Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28
Metrics
| Metric | YTD | Prior period | Avg / month | DIF | Note |
|---|---|---|---|---|---|
| New Patients | 371 | 374 | 46 vs 47 prior | -3 (-0.8%) | PBI new patients. |
| Production | $1,765,827 | $2,037,444 | $220,728 vs $254,680 prior | -$271,617 (-13.3%) | PBI net production. |
| Lead → Hygiene days (current) | 29Aug 2026 | — | 30 YTD median | +23 vs prior month | GREEN line is 14 days. |
| Lead → Doctor days (current) | 5Aug 2026 | — | 6.2 YTD median | +4 vs prior month | |
| Organic traffic | — | — | — | +112.8% YoY | Website audit rollup (NP-99). |
| NP opportunities · PeerLogic | — | — | — | — | Per-location PeerLogic counts not yet in SGA reporting. |
| NP opportunities · Neurality | — | — | — | — | Per-location Neurality lead counts not yet in SGA reporting. |
| NP call conversion | 48.4%NP-99 period | — | — | — | Call conversion from the NP-99 diagnostic. |
Foundational reporting checklist · tech stack7 of 11 in place · 3 unverified · 0 missing
✓
Yext (or similar listing service) · Westport Dental
In the SGA Yext account (101 entities, 2026-09-28)
✓
PeerLogic analytics · Westport Dental Family Dentistry
PeerLogic location list: Analytics LIVE = Yes
!
GHL subaccount + contact form
GHL round-1 roster · form not wired
✓
Google Ads account live · Bronze tier · $313 / mo budget
Dakota's paid-media tier tag (NP-99)
✓
GA4 live · 381564428
Tag found on homepage (scan 2026-05-03)
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
✓
Website access · WordPress + Elementor
Internal Hosting · Internal GoDaddy (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
✓
Facebook ownership · facebook.com/westportdentaltopeka/
Access: Full (social audit 2026-06-09)
·
Instagram ownership
Access: N/A
✓
Neurality live
Active on the Neurality location list
Phase 1 checklist3 of 5 in place · 1 unverified · 0 missing
✓
Website audit score · 64
Threshold 60
✓
GBP audit score · 92.8
Threshold 90
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
✓
PeerLogic
Live
The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available
374 → 371
New patients
-3 · -0.8%
$2,037,444 → $1,765,827
Production
-$271,617 · -13.3%
29 d
Lead → hygiene
GREEN line is 14
79.05%
Hygiene %
NP-99
+112.8%
Organic traffic Δ
audit rollup
92.8
GBP score
threshold 90
64
Website score
threshold 60
$313 / mo
Paid media
Bronze
48.4%
Call conversion
threshold 45%
Live
Neurality
chat + scheduler
The play from the code, per the GM Playbook
C1 Hold · Reroute · Pre-position — Ops holds this practice — Lead→Hygiene is over 14 days. Marketing freezes paid escalation, reroutes budget to the nearest GREEN sister practice, runs reactivation only, and watches the hiring pipeline. Flips GREEN after 60 days at ≤ 14 days (or a PRD start).
This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.