Southern Oak — Conway Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 22, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Southern Oak Dental Conway |
| Address | 1650 Church St, Conway, SC 29526, USA |
| Phone | (843) 733-3387 |
| Website | southernoakconway.com |
| Status | Operational |
| Doctor Names | Confirm with OM — names must match between website and GBP |
Hours on Google
| Monday | 8:00 AM – 5:00 PM |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 5:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Please confirm Friday hours and verify that website hours match Google exactly.
Here's where you stand — and the order we'll fix it together.
Top 3 Priorities — In Order
- Verify NAP, doctor names, and hours match between website and GBP
- Triage the website — fix performance, metadata, and conversion paths
- Recover Conway Facebook admin access and create an Instagram account
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
As SGA continues building our Advanced Care Vertical focused on direct-to-consumer implant marketing, cosmetic dentistry, and full smile makeovers, it becomes even more important that practices establish a strong operational and patient experience foundation before accelerated growth investments are introduced.
High-intent procedures such as implants, cosmetic cases, full arch, and smile makeovers require more than visibility alone — they require strong access, conversion systems, patient communication, scheduling availability, and a five-star patient experience to maximize ROI and support long-term success.
Before practices move into advanced growth initiatives and demand generation campaigns, these foundational Growth Gates should be successfully completed to ensure the practice is operationally prepared to support scalable, profitable growth.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Red
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Green 91.4 / 100 · Grade A
Your GBP is the strongest part of your digital storefront — Category, Description, and Photos are all 100%. The only meaningful gap is in NAP, where a handful of sub-items still need to close.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 19.0 / 25 (76%) |
| Category Selection | 20.0 / 20 (100%) |
| Description | 10.0 / 10 (100%) |
| Photos | 15.0 / 15 (100%) |
| Appointment Link | Deferred (Neurality is live — pending GMB CTA) |
What's Next on GBP
- Close NAP sub-item gaps (~6 points open across photo/manual-review items)
- Adopt the cleaner GMB name "Southern Oak Dental Conway" sitewide
- Add Neurality scheduling CTA to GBP listing
Website Red 48.7 / 100
Your website is the second-lowest score in this batch and has 12 Critical/High fails across every weighted section. Technical performance is poor (PSI mobile 43/100, LCP 11.8 s), metadata is wrong (homepage references "Outshine Family Dental"), there's no emergency CTA, and Patient Resources / Doctor-Team Trust sections are nearly empty. Visibility repair must precede any paid-media conversation.
| Section | Weight | Score |
|---|---|---|
| Security / Compliance | 5% | 80 / 100 Green |
| Location Information | 10% | 79 / 100 Green |
| Technical Health | 15% | 67 / 100 Yellow |
| Services | 15% | 55 / 100 Yellow |
| Mobile / UX | 5% | 50 / 100 Yellow |
| Social Proof | 5% | 42 / 100 Red |
| Conversion & Contact | 25% | 40 / 100 Red |
| Doctor / Team Trust | 10% | 25 / 100 Red |
| Patient Resources | 10% | 14 / 100 Red |
Top Conversion & Trust Gaps (12 Critical/High Fails)
- Homepage title and meta description reference the wrong practice ("Outshine Family Dental")
- PSI mobile performance 43/100 — LCP 11.8 s, TTI 16.2 s, render-blocking JS and uncompressed images
- Mobile viewport disables pinch-zoom (accessibility / Lighthouse fail)
- Two distinct phone numbers in markup — (843) 733-3387 and (843) 929-1200
- No emergency dental CTA or dedicated emergency page
- True online scheduling not wired up on site (Neurality vendor exists but CTA not deployed)
- No doctor bio page; no DDS/DMD credentials listed on team page
- No Privacy Policy page linked in footer
Social Media Red FB dormant · 171 followers · No IG
Social is the most buried part of your digital storefront in this batch. The Conway Facebook page has been dormant since July 2023 (~2.5 years), admin access is currently held only for the Greenville page, and there is no Instagram account at all. Cover image dates to 2021. Until we recover admin access, we can't touch the Conway Facebook page.
Current State
- Facebook: facebook.com/southernoakdentalconway · 171 followers · last post July 2023
- Facebook admin access: NO ACCESS (team only has Greenville) · no Meta Business Manager access either
- Instagram: does not exist — needs to be created from scratch
- Content quality: generic / stock-heavy when last active
- Branding: cover image still 2021; bio and categories need refresh
What's Next on Social
- Recover Conway-specific Facebook page or Meta Business Manager access
- Marketing to create a dedicated Instagram aligned with the Bluffton Southern Oak branding (~1–2 weeks)
- Refresh Facebook (name, cover, profile image, bio, categories) once access is in hand
- Rebuild posting cadence with organic team, treatment, and patient content
02 New Patient Access Access Layer Green
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Southern Oak — Conway Stands
- Online booking is live on the website (Neurality vendor)
- New Patient availability within 7 days is YES
- Contact form is live on site
- GBP scheduling CTA is not yet wired up — needs to be added so the Neurality link surfaces directly in Google
03 Lead Response & Call Conversion Conversion Layer Yellow
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 55%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Southern Oak — Conway Stands
- Missed-call rate 7% — well below the 18% threshold
- New patient call conversion 31% — below the 55% target; opportunity for front-desk training
- PeerLogic Phones live; PeerLogic Analytics enrollment in progress
- Neurality (AI scheduling / messaging) is live
04 Patient Experience & Reputation Experience Layer Green
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Southern Oak — Conway Stands
- 20 Google reviews / month — 2x the target. Protect this with formalized workflow.
- Referral program not yet live — opportunity to convert review momentum into referral momentum
- % of NP from referrals is currently unknown — needs measurement
- Front-desk review-ask not yet formalized at checkout (Zappy cards + huddle)
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for the Southern Oak — Conway Team
The Conway team has real operational strengths — Neurality is live, NP availability is inside 7 days, missed-call rate sits at 7%, and the practice is already pulling 20 Google reviews per month. The constraint is visibility, not capacity. With a website scored 48.7 / 100 (12 Critical/High fails, second-lowest in the batch) and a Facebook page dormant since July 2023, the storefront cannot carry a paid-media campaign yet.
Our recommendation is to hold any paid-media conversation and focus the next 90 days on storefront repair: website triage (or rebuild), Facebook admin recovery, Instagram launch, GBP NAP closure, and adding the Neurality CTA to GBP. Once Gate 1 closes and the conversion paths are clean, we will revisit paid media as the next growth lever — with operational confidence that demand will convert and the five-star reputation will retain.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Hygiene, GP, specialty, ortho, implant growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Website triage + rebuild evaluation (Studio)
- Facebook admin recovery support + Instagram creation plan (Korinne)
- GBP NAP closure + Neurality CTA on GBP
- PeerLogic Analytics enrollment to capture Gate 3 baseline
- Holding moving to Advanced Care until Gate 1 clears
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website triage and rebuild evaluation (12 Critical/High fails)
- Homepage metadata rewrite + tech-performance remediation
- GBP NAP closure and recommended name adoption ("Southern Oak Dental Conway")
- Adding the Neurality scheduling CTA to GBP
- Facebook recovery workflow + Instagram creation (Korinne)
- PeerLogic Analytics enrollment for Gate 3 baseline
- Referral program package (after foundation is repaired)
- FAQ page copy (after OM selects top 3 topics)
What We Need From You
- Verify NAP, doctor names, and hours match between website + GBP
- Recover Conway-specific Facebook admin access (Growth has Greenville only)
- Consolidate to one primary phone number sitewide
- Deploy Zappy cards + QR codes; add review-asks to the morning huddle
- Select top 3 FAQ topics for service pages
- Supply updated team photos, doctor credentials (DDS/DMD), and 3–5 testimonials
- Front desk completes L&D phone skills training (raise 31% conversion toward 55%)
Your Office Growth Sequence
This is the priority order we work every Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. Submit a Marketing Request to correct anything that's off — including the Outshine-template metadata leak on the homepage and the two-phone-number inconsistency. | Not started | Gate 1 |
| 1 | Website triage / storefront repair. 48.7 / 100 with 12 Critical/High fails — Studio leads rebuild evaluation, metadata rewrite, mobile performance, emergency CTA, and conversion paths. | Not started | Gate 1, 2 |
| 2 | 10+ Google reviews per month — currently 20/mo. Formalize with Zappy cards + QR codes and add review-asks to the morning huddle so the streak holds. | On pace · formalize | Gate 4 |
| 3 | Neurality is live — AI scheduling and patient communication wired up. Add the Neurality CTA to GBP so it surfaces directly in Google. | Add GBP CTA | Gate 2, 3 |
| 4 | Referral program live — target 50%+ of new patients from referrals. Currently unknown / not measured. | Not started | Gate 4, 5 |
| 5 | Front desk completes phone skills training through L&D. Call conversion is at 31% — significant upside. | In progress | Gate 3 |
| 6 | Recover Conway Facebook admin access and create an Instagram account. Facebook dormant since July 2023; no IG exists. Studio cannot proceed without office-led admin recovery. | Access needed | Gate 1 |
| 7 | Evaluate in-house membership plan for uninsured patients — sequenced after the storefront is repaired. | Future | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP. Adopt the cleaner GMB name "Southern Oak Dental Conway" sitewide. Submit a Marketing Request for any changes. | OM | Always the first step. NAP inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Rewrite homepage title and meta description — both still reference "Outshine Family Dental" instead of Southern Oak Dental / Conway, SC. | OM | Wrong brand in metadata is a critical trust and SEO fail; the site is being indexed under the wrong name. | 1 |
| P1 | Consolidate to one primary phone number sitewide. Markup currently exposes two distinct numbers: (843) 733-3387 and (843) 929-1200. | OM | Inconsistent phone numbers fracture tracking, confuse patients, and harm NAP signal. | 1 |
| P1 | Website triage — remediate PSI mobile performance (43/100), restore pinch-zoom on viewport, add emergency CTA + dedicated emergency page, deploy the Neurality scheduling embed and CTA. | RODOM | The site is the second-lowest in the batch (48.7 / 100). Performance and conversion fixes unlock Gates 1 and 2. | 1, 2 |
| P1 | Recover Conway-specific Facebook admin access and authorize Studio to create a new Instagram account. | OM | FB has been dormant since July 2023 (~2.5 years) and no IG exists. Without admin access, the Studio cannot refresh either channel. | 1 |
| P1 | Add the Neurality scheduling CTA to GBP so the booking link surfaces directly in Google search and Maps. | OM | Neurality is already live on the website — closing the GBP CTA gap captures the highest-intent traffic. | 2 |
| P2 | Formalize the review-ask at checkout — deploy Zappy cards + QR codes throughout the office and add a review-ask to the daily morning huddle. | Front DeskOM | Already at 20 reviews / month. Formalizing protects the streak and lifts Social Proof on the website (currently 42). | 4 |
| P2 | Launch in-office referral program — target 50%+ of new patients from referrals. Begin measuring % NP from referrals (currently unknown). | DoctorOM | Highest-ROI new patient source; converts review momentum into referral momentum. | 4, 5 |
| P2 | Add provider credentials (DDS/DMD) to the bio/team page and publish a Privacy Policy linked in the footer. | OM | Doctor/Team Trust is currently 25/100; Security/Compliance is 80/100 with the privacy gap. Both are quick lifts. | 1 |
| P2 | Partner with Korinne (Studio) on Instagram launch and Facebook refresh (after admin access is recovered). | OM | Lifts the most-buried social presence in the batch toward parity with peer practices. | 1 |
| P2 | OM selects top 3 FAQ topics for service pages — PGP delivers the copy. | OM | Patient Resources is the lowest weighted section on the website (14/100). FAQ copy is the fastest lift. | 1 |
| P2 | Front desk team completes L&D phone skills training to raise call conversion from 31% toward 55%. | Front DeskROD | Conversion is the single largest near-term ROI lever — every five-point lift compounds across every channel. | 3 |
| P2 | Complete PeerLogic Analytics enrollment to capture a 30-day call-conversion baseline. | OM | Establishes the data foundation for Gate 3 measurement and front-desk coaching. | 3 |
| P2 | Supply updated team photos and 3–5 patient testimonials. | OM | Refreshes Doctor/Team Trust (25) and Social Proof (42) website sections in one pass. | 1, 4 |
| P3 | Evaluate in-house membership / savings plan for uninsured patients. | DoctorOM | Lifts Patient Resources score; sequenced after the storefront is repaired. | 1 |
| P3 | Refresh GBP photos with the latest team, exterior, and operatory shots even though category coverage is 100%. | OM | Keeps the strongest part of the storefront feeling current as the rest of the brand catches up. | 1 |
Owner badges: Doctor Office Manager ROD Front Desk
Behind the Scenes: Growth Team Work
Your Growth Team has work underway on the Southern Oak — Conway storefront right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Southern Oak — Conway.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GHL ($5) · PeerLogic Analytics ($80) · Promo Republic Full Suite ($45) |
$130.00 |
| Optional Web Cookiebot ($16) · Userway ADA ($25) · SEO ($170) |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website Triage + Creative | 14 | Open |
| Field Manager — GBP NAP + FB Access Recovery | 3 | Awaiting office input |
| Marketing Approval Queue | 3 | Pending sign-off |
20 tasks identified.
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking new patient growth. Reach out to Kelly if you want to reshuffle.
Days 0–30 — Storefront Triage
- Website triage kicks off — homepage metadata rewrite, phone-number consolidation, viewport / pinch-zoom fix, emergency CTA
- Conway Facebook admin access recovered from the office
- GBP NAP closure submitted (cleaner name "Southern Oak Dental Conway", outstanding sub-items)
- NAP / hours / doctor names confirmed by OM and corrected via Marketing Request
- PeerLogic Analytics enrollment completed for Gate 3 baseline
Days 31–60 — Visibility Rebuild
- Neurality scheduling CTA deployed on the website and added to GBP
- Instagram account created and aligned to Southern Oak branding
- Facebook refreshed — name, cover, profile image, bio, categories
- Social cadence rebuild — first 30 days of organic team, treatment, and patient content
- Doctor credentials (DDS/DMD) added to the team page; Privacy Policy published
Days 61–90 — Conversion & Reputation
- L&D phone skills training rolling for the front desk (target: lift 31% conversion toward 55%)
- Zappy cards + QR codes deployed in the office to formalize the 20-reviews-per-month streak
- Referral program pilot launched; % NP from referrals begins to be measured
- Patient Resources lift on website — top 3 FAQs delivered by PGP
- Quarterly readiness review with Kelly and Kristen
Future Advanced Care Consideration
- Paid media is on hold until Gate 1 closes — the storefront cannot carry a campaign at 48.7 / 100
- Once visibility is repaired and call conversion crosses 45%+, we'll revisit DTC paid media for advanced-care service lines
- Quarterly readiness review with Kelly and Kristen