SGA GROWTH MARKETINGOctober 2026

SGA Growth Marketing

Meet your Growth
Marketing Team.

We're excited to support the SGA offices as we grow new patients and service mix health.

Prepared by Amy McNeill, VP of Growth Marketing · October 1, 2026
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The Big Picture

Your Growth Marketing team.

SGA Growth Marketing org chart — Sarah Alofs over Amy McNeill (VP of Growth Marketing), Dakota Milner (VP of Growth Marketing Operations), and Sharley Hamm (Director, Brand Marketing); teams below for Specialty, General, Advanced Care, Marketing Operations, The Studio, and Web.
Live chart · sga-growth.dev/growth-team-org/
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Field Marketing

Your day-to-day contacts.

One VP, three Growth Managers (split by GP and Perio), and a Director of Advanced Care. Click any email to reach us direct.

🔎 Find Your Growth Manager Lookup sheet · SharePoint
Amy McNeill
Team Lead
Amy McNeill
VP of Growth Marketing
Jenn Freemyer
Growth Manager · GP
Jenn Freemyer
Kelly Caldwell
Growth Manager · GP
Kelly Caldwell
Jayme Monroe
Growth Manager · Perio
Jayme Monroe
Stephen Campbell
Advanced Care
Stephen Campbell
Director of Advanced Care
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Introducing

The SGA Marketing Toolbox.

One place OMs go for everything marketing — no more digging through emails or Teams messages.

  • Find My OfficeSearch the 249-practice roster by name, city, ROD, or brand.
  • Submit Marketing RequestOne form, routes to the Marketing Tasks queue.
  • See What Access We NeedPer-office matrix with step-by-step to give us access to each platform.
  • Complete Your SnapshotFeeds every downstream fix — website, GBP, campaigns.
sga-growth.dev/marketing/
SGA Marketing
Integrations Hub
v1
Intro
Team
Find My Office
Request
Access
Belfast River Dental
Belfast, GA · BELFSTGADD
SGA East
Aiken Oral Surgery
Aiken, SC · AAS-SC
SGA East
SGulfCoast
Gulfport, MS · SGC-MS
Advanced Care
Alpharetta Perio
Alpharetta, GA · ALPTTAGAPP
Specialty
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What We've Been Doing

Auditing every digital storefront.

249
SGA locations audited across website, Google Business Profile, and social media over the past few months.
Web

Website Audits

Speed, SEO, conversion path, scheduling links, NAP consistency — every practice site scored on 45+ criteria.

Google

Google Business Profile

Every listing checked for accuracy, categories, photos, hours, service lines, review response rate.

Social

Facebook & Instagram

Pages catalogued, access levels documented, gap list built for the Integrations team to close.

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What We've Been Doing

Building the reporting layer + running beta tests.

Turning the audit into an ongoing dashboard — and stress-testing the tools that will run the network at scale.

Reporting

Patient Funnel

End-to-end reporting — Contacts → Appointments → Kept → Production — for every location, month over month.

Beta

GoHighLevel (CRM)

Signed. Building the CRM + landing-page + lead-nurture stack across the pilot practices.

Beta

PromoRepublic

Listings + reputation management + social publishing consolidated into one platform.

Vendor

Paid Media Audit

Reviewing every paid-media vendor across the network for performance, cost, and standardization.

Reporting

Per-Practice Dashboards

Location-level scorecards — spend, calls, bookings, new patients, production — one view per office.

Platform

The Toolbox (this)

The OM-facing surface that ties all of it together at sga-growth.dev/marketing/.

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What We Need From You · 1 of 3

Submit your Practice Snapshot.

900+

NAP errors we found across the network.

Name / Address / Phone inconsistencies between your website and your Google Business Profile — these silently cost you patients on Google search.

Your Practice Snapshot is the source of truth we use to fix them — plus it feeds every downstream tool (GRB, GBP updates, campaign targeting).

  • ⏱️5 minutes per location. One time.
  • 🌐Open the Toolbox → Find My Office → Complete this Snapshot.
  • ✓This can be updated anytime as changes are needed.
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What We Need From You · 2 of 3

Work with Integrations to grant platform access.

The Integrations team needs read/write access to the platforms below so we can post, fix, monitor, and optimize on your behalf. Step-by-step instructions live in the Toolbox — per office, per platform.

🌐
Domain (GoDaddy)
Delegate access via email invite.
🧩
Website CMS
Admin role in WordPress / Squarespace / Wix.
🖥️
Web Hosting
Often covered by the GoDaddy delegate.
📘
Facebook Page
Full Control role via Page Access.
🏢
Meta Business Manager
Partner access to your Page & IG.
📸
Instagram
Via Meta Business Manager — never a password.
🔍
Google Business Profile
Add SGA as Manager (you stay Owner).
📊
Google Analytics (GA4)
Read access for traffic reporting.
⭐
Yelp
Business account access for review response.
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What We Need From You · 3 of 3

Ask your doctor to complete the VideoAsk.

A short on-camera interview that captures your doctor's voice, story, and philosophy of care. One sitting unlocks blog posts, bio pages, social content, service-line copy, and AI answer-engine content — all in the doctor's own words.

VideoAsk · SGA Dental SGA Doctor VideoAsk preview

One interview. Dozens of downstream assets.

Your doctor records short answers to a set of guided prompts about their training, philosophy, patient experience, and the services the practice offers. The responses feed the Practice Knowledge Base and every content stream the Growth Marketing team runs.

~10
Minutes
1
Sitting · Phone or laptop
20+
Assets per doctor
Open the Doctor VideoAsk → https://www.videoask.com/frxs1vpyc
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Start Here

Five steps. This week.

1
Open the SGA Marketing Toolbox.
2
Click Find My Office.
3
Complete your Snapshot.
4
Review your Access Items.
5
Ask your doctor to complete the VideoAsk.
Toolbox URL
sga-growth.dev/marketing/

Questions? Submit a Marketing Request Form and your Growth Manager will reach out.

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