Did updating the website, Google Business Profile, and social drive more new patients at a lower CPA?
Benchmarked against a locked Jan–June 2026 6-month baseline (extended 2026-08-05 when June invoices booked).
First defensible post-launch delta: September refresh (Jul+Aug both complete).
Verdict edition: October. Monthly detail lives in the workbook.
Lever Tracks Live
—
GBP + Website + Social go-lives
— New Patients
—
vs locked baseline/mo
— CPA (measurable)
—
—
Reviews Last-30d
—
SerpAPI, all 10 practices
Early Signal — Practices With GBP Live vs Not Yet
The evidence structure for August/October: as go-lives accumulate, the gap between these two cards is the pilot's argument.
Impact by Practice
One row per practice: lever status (done-when or stuck-why) → outcome vs its own locked baseline. Deltas shown only after a track is live.
Code
Practice
GM
GBP
Website
Social
Base NP/mo
NP
NP Δ%
Base CPA
CPA*
Rev-30d
New-Patient Trend by Practice
Monthly new patients with each go-live marked. The story to look for: does the line lift after the markers?