in the Southern Pines / Pinehurst / Sandhills market. Direct-to-consumer (DTC) advertising layers on once the call stack is live, the website rebuild lands, and review cadence is back at gate target.
The Patient Funnel
This is the framework behind everything in this report — the path every patient (and every referred prosthodontics case) travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
The Gates to Unlocking New Patient Growth
Most dental practices — prosthodontics included — do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients and referring offices find and trust your practice online?
Your digital storefront is often the first impression a patient — or a general dentist about to refer a full-mouth rehab case — has of your practice. Before growth can happen, both audiences must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
For a prosthodontics practice, the referral conversation is the conversion. Inconsistent information, an underperforming website, or weak case-story content can quietly cost you referrals before the GP ever picks up the phone. The split between Sandhills' Green GBP (87.1) and the Red website (39.8) is the central story of Gate 1.
Outcome
A digital presence where the Google profile, website, and social signals all reinforce the same message: experienced prosthodontics care, complex case capability, and a trusted clinical team — visible to both self-researching patients and referring offices.
Your Digital Storefront — At a Glance
Google Business Profile Green Baseline 87.1 (2026-05-17) → Current 87.1 (2026-05-18) Δ 0
Your Google Business Profile is in good shape. The baseline scored 87.1 on 2026-05-17 and the next-day current score held at 87.1 (delta 0) — that's the foundation we want to protect, not the place we need to invest first. NAP and hours pulled cleanly, the listing is well-organized, and the 5.0★ / 50-review base is best-in-class for a specialty practice in this market.
| What We Score | Status |
|---|---|
| Name, Address, Phone (NAP) | Validated against live GBP · OM cross-check pending |
| Category Selection | Validated · Prosthodontist category in place |
| Description | Validated |
| Photos | Validated |
| Appointment / Reserve with Google | Not wired — no scheduling button on profile (Gate 2 blocker) |
What's Next on GBP
- OM cross-check NAP, doctor names, and hours against the website — the GBP currently reads "Sandhills Dental Rehabilitation" while the public-facing brand is "Sandhills Dental Rehabilitation Center (Van Scoyoc Building)". The Marketing Request form is the fix path.
- Hold on a GBP refresh audit unless the score drifts — refresh on request only.
- Once a true online scheduling vendor is selected (see Gate 2), wire Reserve-with-Google so every Maps and Search visitor has a one-tap booking path.
Website Red Baseline 39.8 (2026-05-18) — refresh on request
sandhillsdentalrehab.com baselined at 39.8 on 2026-05-18 — that's a Red score (under 70) and the single biggest digital-storefront drag on Sandhills today. No current re-score has been run; we refresh on request. The site has a contact form, but no true online booking vendor (Modento / NexHealth / LocalMed) is in place, and prosthodontics case stories — full-mouth rehab outcomes, full-arch reconstructions, implant restorations — are not surfaced as social proof.
What's Dragging the Score
- Conversion: no true online scheduling (currently lead-form only), no sticky mobile button, no above-the-fold appointment button.
- Trust signals: doctor bios with credentials, prosthodontics case stories with patient permission, and patient testimonials are not surfaced.
- SEO + technical: structured data (LocalBusiness / Dentist + Prosthodontist schema), legal compliance (Privacy Policy, ADA statement), and Lighthouse mobile performance need work.
- Prosthodontics-specific: GP referral landing page, case-mix education (full-mouth rehab, full-arch, implant restorations, dentures), and insurance + financing transparency for high-ticket cases.
Social Media See Drive sheet Refresh from Drive CSV on demand
Social presence for prosthodontics practices is typically lighter than for General/Advanced Care offices — Facebook and Instagram drive less direct patient discovery for a referral-led specialty. The current state is maintained in the Social Media Audit Drive sheet and refreshed on demand. The team will pull the latest snapshot during your first working session — no separate baseline is built here.
What We're Watching For
- Whether Facebook and Instagram are claimed and linked to each other
- Access status (Page admin, Meta Business Manager, Instagram)
- Whether the practice has the assets to support a low-volume prosthodontics content cadence — staff features, case-result content with patient permission, GP partner highlights
- Whether social content can be used as referral collateral (Korinne can take a low-volume specialty cadence once access is in hand)
02 New Patient Access Access Layer Red
Can patients and referring offices easily schedule and be seen quickly?
Today's patients — and the GPs who refer to you — expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. For a prosthodontics practice, a referred patient who can't get scheduled within a week often gets re-referred elsewhere.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled (true online booking, not a lead form)
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility (vendor in place vs. lead form)
- Phone response pathways
- Emergency and same-day prosthodontics availability
- Office hours and accessibility
- GP referral intake workflow
Where Sandhills Stands
- New-patient availability inside 7 days — confirmed YES. Prosthodontics capacity is healthy; cases can be seen quickly once routed in.
- Online scheduling on the website — NO. sandhillsdentalrehab.com has a contact form, not a true online booking flow. For a complex-case practice this is a quiet leak: high-intent patients who want immediate confirmation drop off, and Reserve-with-Google can't be wired without it.
- Scheduling button on GBP — NO. No appointment link is wired to the profile (this is what's keeping Gate 1's GBP otherwise-Green score from being even higher).
- Neurality AI answering — Inactive. No AI safety net on missed calls today — particularly costly for GP referral calls.
- Contact form live on site — YES.
- GMB matches website name — NO. GBP reads "Sandhills Dental Rehabilitation"; public-facing brand is "Sandhills Dental Rehabilitation Center (Van Scoyoc Building)" — small but worth fixing for local rank and referring-GP recognition.
- Why this gate is Red: two access signals are missing (online booking + Neurality). Per the rubric, two missing access signals = Red. The fix is concrete: select an OSL vendor, activate Neurality, wire Reserve-with-Google — each move directly lifts this gate.
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries — and for a prosthodontics practice, it also covers the GP referral intake call.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage (requires PeerLogic)
- Call conversion performance (requires PeerLogic)
- Speed-to-lead processes
- Form response workflows (contact-form follow-up)
- AI answering and after-hours coverage (Neurality)
- Front office scripting for prosthodontics intake
- Tracking and reporting visibility
Where Sandhills Stands
This gate has no data because the call infrastructure isn't live. Without PeerLogic call tracking, we can't measure missed calls or new-patient call conversion. The fix is small and concrete — onboard the call stack, then measure. Gate 3 stays Red as a default until PeerLogic is live and we have 30 days of data.
| Capability | Status |
|---|---|
| PeerLogic call tracking | Not live |
| PeerLogic Analytics | Not live |
| Neurality AI answering | Inactive |
| Missed-call rate | Manual review — pending PeerLogic onboarding (Scott) |
| NP call conversion | Manual review — pending PeerLogic onboarding (Scott) |
How We Close The Gap
- Onboard PeerLogic + PL Analytics — call tracking that gives us 30 days of data to actually measure this gate against. Owner: John Mezick (ROD), Scott pending.
- Activate Neurality — Neurality is the artificial intelligence (AI) answering layer that picks up calls your team misses (works alongside PeerLogic). For a prosthodontics practice with referral-driven volume, missed calls from GP offices are particularly costly — Neurality is the safety net.
- Learning & Development (L&D) phone-skills training for the front desk — prosthodontics intake scripting plus GP referral handling.
- PGP reviews the PeerLogic dashboard with the OM monthly once live.
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth — for any practice, but especially a prosthodontics practice — is fueled by patient experience and the reputation signal that experience produces. Strong reviews and authentic patient stories give referring GPs confidence to keep sending cases, and give self-researching patients confidence to call.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Prosthodontics case-story capture (with patient permission)
Reputation Signal Across Platforms
| Google Reviews | 5.0★ across 50 Google reviews lifetime — an unusually clean reputation base for a specialty practice. Current cadence is 4 reviews per month, under the 10/mo gate target but well above the typical specialty floor. The lifetime quality is real reputation equity; the cadence gap is what's keeping Gate 4 from going Green. |
| Yelp | Listing present with 0 reviews (view listing) — no review activity. Yelp is not a meaningful patient-discovery channel for this practice today. No action required; we monitor it only as a courtesy in case branded searches surface it. |
Google is the primary platform and is in strong shape. Yelp is dormant — listing present, no review activity — and not a meaningful patient-discovery channel for this practice today.
Where Sandhills Stands
- Strong lifetime Google base — 5.0★ on 50 reviews is best-in-class. The base needs protection, not rebuild.
- Current cadence is the gap — 4 reviews/mo vs. the 10/mo gate target. Prosthodontics practices typically see lower review volume than General/AC, but the rubric is the same. Closing the cadence gap is what moves Gate 4 from Yellow to Green.
- Referral program live — YES per the gates file, with >50% new patients from referrals also YES. The referral engine is already a strength — the work in Gate 4 is converting more of those positive prosthodontics experiences into Google reviews and into website testimonials.
- Prosthodontics case outcomes (full-mouth rehab, implant restorations, full-arch, complex restorative cases) are exactly the kind of patient story Google and prospective referrers value most — they are not being captured systematically today.
- The lift is small — Zappy cards + QR codes at checkout, plus a post-treatment review-ask in the morning huddle, typically moves a specialty practice from 4/mo to 10+/mo inside 60 days.
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Sandhills Dental Rehabilitation Center
Sandhills is a prosthodontics practice with strong clinical capability, a Green Google Business Profile (87.1), and a best-in-class reputation base (5.0★ / 50 reviews). The opportunity isn't reputation rebuild — it's reputation protection and amplification. Three foundational pieces have to move before any direct-to-consumer (DTC) investment makes sense: a website rebuild that pulls the storefront out of Red, a live call infrastructure that lets us measure Gate 3, and a review cadence that gets to the 10/mo target.
Stage one of your Advanced Care strategy is the PRD-driven referral growth engine — for a prosthodontics practice, referral-based growth with primary care general dentists, periodontists, and oral surgeons in the Southern Pines, Pinehurst, and broader Sandhills market is always the highest-return lever. The Practice Referral Development (PRD) workstream will lead this with marketing materials, partner mapping, and a structured outreach cadence. The good news: the gates file already shows the in-office referral program live and >50% of new patients from referrals — we're building on a real foundation, not starting cold.
Direct-to-consumer advertising layers on as soon as Gate 1's website score lifts out of Red, Gate 3 has 30 days of PeerLogic data, and Gate 4's review cadence hits 10/mo. Until then, we hold DTC dollars. That's the unlock: ad dollars only pay off when the storefront converts, every call is answered, every lead can book, and every patient experience earns a review.
Internal SGA leadership note (not for external sharing): Sandhills is co-located at 240 Davis St with Van Scoyoc (Periodontics), also SGA-owned. The two practices operate as walled engines — no joint marketing, no shared referral campaigns, no co-branded outreach. PRD partner mapping for Sandhills targets external GPs, perio, and OS partners in the surrounding market — not the co-located Van Scoyoc practice.
Strategic Growth Areas Reviewed
- Prosthodontics case mix (full-mouth rehab, implant restorations, full-arch, dentures)
- Referral and reactivation opportunities
- Revenue opportunity by service line
- SEO and organic visibility for prosthodontics terms
- Paid media readiness (held until gates green)
- Community outreach and GP partnerships
- ROI alignment and budget planning
What We're Doing Now
- Mapping GP, perio, and OS referral partner targets in the Southern Pines / Pinehurst / Sandhills market
- Preparing referral-package collateral for the prosthodontics service mix
- Scoping the Studio website rebuild (39.8 baseline → Green)
- Holding moving to Advanced Care until Gate 1 (website), Gate 3 (PeerLogic + Neurality), and Gate 4 (review cadence) hit Green
Growth Team Work
Your Growth Team has work underway on Sandhills Dental Rehabilitation Center right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. The investments below align with the prosthodontics profile — lean foundational stack, with paid media and additional tooling held until the gates hold.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack Confirm with PGP once assigned — PeerLogic + Neurality onboarding is the next add |
TBD |
| Studio Website Rebuild Scoped against the 39.8 baseline; sized once Studio queue can take it on |
TBD |
| Total Monthly Investment | Pending |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website rebuild prep (39.8 baseline), true online booking, schema + legal compliance, prosthodontics case story templates | 4 | Sequenced behind baseline |
| Field Manager Backlog — GBP Green-state maintenance, NAP + Van Scoyoc Building name cross-check, Reserve-with-Google wiring (blocked on OSL) | 3 | Mixed — pending office input |
| Marketing Approval Queue — PeerLogic onboarding, Neurality activation, Zappy review cadence, prosthodontics case capture, L&D phone training, PRD referral engine, referral mix manual review | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Studio sequencing of the website rebuild (39.8 baseline → Green) with true online booking, prosthodontics case story templates, structured data + legal compliance
- PRD-led GP / perio / OS referral partner mapping in the Southern Pines / Pinehurst / Sandhills market (external partners only — walled from Van Scoyoc)
- Prosthodontics referral package collateral and outreach cadence
- Selecting and onboarding a true online scheduling vendor (Modento / NexHealth) as part of the website rebuild scope
- PeerLogic + PL Analytics onboarding (Scott pending) so Gate 3 has data
- Neurality activation playbook for the front office
- Holding Sandhills moving to Advanced Care until Gates 1, 3, and 4 are green
What We Need From You
- Verify NAP, doctor names, and hours match between website and GBP — including the Van Scoyoc Building designation
- Approve the prosthodontics review-request workflow (post-treatment ask, follow-up SMS / email)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle (4/mo → 10+/mo)
- Approve Neurality activation to protect against missed referral and patient calls
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, credentials, and 3-5 patient stories from prosthodontics cases (with patient permission)
- Confirm the PRD referral-partner targets the ROD will surface for the Sandhills market
Your Office Growth Sequence
This is the priority order we work every specialty practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. Include the Van Scoyoc Building designation if it should appear publicly. Submit a Marketing Request to correct anything. | Manual check pending | Gate 1 |
| 1 | Onboard PeerLogic call tracking + PL Analytics. Without this, Gate 3 stays Red as a default. | Scott pending | Gate 3 |
| 2 | Activate Neurality — AI answering that picks up calls your team misses. Especially valuable for protecting GP referral calls. | Inactive | Gate 3 |
| 3 | Studio queues the website rebuild scope — true online booking, prosthodontics case stories, schema, legal compliance. Lifts the 39.8 baseline out of Red. | Studio sequencing | Gate 1, 2 |
| 4 | Deploy Zappy review cards + QR codes; add a daily review-ask to the morning huddle. Move from 4/mo toward 10/mo while protecting the 5.0★ / 50-review base. | Not started | Gate 4 |
| 5 | Capture patient stories from prosthodontics cases (full-mouth rehab, implant restorations, full-arch) — for review-request follow-ups and for website testimonials. | Not started | Gate 1, 4 |
| 6 | Front desk team completes phone skills training through the L&D Team. Prosthodontics intake scripting plus GP referral handling. | Not started | Gate 3 |
| 7 | PRD-led referral partner mapping with the ROD: external general dentists, periodontists, oral surgeons in the Southern Pines / Pinehurst / Sandhills market. | In flight | Gate 4, 5 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Ticket / Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP — confirm Van Scoyoc Building designation. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust — and for a prosthodontics practice, also referring-GP confidence. | F-S002 · Gate 1 |
| P1 | Onboard PeerLogic call tracking + PL Analytics (Scott pending). Provides the data Gate 3 is measured against. | ROD | Without PeerLogic, missed-call rate and call conversion can't be measured. Gate 3 stays Red as a default until live. | M-S001 · Gate 3 |
| P1 | Approve Neurality activation. AI answering picks up the calls your team misses, including GP referral calls. | OM | Direct lever on missed-call risk. For a prosthodontics practice, every missed referral call is a potential lost GP relationship. | M-S002 · Gate 3 |
| P1 | Studio scopes the website rebuild against the 39.8 baseline — true online booking, prosthodontics case stories, schema, legal compliance. | Studio | The 39.8 baseline is the single largest digital-storefront drag. Rebuild — not patch — is the right call. Unlocks Reserve-with-Google. | S-S001 · Gate 1, 2 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle. | Front DeskOM | Moves the practice from 4 reviews/mo toward the 10/mo gate target while protecting the 5.0★ / 50-review lifetime base. | M-S003 · Gate 4 |
| P1 | Stand up a structured patient-story capture workflow for prosthodontics cases (full-mouth rehab, implant restorations, full-arch) — with patient permission, for review-request and website use. | OMDoctor | Prosthodontics case outcomes are the highest-converting reputation content for both self-researching patients and referring offices. | M-S004 · Gate 1, 4 |
| P2 | Studio: prosthodontics case story templates (full-mouth rehab, implant restorations, full-arch reconstructions) and the GP referral landing page. | Studio | Built once the rebuild scope lands. Critical specialty-trust content for both patient and referring-GP audiences. | S-S003 · Gate 1, 4 |
| P2 | Studio: true online scheduling vs. lead form — select OSL vendor (Modento / NexHealth) and replace the current request-form pathway. | Studio | Lifts Gate 2 from Red. Required before Reserve-with-Google can be wired on GBP. | S-S002 · Gate 2 |
| P2 | Studio: structured data + legal compliance — LocalBusiness / Dentist + Prosthodontist schema, Privacy Policy, ADA statement. | Studio | Direct lever on website score categories that are dragging the 39.8 baseline. | S-S004 · Gate 1 |
| P2 | Front desk team completes L&D phone skills training — prosthodontics intake scripting plus GP referral handling. | Front DeskROD | Direct lever on call conversion once PeerLogic gives us the data. Pairs with Neurality to make Gate 3 green. | M-S005 · Gate 3 |
| P2 | PGP / ROD: surface PRD-led GP, perio, and OS referral partner targets for the Southern Pines / Pinehurst / Sandhills market and build the outreach package. | PGPROD | Stage one of the Advanced Care strategy is PRD-led referral growth — external partner identification gates the workstream. Walled from co-located Van Scoyoc. | M-S006 · Gate 5 |
| P2 | Field: GBP optimization push — protect the 87.1 Green state and lift toward 90+. Refresh GBP score only on request. | Field | GBP is already Green — the work is hold-and-improve, not rebuild. Small lifts compound when paid media starts. | F-S001 · Gate 1 |
| P2 | Field: Reserve-with-Google wiring on GBP — sequenced after OSL vendor is live on the website. | Field | Captures GBP appointment intent. Blocked on Studio OSL selection (S-S002). | F-S003 · Gate 1, 2 |
| P3 | ROD pulls Dental Intel / Power BI to confirm current new-patient mix from referrals (gates file shows YES; manual review confirms the size for PRD prioritization). | ROD | Sizes the referral opportunity for the Advanced Care plan and informs the PRD prioritization. | M-S007 · Gate 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP, Studio, and Field
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to John Mezick (ROD) — and Sandhills' incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- OM verifies NAP, doctor names, and hours match between website and GBP — including Van Scoyoc Building designation (Gate 1)
- Onboard PeerLogic + PL Analytics so Gate 3 has data (Scott pending)
- Activate Neurality AI answering to protect missed referral and patient calls (Gate 3)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle (Gate 4)
- Studio scopes the prosthodontics-focused website rebuild against the 39.8 baseline (Gate 1)
Office Input Needed (Next 30 Days)
- Approve Neurality activation
- Approve the prosthodontics review-request workflow
- Supply doctor bios, credentials, and 3-5 prosthodontics patient stories (with patient permission)
- Confirm Social Media access status for the Korinne low-volume specialty cadence
Growth Team Work (In Flight)
- PRD-led GP, perio, and OS referral partner mapping in the Southern Pines / Pinehurst / Sandhills market (external partners only)
- Prosthodontics referral-package collateral and outreach cadence
- Studio website rebuild scoping — sequenced behind queue capacity
- Field-side GBP optimization push to protect the 87.1 Green state
Operations Coaching Opportunities
- Front-desk prosthodontics intake + GP referral call handling with L&D (Gate 3)
- Post-treatment review-ask scripting for prosthodontics case workflow (Gate 4)
- PRD referral-engine rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gate 1's website score lifts out of Red, Gate 3 has 30 days of PeerLogic data, and Gate 4 hits 10 reviews/mo
- Referral-based implant + full-mouth rehab + full-arch case growth is stage one of the Advanced Care strategy
- Quarterly readiness review with John Mezick + assigned PGP
- Internal note: walled-engine status with co-located Van Scoyoc (Periodontics) reviewed quarterly — no joint pitches