A detailed Referral Lab review confirmed positive engagement trends for Dr. Badger, whose referrals continue to improve, and Dr. Richins, who is actively building his patient and referral base. Dr. Cassity's numbers are slightly down due to reduced hours but remain stable. The referral assignment process prioritizes Dr. Cassity's patients for him, with Dr. Richins offered as an alternative when scheduling constraints arise.
Rylee is working with Dr. Cassity and Kim Wolverton to build out a verified list of retired referring providers. Several providers have unclear status, and Dr. Cassity is actively reviewing the list to identify who is still practicing.
A significant number of providers fall into the yellow dormant category, representing strong reactivation opportunities. The team will focus outreach efforts on these providers once the retired provider list is finalized and cleaned up.
Marketing efforts are currently prioritized toward Dr. Badger and Dr. Richins, given their active engagement and growth trajectory. Dr. Badger is showing increased participation and Dr. Richins is steadily building his referral network. The team will continue monitoring all provider engagement levels and reassess focus regularly based on outcomes. Dr. Cassity's guidance will inform any shifts in provider-specific strategy going forward.
Approximately 200 RSVPs have been received across two upcoming BBQ events. Nobel is covering most food items with Zeppy's providing dessert. Event logistics, decorations, and setup plans have been detailed to ensure smooth execution. Attendance will be monitored and reported back to Jayme.
The February Hygiene Study Club generated significant increases in both referrals and earnings, confirming the strong ROI of these events. The marketing dashboard was used to analyze outcomes. The team will continue monitoring event ROI to guide future format decisions and scheduling.
Rylee plans to increase social media activity, including posting videos featuring Dr. Richins to boost practice visibility. Rylee currently has access to Instagram and the Grow Dental Facebook ads page. Access to the main Facebook page is being pursued through Korinne.
Website access is currently restricted. Jayme will follow up with Mike after the merger to determine whether Rylee can be granted access to update the practice website directly.