Our Marketing Focus 20 delivered $4,329,796 in July net production (-3% YoY on the 19 practices with PBI history), and 973 new patients at -6% NP YoY. Growth is coming from rebrand + paid-social wins (Ways Station (ex-Highsmith) +89%; Benner & Townsend +85%; Smile Gulf Coast +49%); the drags are downstream capacity (hygiene lead-days >21 at 6 offices) and review velocity (R30 ≤3 at 3 offices: Smile Gulf Coast, Moskowitz — Concord, Peach Family — Fort Valley).
| Practice | ROD | Net Prod Jul ’26 |
MoM | YoY | New Pts |
NP YoY |
R30 | Lead Days Hyg / Dr |
Miss % |
Neurality | Key driver / issue |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Benner & TownsendBTD-GA | Parks Pace | $250,389 | -16% | +85% | 65 | +81% | 21 | 39 / 3 | n/a | Live | GBP live 6/25 — NP +81% YoY, prod +85% |
| Ways Station (ex-Highsmith)HIGHDTGADD | Kim Miller | $201,993 | +11% | +89% | 135 | +187% | 5 | 15 / 6 | n/a | Live | Rebrand accelerating — NP +187% |
| Smile Gulf CoastSGC-MS | Lanthea Mangum | $141,683 | +65% | +49% | 8 | +33% | 1 | 28.5 / 12 | n/a | Not installed | Prod +49% MoM; Neurality install would unblock booking |
| Oakwood SmilesOAKSMLGADD | Parks Pace | $363,639 | +4% | +35% | 48 | +7% | 6 | 26.5 / 5 | n/a | Live | Steady growth; hyg lead-time 26d needs schedule opens |
| Southern Oak — ConwaySOAKCOSCDD | Kristen Millican | $218,314 | -7% | +47% | 104 | -2% | 18 | — / 5 | n/a | Live | NP volume held; 3 tracks blocked on OM/ROD |
| Lake Shore — Saint CloudLAKEDCFLDD | Jarod Howlett | $242,428 | +16% | +20% | 48 | -6% | 10 | 5 / 5 | n/a | Live | GBP live 7/10; lead times healthy |
| KCC Clay CenterCLAYFDKSDD | Libby Knopp | $117,403 | +2% | +19% | 30 | +11% | 6 | 6 / 1 | 38% | Live | Missed calls 38% — phones the biggest lever |
| Pryor — LebanonPRYRFDTNDD | Parks Pace | $298,439 | +42% | -15% | 65 | +8% | 15 | 9 / 2.5 | n/a | Live | NP +8%; MoM +42% — recovery underway |
| Lake MaryLKMARYFLDD | Jarod Howlett | $111,529 | +61% | -9% | 19 | -14% | 7 | n/a | n/a | Not installed | New site build in flight; not on Neurality yet |
| Heritage Dental AssociatesHERITGUTDD | Jeri Sorenson | $324,229 | -2% | +3% | 57 | -19% | 9 | 7 / 3 | 6% | Live | NP -19% — top-of-funnel rebuild needed |
| Moskowitz — ConcordMTZ-NC | Kristen Millican | $133,124 | -9% | -0% | 13 | -7% | 1 | 2 / 4 | n/a | Live | Blocked — waiting on ROD/OM approval on GBP |
| Gage Dental GroupGAGEDGKSDD | Libby Knopp | $580,460 | +14% | -10% | 84 | +12% | 23+ | 30 / 9 | 37% | Live, idle | Missed 37% + hyg lead 30d; Neurality live but idle |
| Rock Hotel DentalRCKHTLUTDD | Jeri Sorenson | $288,226 | +1% | -25% | 34 | -8% | 15 | 15.5 / 1 | 38% | Live, idle | Missed 38%; Neurality live but 0 activity |
| Westport DentalWSTPRTKSDD | Libby Knopp | $462,951 | +8% | -11% | 45 | +29% | 11 | 6 / 1 | 4% | Live | NP +29% YoY; lead times + missed % all healthy |
| Wyoming DentalWYOMNGMIDD | Leah Grevious | $162,982 | -3% | -23% | 97 | +102% | 14 | 49 / 36 | 23% | Live | NP +102% but hyg lead 49d / Dr 36d — capacity crisis |
| Peach Family — Fort ValleyPCHFDGGADD | Parks Pace | $41,076 | -40% | -56% | 23 | +10% | 2 | 16 / 1 | n/a | Live | Social live 7/1; NP +10% YoY, prod still lagging |
| Main Street — LexingtonPALMCDSCDD | Kristen Millican | $192,731 | -8% | -15% | 28 | -30% | 15 | 29 / 1 | n/a | Live | July rebrand — NP -30% (transition turbulence) |
| Smile Center of OrlandoSCO-FL | Jarod Howlett | $171,690 | -1% | -26% | 27 | -41% | 12 | 3 / 2 | n/a | Live | GHL LP live 7/10 — NP -41% YoY, still ramping |
| Liberty Family Dental (rebrand)SPH | Jarod Howlett | $14,309 | n/a | -91% | 18 | -92% | n/a | n/a | n/a | Not installed | Rebrand launched July — prod -91% / NP -92% YoY (transition) |
| Belfast River Dental (new)BELFSTGADD | Kim Miller | $12,202 | n/a | n/a | 25 | n/a | n/a | n/a | n/a | Not installed | New practice — no prior comps in PBI |
| Marketing Focus 20 subtotal | $4,329,796 | +6% | -3% | 973 | -6% | 191 tot | 18 / 6 | 24% | 14/20 live | Group subtotal · YoY excludes Belfast (new practice, no PBI history) | |