Van Scoyoc Periodontics & Implants - Sanford Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on June 17, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Van Scoyoc Periodontics & Implants (Sanford) |
| Address | 824 Spring Lane, Sanford, NC 27330 |
| Phone | (919) 890-9727 |
| Website | perionc.com |
| Status | Operational |
| Google Place ID | ChIJdXLeYTCnrIkRQfIvVLzL5-U |
| Doctor Names | Confirm with OM — Van Scoyoc Periodontics & Implants - Sanford Team (names withheld from external view per internal policy) |
| Sister Location | The Van Scoyoc Southern Pines location (240 Davis St) shares the doctor team but operates as its own office. Internal note: that address is co-located with the SGA-owned Sandhills Periodontal Specialists practice — engines are walled and these briefings are not shared between the two practices. |
Hours on Google
| Monday | 8:00 AM – 4:00 PM |
| Tuesday | Closed |
| Wednesday | 8:00 AM – 4:00 PM |
| Thursday | Closed |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
The Sanford location operates Monday + Wednesday only — typical for a Specialty practice with rotating doctor days. Please confirm these hours match what's published on perionc.com and that the front desk script reflects them when patients call on closed days.
Van Scoyoc Periodontics & Implants - Sanford has the rare combination of a live online booking vendor (Neurality) and a 5.0★ rating. The gaps are website and Google listing score (both below the green threshold), no PeerLogic call tracking, low review cadence, and a Yelp surface that needs cleanup.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and Monday + Wednesday hours match between your website and your Google listing (GBP)
- Wire the Neurality scheduler into the GBP appointment link and surface it as a first-class CTA on perionc.com
- Stand up the review cadence to grow the 5.0★ base from 4/mo toward 10+/mo
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients and the GP referrals that keep a Specialty practice strong.
Why Your Digital Storefront Matters
Before a referring dentist or a self-researching patient ever calls your office, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and for a Specialty practice it does double duty. It reassures the referring GP that you're the right place to send a complex case, and it gives the patient enough trust to pick up the phone.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on — for both audiences. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. A Specialty practice that can't measure missed calls, hasn't surfaced its online scheduler on the listing patients see first (GBP), and carries a cross-contaminated Yelp surface will burn through that media before it pays back. The opposite is also true: when the gates hold, every paid impression compounds with the existing referral engine and the live Neurality scheduler you already have.
Get Gates 1–4 green and Van Scoyoc Periodontics & Implants - Sanford is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
The Patient Funnel
This is the framework behind everything in this report — the path every patient (and every referred case) travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the graphic to open it in a new tab at full size.
The Gates to Unlocking New Patient Growth
Most dental practices — Specialty included — do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Red
Can patients and referring offices find and trust your practice online?
Your digital storefront is often the first impression a patient — or a GP about to refer a complex case — has of your practice. Before growth can happen, both audiences must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients and referring offices often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off — especially for Specialty practices where the referral conversation is the conversion.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity for both direct patient inquiries and GP referral validation.
Your Digital Storefront — At a Glance
Google Business Profile Baseline 67.0 Baseline 67.0 (May 18, 2026) — refresh on request
The baseline GBP audit landed at 67.0 on May 18, 2026 — below the 70 green threshold. The 5.0★ rating across 10 lifetime reviews is exceptional, but the score is being pulled down by an unsurfaced scheduling CTA, a thin description, and category / photo work that hasn't been done recently. The good news: no NAP corrections jumped out, and the Neurality scheduler is already running — it just isn't wired into Google.
| What We Scored | Status |
|---|---|
| Name, Address, Phone (NAP) | Pulled from live GBP — OM cross-check pending |
| Category Selection | Periodontist primary — confirm "Dental implants periodontist" and oral surgeon secondaries |
| Owner Description | Thin — rewrite during PGP onboarding |
| Photos | Cadence stale — refresh during onboarding |
| Appointment / Reserve with Google | Not wired — Neurality scheduler is live on the website, but GBP has no scheduling URL today |
What's Next on GBP
- Wire the Neurality scheduler into the GBP appointment link / Reserve-with-Google — this is the single biggest lever on Gate 1 + Gate 2. You already have the scheduler; it just isn't where patients first look.
- Cross-check NAP and the Monday + Wednesday hours against perionc.com — the GBP shows only two clinic days, which is correct for the Sanford location but a regular source of patient confusion if the website doesn't match
- Rewrite the owner description and refresh photos during PGP onboarding to lift the score toward 80+
Website Baseline 55.2 Baseline 55.2 (May 18, 2026) — refresh on request
perionc.com landed at 55.2 on the Phase-1 PSI + Firecrawl baseline on May 18, 2026 — Red. The site has a contact form and Periodontics service content, and the Neurality online scheduler is technically live, but the scheduler isn't surfaced as a first-class CTA — patients have to dig to find it. Specialty case stories / before-and-afters / patient testimonials are not surfaced, structured data and legal pages need review, and the mobile conversion path is weak.
What's Driving the 55.2
- Conversion: Neurality scheduler is live but buried — the header, hero, sticky mobile, and every service page should treat "Book Online" as the primary CTA
- Trust signals: doctor bios with credentials, periodontal / implant / sedation case stories with patient permission, testimonials not surfaced
- SEO + technical: LocalBusiness/Dentist + Periodontics specialty schema, Privacy Policy, ADA Accessibility Statement need confirmation
- Specialty-specific: GP referral landing page, case-mix education (LANAP / implants / sedation / bone grafting), insurance + financing transparency
Social Media Light footprint Refresh from Drive CSV on demand
Social presence for Specialty practices is typically lighter than for General/Advanced Care offices — Facebook and Instagram drive less direct patient discovery for a referral-led periodontic practice. The current state is maintained in the Social Media Audit Drive sheet and refreshed on demand. The team will pull the latest snapshot during your first working session.
What We're Watching For
- Whether Facebook and Instagram are claimed and linked to each other
- Access status (Page admin, Meta Business Manager, IG)
- Whether the practice has the assets to support a low-volume Specialty content cadence — staff features, case-result content with patient permission, GP partner highlights
- Whether social content can be used as referral collateral (Korinne can take low-volume Specialty cadence once access is in hand)
02 New Patient Access Access Layer Yellow
Can patients and referring offices easily schedule and be seen quickly?
Today's patients — and the GPs who refer to you — expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. For Specialty practices, this gate is especially important: a referred patient who can't get scheduled within a week often gets re-referred elsewhere.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled (true online booking, not just a lead form)
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility (vendor in place vs. lead form)
- Phone response pathways
- Emergency and same-day Specialty availability
- Office hours and accessibility
- GP referral intake workflow
Where Van Scoyoc Periodontics & Implants - Sanford Stands
- New-patient availability inside 7 days — confirmed YES. Even with only two clinic days (Mon + Wed), the Sanford location can absorb new periodontic and implant patients within a week.
- Online scheduling on the website — YES, via Neurality. The Neurality scheduler is live, but it isn't surfaced as a first-class CTA — header, hero, sticky mobile, and every service page should treat "Book Online" as the primary call to action.
- Scheduling link on GBP — NO. The Google listing has no scheduling URL today. Wiring the live Neurality scheduler into the GBP appointment field (and Reserve-with-Google) is the single biggest Gate 1 + Gate 2 lever for this practice.
- Contact form live on site — YES.
- GMB matches website name — YES.
- Two-day clinic schedule means the front desk script needs to gracefully handle calls on Tue / Thu / Fri — confirm the after-hours / closed-day routing during the L&D phone training.
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries — and for a Specialty practice, it also covers the GP referral intake call.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage (requires PeerLogic)
- Call conversion performance (requires PeerLogic)
- Speed-to-lead processes
- Form response workflows (request-an-appointment.html follow-up)
- AI answering and after-hours coverage (Neurality)
- Front office scripting for Specialty intake
- Tracking and reporting visibility
Where Van Scoyoc Periodontics & Implants - Sanford Stands
This gate has no data because PeerLogic call tracking isn't live yet. Without PeerLogic, we can't measure missed calls or new-patient call conversion. The Neurality scheduler is already live (and answering AI is on the Neurality crosswalk as Active) — what's missing is the call-tracking telemetry that proves it.
| Capability | Status |
|---|---|
| PeerLogic call tracking | Not live |
| PeerLogic Analytics | Manual review — no analytics column on the crosswalk yet |
| Neurality AI answering | Active |
| Missed-call rate | Manual review — pending PeerLogic onboarding (Scott) |
| NP call conversion | Manual review — pending PeerLogic onboarding (Scott) |
How We Close The Gap
- Onboard PeerLogic + PL Analytics — call tracking that gives us 30 days of data to actually measure this gate against. Until PeerLogic is live, Gate 3 stays Red as a default — even though Neurality is already covering the safety net.
- Neurality is already active — AI answering is picking up after-hours and overflow calls today, which is especially valuable on Tuesday / Thursday / Friday when the Sanford office is closed. The job now is to measure it.
- L&D phone-skills training for the front desk — Specialty intake scripting plus GP referral handling, with explicit handling for the Mon + Wed only schedule
- PGP reviews the PeerLogic dashboard with the OM monthly once live
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth — for any practice, but especially a Specialty practice — is fueled by patient experience and the reputation signal that experience produces. Strong reviews and authentic patient stories give referring GPs confidence to keep sending cases, and give self-researching patients confidence to call.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Specialty case-story capture (with patient permission)
Reputation Signal Across Platforms
| Google Reviews | 5.0★ across 10 Google reviews lifetime — a pristine but small base. 4 new reviews in the last 30 days — the highest cadence we see on a low-base Specialty location, but still below the 10/mo gate target. The opportunity is compounding: every new 5★ review from a periodontal or implant patient pushes the practice into the top tier of Sanford-area Specialty listings. |
| Yelp | 4.3★ across 4 reviews — low Yelp activity (view listing). Note: the Yelp alias on file (sanford-pediatric-dentistry-sanford) appears to be cross-contaminated with a pediatric practice in the same city — Yelp listing cleanup is a Marketing Approval Queue item below. Below the 10-review threshold either way, so this is not a meaningful patient-discovery channel today. |
Google is the primary platform and the signal is strong. Yelp is a secondary signal that needs a one-time data cleanup before we can read it cleanly.
Where Van Scoyoc Periodontics & Implants - Sanford Stands
- Pristine 5.0★ Google base — small but spotless. Easier to protect than to build from a 4.3★ that's been dragged down.
- Cadence is already moving — 4 reviews/mo over the last 30 days against the 10/mo gate target. A Zappy + huddle workflow on the two clinic days should close the gap.
- Referral program live — YES per the gates file, with >50% of new patients arriving via referral. The referral engine is already a strength — Gate 4 work is converting more of those positive periodontic and implant experiences into Google reviews and website testimonials.
- Specialty case outcomes (LANAP, dental implants, full-arch, sedation cases) are exactly the kind of patient story Google and prospective referrers value most — they are not being captured systematically today.
- The Yelp surface on file (sanford-pediatric-dentistry-sanford) is mislabeled — periodontic / pediatric mismatch — and needs a reclaim or correction before we can use Yelp as any kind of signal.
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Van Scoyoc Periodontics & Implants - Sanford
Van Scoyoc Periodontics & Implants - Sanford is a Specialty practice operating on a two-day-a-week clinic schedule with a pristine 5.0★ Google base, a true online scheduler already live (Neurality), and >50% of new patients arriving via referral. The opportunity isn't reputation rebuild — it's surfacing what already exists. The Neurality scheduler is the single biggest unlocked lever: it's live on the website but isn't a first-class CTA, and it isn't wired into Google at all.
Stage one of your Advanced Care strategy is the PRD-driven GP and oral-surgeon referral engine — for a periodontic / implant practice serving the Sanford / Lee County market, referral-based growth with general dentists and oral surgeons is always the highest-return lever. The Practice Referral Development (PRD) workstream will lead this, with marketing materials, partner mapping, and a structured outreach cadence. The good news: the gates file already shows the in-office referral program live and >50% of new patients from referrals — we're building on a real foundation, not starting cold.
Internal context (not surfaced to the practice): SGA owns a separate, co-located periodontic / oral-surgery situation at 240 Davis St in Southern Pines — Sandhills Periodontal Specialists (prosth) and Van Scoyoc (perio) — where the two practices are walled. The Sanford office is its own standalone Van Scoyoc location and is treated as its own engine — referral-engine work for Sanford does not cross-pollinate with Sandhills.
Direct-to-consumer advertising layers on as soon as Gate 1 has a measured baseline above 70, Gate 3 has 30 days of PeerLogic data, and Gate 4 has the review cadence holding at 10+/mo. Until then, we hold DTC dollars. That's the unlock: ad dollars only pay off when every call is answered, every lead can book in one tap, and every patient experience earns a review.
Strategic Growth Areas Reviewed
- Specialty case mix (LANAP, dental implants, full-arch, sedation, bone grafting)
- GP + oral surgeon referral opportunities in Sanford / Lee County
- Revenue opportunity by service line
- SEO and organic visibility for Periodontics + Implants terms
- Paid media readiness (held until gates green)
- Community outreach and GP partnerships
- ROI alignment and budget planning
What We're Doing Now
- Mapping GP and oral-surgeon referral partner targets in the Sanford / Lee County market
- Preparing referral-package collateral for the periodontal / implant service mix
- Wiring the live Neurality scheduler into the GBP appointment field and surfacing it across perionc.com
- Holding moving to Advanced Care until Gate 1 baseline lifts above 70, Gate 3 (PeerLogic) goes live, and Gate 4 (review cadence) holds green
- Walling this engine from the SGA Sandhills (prosth) practice in Southern Pines per the 240 Davis St guidance
Growth Team Work
Your Growth Team has work underway on Van Scoyoc Periodontics & Implants - Sanford right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. The investments below align with the Specialty profile — lean foundational stack, with paid media and additional tooling held until the gates hold.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack Neurality scheduler already active — PeerLogic onboarding is the next add (Scott pending). Confirm full line items with PGP once assigned. |
TBD |
| Optional Web Targeted Studio lifts queued against the 55.2 baseline (Neurality CTA surfacing, schema, case-story templates) before any rebuild conversation |
TBD |
| Total Monthly Investment | Pending |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Targeted lifts against the 55.2 baseline (Neurality CTA surfacing, schema, legal, Specialty case-story templates) | 4 | Sequencing |
| Field Manager Backlog — GBP scheduling CTA wiring, NAP cross-check, GBP description / photo refresh | 3 | Mixed — pending office input |
| Marketing Approval Queue — PeerLogic onboarding, Zappy review cadence, PRD referral engine, L&D training, case-story capture, referral-mix review, Yelp listing cleanup | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Translating the 55.2 website baseline into a prioritized Studio backlog (Neurality CTA surfacing, schema, legal, Specialty content)
- Wiring the Neurality scheduler into the GBP appointment field + Reserve-with-Google
- Rewriting the GBP owner description and refreshing photo cadence against the 67.0 baseline
- PRD-led GP and oral-surgeon referral partner mapping in the Sanford / Lee County market
- Specialty referral-package collateral and outreach cadence for periodontal / implant / sedation work
- PeerLogic + PL Analytics onboarding (Scott pending) so Gate 3 has data
- Yelp listing cleanup — reclaim / correct the cross-contaminated sanford-pediatric-dentistry-sanford surface
- Holding Van Scoyoc Periodontics & Implants - Sanford moving to Advanced Care until Gates 1, 3, and 4 are green
What We Need From You
- Verify NAP, doctor names, and the Monday + Wednesday clinic hours match between perionc.com and GBP
- Approve the Specialty review-request workflow (post-treatment ask, follow-up SMS / email)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle on clinic days
- Approve the patient-story capture workflow for periodontal / implant / sedation cases (with patient permission)
- Front desk team completes phone-skills training with Learning & Development (L&D) — Specialty intake + GP referral handling + Mon/Wed-only schedule scripting
- Supply doctor bios, credentials, and 3-5 patient stories from Specialty cases
- Confirm the PRD referral-partner targets the ROD will surface for Sanford / Lee County
Your Office Growth Sequence
This is the priority order we work every Specialty practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and the Monday + Wednesday clinic hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Manual check pending | Gate 1 |
| 1 | Wire the live Neurality scheduler into the GBP appointment link and surface it as a first-class CTA across perionc.com. | Not started | Gate 1, 2 |
| 2 | Onboard PeerLogic call tracking + PL Analytics. Without this, Gate 3 can't be measured at all. | Scott pending | Gate 3 |
| 3 | Deploy Zappy review cards + QR codes; add a daily review-ask to the morning huddle on clinic days. Move from 4/mo toward 10/mo while protecting the 5.0★ base. | Not started | Gate 4 |
| 4 | Translate the 55.2 baseline website audit into a Studio backlog of targeted lifts (scheduler surfacing, schema, legal, Specialty content templates). | Sequencing | Gate 1 |
| 5 | Capture patient stories from Specialty cases (LANAP, dental implants, sedation) — for review-request follow-ups and for website testimonials. | Not started | Gate 1, 4 |
| 6 | Front desk team completes phone skills training through the L&D Team. Specialty intake scripting plus GP referral handling plus Mon/Wed-only schedule scripting. | Not started | Gate 3 |
| 7 | PRD-led referral partner mapping with the ROD: general dentists and oral surgeons in the Sanford / Lee County market. | In flight | Gate 4, 5 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and the Monday + Wednesday clinic hours match between website and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust — and for a Specialty practice on a two-day schedule, also referring-GP confidence. | 1 |
| P1 | Wire the live Neurality scheduler into the GBP appointment link / Reserve-with-Google and surface it as a first-class CTA across perionc.com. | PGP | The scheduler is live — patients just can't find it. Single biggest Gate 1 + Gate 2 lever in this briefing. | 1, 2 |
| P1 | Onboard PeerLogic call tracking + PL Analytics (Scott pending). Provides the data Gate 3 is measured against. | ROD | Without PeerLogic, missed-call rate and call conversion can't be measured. Neurality is already covering the safety net, but the gate stays Red without telemetry. | 3 |
| P1 | Translate the 55.2 baseline website audit into a Studio backlog — scheduler surfacing, LocalBusiness + Dentist + Periodontics schema, Privacy / ADA compliance, Specialty case-story templates. | Studio | The Red baseline is concrete — small, focused lifts will move the score before any rebuild conversation. | 1 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle on clinic days. | Front DeskOM | Moves the practice from 4 reviews/mo toward the 10/mo gate target while protecting the pristine 5.0★ / 10-review lifetime base. | 4 |
| P1 | Stand up a structured patient-story capture workflow for Specialty cases (LANAP, dental implants, sedation, bone grafting) — with patient permission, for review-request and website use. | OMDoctor | Specialty case outcomes are the highest-converting reputation content for both patients and referring GPs. | 1, 4 |
| P2 | Front desk team completes L&D phone skills training — Specialty intake scripting plus GP referral handling plus Mon/Wed-only schedule awareness. | Front DeskROD | Direct lever on call conversion once PeerLogic gives us the data. Pairs with Neurality to make Gate 3 green. | 3 |
| P2 | Rewrite the GBP owner description and refresh the photo cadence against the 67.0 baseline. Confirm Periodontics + Implants categories. | PGP | Direct lever on the GBP score — typically moves a 67 toward 80+ once description + photos + categories are tuned. | 1 |
| P2 | Yelp listing cleanup — the alias on file (sanford-pediatric-dentistry-sanford) maps to a pediatric practice, not periodontics. Investigate, reclaim, or correct the surface. | PGP | One-time data fix. Until cleaned up, Yelp can't be read as a signal at all. | 4 |
| P2 | PGP / ROD: surface PRD-led GP and oral-surgeon referral partner targets for the Sanford / Lee County market and build the outreach package. | PGPROD | Stage one of the Advanced Care strategy is PRD-led referral growth — partner identification gates the whole workstream. | 5 |
| P2 | Specialty case story templates — Stand up reusable on-site templates for periodontal / implant / sedation case stories with patient permission. | StudioOM | Unlocks Studio's E-E-A-T + testimonials work. Critical referral-engine asset alongside the case-story capture workflow. | 1, 4 |
| P2 | OM cross-checks the GBP NAP, doctor names, and Mon + Wed hours against perionc.com. | OM | Closes out the priority-#1 manual check and removes any patient confusion on closed-day calls. | 1 |
| P2 | Studio confirms structured data + legal compliance post-audit — LocalBusiness/Dentist + Periodontics specialty schema, Privacy Policy, ADA Accessibility Statement. | Studio | Standard Studio sequencing once the row-level baseline review confirms the gaps. Lifts the website score. | 1 |
| P3 | ROD pulls Dental Intel + Power BI to confirm current new-patient mix from referrals (gates file shows YES, manual review confirms the size). | ROD | Sizes the referral opportunity for the Advanced Care plan and informs the PRD prioritization. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to John Mezick (ROD) — and Van Scoyoc Periodontics & Implants - Sanford's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Wire the live Neurality scheduler into the GBP appointment link / Reserve-with-Google and surface it on perionc.com (Gate 1, 2)
- Onboard PeerLogic + PL Analytics so Gate 3 has data (Scott pending)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle on clinic days (Gate 4)
- Translate the 55.2 baseline website audit into a Studio backlog of targeted lifts (Gate 1)
- OM verifies NAP, doctor names, and Mon + Wed hours match between perionc.com and GBP (Gate 1)
Office Input Needed (Next 30 Days)
- Approve the Specialty review-request workflow
- Approve the patient-story capture workflow for periodontal / implant / sedation cases
- Supply doctor bios, credentials, and 3-5 Specialty patient stories (with patient permission)
- Confirm Social Media access status for the Korinne cadence rollout
Growth Team Work (In Flight)
- PRD-led GP and oral-surgeon referral partner mapping in the Sanford / Lee County market
- Specialty referral-package collateral and outreach cadence for periodontal / implant / sedation work
- GBP description rewrite + photo cadence refresh against the 67.0 baseline
- Yelp listing cleanup — reclaim or correct the cross-contaminated sanford-pediatric-dentistry-sanford surface
- Walling the engine from the SGA Sandhills (prosth) practice in Southern Pines per the 240 Davis St guidance
Operations Coaching Opportunities
- Front-desk Specialty intake + GP referral + Mon/Wed-only schedule call handling with L&D (Gate 3)
- Post-treatment review-ask scripting for periodontal / implant / sedation case workflow (Gate 4)
- PRD referral-engine rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gate 1 baseline lifts above 70, Gate 3 has 30 days of PeerLogic data, and Gate 4 review cadence holds at 10+/mo
- Referral-based implant + LANAP + Specialty case growth is stage one of the Advanced Care strategy
- Quarterly readiness review with John Mezick + assigned PGP
- Holding moving to Advanced Care until Gates 1, 3, and 4 are green