Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28
Metrics
| Metric | YTD | Prior period | Avg / month | DIF | Note |
|---|---|---|---|---|---|
| New Patients | 833 | 1,021 | 104 vs 128 prior | -188 (-18.4%) | PBI new patients. |
| Production | $3,435,213 | $3,255,964 | $429,402 vs $406,996 prior | +$179,249 (+5.5%) | PBI net production. |
| Lead → Hygiene days (current) | 8Aug 2026 | — | 7.8 YTD median | +1 vs prior month | GREEN line is 14 days. |
| Lead → Doctor days (current) | 5Aug 2026 | — | 4.5 YTD median | +3.5 vs prior month | |
| Organic traffic | — | — | — | -6.6% YoY | Website audit rollup (NP-99). |
| NP opportunities · PeerLogic | — | — | — | — | Per-location PeerLogic counts not yet in SGA reporting. |
| NP opportunities · Neurality | — | — | — | — | Per-location Neurality lead counts not yet in SGA reporting. |
| NP call conversion | —last 30 days | — | — | — | Unmeasured. |
Foundational reporting checklist · tech stack4 of 11 in place · 2 unverified · 5 missing
✗
Yext (or similar listing service)
Not in the SGA Yext account (101 entities, 2026-09-28)
✗
PeerLogic analytics · Effingham Smiles- SGA
PeerLogic location list: Analytics LIVE = No
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
✓
Google Ads account live · Silver tier · $3,154 / mo budget
Dakota's paid-media tier tag (NP-99)
✗
GA4 live
No GA4/GTM found in homepage source
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
✓
Website access · Dobson Digital
Internal Hosting · Internal GoDaddy (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
✓
Facebook ownership · facebook.com/EffinghamSmiles
Access: Full (social audit 2026-06-09)
✗
Instagram ownership · @the.effin.dentists
Access: None
✓
Neurality live · since 24 Jan 2026
Neurality link verified on site (2026-08-14)
Phase 1 checklist2 of 5 in place · 1 unverified · 1 missing
✓
Website audit score · 66
Threshold 60
✓
GBP audit score · 92.6
Threshold 90
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
✗
PeerLogic
Not deployed
The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available
1,021 → 833
New patients
-188 · -18.4%
$3,255,964 → $3,435,213
Production
+$179,249 · +5.5%
8 d
Lead → hygiene
GREEN line is 14
86.56%
Hygiene %
NP-99
-6.6%
Organic traffic Δ
audit rollup
92.6
GBP score
threshold 90
66
Website score
threshold 60
$3,154 / mo
Paid media
Silver
—
Call conversion
unmeasured
Live
Neurality
chat + scheduler
The play from the code, per the GM Playbook
A1 → B2 Scale +$1K — A1 Foundation Sprint first (close the -F gaps), then Tier 2: diagnose which metric is down — NP down + production up means protect the mix and fix acquisition; then B2 Scale +$1K.
This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.