Sharp Smiles - St. Marys Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on June 27, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Sharp Smiles |
| Address | St. Marys, GA |
| Phone | Verify via GBP listing |
| Website | sharpsmilesga.com |
| Status | Operational |
| Doctor Names | Confirm doctor names match between website and GBP |
Hours on Google
| Monday | Verify via GBP listing |
| Tuesday | Verify via GBP listing |
| Wednesday | Verify via GBP listing |
| Thursday | Verify via GBP listing |
| Friday | Verify via GBP listing |
| Saturday | Verify via GBP listing |
| Sunday | Verify via GBP listing |
Please confirm hours and verify that website hours match Google exactly.
Here's where you stand — and what gets us there together.
Top 3 Priorities — In Order
- Add online scheduling (LocalMed or NexHealth) with GBP booking button link.
- Expand GBP photos to 50+ (team, facility, before/after, community).
- Enable Reserve with Google on the GBP profile.
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Sharp Smiles - St. Marys Digital Storefront — At a Glance
Google Business Profile D — 61.1 / 100 61.1 / 100 · Grade D
Perfect NAP (25/25) and description (10/10). No scheduling (0/25). Only 10 photos. 516 reviews at 4.9★ is an exceptional reputation signal. South Georgia coastal community.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 25 / 25 (100%) Green |
| Category Selection | 17 / 20 (85%) |
| Description | 10 / 10 (100%) Green |
| Photos | 6 / 15 (40%) Red |
| Appointment Link | 0 / 25 (0% — no online scheduling) Red |
What's Next on GBP
- Add online scheduling (LocalMed or NexHealth) — add GBP booking button link (0/25 closes to full 25)
- Enable Reserve with Google on the GBP profile
- Expand GBP photos from 10 to 50+ (team, facility, before/after, community events)
- Leverage 516 reviews at 4.9★ — build active review response program
Website Yellow 69.3 / 100
Website at sharpsmilesga.com. Score 69.3 — best website score in this batch alongside Little Smiles. Good foundation for growth. The primary opportunity is connecting the strong online reputation (516 reviews, 4.9★) to a seamless booking experience.
| Section | Weight | Score |
|---|---|---|
| Conversion & Contact | 25% | Review full audit for detail |
| Services | 15% | Review full audit for detail |
| Technical Health | 15% | Review full audit for detail |
| Location Information | 10% | Review full audit for detail |
| Doctor / Team Trust | 10% | Review full audit for detail |
| Patient Resources | 10% | Review full audit for detail |
| Mobile / UX | 5% | Review full audit for detail |
| Security / Compliance | 5% | Review full audit for detail |
| Social Proof | 5% | Review full audit for detail |
Top Website Opportunities
- Add online scheduling widget or booking link — ties directly to the GBP scheduling gap
- Embed Google review widget to surface the exceptional 4.9★ / 516 reviews reputation on the website
- Ensure mobile call/book experience is friction-free (sticky call/book bar)
- Add team photos, doctor bios, and community imagery to strengthen South Georgia coastal identity
Social Media Not yet evaluated Data pending
Social media audit not yet completed for Sharp Smiles - St. Marys. Once complete, this card will show channel status, follower counts, posting cadence, and access status.
What We Review
- Facebook page status, followers, and Studio admin access
- Instagram profile status, followers, and posting cadence
- Cover images, bio, and category accuracy
- Ability to surface the strong 4.9★ reputation on social channels
Next Step
- Social audit to be completed and scored; this card will update when data is available
- Given the exceptional review reputation, social channels are an opportunity to amplify patient trust
02 New Patient Access Access Layer Red
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Sharp Smiles - St. Marys Stands
- No online scheduling on GBP (0/25 Appointment score) — this is the single highest-ROI fix available
- With 516 reviews showing strong patient demand, online capture is the most urgent gap to close
- No GBP booking button link or Reserve with Google currently enabled
- Website contact form availability: verify via sharpsmilesga.com
- New patient phone availability and appointment lag: not yet measured — confirm via office team
03 Lead Response & Call Conversion Conversion Layer Pending
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 55%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Sharp Smiles - St. Marys Stands
Growth is switching on PeerLogic — call tracking that scores how every inbound call is handled, and the system this gate is measured with. It's already part of your techstack investment; once we have 30 days of data, this gate will move from Pending to a measured status.
- PeerLogic call intelligence not yet evaluated for this practice
- PeerLogic Phones is NOT YET LIVE — no missed-call rate captured yet
- PeerLogic Analytics is NOT YET LIVE — no call-conversion baseline captured yet
- GoHighLevel (GHL) is NOT YET LIVE — speed-to-lead workflow not yet measurable
- Without these baseline measurements, this gate cannot be graded — stand up the measurement stack first
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Sharp Smiles - St. Marys Stands
- 516 reviews at 4.9★ is one of the strongest reputation signals in SGA — exceptional foundation
- Formal patient experience tracking not yet evaluated — PeerLogic and patient satisfaction measurement needed
- Referral program status not yet confirmed — with a reputation this strong, formalizing a referral program is a high-leverage next step
- Front desk review-ask formalization: confirm whether Zappy cards or QR code review prompts are in use
- Embed the 516-review reputation signal on the website — current Social Proof section should surface these reviews prominently
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for the Sharp Smiles - St. Marys Team
Sharp Smiles - St. Marys is among the closest practices in this batch to paid media readiness. You have an exceptional reputation (516 reviews, 4.9★), a solid website (69.3 / 100 — best score in this batch), and a strong South Georgia coastal community presence. The primary constraint is a single fixable gap: no online scheduling.
Our recommendation for the next 90 days is fix the scheduling gap first — everything else accelerates once that one door opens. Add online scheduling (LocalMed or NexHealth), wire up the GBP booking button and Reserve with Google, and expand GBP photos from 10 to 50+. These three moves close Gate 2 (Red) and push Gate 1 from Yellow to Green. After scheduling and photos are live, we evaluate PeerLogic call intelligence and formalize a review response and referral program to complete Gate 3 and Gate 4 baselines.
Direct-to-consumer advertising — SGA-funded implant and cosmetic campaigns — layers on once Gates 1 through 4 are green and holding. Sharp Smiles is closest to paid media readiness after Little Smiles in this batch. Closing the scheduling gap is what gets you there.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Hygiene, GP, specialty, ortho, implant growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Online scheduling vendor evaluation (LocalMed vs. NexHealth) and GBP booking button setup
- Reserve with Google enablement on GBP profile
- GBP photo expansion plan — from 10 to 50+ (team, facility, before/after, community)
- PeerLogic call-tracking enrollment to capture Gate 3 baseline
- Review response program setup to leverage the 4.9★ / 516-review reputation
- Closest to paid media readiness after Little Smiles — fix scheduling and photos first
Growth Team Work
Your Growth Team has work underway on the Sharp Smiles storefront right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Sharp Smiles - St. Marys.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform ($5) · PeerLogic Phones ($129) · PeerLogic call tracking ($80) · Promo Republic social publishing ($45) |
$259.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $470.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Online scheduling setup (LocalMed/NexHealth) + GBP booking button | 4 | Open |
| GBP photo expansion (target 50+) + Reserve with Google enablement | 4 | Awaiting office input |
| Review response program + PeerLogic enrollment | 4 | Open |
| Marketing Approval Queue | 2 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website tune-up (PSI mobile perf, Lighthouse a11y / best practices, sticky mobile call/book button, services nav, emergency page, Social Proof additions)
- GBP placeholder name cleanup + Reserve with Google enablement
- Scheduling-stack consolidation (RevenueWell vs. Neurality)
- PeerLogic call-tracking enrollment workflow
- Social cadence rebuild (after admin access is recovered)
- Korinne-led Instagram refresh plan
What We Need From You
- Verify NAP, doctor names, and hours match between website and GBP
- Recover Facebook Business Manager admin access (office-led)
- Authorize Studio access to the Instagram account
- Decide on the single real-time scheduling path going forward (RevenueWell vs. Neurality)
- Deploy Zappy cards + QR codes; add review-asks to the morning huddle (move from 6/mo toward 10/mo)
- Select top 3 FAQ topics for service pages (Patient Resources lift)
- Confirm warm doctor headshots and education are live on bio pages (WAF blocks automated check)
Your Office Growth Sequence
This is the priority order we work every practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. Submit Marketing Request for any changes. | Not started | Gate 1 |
| 1 | Add online scheduling (LocalMed or NexHealth) with GBP booking button link. This is the highest-ROI fix — 516 reviews show strong patient demand that is currently lost at the booking step. | Not started | Gate 1, 2 |
| 2 | Expand GBP photos from 10 to 50+ — team, facility interior/exterior, before/after, community imagery. | Not started | Gate 1 |
| 3 | Enable Reserve with Google on the GBP profile to close the full 25-point Appointment gap. | Not started | Gates 1, 2 |
| 4 | Build active review response program — leverage the exceptional 516 reviews (4.9★) with consistent owner responses and front-desk review-ask discipline. | Sequenced after scheduling | Gate 4 |
| 5 | Complete social media audit and confirm channel access for Facebook and Instagram. | Pending audit | Gate 1 |
| 6 | Front desk phone training through the Learning & Development (L&D) team — sequenced after PeerLogic call tracking is live and a call-conversion baseline exists. | Future · baseline first | Gate 3 |
| 7 | Formal referral program launch — with a 4.9★ reputation this strong, a structured referral program is a high-leverage next step after foundation is stable. | Future | Gate 4 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP — submit Marketing Request for corrections. | OM | Always the first step. NAP inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Add online scheduling (LocalMed or NexHealth) with GBP booking button link — closes the full 25-point Appointment gap (currently 0/25). | RODOM | No online scheduling is the single biggest gap. With 516 reviews showing patient demand, this is the highest-ROI fix available. | 1, 2 |
| P1 | Enable Reserve with Google on the GBP profile — highest-intent scheduling capture directly in Google search. | OM | Reserve with Google captures patients at the moment of search intent — before they call, click, or bounce. | 1, 2 |
| P1 | Expand GBP photos from 10 to 50+ — team headshots, facility interior/exterior, before/after cases, South Georgia community imagery. | OMROD | Only 10 photos today (6/15 score). Practices with 50+ photos receive significantly more Google views and direction requests. | 1 |
| P1 | Build active review response program — respond to all existing 516 reviews and formalize front-desk review-ask process. | OM | A 4.9★ reputation this strong is a significant differentiator; review responses signal engagement and protect the rating. | 4 |
| P1 | Confirm social media channel access — Facebook and Instagram — and provide Studio access to audit and refresh channels. | OM | Social audit pending; without access, Studio cannot verify cadence or refresh content. | 1 |
| P2 | Add online scheduling widget on website homepage to complement GBP booking link. | ROD | Website should mirror the GBP booking experience — patients who click through need a seamless path to schedule. | 1, 2 |
| P2 | Embed Google review widget on website to surface the 516-review / 4.9★ reputation visually on the homepage. | ROD | Patients who visit the website after finding the practice on Google should immediately see the trust signals that made them click. | 1, 4 |
| P2 | Add team photos, doctor bios, and South Georgia coastal community imagery to the website. | OM | Community identity and doctor trust signals convert visitors — especially in a tight-knit coastal community like St. Marys. | 1 |
| P2 | Deploy Zappy cards + QR codes and add review-ask to morning huddle — maintain and grow the 4.9★ rating. | Front DeskOM | The 4.9★ rating is exceptional — a formal ask program protects and grows it systematically. | 1, 2 |
| P2 | Deploy Zappy cards + QR codes and add review-asks to the morning huddle — lift Google reviews from 6/mo toward 10+/mo. | Front DeskOM | 6/mo is below the 10/mo threshold for Gate 4; formalizing the ask is the highest-leverage lift. | 4 |
| P2 | Enable Reserve with Google on the GBP listing — closes the 7-point Appointment gap (currently 18/25; Reserve with Google MISSING). | OM | Reserve with Google captures the highest-intent search-to-book traffic directly in Google. | 1, 2 |
| P2 | Select top 3 FAQ topics for service pages — PGP delivers the copy. | OM | FAQ copy is the fastest lift on Patient Resources (currently 86 — room to push to green-plus). | 1 |
| P2 | Supply updated team photos and 3–5 patient testimonials for the website refresh. | OM | Refreshes Doctor/Team Trust (75) and Social Proof (25) website sections in one pass. | 1, 4 |
| P3 | Complete PeerLogic call-tracking enrollment (Phones + Analytics) — establishes Gate 3 baseline before any call-conversion coaching. | OM | Without these baselines, Gate 3 cannot be graded and coaching can't be measured. | 3 |
| P3 | Add a short welcome/tour video to the website + Awards / Certifications / Association badges + embedded Google review widget — Video presence FAIL and Social Proof currently 25/100. Add cookie notice (low priority). | RODOM | Lifts the lowest-scoring section on the site and rounds out the trust signals on the homepage. | 1, 4 |
Owner badges: Doctor Office Manager ROD Front Desk
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking new patient growth. Reach out to Kelly if you want to reshuffle.
Days 0–30 — Scheduling & Foundation
- NAP / hours / doctor names confirmed by OM and corrected via Marketing Request
- Online scheduling vendor selected (LocalMed or NexHealth) and GBP booking button activated
- Reserve with Google enabled on GBP profile
- Social media audit completed; channel access confirmed for Facebook and Instagram
- PeerLogic call-tracking enrollment kicked off
Days 31–60 — Photo Expansion & Reputation
- GBP photos expanded from 10 to 50+ (team, facility, before/after, community)
- Online scheduling widget added to website homepage
- Google review widget embedded on website homepage
- Active review response program launched (respond to all 516 reviews; front-desk ask formalized)
- Social media channels refreshed by Studio (cover, bio, posting cadence)
Days 61–90 — Trust & Community Identity
- Team photos, doctor bios, and South Georgia coastal imagery deployed on website
- Welcome/tour video + certification/association badges added to website
- Referral program soft launch — leverage the 4.9★ reputation for structured patient referrals
- PeerLogic baseline review — Gate 3 status evaluation
- Quarterly readiness review with your Practice Growth Partner and ROD
Future Advanced Care Consideration
- Sharp Smiles is closest to paid media readiness in this batch — once scheduling is live and photos are expanded, paid media evaluation accelerates
- Paid media, referral-engine launch, and DTC campaigns unlock once Gates 1–4 are green and the foundation is closed
- Once Gate 3 has a 30-day baseline and reputation program is running, we'll revisit growth investments collaboratively with the practice