SGA Dental Partners · Practice Scorecard

Columbus

GPG3   General Practice · Growth · GREEN · tier 3  |  Blue Ridge · Growth Manager Kelly Caldwell · ROD Parks Pace  |  columbusgumdoc.com

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients46144358 vs 55 prior+18 (+4.1%)PBI new patients.
Production$1,939,979$1,720,781$242,497 vs $215,098 prior+$219,198 (+12.7%)PBI net production.
Lead → Hygiene days (current)14Aug 2026—11.5 YTD median+1 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)3Aug 2026—4.2 YTD median-5 vs prior month
Organic traffic————Not in the NP-99 audit rollup; GA4 not connected to SGA reporting.
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion—last 30 days———Unmeasured.

Foundational reporting checklist · tech stack4 of 11 in place · 2 unverified · 3 missing

✗
Yext (or similar listing service)
Not in the SGA Yext account (101 entities, 2026-09-28)
·
PeerLogic analytics
Not on the PeerLogic location list
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
·
Google Ads account live
Not on the NP-99 file; no paid-media record
✓
GA4 live · G-L4HVE8RHP6
Tag found on homepage (scan 2026-05-03)
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
✓
Website access · WordPress + Elementor
External Hosting · External (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
✓
Facebook ownership · facebook.com/drrobertvazquez/
Access: Full (social audit 2026-06-09)
✗
Instagram ownership · @gumdoc_1
Access: None (linked to Facebook)
✓
Neurality live
Neurality link verified on site (2026-08-14)

Phase 1 checklist0 of 5 in place · 1 unverified · 0 missing

·
Website audit score
Not audited
·
GBP audit score
Not audited
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
·
PeerLogic
Not on the PeerLogic list

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

443 → 461
New patients
+18 · +4.1%
$1,720,781 → $1,939,979
Production
+$219,198 · +12.7%
14 d
Lead → hygiene
GREEN line is 14
—
Hygiene %
NP-99
—
Organic traffic Δ
audit rollup
—
GBP score
threshold 90
—
Website score
threshold 60
—
Paid media
no spend on record
—
Call conversion
unmeasured
Live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

B1/B2/B3 by paid-media tier (pull MCC) — Tier 3: B1/B2/B3 by paid-media tier (pull MCC).

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.