Troy Family Dental Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on June 16, 2026. Priority #1 for every office is making sure these match your name, address, and phone (NAP) on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Troy Family Dental |
| Address | 606 Edwardsville Rd, Troy, IL 62294, USA |
| Phone | (618) 667-8020 |
| Website | troyfamilydental.com |
| Status | Operational |
| Google Place ID | ChIJYYzN_Hn8dYgRw_O9Qw52deM |
| Doctor Names | Confirm with OM — Troy Family Dental Team (names withheld from external view per internal policy) |
Hours on Google
| Monday | 7:00 AM – 3:00 PM |
| Tuesday | 7:00 AM – 3:00 PM |
| Wednesday | 7:30 AM – 3:00 PM |
| Thursday | 7:00 AM – 3:00 PM |
| Friday | 8:00 AM – 12:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on troyfamilydental.com. Early 7:00 AM weekday opens are a differentiator — verify with OM.
Troy Family Dental has a 4.8★ / 1,301-review Google base and a strong long-tenured storefront. The remaining gaps are call tech onboarding, online-booking surfacing, Yelp counterweight, review cadence, and a measurable referral program.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google listing (GBP)
- Onboard PeerLogic call tracking and reactivate Neurality AI answering on the practice line
- Run Yelp triage + lift Google review cadence above 10/month to counterweight the 2.4★ Yelp signal
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Green Baseline pending (audit not yet captured) · refresh on request
Troy Family Dental's GBP carries a strong 4.8★ Google review base across 1,301 reviews and a long-tenured listing. The lift sits in surfacing a scheduling CTA on the listing (currently missing), running the baseline GBP audit, refreshing photo cadence, and confirming GBP hours stay in sync with the website.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 25 / 30 (83%) |
| Category Selection | 20 / 20 (100%) |
| Description | 10 / 10 (100%) |
| Photos | 12 / 15 (80%) Yellow |
| Appointment / Reserve with Google | 19 / 25 (76%) Yellow |
What's Next on GBP
- Keep GBP scheduling CTA healthy — the GBP "Book Online" link routes to
TBD (vendor + URL to be confirmed with PGP); PGP audits monthly - Quarterly photo refresh — team, treatment-room, exterior, and Advanced Care case shots to push the photo sub-score to 100%
- Confirm GBP hours match the published hours on troyfamilydental.com (7am open is a differentiator; do not lose it)
Website Red Baseline 84.3 (2026-06-16) · Grade B · refresh on request
troyfamilydental.com lands at 84.3 (Yellow) — close to the 85-point Green threshold. The site converts on brand strength and trust, but a one-tap online-booking path is not exposed on the website (the gates CSV marks online_booking_live = YES but no surfaced URL), and Studio improvements on schema + E-E-A-T + patient resources will lift the score above 85.
| Where the Lift Is | Score |
|---|---|
| Conversion Strategy (booking pathways) | 78 / 100 Yellow |
| Structured Data / Schema | 72 / 100 Yellow |
| Legal Compliance (privacy, ADA, terms) | 88 / 100 Green |
| E-E-A-T (author/credential markup) | 82 / 100 Yellow |
| Patient Resources / Insurance + Financing | 80 / 100 Yellow |
| Strongest Areas | Score |
|---|---|
| Core SEO & Crawlability | 84 / 100 Green |
| Mobile UX | 88 / 100 Green |
| Social Media linkage | 82 / 100 Green |
Top Lifts
- Stand up a true online booking path on the website (booking widget surfaced as a primary header/hero button) — closes the Gate 2 gap
- Publish Privacy Policy + ADA Accessibility Statement in the footer
- Add LocalBusiness / Dentist + Person/Author schema across service and team pages
- Deepen doctor bios with credentials, education, memberships (E-E-A-T)
- Clarify insurance + financing pathways on the homepage and a dedicated patient-resources hub
Social Media Yellow See Drive sheet — confirm access + cadence with Korinne
Current social-audit detail lives in the SGA Social Media Audit Drive sheet (refresh on demand). Confirm Facebook Page access, Meta Business Manager access, Instagram access, and Instagram-linked-to-Facebook status with Korinne before the cadence rollout.
Current State
- Confirm channels and handles with Korinne (Studio) — re-pull the Drive social audit row before publishing
- Access matrix (Facebook Page · Meta Business Manager · Instagram · IG linked to FB) — verify on next audit refresh
What's Next on Social
- Korinne (Studio) takes cadence to weekly across active platforms
- Promote the online booking link in IG bio + FB call-to-action button (once stood up)
- Layer in patient stories, team content, and Advanced Care case features once consent flow is signed off
- Reuse GBP photos as a baseline content library
02 New Patient Access Access Layer Yellow
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Troy Family Dental Stands
- Scheduling CTA is NOT live on Google Business Profile — booking URL TBD (vendor + URL to be confirmed with PGP); needs to be wired
- Online booking is not live on the website itself — patients hitting troyfamilydental.com don't see a one-tap booking path; this is the open gap
- New-patient availability inside 7 days — confirmed YES
- Contact form is live on site
- Action: surface the online booking link as a primary header + hero button on the website; closes Gate 2 and lifts Conversion Strategy on the website score at the same time
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Troy Family Dental Stands
PeerLogic (call tracking) and Neurality (AI answering) are both Inactive — until they are onboarded, Gate 3 cannot be measured. Both metrics below sit in Manual Review and will populate once PeerLogic data starts flowing:
| Metric | Troy Family Dental | Target |
|---|---|---|
| Missed call rate | Manual Review — PeerLogic not yet onboarded Red | < 18% |
| New-patient call conversion | Manual Review — PeerLogic not yet onboarded Red | ≥ 45% |
How We Close The Gap
- Reactivate Neurality AI answering for after-hours and overflow; review pickup rate weekly with the OM once live
- L&D phone-skills training for the front desk — scripting + objection handling + new-patient-specific intake flows; deploys ahead of PeerLogic data so the conversion lift starts on day one of activation
- PGP reviews the PeerLogic dashboard with the OM monthly and tunes from there — target is 18% missed and 45% conversion within 60 days
04 Patient Experience & Reputation Experience Layer Red
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Reputation Signal Across Platforms
| Google Reviews | 4.8★ across 1,301 reviews — a strong, deep review base. Current cadence is ~5 new reviews per month; the gate wants 10+/mo on a rolling basis. |
| Yelp | 2.4★ across 20 reviews — see callout (view listing). |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. We flag Yelp here when it carries meaningful patient activity that contradicts the Google signal.
⚠ Yelp Reputation Flag
This practice has meaningful Yelp activity (20 reviews) at 2.4★, below the 3.5★ threshold. A low Yelp score visible alongside a stronger Google score (4.8★ / 1,301 reviews) creates a mixed reputation signal in branded searches. Address as part of the Gate 4 review-cadence rollout — concentrate review-asks on Google to compound the strong signal, and put a reputation-management workflow on the Yelp listing to triage any new low-star reviews quickly.
Where Troy Family Dental Stands
- Google review base is a real asset — 1,301 reviews at 4.8★ on a multi-year cadence
- New-review cadence is ~7 per month — below the 10/mo bar; concentrate the asks on Google to lift volume
- Yelp signal contradicts Google (2.4★ across 20 reviews) — see flag above
- Referral program is on manual review (PGP-tracked); new-patient mix from referrals is currently NO ≥50% — referral program needs to launch as part of Gate 5
- The lift is small on Google — Zappy cards + QR codes at checkout, plus a daily review-ask in the morning huddle, typically gets practices from 7 to 12+ per month inside 30 days
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Troy Family Dental
Troy Family Dental is classified Advanced Care and brings real strength to the cohort — a 4.8★ Google review base on 1,301 reviews, a Modis-brand storefront at a 84.3 baseline (Yellow, audit dated 2026-06-16), a 7am-open weekday hours posture that few competitors in the Troy / Edwardsville / O'Fallon metro east corridor match, and a Dentrix-anchored operational stack. The lift is concentrated in three places: standing up the call-tech stack (PeerLogic + Neurality are both Inactive), counterweighting the 2.4★ Yelp signal (red-flag), and lifting Google review cadence (5/mo → 10+/mo).
Stage one of your Advanced Care strategy is referral-based growth — implant, full-arch, and cosmetic referral pipelines with primary care, periodontal, and oral surgery partners across the Troy / Edwardsville / O'Fallon corridor. That's the highest-return lever available with the gates as they stand today, and the assets we build for it (referral package, doctor bios, before/after library) carry forward into the DTC unlock.
Direct-to-consumer advertising — SGA-funded implant and cosmetic campaigns — layers on as soon as Gate 1 (website lift), Gate 3 (call stack), and Gate 4 (review cadence + Yelp triage) move green. That's the unlock: ad dollars only pay off when every Troy patient who lands on the website can book in one tap, every call is answered, and every patient experience earns a review.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Hygiene, GP, specialty, ortho, implant growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Mapping implant + cosmetic referral partner targets in the Troy / Edwardsville / O'Fallon corridor
- Preparing implant + full-arch content for the referral package
- Building Troy Family Dental's website conversion, schema, and E-E-A-T layer so DTC traffic lands on a trust-ready site
- Holding moving to Advanced Care until Gates 1, 3, and 4 are green
Growth Team Work
Your Growth Team has work underway on Troy Family Dental right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Troy Family Dental.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack PeerLogic call tracking (Inactive — onboarding) · Neurality AI answering (Inactive — onboarding) · online scheduling (vendor + GBP CTA TBD) · Promo Republic social publishing |
$185.00 |
| Optional Web Cookiebot · Userway ADA · SEO retainer |
$211.00 |
| Total Monthly Investment | $396.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website lifts (booking CTA, legal, schema, E-E-A-T, patient resources) | 5 | Open |
| Field Manager Backlog — GBP photo cadence, Reserve-with-Google monitoring, NAP / hours sync | 4 | Mixed — 2 open, 2 awaiting office |
| Marketing Approval Queue — PeerLogic onboard, Neurality reactivate, Zappy, Yelp triage, L&D, referral program, referral package, DI/PBI confirm | 8 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website lifts: surface online booking CTA, Privacy / ADA policies, LocalBusiness + Dentist schema, patient-resources hub
- GBP cleanup: photo cadence refresh, Reserve-with-Google URL monitoring
- Social cadence + cross-promotion of online booking link (Korinne)
- Implant + cosmetic referral package for Troy / Edwardsville / O'Fallon corridor partners
- PeerLogic dashboard review with the OM monthly
- Yelp reputation triage workflow alongside the Google review push
- Holding Troy Family Dental moving to Advanced Care until Gates 1, 3, and 4 are green
What We Need From You
- Verify NAP, doctor names, and hours match between website + GBP
- Confirm Neurality (AI answering) is configured for after-hours + overflow; review weekly with the OM
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle (Google-first)
- Approve in-office referral program structure (Doctor + OM)
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, credentials, and 3-5 patient testimonials
- Approve online booking surfacing on the website header + hero
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Manual check pending | Gate 1 |
| 1 | Online scheduling is live on both website and GBP. Gates CSV marks online booking as live, but no scheduling URL is captured and no CTA is on GBP — Studio + PGP need to surface the path on both surfaces. | Half-live | Gate 2 |
| 2 | 10+ Google reviews per month. Currently ~5/mo on a 4.8★ / 1,301-review base — deploy Zappy cards + QR codes and add review-asks to the morning huddle. | Below bar | Gate 4 |
| 3 | Neurality is live — AI answering that picks up calls your team misses (works alongside PeerLogic call tracking, which is already on). | Active | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch a referral program. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne for content cadence on Instagram + Facebook (access + handles to be confirmed on next social-audit refresh). | In flight | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. Deploys ahead of PeerLogic activation so the conversion lift compounds from day one. | Not started | Gate 3 |
| 7 | Confirm membership / in-house savings plan and align with the 7am-open, Edwardsville Rd corridor positioning. | PGP review | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Studio: stand up a one-tap online booking widget as primary header + hero call-to-action on troyfamilydental.com. | Studio | Closes the Gate 2 gap (online booking not on website) and lifts Conversion Strategy on the website score at the same time. | 1, 2 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle (Google-first). | Front DeskOM | Closes the gap from 5/mo to 10+/mo Google reviews on a 4.8★ / 1,301-review base and counterweights the 2.4★ Yelp signal. | 4 |
| P1 | Approve referral program launch — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new patient source; this is stage one of Troy Family Dental's Advanced Care recommendation in Gate 5. | 4, 5 |
| P1 | Studio: ship Privacy Policy + ADA Accessibility Statement, then layer LocalBusiness + Dentist + Person schema across the site. | Studio | Lifts Structured Data + E-E-A-T sub-scores; biggest single jump available to push the 84.3 website score above the 85 Green threshold. | 1 |
| P1 | Yelp reputation triage workflow — stand up a monitor + response loop on the Yelp listing alongside the Google review push. | OMPGP | Addresses the 2.4★ / 20-review Yelp signal flagged in Gate 4; protects branded-search reputation while Google volume grows. | 4 |
| P2 | Front desk team completes L&D phone skills training. | Front DeskROD | Pre-stages call conversion lift; pairs with PeerLogic + Neurality onboarding to make Gate 3 measurable, then green. | 3 |
| P2 | Supply updated doctor bios, credentials, and 3-5 patient testimonials. | OM | Unlocks Studio's E-E-A-T + testimonials work (S-T004 + M-T006). Lifts website Doctor/Team Trust + Social Proof at the same time. | 1, 4 |
| P2 | Studio: clarify insurance + financing pathways and build a patient-resources hub. | Studio | Lifts Patient Resources score (80 → green) and reduces drop-off for self-pay and Advanced Care leads. | 1 |
| P2 | ROD pulls Dental Intel + Power BI to confirm Troy Family Dental's current new-patient mix from referrals. | ROD | Manual review per the gates file — sizes the referral opportunity for the Advanced Care plan. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to Dakota Milner (ROD) — and Troy Family Dental's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Studio surfaces the online booking link as a primary header + hero CTA on the website (Gate 1 + 2)
- Deploy Zappy cards + QR codes and add Google review-asks to the morning huddle (Gate 4)
- Stand up a Yelp reputation triage workflow alongside the Google push (Gate 4)
- Studio ships Privacy Policy + ADA statement and the first schema pass (Gate 1)
Office Input Needed (Next 30 Days)
- NAP + hours cross-check between website and GBP
- Doctor + OM align on referral program incentive structure
- Supply doctor bios, credentials, and 3-5 patient testimonials
- Confirm Neurality after-hours + overflow config with the OM
Growth Team Work (In Flight)
- Implant + cosmetic referral package for Troy / Edwardsville / O'Fallon corridor primary care, perio, and OS partners
- Website E-E-A-T + LocalBusiness/Dentist schema pass
- Patient resources + insurance/financing clarity pass on the website
- Monthly PeerLogic dashboard review with the OM
Operations Coaching Opportunities
- Front-desk call-conversion training with L&D (Gate 3)
- Patient experience and review-ask scripting (Gate 4)
- Referral-program rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gates 1, 3, and 4 hold green
- Referral-based implant + cosmetic growth is stage one of the Advanced Care strategy
- Troy Family Dental brings a 4.8★ / 1,301-review base and a 7am-open posture into the Troy / Edwardsville / O'Fallon corridor — protect that lead by onboarding call tech (PeerLogic + Neurality), surfacing online booking, and lifting review cadence now
- Quarterly readiness review with Alison Thiede + assigned PGP