Wagner Dental Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 26, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Wagner Dental |
| Address | 2045 Village Center Cir, Las Vegas, NV 89134, USA |
| Phone | (702) 878-5599 |
| Website | wagnerdentist.com |
| Status | Operational |
| Google Place ID | ChIJ3c0TOOG_yIARi4uNRQ696ok |
| Doctor Names | Confirm with OM — Wagner Dental Team (names withheld from external view per internal policy) |
Hours on Google
| Monday | 8:00 AM – 5:00 PM |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 5:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | 8:00 AM – 1:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Please confirm hours match what's published on wagnerdentist.com. GBP audit flagged hours as a manual-check item.
Wagner Dental has the strongest foundation in the cohort. The remaining gaps are review cadence and call handling.
Top 3 Priorities — In Order
- Verify your name, address, phone (NAP), doctor names, and hours match between your website and your Google listing (GBP)
- Hit 10+ Google reviews per month (currently ~8/mo, 4.9★ across 1,864 reviews — small lift to clear the bar)
- Drive missed-call rate below 18% and lift new-patient call conversion above 45%
Green = done · Yellow = close · Red = needs work · Pending = waiting on 30 days of call data · Gate 5 shows our recommendation once Gates 1–4 are green
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
SGA is putting real advertising dollars behind implant and cosmetic growth — TV, Google, and social campaigns that send high-intent patients to practices that are ready for them.
We only invest those dollars where the basics are solid. Implants, full-arch cases, and smile makeovers need more than visibility — ads pointed at a practice that can't answer the phone, book the appointment, or deliver a five-star experience are wasted money.
Get Gates 1–4 green and your practice is in line for that investment. That's what this briefing is for: showing you exactly where you stand and the shortest path through.
This is the framework behind everything in this report — the path every patient travels before they ever sit in your chair. The gates in the next section exist to protect specific stages of this funnel.
Click the framework to open it full-size.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Green Baseline 92.6 (2026-05-26) · Grade A · refresh on request
Wagner Dental's GBP is the cohort high score. NAP, categories, description, and photos are fully optimized. The single gap is Reserve with Google — your scheduling link is on the listing, but the "Book Online" Reserve-with-Google booking button is not enabled. Wiring it up is worth 7 GBP points and gives every Google searcher a one-tap path into the schedule.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 25 / 30 (100% of assessable) |
| Category Selection | 20 / 20 (100%) |
| Description | 10 / 10 (100%) |
| Photos | 15 / 15 (100%) |
| Appointment / Reserve with Google | 18 / 25 (72%) Yellow |
What's Next on GBP
- Enable Reserve with Google — your existing Modento online scheduling link can be wired into the Reserve-with-Google flow for one-tap booking from Maps and Search
- Audit the GMB appointment URL — the current Zocdoc-style deep-link on the profile appears to point at the wrong listing (Comfy Dental). Replace with Wagner's Modento link and confirm
- Keep photo cadence steady — 10/10 photos exposed, refresh quarterly with team, clinical, and exterior shots
Website Yellow Baseline 79.1 (2026-05-26) · refresh on request
wagnerdentist.com is the strongest site in the cohort — clean conversion paths, solid services pages, Modento booking is live, and PeerLogic call tracking is wired. The remaining lift is around trust signals and legal compliance: privacy/accessibility policies, deeper E-E-A-T (doctor bios, credentials, schema), and richer patient-resource content.
| Strongest Areas | Score |
|---|---|
| Core SEO & Crawlability | 87–97 Green |
| Local SEO & Mobile UX | 100 / 100 Green |
| Performance | 81 / 100 Green |
| Content depth | 91 / 100 Green |
| Social Media linkage | 89 / 100 Green |
| Where the Lift Is | Score |
|---|---|
| Structured Data / Schema | 19 / 100 Red |
| Legal Compliance (privacy, ADA, terms) | 44 / 100 Red |
| Video / Welcome content | 44 / 100 Red |
| E-E-A-T (author/credential markup) | 59 / 100 Yellow |
| Image optimization | 64 / 100 Yellow |
Top Lifts
- Publish a Privacy Policy + ADA Accessibility Statement in the footer
- Add LocalBusiness / Dentist + Person/Author schema across service and team pages
- Deepen doctor bios with credentials, education, memberships (E-E-A-T)
- Add a short welcome / office-tour video to the homepage
- Lazy-load + compress the larger images flagged in the crawl
Social Media Green Facebook + Instagram live · access in hand
Wagner Dental has both Facebook and Instagram live, with Facebook Page access, Meta Business Manager access, Instagram access, and Instagram linked to Facebook — the rare full-deck for the cohort. The next move is content cadence and cross-promotion of the Modento booking link, not platform setup.
Current State
- Facebook: facebook.com/WagnerDental — live
- Instagram: instagram.com/wagnerdentallv — live
- Access: Facebook Page · Meta Business Manager · Instagram · IG linked to FB — all confirmed YES on the 2026-06-09 audit
What's Next on Social
- Korinne (Studio) takes the cadence to weekly across both platforms
- Promote the Modento scheduling link in IG bio + FB CTA
- Layer in patient stories, team content, and Advanced Care case features once consent flow is signed off
- Reuse GBP photos as a baseline content library
02 New Patient Access Access Layer Green
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Wagner Dental Stands
- Online scheduling is live on the website (Modento — book.modento.io)
- Scheduling button is published on Google Business Profile
- New-patient availability inside 7 days — confirmed YES
- Contact form is live on site
- One cleanup: the GMB Reserve-with-Google appointment link appears to deep-link to the wrong listing (Comfy Dental). Swap to Wagner's Modento Reserve URL so every Maps/Search booking lands in your schedule.
03 Lead Response & Call Conversion Conversion Layer Yellow
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 45%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Wagner Dental Stands
PeerLogic (call tracking) and PL Analytics are live — that's the foundation this gate is measured on, and it gives Wagner Dental data the rest of the cohort is still waiting for. May 2026 PeerLogic data shows two specific gaps:
| Metric | Wagner | Target |
|---|---|---|
| Missed call rate | 27% Yellow | < 18% |
| New-patient call conversion | 34% Yellow | ≥ 45% |
How We Close The Gap
- Activate Neurality — Neurality is the AI answering layer that picks up calls your team misses (works alongside PeerLogic). Wagner's current Neurality status is Inactive; turning it on directly attacks the 27% missed-call rate
- L&D phone-skills training for the front desk — scripting + objection handling + new-patient-specific intake flows
- PGP reviews the PeerLogic dashboard with the OM monthly and tunes from there
04 Patient Experience & Reputation Experience Layer Red
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Reputation Signal Across Platforms
| Google Reviews | 4.9★ across 1,864 reviews — one of the strongest review bases in the network. Current cadence is ~8 new reviews per month; the gate wants 10+/mo on a rolling basis. |
| Yelp | 4.6★ across 392 reviews — positive secondary signal (view listing). Yelp reinforces the Google signal in branded searches and doesn't contradict it. |
Google is the primary platform; Yelp is a secondary signal that still surfaces in branded searches. We flag Yelp here only when it carries meaningful patient activity that contradicts the Google signal — which is not the case here.
Where Wagner Dental Stands
- Review base is one of the strongest in the network — 1,864 Google reviews at 4.9★
- New-review cadence is ~8 per month — just below the 10/mo bar
- Referral program is not yet live; new-patient mix from referrals is on the manual-review list (Dental Intel / Power BI confirmation pending)
- The lift is small — Zappy cards + QR codes at checkout, plus a daily review-ask in the morning huddle, typically gets practices from 8 to 12+ per month inside 30 days
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Wagner Dental
Wagner Dental is already classified Advanced Care and has the strongest set of fundamentals in the cohort — a 4.9★ Google review base on 1,864 reviews, live Modento online scheduling, live PeerLogic call tracking, and a website + social pair that already score Green. The 30-year practice history and Summerlin North footprint give us a real referral story to tell.
Stage one of your Advanced Care strategy is referral-based growth — implant, full-arch, and cosmetic referral pipelines with primary care, periodontal, and oral surgery partners across the west valley. That's the highest-return lever available with the gates as they stand today, and the assets we build for it (referral package, doctor bios, before/after library) carry forward into the DTC unlock.
Direct-to-consumer advertising — SGA-funded implant and cosmetic campaigns — layers on as soon as Gate 3 (missed calls + conversion) and Gate 4 (review cadence) move green. That's the unlock: ad dollars only pay off when every call is answered, every lead can book, and every patient experience earns a review. Wagner Dental is the closest practice in the cohort to that line.
Strategic Growth Areas Reviewed
- Capacity and provider availability
- Revenue opportunity and service mix
- Hygiene, GP, specialty, ortho, implant growth potential
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Mapping implant + cosmetic referral partner targets in the west Las Vegas / Summerlin corridor
- Preparing implant + full-arch content for the referral package
- Building Wagner's E-E-A-T + schema layer so DTC traffic lands on a trust-ready site
- Holding moving to Advanced Care until Gates 3 and 4 are green
Growth Team Work
Your Growth Team has work underway on Wagner Dental right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Wagner Dental.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack GoHighLevel marketing platform · PeerLogic call tracking (live) · Promo Republic social publishing · Modento online scheduling (live) |
$130.00 |
| Optional Web Cookiebot · Userway ADA · SEO retainer |
$211.00 |
| Total Monthly Investment | $341.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website lifts (schema, legal, E-E-A-T, video, images) | 5 | Open |
| Field Manager Backlog — GBP appointment URL, Reserve with Google, NAP / hours sync | 4 | Mixed — 2 open, 2 awaiting office |
| Marketing Approval Queue — Neurality, referral program, Zappy, L&D, testimonials, referral package, DI/PBI confirm | 7 | Pending sign-off |
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website lifts: Privacy / ADA policies, LocalBusiness + Dentist schema, image optimization
- GBP cleanup: Reserve-with-Google enablement and appointment URL correction
- Social cadence + cross-promotion of Modento booking link (Korinne)
- Implant + cosmetic referral package for west-valley partners
- PeerLogic dashboard review with the OM monthly
- Welcome / office-tour video production (Studio)
- Holding Wagner moving to Advanced Care until Gates 3 and 4 are green
What We Need From You
- Verify NAP, doctor names, and hours match between website + GBP
- Approve Neurality activation to attack the 27% missed-call rate
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle
- Approve in-office referral program structure (Doctor + OM)
- Front desk team completes phone-skills training with Learning & Development (L&D)
- Supply doctor bios, credentials, and 3-5 patient testimonials
- Book a Studio shoot day or share existing footage for the welcome video
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Manual check pending | Gate 1 |
| 1 | Online scheduling is live on both website and GBP. Modento is live on both — one cleanup needed: GBP Reserve-with-Google URL is mis-routed. | Mostly green | Gate 2 |
| 2 | 10+ Google reviews per month. Currently ~8/mo on a 4.9★ / 1,864-review base — deploy Zappy cards + QR codes and add review-asks to the morning huddle. | Just below bar | Gate 4 |
| 3 | Neurality is live — AI answering that picks up calls your team misses (works alongside PeerLogic call tracking, which is already on). | Not started | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch a referral program. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne for content cadence on Instagram + Facebook (both live, access in hand). | In flight | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. Direct lever on the 34% call-conversion rate. | Not started | Gate 3 |
| 7 | Confirm membership / in-house savings plan and align with the 30-year practice positioning. | PGP review | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Approve Neurality activation. AI answering picks up the calls your team misses; PeerLogic is already capturing the data. | OM | Direct lever on the 27% missed-call rate. Lifts Gate 3 from Yellow toward Green. | 3 |
| P1 | Deploy Zappy cards + QR codes throughout the office; add a review-ask to the daily morning huddle. | Front DeskOM | Closes the small gap from 8/mo to 10+/mo Google reviews on top of a 4.9★ / 1,864-review base. | 4 |
| P1 | Approve referral program launch — target 50%+ of new patients from referrals. | DoctorOM | Highest-ROI new patient source; this is stage one of Wagner's Advanced Care recommendation in Gate 5. | 4, 5 |
| P1 | Studio: ship Privacy Policy + ADA Accessibility Statement, then layer LocalBusiness + Dentist + Person schema across the site. | Studio | Lifts Legal Compliance (44 → 90+) and Structured Data (19 → 80+); biggest single jump available on the website score. | 1 |
| P1 | PGP: clean up GBP Reserve-with-Google deep link (currently routes to the wrong listing) and enable Reserve-with-Google on Wagner's Modento URL. | PGP | Captures the GBP appointment 7 pts and gives every Maps/Search visitor a one-tap booking path. | 1, 2 |
| P2 | Front desk team completes L&D phone skills training. | Front DeskROD | Direct lever on the 34% new-patient call conversion. Pairs with Neurality to make Gate 3 green. | 3 |
| P2 | Supply updated doctor bios, credentials, and 3-5 patient testimonials. | OM | Unlocks Studio's E-E-A-T + testimonials work (S-W003 + M-W006). Lifts website Doctor/Team Trust + Social Proof at the same time. | 1, 4 |
| P2 | Book a Studio shoot day (or share existing footage) for the homepage welcome / office-tour video. | OM | Closes the Video score gap (44 → green) and gives the referral package a face for partner outreach. | 1, 5 |
| P2 | ROD pulls Dental Intel + Power BI to confirm Wagner's current new-patient mix from referrals. | ROD | Manual review per the gates file — sizes the referral opportunity for the Advanced Care plan. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk · plus PGP and Studio
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on closing the gap to Advanced Care unlock. Reach out to Nessreen Hagopian (ROD) — and Wagner's incoming PGP once assigned — if you want to reshuffle.
Fix Now (Next 30 Days)
- Activate Neurality AI answering (Gate 3 — direct hit on the 27% missed-call rate)
- Clean up the GBP Reserve-with-Google deep link and enable Reserve-with-Google (Gate 1 + 2)
- Deploy Zappy cards + QR codes and add review-asks to the morning huddle (Gate 4)
- Studio ships Privacy Policy + ADA statement and the first schema pass (Gate 1)
Office Input Needed (Next 30 Days)
- NAP + hours cross-check between website and GBP
- Doctor + OM align on referral program incentive structure
- Supply doctor bios, credentials, and 3-5 patient testimonials
- Book a Studio shoot day or share existing welcome-video footage
Growth Team Work (In Flight)
- Implant + cosmetic referral package for west-valley primary care, perio, and OS partners
- Website E-E-A-T + LocalBusiness/Dentist schema pass
- Image optimization (lazy-load + compress) across the site
- Monthly PeerLogic dashboard review with the OM
Operations Coaching Opportunities
- Front-desk call-conversion training with L&D (Gate 3)
- Patient experience and review-ask scripting (Gate 4)
- Referral-program rollout coaching with ROD (Gate 4 + 5)
Future Advanced Care Consideration
- Direct-to-consumer paid media unlocks once Gates 3 and 4 hold green
- Referral-based implant + cosmetic growth is stage one of the Advanced Care strategy
- Wagner Dental is the closest cohort practice to the DTC line — protect that lead by closing the call-stack and review-cadence gaps now
- Quarterly readiness review with Tim Gurske + assigned PGP