Van Scoyoc Periodontics & Implants — Southern Pines Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on June 17, 2026. Priority #1 for every office is making sure your name, address, phone (NAP) and the rest of your Google listing (GBP) match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Van Scoyoc Periodontics & Implants — Southern Pines GBP title: Van Scoyoc Periodontics & Implants | Center for Oral Health |
| Address | 240 Davis St, Southern Pines, NC 28387 |
| Phone | (910) 692-6270 |
| Website | perionc.com |
| Status | Operational |
| Google Place ID | ChIJGZw2Qva0VIgRkVS3RzjxZUU |
| Doctor Names | Confirm with OM — Van Scoyoc Periodontics & Implants — Southern Pines Team (names withheld from external view per internal policy) |
| Brand Surface | The Google Business Profile (GBP) renders as Van Scoyoc Periodontics & Implants | Center for Oral Health; the website (perionc.com) leads with the same Van Scoyoc Periodontics & Implants brand. Single-source-of-truth holds — verify name, address, phone (NAP) and hours match across both surfaces during the baseline audit. |
Hours on Google
| Monday – Wednesday | 8:00 AM – 4:00 PM |
| Thursday | 8:00 AM – 3:30 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Please confirm these hours match what's published on perionc.com. Surgical specialty schedule — the four-day clinical week is typical for periodontics + implants. We'll cross-check during the baseline audit when scheduled with Amy.
The website score (55.2 baseline) and the missing call stack (PeerLogic + Neurality) are the two visible gaps. The strong news: review cadence is already on pace (6/mo), referral-led new-patient mix is >50%, and a referral program is live — the foundation Stage 1 Advanced Care is built on.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google Business Profile (GBP)
- Schedule the baseline GBP audit with Amy and re-run the website audit — Specialty-tuned scoring, the 55.2 baseline puts website squarely in the Red band
- Onboard PeerLogic call tracking + activate the Neurality AI answering layer — without them, Gate 3 has no data and the 4.9★ / 338-review reputation can't be protected against missed referral calls
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google Business Profile (GBP), website, social media, reviews, and tracking — so your team can stay focused on patients and on the surgical case load. Everything we do is in service of one goal: filling your schedule with the right new patients and the general dentist (GP) / general practitioner referrals that keep a Specialty perio + implant practice strong.
Why Your Digital Storefront Matters
Before a referring dentist or a self-researching patient ever calls your office, they meet you online. They check your Google Business Profile (GBP), read your reviews, click through to perionc.com, and sometimes look at your Instagram. That's your digital storefront — and for a Specialty perio + implant practice it does double duty. It reassures the referring general dentist that you're the right place to send a complex case, and it gives the patient enough trust to pick up the phone.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on — for both audiences. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. A Specialty practice that can't measure missed calls, has a thin call-tracking stack, or has a Red-band digital storefront will burn through that media before it pays back. The opposite is also true: when the gates hold, every paid impression compounds with the referral engine you already have — and the elite 4.9★ / 338-review Google base is real equity to amplify.
Get Gates 1–4 green and Van Scoyoc Periodontics & Implants — Southern Pines is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
The Patient Funnel
This is the framework behind everything in this report — the path every patient (and every referred case) travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the graphic to open it in a new tab at full size.
The Gates to Unlocking New Patient Growth
Most dental practices — Specialty included — do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Red
Can patients and referring offices find and trust your practice online?
Your digital storefront is often the first impression a patient — or a general dentist about to refer a complex case — has of your practice. Before growth can happen, both audiences must be able to easily find accurate information, trust your brand, and confidently take the next step. For Van Scoyoc Periodontics & Implants — Southern Pines, the brand surface is clean (perionc.com and the GBP both lead with Van Scoyoc Periodontics & Implants) — the gap is technical site quality and the missing GBP scheduling pathway.
Why It Matters
Patients and referring offices often decide whether to contact a practice before ever making a phone call. Inconsistent name, address, phone (NAP), outdated content, poor mobile experience, or weak visibility can create immediate drop-off — especially for a Specialty perio + implant practice where the referral conversation is the conversion.
Outcome
A strong, consistent digital presence that improves visibility, patient confidence, and conversion opportunity for both direct patient inquiries and general-dentist referral validation. NAP, hours, and scheduling pathway consistent across the website (perionc.com) and Google Business Profile (GBP).
Your Digital Storefront — At a Glance
Google Business Profile Below threshold Baseline 63.9 (2026-05-18) — refresh on request
The Van Scoyoc Periodontics & Implants — Southern Pines Google Business Profile (GBP) scored 63.9 in the May 18, 2026 baseline — that puts it in the Red band (under 70). The reputation pillar is exceptional (4.9★ on 338 lifetime Google reviews, 6 reviews/mo cadence) — what drags the GBP composite score is the missing scheduling pathway, profile completeness items (description, category mix, photo cadence), and a manual cross-check item: the GBP title reads "Van Scoyoc Periodontics & Implants | Center for Oral Health" while the website leads with "Van Scoyoc Periodontics & Implants" — close, but the descriptor needs to be reconciled. The address (240 Davis St) reconciles cleanly with perionc.com.
| What We Scored | Status |
|---|---|
| Name, Address, Phone (NAP) | Clean — address and phone (910) 692-6270 reconcile with the website; GBP descriptor "| Center for Oral Health" to be reviewed |
| Category Selection | Baseline pending detail — typical Specialty mix (Periodontist + Dental Implants Periodontist) to verify |
| Description | Baseline pending detail — owner description refresh recommended on schedule |
| Photos | Baseline pending detail — Specialty practices benefit from before/after surgical content (with patient permission) |
| Appointment / Reserve with Google | No scheduling button on the GBP — Neurality scheduler is live on the website but not wired to Reserve-with-Google |
What's Next on GBP
- Schedule the baseline GBP audit refresh with Amy — confirms the 63.9 score and breaks out the exact drivers (categories, description, photos, scheduling pathway)
- Wire Reserve-with-Google to the existing Neurality scheduler so every Google Maps / Search visitor has a one-tap booking path
- Refresh GBP owner description on cadence (sga-2026 standard) and confirm category mix is optimized for the perio + implant Specialty
Website Below threshold Baseline 55.2 (2026-05-18) — refresh on request
perionc.com scored 55.2 in the May 18, 2026 Phase-1 PageSpeed Insights (PSI) + Firecrawl baseline — that puts it well into the Red band (under 70). The Van Scoyoc Periodontics & Implants brand owns its own dedicated domain (no shared parent architecture), so a focused rebuild is in scope rather than a child-page lift. What we can confirm from the live site: a contact form is present, online booking is live via the embedded Neurality scheduler, and the practice runs Dentrix as the practice management system.
What's Driving the 55.2 Score
- Conversion: above-the-fold booking pathway exists but the sticky mobile booking button is missing; the Neurality scheduler is one click deep instead of one-tap from the hero
- Trust signals: doctor narrative and Specialty case-mix education (implants / perio surgery / sedation) are thin; surgical case stories with patient permission not systematically surfaced
- SEO + technical: structured data (LocalBusiness / Dentist + Periodontics + Implant Dentistry schema) inconsistent, legal compliance (Privacy Policy / ADA Accessibility Statement) needs review, Lighthouse mobile performance below threshold
- Specialty-specific: general dentist (GP) referral landing page absent, surgical case-mix education shallow, insurance + financing transparency for implant / full-arch cases not surfaced
Social Media Light footprint Refresh from Drive CSV on demand
Social presence for Specialty perio + implant practices is typically lighter than for General / Advanced Care offices — Facebook and Instagram drive less direct patient discovery for a referral-led practice. Van Scoyoc Periodontics & Implants — Southern Pines runs under its own brand handles (no shared parent-brand coordination needed). The current state is maintained in the Social Media Audit Drive sheet and refreshed on demand. The team will pull the latest snapshot during your first working session.
What We're Watching For
- Whether Facebook and Instagram for Van Scoyoc Periodontics & Implants — Southern Pines are claimed, accurate, and reflect the same NAP as the website and GBP
- Access status (Page admin, Meta Business Manager, Instagram) — needed before Korinne can build any cadence
- Whether the practice has the assets to support a low-volume Specialty content cadence — staff features, surgical case-result content with patient permission, GP partner highlights
- Whether social content can be reused as referral collateral for the general dentist (GP) outreach engine
02 New Patient Access Access Layer Yellow
Can patients and referring offices easily schedule and be seen quickly?
Today's patients — and the GPs who refer to you — expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. For a Specialty perio + implant practice, this gate is especially important: a referred patient who can't get scheduled within a week often gets re-referred elsewhere or never converts at all.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled (true online booking, not just a lead form)
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility (vendor in place vs. lead form)
- Phone response pathways
- Emergency and same-day surgical availability
- Office hours and accessibility
- GP referral intake workflow
Where Van Scoyoc Periodontics & Implants — Southern Pines Stands
- New-patient availability inside 7 days — confirmed YES. Specialty surgical capacity is healthy on the four-day clinical week.
- Online booking on the website — YES. The Neurality scheduler is embedded on perionc.com (live link). The crosswalk flag is "Inactive" — that disagreement is on the activation status, not the embed itself. Resolving the activation is task M-V002 below.
- Scheduling button on GBP — NO. The Google Business Profile has no scheduling pathway. Once Neurality is confirmed active, wire it into Reserve-with-Google so every Maps / Search visitor has a one-tap booking path.
- Contact form live on site — YES.
- GBP matches website name — YES. Both surfaces lead with "Van Scoyoc Periodontics & Implants" — single-source-of-truth holds. The "| Center for Oral Health" descriptor on the GBP is a minor consistency item to review during the baseline audit refresh.
03 Lead Response & Call Conversion Conversion Layer Red
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries — and for a Specialty perio + implant practice, it also covers the GP referral intake call, which is often the single most valuable phone call of the day.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage (requires PeerLogic)
- Call conversion performance (requires PeerLogic)
- Speed-to-lead processes
- Form response workflows (contact form follow-up)
- AI answering and after-hours coverage (Neurality)
- Front office scripting for Specialty surgical intake
- Tracking and reporting visibility
Where Van Scoyoc Periodontics & Implants — Southern Pines Stands
This gate has no data because the call infrastructure isn't live. Without PeerLogic call tracking, we can't measure missed calls or new-patient call conversion. Neurality (the AI answering layer for missed calls) also reads as Inactive in the crosswalk. The fix is small and concrete — onboard the call stack, then measure. The reputation signal (4.9★ on 338 reviews) means every protected referral call has outsized strategic value.
| Capability | Status |
|---|---|
| PeerLogic call tracking | Not live |
| PeerLogic Analytics | Manual review — no_analytics_col |
| Neurality AI answering | Inactive |
| Missed-call rate | Manual review — pending PeerLogic onboarding (Scott) |
| NP call conversion | Manual review — pending PeerLogic onboarding (Scott) |
How We Close The Gap
- Onboard PeerLogic + PeerLogic Analytics — call tracking that gives us 30 days of data to actually measure this gate against. Until PeerLogic is live, Gate 3 stays Red as a default.
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). For a Specialty surgical practice with referral-driven volume, missed calls from GP offices are particularly costly — Neurality is the safety net.
- Learning & Development (L&D) phone-skills training for the front desk — Specialty surgical intake scripting plus GP referral handling
- PGP reviews the PeerLogic dashboard with the OM monthly once live
04 Patient Experience & Reputation Experience Layer Red
Does the patient experience create trust, loyalty, and referrals?
Long-term growth — for any practice, but especially a Specialty perio + implant practice — is fueled by patient experience and the reputation signal that experience produces. Strong reviews and authentic patient stories give referring GPs confidence to keep sending cases, and give self-researching patients confidence to call.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Specialty surgical case-story capture (with patient permission)
Reputation Signal Across Platforms
| Google Reviews | 4.9★ across 338 lifetime Google reviews — elite reputation equity for a Specialty perio + implant practice. 6 new reviews in the last 30 days — on pace with peer Specialty practices but still short of the 10/mo gate target. Holding Gate 4 at Yellow rather than Red because the cadence is real and the lifetime base is extraordinary; one more push (Zappy cards + huddle) gets this to Green. |
| Yelp | 4.4★ across 7 Yelp reviews — low Yelp activity (view listing). Yelp is below the 10-review threshold where we'd treat it as a meaningful patient-discovery channel, but the rating is consistent with the Google signal. No red flag — Yelp is simply not where Southern Pines patients are finding the practice. |
Google is the primary platform and the signal is exceptional — 4.9★ on 338 reviews puts Van Scoyoc Periodontics & Implants — Southern Pines in the top quartile of SGA Specialty practices for reputation depth. Yelp is a low-activity secondary channel that doesn't change the picture. The cadence push (6/mo → 10/mo) is the one lever to close Gate 4.
Where Van Scoyoc Periodontics & Implants — Southern Pines Stands
- Elite rating + deep base — 4.9★ on 338 Google reviews is extraordinary reputation equity for a Specialty perio + implant practice. This is one of the strongest reputation signals in the SGA Specialty portfolio.
- Cadence on pace but short of target — 6 reviews/mo over the last 30 days, vs. the 10/mo gate target. Closing the gap is the single highest-leverage move for Gate 4.
- Referral program live + new patients from referrals > 50% confirmed — the foundation Stage 1 of Advanced Care is built on (PRD-led general dentist referral growth) is already operational. This is exactly the right starting point for the perio + implant Specialty engine.
- Specialty surgical case outcomes (implants, full-arch, perio surgery, sedation cases) are exactly the kind of patient story Google and prospective referrers value most — they are not being captured systematically today.
- The lift is small — Zappy cards + QR codes at checkout, plus a post-surgical review-ask, typically takes a Specialty practice already at 6/mo to 10–12/mo inside 60 days while preserving the high lifetime rating.
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Van Scoyoc Periodontics & Implants — Southern Pines
Van Scoyoc Periodontics & Implants — Southern Pines is a Specialty perio + implant practice with elite clinical reputation (4.9★ on 338 Google reviews), a referral-led new-patient mix already >50%, and an active referral program — meaning Stage 1 of Advanced Care is already largely in motion. The constraint isn't demand or trust; it's the digital storefront (website 55.2, GBP 63.9 — both Red band) and the missing call-tracking stack (PeerLogic + Neurality). Two foundational moves get the engine on solid measurement footing: closing Gate 1 (website + GBP rebuild lifts) and Gate 3 (call stack onboarding).
Stage one of your Advanced Care strategy is amplifying the PRD-led general dentist referral engine you already run — for a Specialty perio + implant practice in Moore County, referral-based growth with general dentists (GPs), orthodontists, and oral surgeons in the Southern Pines / Pinehurst / Sanford / Aberdeen corridor is the highest-return lever. The Practice Referral Development (PRD) workstream will deepen it with refreshed marketing materials, partner mapping, and a structured outreach cadence. Because new patients from referrals >50% is already confirmed, the size of the play is real.
Direct-to-consumer (DTC) advertising layers on as soon as Gate 1 has a measured re-score against a rebuilt site, Gate 3 has 30 days of PeerLogic data, and Gate 4 lifts to 10+ Google reviews/mo. Until then, we hold DTC dollars. That's the unlock: ad dollars only pay off when every call is answered, every lead can book, and the storefront they land on is worth the impression.
Internal note (Growth Team only): Van Scoyoc shares 240 Davis St with Sandhills Prosthodontics. The two practices operate as separately walled engines under SGA ownership — keep referral-engine work, social cadence, and patient-facing collateral fully siloed from Sandhills. No joint pitches, no co-branded materials, no shared partner mapping.
Strategic Growth Areas Reviewed
- Specialty case mix (implants, full-arch, perio surgery, sedation)
- Referral and reactivation opportunities (referral program already live)
- Revenue opportunity by service line
- Search engine optimization (SEO) and organic visibility for Specialty perio + implant terms in Moore County / Southern Pines
- Paid media readiness (held until gates green)
- Community outreach and general dentist (GP) partnerships
- Return on investment (ROI) alignment and budget planning
What We're Doing Now
- Mapping general dentist, ortho, and oral surgeon referral partner targets in the Southern Pines / Pinehurst / Sanford / Aberdeen corridor
- Refreshing referral-package collateral for the Specialty service mix
- Scheduling the baseline GBP audit refresh + website re-score with Amy
- Holding moving to Advanced Care until Gate 1 (website + GBP rebuild), Gate 3 (PeerLogic + Neurality), and Gate 4 (review cadence at 10/mo) are green
- Walling the referral engine, social cadence, and partner mapping fully from Sandhills Prosthodontics (240 Davis St co-location, separate brand pipelines)
Growth Team Work
Your Growth Team has work underway on Van Scoyoc Periodontics & Implants — Southern Pines right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. The investments below align with the Specialty profile — lean foundational stack, with paid media and additional tooling held until the gates hold.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack Confirm with PGP once assigned — PeerLogic + Neurality onboarding is the next add |
TBD |
| Optional Web perionc.com rebuild lift sizing — Studio + Amy size the scope against the 55.2 baseline |
TBD |
| Total Monthly Investment | Pending |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — perionc.com lift sizing (Specialty schema, doctor narrative, sticky booking button, case stories) | 4 | Pending Studio sizing |
| Field Manager Backlog — Baseline GBP audit refresh, NAP + hours cross-check, Reserve-with-Google wiring | 3 | Mixed — pending office input |
| Marketing Approval Queue — PeerLogic onboarding, Neurality activation, Zappy review cadence, PRD referral engine, L&D training, surgical case-story capture | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Scheduling the baseline GBP audit refresh + website re-score with Amy and reporting back the deltas
- PRD-led general dentist (GP), orthodontic, and oral surgeon referral partner mapping in the Southern Pines / Pinehurst / Sanford / Aberdeen corridor
- Specialty referral-package collateral and outreach cadence
- Studio-led perionc.com lift sizing (schema, doctor narrative, sticky booking button, Specialty case-story templates)
- PeerLogic + PeerLogic Analytics onboarding (Scott pending) so Gate 3 has data
- Wiring Reserve-with-Google on the GBP once Neurality activation is confirmed
- Holding Van Scoyoc Periodontics & Implants — Southern Pines moving to Advanced Care until Gates 1, 3, and 4 are green
What We Need From You
- Confirm name, address, phone (NAP), doctor names, and hours match between perionc.com and the Google Business Profile (GBP)
- Approve the Specialty surgical review-request workflow (post-procedure ask, follow-up SMS / email)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle
- Approve Neurality activation to protect against missed referral and patient calls
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, credentials, and 3-5 patient stories from Specialty surgical cases (with patient permission)
- Confirm the PRD referral-partner targets the ROD will surface for the Southern Pines corridor
Your Office Growth Sequence
This is the priority order we work every Specialty practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between perionc.com and the GBP. If anything is off, submit a Marketing Request to correct it. | Manual check pending | Gate 1 |
| 1 | Schedule baseline GBP audit refresh + website re-score with Amy. Confirms the 55.2 website baseline and 63.9 GBP baseline and breaks out the exact drivers. | Not scheduled | Gate 1 |
| 2 | Onboard PeerLogic call tracking + PeerLogic Analytics. Without this, Gate 3 can't be measured at all. | Scott pending | Gate 3 |
| 3 | Activate Neurality AI answering — picks up calls your team misses. Especially valuable for protecting general dentist (GP) referral calls on a Specialty surgical practice. | Inactive | Gate 3 |
| 4 | Deploy Zappy review cards + QR codes; add a daily review-ask to the morning huddle. Move from 6/mo toward 10/mo while preserving the elite 4.9★ Google base. | Not started | Gate 4 |
| 5 | Capture patient stories from Specialty surgical cases (implants, full-arch, perio surgery, sedation) — for review-request follow-ups and for the perionc.com lift. | Not started | Gate 1, 4 |
| 6 | Front desk team completes phone skills training through the Learning & Development (L&D) Team. Specialty surgical intake scripting plus GP referral handling. | Not started | Gate 3 |
| 7 | PRD-led referral partner mapping with the ROD: general dentists (GPs), orthodontists, and oral surgeons in the Southern Pines / Pinehurst / Sanford / Aberdeen corridor. | In flight | Gate 4, 5 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between perionc.com and the GBP. Note the "| Center for Oral Health" descriptor on the GBP title — confirm whether it stays or is removed. Submit a Marketing Request for any changes. | OM | Always the first step. NAP inconsistency hurts local rank, patient trust, and — for a Specialty practice — referring-GP confidence. | 1 |
| P1 | Schedule baseline GBP audit refresh with Amy McNeill and re-run website audit. Confirms the 63.9 GBP baseline and 55.2 website baseline and breaks out exact score drivers. | ROD | Until baseline drivers are broken out, we can't size the Studio backlog correctly. Specialty-tuned scoring rubric. | 1 |
| P1 | Onboard PeerLogic call tracking + PeerLogic Analytics (Scott pending). Provides the data Gate 3 is measured against. | ROD | Without PeerLogic, missed-call rate and call conversion can't be measured. Gate 3 stays Red as a default until live. | 3 |
| P1 | Approve Neurality activation. AI answering picks up the calls your team misses, including general dentist (GP) referral calls on the Southern Pines number. | OM | Direct lever on missed-call risk. For a Specialty surgical practice with elite reputation, every missed referral call is a potential lost GP relationship. | 3 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle. | Front DeskOM | Moves the practice from 6 reviews/mo toward the 10/mo gate target while preserving the elite 4.9★ / 338-review lifetime base. | 4 |
| P1 | Stand up a structured patient-story capture workflow for Specialty surgical cases (implants, full-arch, perio surgery, sedation) — with patient permission, for review-request and website use. | OMDoctor | Specialty case outcomes are the highest-converting reputation content for both patients and referring offices — and the perionc.com rebuild needs them as anchor content. | 1, 4 |
| P2 | Front desk team completes Learning & Development (L&D) phone skills training — Specialty surgical intake scripting plus GP referral handling. | Front DeskROD | Direct lever on call conversion once PeerLogic gives us the data. Pairs with Neurality to make Gate 3 green. | 3 |
| P2 | Supply updated doctor bios, credentials, and 3-5 patient testimonials from Specialty surgical cases. | OM | Unlocks Studio's E-E-A-T (Experience, Expertise, Authority, Trust) + testimonials work for perionc.com. Lifts website Doctor / Team Trust + Social Proof at the same time. Critical referral-engine asset. | 1, 4 |
| P2 | Studio: size the perionc.com lift against the 55.2 baseline — Specialty schema, doctor narrative, sticky booking button, Specialty case-story templates — then queue the rebuild scope. | Studio | The dedicated perionc.com domain makes a focused rebuild scope clean — Studio sizes the targeted lifts, then determines if a full rebuild or staged lift mix is the better path. | 1, 2 |
| P2 | PGP / ROD: surface PRD-led general dentist (GP), orthodontic, and oral surgeon referral partner targets for the Southern Pines / Pinehurst / Sanford / Aberdeen corridor and refresh the outreach package. | PGPROD | Stage one of the Advanced Care strategy for Van Scoyoc Periodontics & Implants — Southern Pines is amplifying the existing PRD-led referral engine — partner identification gates the next layer. | 5 |
| P2 | OM confirms Social Media access status (Facebook Page, Meta Business Manager, Instagram) for Van Scoyoc Periodontics & Implants — Southern Pines handles. | OM | Required before any social work can begin — even a low-volume Specialty cadence needs admin access confirmed up front. | 1 |
| P2 | Wire Reserve-with-Google on the GBP once Neurality scheduler activation is confirmed. | PGP | Captures the GBP appointment intent and gives every Maps / Search visitor a one-tap booking path. Sequenced after Neurality activation. | 1, 2 |
| P2 | Add structured data (LocalBusiness / Dentist + Periodontics + Implant Dentistry schema) and audit Privacy Policy + Americans with Disabilities Act (ADA) Accessibility Statement coverage on perionc.com. | Studio | Schema + legal compliance items typically score in the Red band against a 55.2 baseline. Studio handles in the rebuild scope. | 1 |
| P3 | ROD pulls Dental Intel + Power BI to confirm current new-patient mix from referrals. The gates file already reads >50% from referrals — manual review confirms the size and informs PRD prioritization. | ROD | Sizes the referral opportunity for the Advanced Care plan. The >50% reading is consistent with Specialty perio + implant baselines — confirming the exact percentage informs cadence and partner targeting. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to John Mezick (ROD) — and Van Scoyoc Periodontics & Implants — Southern Pines's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Schedule the baseline GBP audit refresh with Amy McNeill and re-run the website audit against the 55.2 baseline (Gate 1)
- Onboard PeerLogic + PeerLogic Analytics so Gate 3 has data (Scott pending)
- Activate Neurality AI answering to protect missed referral and patient calls (Gate 3)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle — move from 6/mo to 10/mo (Gate 4)
- OM verifies NAP / hours match between perionc.com and the GBP and resolves the "| Center for Oral Health" descriptor decision (Gate 1)
Office Input Needed (Next 30 Days)
- Approve Neurality activation (both the scheduler embed status and the AI answering layer)
- Approve the Specialty surgical review-request workflow
- Supply doctor bios, credentials, and 3-5 Specialty surgical patient stories (with patient permission)
- Confirm Social Media access status for Van Scoyoc Periodontics & Implants — Southern Pines
Growth Team Work (In Flight)
- PRD-led general dentist (GP), orthodontic, and oral surgeon referral partner mapping in the Southern Pines / Pinehurst / Sanford / Aberdeen corridor
- Specialty referral-package collateral and outreach cadence refresh
- Studio perionc.com lift sizing — sized against the 55.2 website baseline
- Reserve-with-Google wiring on the GBP once Neurality activation is confirmed
Operations Coaching Opportunities
- Front-desk Specialty surgical intake + general dentist (GP) referral call handling with Learning & Development (L&D) (Gate 3)
- Post-surgical review-ask scripting for implant / perio / sedation workflows (Gate 4)
- PRD referral-engine rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer (DTC) paid media unlocks once Gate 1 has a measured re-score, Gate 3 has 30 days of PeerLogic data, and Gate 4 holds at 10+ reviews/mo
- Amplifying the existing >50% referral-led new-patient mix is stage one of the Advanced Care strategy
- Quarterly readiness review with John Mezick + assigned PGP
- Internal: maintain the walled engine separation from Sandhills Prosthodontics at 240 Davis St (no joint pitches, separate partner pipelines, separate social cadence)