Our Marketing Focus 20 delivered $3,783,805 in August net production, essentially flat YoY (-1% on the 19 practices with PBI history), and 971 new patients (+9% NP YoY) — the first month all year the group's NP has crossed into positive YoY. Rebrands and paid-social continue to compound (Ways Station +147% prod / +60% NP; Southern Oak — Conway +42%; Westport +41%; Benner & Townsend +22%; Peach Family +21%). Group MoM is -8% off July's post-catch-up peak. Watch-outs: hygiene lead-days >21 at 5 offices (Gage 36.5d, Wyoming 40d, Ways Station 33.5d, Westport 29d, Peach 28d); R30 ≤3 at 5 offices (Clay Center, Pryor, Moskowitz, Westport, Belfast — new practice).
| Practice | ROD | Net Prod Aug ’26 |
MoM | YoY | New Pts |
NP YoY |
R30 | Lead Days Hyg / Dr |
Neurality | Key driver / issue |
|---|---|---|---|---|---|---|---|---|---|---|
| Benner & TownsendBTD-GA | Parks Pace | $240,886 | -4% | +22% | 48 | +26% | 6 | 7 / 3 | Live | GBP + rebrand paying off — NP +26% YoY, prod +22% on 4 straight months of growth |
| Ways Station (ex-Highsmith)HIGHDTGADD | Kim Miller | $206,119 | +2% | +147% | 125 | +60% | 5 | 33.5 / 13 | Live | Rebrand momentum — prod +147% YoY, 125 NPs; hyg lead 33.5d = capacity ceiling next |
| Southern Oak — ConwaySOAKCOSCDD | Kristen Millican | $198,336 | -9% | +42% | 113 | +9% | 7 | 0 / 7 | Live | Prod +42% YoY on 113 NPs; hyg wide open (0d) — pipeline strong, drive conversion |
| Westport DentalWSTPRTKSDD | Libby Knopp | $235,096 | -7% | +41% | 41 | -7% | 2 | 29 / 5 | Live | Prod +41% YoY holding; R30=2 + hyg 29d — reviews and hyg slots are the ceiling |
| Peach Family — Fort ValleyPCHFDGGADD | Parks Pace | $56,697 | +38% | +21% | 20 | +5% | 4 | 28 / 3 | Live | Recovery month — prod +38% MoM after July trough; hyg 28d still a drag |
| Main Street — LexingtonPALMCDSCDD | Kristen Millican | $226,743 | +18% | +17% | 53 | +71% | 5 | 7 / 5.5 | Live | Rebrand transition over — prod +18% MoM, NP +71% YoY; lead times healthy |
| Smile Center of OrlandoSCO-FL | Jarod Howlett | $188,130 | +10% | +2% | 33 | +32% | 5 | 11 / 4 | Live | Paid-media LP compounding — prod +10% MoM, NP +32% YoY, back to positive YoY |
| Rock Hotel DentalRCKHTLUTDD | Jeri Sorenson | $311,101 | +8% | -16% | 48 | +45% | 6 | 5 / 5 | Live, idle | NP +45% but Neurality still 0 activity — activation is the biggest miss |
| Oakwood SmilesOAKSMLGADD | Parks Pace | $245,449 | -32% | -12% | 23 | -48% | 8 | 14.5 / 6 | Live | Big MoM giveback — NP -48% YoY, needs pipeline diagnostic |
| Pryor — LebanonPRYRFDTNDD | Parks Pace | $216,921 | -27% | -0% | 54 | +59% | 3 | 3 / 2 | Live | NP +59% YoY but prod flat — conversion + case-value opportunity |
| Heritage Dental AssociatesHERITGUTDD | Jeri Sorenson | $284,263 | -12% | -3% | 67 | -3% | 7 | 14 / 2.5 | Live | Held YoY on 67 NPs; MoM giveback after strong June-July |
| Gage Dental GroupGAGEDGKSDD | Libby Knopp | $549,590 | -5% | -0% | 74 | +4% | 4 | 36.5 / 35 | Live, idle | Both providers >35d lead; Neurality 0 activity — capacity + activation are the levers |
| KCC Clay CenterCLAYFDKSDD | Libby Knopp | $102,528 | -13% | +1% | 26 | +18% | 2 | 9 / 1 | Live | Held YoY, NP +18%; R30=2 needs a review push |
| Smile Gulf CoastSGC-MS | Lanthea Mangum | $112,233 | -21% | +4% | 10 | +43% | 6 | 8 / 15 | Not installed | MoM giveback after July surge; NP still small volume — Neurality install would unblock booking |
| Lake MaryLKMARYFLDD | Jarod Howlett | $108,333 | -3% | +7% | 14 | -22% | 8 | n/a | Not installed | Still no coverage in PBI lead-day/DI feeds; site rebuild in flight; Neurality install pending |
| Lake Shore — Saint CloudLAKEDCFLDD | Jarod Howlett | $183,016 | -25% | -23% | 36 | +3% | 6 | 3 / 4 | Live | Big MoM + YoY drop despite healthy NP + lead times — production diagnostic needed |
| Moskowitz — ConcordMTZ-NC | Kristen Millican | $123,043 | -8% | -27% | 19 | +6% | 3 | 16 / 0 | Live | Blocked — still waiting on ROD/OM approval on GBP; prod -27% YoY |
| Wyoming DentalWYOMNGMIDD | Leah Grevious | $136,030 | -16% | -30% | 78 | +179% | 5 | 40 / 15.5 | Live | NP +179% YoY but capacity crisis (hyg 40d) throttling prod — expand hygiene |
| Liberty Family Dental (rebrand)SPH | Jarod Howlett | $27,380 | +91% | -80% | 32 | -73% | 6 | 7 / 5 | Live | Rebrand recovery — prod +91% MoM; still deeply below prior-year run-rate |
| Belfast River Dental (new)BELFSTGADD | Kim Miller | $31,910 | +162% | n/a | 57 | n/a | 1 | 7 / 6 | Live | Second month open — 57 NPs, prod +162% MoM; Neurality now installed and booking |
| Marketing Focus 20 subtotal | $3,783,805 | -8% | -1% | 971 | +9% | 99 tot | 15 / 7 | 16/20 live | Group subtotal · YoY excludes Belfast (new practice, no PBI history) | |