Smile Gulf Coast Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 20, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Smile Gulf Coast |
| Address | 1423 Magnolia St Suite J, Gulfport, MS 39507, USA |
| Phone | (228) 875-3343 |
| Website | smilegulfcoast.com |
| Status | Operational |
| Doctor Names | Confirm with OM — currently shown on website: Dr. Randy Buntyn, Dr. Ross Buntyn |
Hours on Google
| Monday | 8:00 AM – 2:30 PM |
| Tuesday | 8:00 AM – 2:30 PM |
| Wednesday | 8:00 AM – 2:30 PM |
| Thursday | 8:00 AM – 2:30 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Note: Website currently shows "Select Fridays" — Google shows Friday as Closed. Please clarify so both sources match.
Here's where you stand — and what gets us there together.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google listing (GBP)
- Get online scheduling live on both website and GBP
- Hit 10+ Google reviews per month
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Green 90 / 100 · Grade A
Your GBP is the strongest part of your digital storefront. NAP, categories, and description are fully optimized. The one area to refresh: photos.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 25 / 25 (100%) |
| Category Selection | 20 / 20 (100%) |
| Description | 10 / 10 (100%) |
| Photos | 8 / 15 (53%) |
| Appointment Link | Deferred (no online scheduling) |
What's Next on GBP
- Photo refresh — team, office, before/after, exterior
- Add appointment link once online scheduling goes live (ties to Gate 2)
Website Red 55 / 100
Your website's bones are solid — technical health, location info, and services pages all score well. The gap is in conversion paths: there's no clear way for a new patient to schedule, request an appointment, or learn about financing.
| Section | Weight | Score |
|---|---|---|
| Technical Health | 15% | 83 / 100 Green |
| Location Information | 10% | 86 / 100 Green |
| Services | 15% | 80 / 100 Green |
| Security / Compliance | 5% | 70 / 100 Yellow |
| Doctor / Team Trust | 10% | 50 / 100 Yellow |
| Social Proof | 5% | 42 / 100 Red |
| Conversion & Contact | 25% | 30 / 100 Red |
| Patient Resources | 10% | 29 / 100 Red |
| Mobile / UX | 5% | 25 / 100 Red |
Top Conversion Gaps
- No "Schedule Appointment" button tied to a real booking flow
- No appointment-request form
- No emergency, financing, or insurance quick links
- No dedicated new-patient page or offer
- Mobile zoom disabled — accessibility issue
Social Media Red Facebook only · 507 followers
Facebook is active but dormant — last organic post was in April. There's no Instagram account, and Gulfport communities are highly active there. Content is mostly stock — opportunity for authentic team and patient content.
Current State
- Facebook: facebook.com/SmileGulfCoast · 507 followers · last post April
- Access: Facebook page access in hand · Meta Business Manager access still needed
- Instagram: not yet established
- Content quality: infrequent, stock-heavy
- Branding: cover image, bio, and profile image due for refresh
What's Next on Social
- Obtain Meta Business Manager access
- Marketing to create a dedicated Instagram account (~1–2 weeks)
- Branding refresh on Facebook
- Promote scheduling link on both platforms once Gate 2 is unlocked
- Organic content shift: team, treatments, patient stories (needs office cooperation)
02 New Patient Access Access Layer Red
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Smile Gulf Coast Stands
- No online scheduling currently live
- No scheduling vendor detected on website
- No scheduling button on your Google listing
- No appointment-request form on website
03 Lead Response & Call Conversion Conversion Layer Pending
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 55%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Smile Gulf Coast Stands
Call tracking and call conversion data is not yet captured for your practice. Growth is switching on PeerLogic — call tracking that scores how every inbound call is handled, and the system this gate is measured with. It's already part of your techstack investment; once we have 30 days of data, this gate will move from Pending to a measured status.
04 Patient Experience & Reputation Experience Layer Red
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Reputation Signal Across Platforms
| Google Reviews | Primary patient-discovery channel — see Gate 1 GBP sub-card for current rating and cadence. |
| Yelp | Listing present, no review activity yet — view listing. Yelp is not a meaningful patient-discovery channel for this practice today. |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. We flag Yelp here only when it carries meaningful patient activity that contradicts the Google signal.
Where Smile Gulf Coast Stands
- Review generation is currently inconsistent
- No active review-request workflow at checkout
- No testimonials section on website
- Strong existing 5-star reviews praising Dr. Randy — opportunity to multiply
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Smile Gulf Coast
Smile Gulf Coast has strong clinical capability in full-arch, cosmetic, restorative, implant, and sedation dentistry. Stage one of your Advanced Care strategy is referral-based full-arch and Hybridge growth — building referral pipelines with primary care, periodontal, and oral surgery partners. It's the highest-return lever available today, and everything we build for it carries forward.
Direct-to-consumer advertising — SGA-funded implant and cosmetic campaigns — layers on once Gates 1 through 4 are green and holding. That's the unlock: campaigns only pay off when every call is answered, every lead can book, and every patient experience earns five stars. Clearing the gates is what puts Smile Gulf Coast in line for that investment.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Hygiene, GP, specialty, ortho, implant growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Mapping referral partner targets in the Gulf Coast region
- Preparing Hybridge / full-arch content for referral package
- Building local search visibility (organic SEO)
- Holding moving to Advanced Care until Gates 1–4 are green
Growth Team Work
Your Growth Team has work underway on Smile Gulf Coast right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Smile Gulf Coast.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform ($5) · PeerLogic call tracking ($80) · Promo Republic social publishing ($45) |
$130.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website + Creative | 18 | Open |
| Google listing corrections (GBP + NAP) | 2 | Awaiting office input |
| Marketing Approval Queue | 4 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website rebuild evaluation and conversion fixes
- GBP photo refresh and ongoing optimization
- Instagram account creation and Facebook refresh (Korinne)
- Neurality (AI call answering) and PeerLogic call-tracking enrollment
- Online scheduling vendor evaluation and integration
- Referral package and Hybridge marketing materials
- FAQ page copy (after OM selects top 3 topics)
What We Need From You
- Verify NAP, doctor names, and hours match between website + GBP
- Confirm online scheduling vendor preference
- Deploy Zappy cards + QR codes and add review-asks to morning huddle
- Select top 3 FAQ topics for service pages
- Approve in-house membership / savings plan concept
- Supply testimonials and updated team photos
- Front desk team completes phone skills training with the Learning & Development (L&D) team
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Not started | Gate 1 |
| 1 | Online scheduling is live on both website and GBP. | Not started | Gate 2 |
| 2 | 10+ Google reviews per month. If not, deploy Zappy cards and QR codes throughout the office and add review-asks to the morning huddle. | Not started | Gate 4 |
| 3 | Neurality is live — AI answering that picks up calls your team misses (works alongside PeerLogic call tracking). | Onboarding | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch a referral program. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne to create / refresh social profiles (Instagram + Facebook). | In flight | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. | In progress | Gate 3 |
| 7 | Approve in-house membership plan for uninsured patients. | Pending approval | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Confirm online scheduling vendor preference and approve integration. | OMDoctor | Unlocks Gate 2; required before the website's booking buttons can launch. | 2 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle. | Front DeskOM | Moves Gate 4 toward the 10-reviews-per-month target. | 4 |
| P1 | Confirm Neurality (AI call answering) is live and actively routing calls. | OM | Recovers missed-call revenue and creates the data foundation for Gate 3. | 3 |
| P2 | Launch in-office referral program — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new patient source; supports referral-based growth recommendation in Gate 5. | 4, 5 |
| P2 | Partner with Korinne (Studio) on Instagram launch + Facebook refresh. | OM | Lifts social presence from Red toward Green; expands reach to Gulf Coast IG-active audience. | 1 |
| P2 | Approve in-house membership / savings plan. | DoctorOM | Addresses uninsured-patient gap; lifts Patient Resources score (currently 29). | 1 |
| P2 | OM selects top 3 FAQ topics for service pages — PGP delivers the copy. | OM | Improves Patient Resources score; reduces price/procedure call volume. | 1 |
| P3 | Front desk team completes L&D phone skills training. | Front DeskROD | Improves call conversion once Gate 3 baseline data is captured. | 3 |
| P3 | Supply updated team photos and 3–5 patient testimonials. | OM | Refreshes GBP photos (53% → 100%) and lifts website Doctor/Team Trust + Social Proof. | 1, 4 |
Owner badges: Doctor Office Manager ROD Front Desk
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking new patient growth. Reach out to Jenn if you want to reshuffle.
Fix Now (Next 30 Days)
- Confirm online scheduling vendor preference and launch booking flow (Gate 2)
- Activate review-request workflow at checkout (Gate 4)
- Approve new patient page and offer (Gate 1 + 2)
Office Input Needed (Next 30 Days)
- Supply team and office photos (refreshes GBP and website)
- Approve testimonials, membership plan, and FAQ content
- Confirm scheduling rules and NP availability targets
Growth Team Work (In Flight)
- Website rebuild evaluation
- Instagram account creation and Facebook refresh
- PeerLogic call-tracking enrollment
- Referral package for Hybridge / full-arch strategy
Operations Coaching Opportunities
- Front-desk call conversion training once baseline data is captured (Gate 3)
- Patient experience and review-ask scripting (Gate 4)
- Hours / availability review with ROD (Gate 2)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gates 1–4 are green
- Referral-based full-arch growth is stage one of the Advanced Care strategy
- Quarterly readiness review with Jenn and Lanthea