Smile Center of Orlando Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 22, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Smile Center of Orlando |
| Address | 3710 Aloma Ave, Winter Park, FL 32792, USA |
| Phone | (407) 678-8848 |
| Website | smilecenteroforlando.com |
| Status | Operational |
| Doctor Names | Confirm with OM — currently shown on website. Submit a Marketing Request for any updates needed. |
Hours on Google
| Monday | 7:00 AM – 2:30 PM |
| Tuesday | 7:00 AM – 2:30 PM |
| Wednesday | 7:00 AM – 4:00 PM |
| Thursday | 7:00 AM – 2:30 PM |
| Friday | 7:00 AM – 2:30 PM |
| Saturday | Closed |
| Sunday | Closed |
Confirm hours on the website match Google exactly. If anything is off, submit a Marketing Request.
Here's where you stand — and what gets us there together.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), and hours match between your website and your Google listing (GBP)
- Get online scheduling live on both website and GBP
- Fix the five website Critical/High issues to lift Conversion + Trust
Green = done · Yellow = close · Red = needs work · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Green 100 / 100 · Grade A
Your GBP is a perfect 100/100 — the strongest possible foundation for local visibility. NAP, categories, description, and photos are all fully optimized. The only deferred item is appointment link, which unlocks once online scheduling goes live (Gate 2).
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 25 / 25 (100%) |
| Category Selection | 20 / 20 (100%) |
| Description | 10 / 10 (100%) |
| Photos | 15 / 15 (100%) |
| Appointment Link | Deferred (no online scheduling) |
Website Yellow 61.9 / 100
Technical health and location info are strong. The site's weak points are doctor/team trust, patient resources, and conversion pathways — plus a handful of fixable Critical/High issues that limit accessibility and confidence.
| Section | Weight | Score |
|---|---|---|
| Technical Health | 15% | 92 / 100 Green |
| Location Information | 10% | 86 / 100 Green |
| Security / Compliance | 5% | 80 / 100 Green |
| Services | 15% | 65 / 100 Yellow |
| Conversion & Contact | 25% | 60 / 100 Yellow |
| Mobile / UX | 5% | 50 / 100 Yellow |
| Social Proof | 5% | 42 / 100 Red |
| Patient Resources | 10% | 36 / 100 Red |
| Doctor / Team Trust | 10% | 25 / 100 Red |
Five Critical / High Issues To Fix
- Mobile zoom disabled — viewport meta blocks pinch-zoom (
maximum-scale=1.0, user-scalable=0). Accessibility fail. - Lighthouse accessibility = 71/100 on mobile — remediate findings to clear AA bar.
- No emergency button or page — homepage has no emergency dental pathway; needs a clear emergency button + dedicated page.
- No doctor bio page — doctor is referenced on homepage but no bio page exists. Critical trust gap.
- No privacy policy — required page is missing and not linked in the footer.
Social Media Yellow FB 839 · IG 218 · active May 2026
Both Facebook and Instagram are live and posting through May 2026 — a good baseline. Facebook and Business Manager access are in hand. Instagram still needs login from the office, and IG is critically under-posted (13 total posts) and not linked to Facebook. Content is mostly stock SGA — needs more organic team and patient content.
Current State
- Facebook: facebook.com/smilecenterorlando · 839 followers · last post May 2026 · access confirmed
- Meta Business Manager access: confirmed
- Instagram: instagram.com/smilecenteroforlando · 218 followers · 13 total posts · login needed from office
- IG is not linked to Facebook — cross-promotion is offline
- Content quality: posting frequently but mostly stock SGA content
- Branding: profile images, bios, cover image, and categories due for refresh
What's Next on Social
- Link IG to FB via Meta Business Suite (needs office login)
- Branding refresh on both profiles
- Begin Instagram content sprint immediately — target 3–4 IG posts/week
- Organic content shift: team, treatments, patient stories (needs office cooperation)
- Promote scheduling link on both platforms once Gate 2 is unlocked
02 New Patient Access Access Layer Red
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Smile Center of Orlando Stands
- NP appointment availability < 7 days: YES — capacity exists, the gap is the digital scheduling pathway
- No online scheduling currently live on the website
- No scheduling button on the GBP listing
- Contact form is live on the website (lead-capture exists; booking flow does not)
03 Lead Response & Call Conversion Conversion Layer Yellow
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 55%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Smile Center of Orlando Stands
- Neurality (AI call answering): Live Green
- PeerLogic Phones: Live Green
- PeerLogic Analytics: Live Green
- Missed calls < 18%: Currently 19.4% Red — just above threshold; addressable with front-desk training
- Call conversion ≥ 55%: Currently 44% Yellow — below target but close; training will help here too
Gate 3 is Yellow. PeerLogic is live and baseline data is in. Missed calls at 19.4% are just over the 18% threshold, and NP conversion at 44% is close to target. Both metrics are close enough that front-desk phone training is likely to move both into the green in a single training cycle.
04 Patient Experience & Reputation Experience Layer Green
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Smile Center of Orlando Stands
- 13 Google reviews in the last 30 days — clearing the 10/month benchmark
- Reputation generation is healthy and working — protect and systematize the flow
- Referral program is not yet live — opportunity to formalize a structured patient referral system
- % of new patients from referrals: unknown — to be captured once PeerLogic call tracking is live
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Strategic Recommendation for the Smile Center of Orlando Team
The constraint at Smile Center of Orlando is not visibility — your Google Business Profile is a perfect 100/100, reviews are flowing above the 10/month benchmark, and both social channels are live. The constraint is the conversion infrastructure: website conversion paths, online scheduling, and PeerLogic call-tracking visibility.
Stage one of your Advanced Care strategy is closing those conversion gaps — remediating the website Critical/High issues, getting online scheduling live on both website and GBP, and bringing PeerLogic call tracking onto baseline reporting. It's the highest-return work available today, and everything we build for it carries forward into every campaign that follows.
Direct-to-consumer advertising — SGA-funded Advanced Care, full-arch, and implant campaigns — layers on once Gates 1 through 4 are green and holding. Before scaling any vendor spend, we'll complete an audit of current paid media activity, clarify external vendor involvement, and build the reporting structure required to measure ROI on every dollar. Clearing the gates is what puts Smile Center of Orlando in line for that investment.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Hygiene, GP, specialty, ortho, implant growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Auditing current paid media and external vendor strategy
- Reviewing current spend and reporting structure
- Building conversion + reporting infrastructure (PeerLogic call tracking, GHL)
- Holding office/vendor changes until Growth review is complete
- Holding moving to Advanced Care until Gates 1–4 are green
Growth Team Work
Your Growth Team has work underway on Smile Center of Orlando right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Smile Center of Orlando.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform ($5) · PeerLogic Phones ($129) · PeerLogic call tracking ($80) · Promo Republic social publishing ($45) |
$259.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $470.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website Critical/High Fixes | 5 | Open |
| Instagram linking + social refresh (FB + IG) | 2 | Awaiting office input |
| Marketing Approval Queue | 1 | Pending sign-off |
8 tasks identified.
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website rebuild evaluation and Critical/High fixes
- GBP photo maintenance and ongoing optimization (currently perfect 100/100)
- Instagram + Facebook branding refresh (Korinne) and FB↔IG linking
- Online scheduling vendor evaluation and integration
- PeerLogic call tracking + GHL onboarding to complete the call-data stack
- Paid media audit and external vendor review
- Referral program materials (after office approves concept)
What We Need From You
- Verify NAP and hours match between website + GBP
- Confirm online scheduling vendor preference
- Provide Instagram login so Growth can link FB↔IG and refresh branding
- Maintain the 10+ reviews/month flow — keep review-asks in the morning huddle
- Approve referral program concept
- Supply updated team and office photos for website rebuild
- Front desk team completes phone skills training with the Learning & Development (L&D) team once baseline data is live
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP and hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Not started | Gate 1 |
| 1 | Online scheduling is live on both website and GBP. | Not started | Gate 2 |
| 2 | 10+ Google reviews per month. Currently at 13/mo — maintain and protect this flow. | On target | Gate 4 |
| 3 | Neurality is live — AI call answering capturing every inbound call (works alongside PeerLogic call tracking). | Live | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch a referral program. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne to refresh and link social profiles (Instagram + Facebook). | In flight — IG login needed | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. | In progress | Gate 3 |
| 7 | Approve in-house membership plan for uninsured patients. | Pending approval | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP and hours match between website and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Confirm online scheduling vendor preference and approve integration. | OMDoctor | Unlocks Gate 2; required before the website's booking buttons can launch and the GBP appointment link can be added. | 2 |
| P1 | Remediate the five website Critical/High issues: mobile zoom, accessibility (71/100), emergency button + page, doctor bio page, privacy policy. | OM | Lifts Conversion, Trust, and Compliance scores; clears accessibility bar. | 1 |
| P1 | Provide Instagram login so Growth can link FB↔IG and refresh branding. | OM | Unlocks cross-promotion and content sprint — IG is at 13 total posts. | 1 |
| P2 | PeerLogic Phones + Analytics live — missed-call at 19.4% (just over threshold), NP conversion at 44%. Run front-desk phone training to close both gaps. | OM | Establishes missed-call % and call conversion baselines for Gate 3. | 3 |
| P2 | Launch in-office referral program — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new patient source; protects the strong reputation flow already in place. | 4, 5 |
| P2 | Approve in-house membership / savings plan. | DoctorOM | Addresses uninsured-patient gap; lifts Patient Resources score (currently 36). | 1 |
| P3 | Front desk team completes L&D phone skills training. | Front DeskROD | Improves NP call conversion from 44% toward 55% — PeerLogic baseline is in hand. | 3 |
Owner badges: Doctor Office Manager ROD Front Desk
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking new patient growth. Reach out to Jenn if you want to reshuffle.
Fix Now (Next 30 Days)
- Verify website ↔ GBP NAP and hours match (Gate 1)
- Confirm online scheduling vendor preference and launch booking flow (Gate 2)
- Remediate the five website Critical/High issues — mobile zoom, accessibility, emergency button, doctor bio, privacy policy (Gate 1)
- Provide IG login → Korinne refreshes branding and links FB↔IG (Gate 1)
Office Input Needed (Next 30 Days)
- Supply updated team and office photos for website rebuild
- Approve referral program concept and in-house membership plan
- Confirm scheduling rules and NP availability targets
Growth Team Work (In Flight)
- Website rebuild evaluation
- PeerLogic Phones + Analytics live — missed-call 19.4%, NP conv 44% (Gate 3 baseline in hand)
- GHL CRM activation
- Paid media + external vendor audit
Operations Coaching Opportunities
- Front-desk call conversion training to close missed-call and NP conversion gaps (Gate 3)
- Maintain review-ask flow at the morning huddle (Gate 4)
- Schedule + NP availability review with ROD (Gate 2)
Future Advanced Care Consideration
- Direct-to-consumer paid media — Advanced Care, full-arch, and implant campaigns — unlocks once Gates 1–4 are green and call-tracking baselines are live
- Closing the conversion gaps (website fixes, online scheduling, PeerLogic call tracking) is stage one of the Advanced Care strategy
- Quarterly readiness review with Jenn and Jarod