SGA Dental Partners · Practice Scorecard

ESD East Sac Dental

GPG3   General Practice · Growth · GREEN · tier 3  |  Golden State · Growth Manager Kelly Caldwell · ROD Nessreen Hagopian  |  eastsacdental.com

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients35226144 vs 33 prior+91 (+34.9%)PBI new patients.
Production$2,866,227$2,668,963$358,278 vs $333,620 prior+$197,264 (+7.4%)PBI net production.
Lead → Hygiene days (current)7Aug 2026—10 YTD median+2 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)3Aug 2026—4 YTD median+0 vs prior month
Organic traffic————Not in the NP-99 audit rollup; GA4 not connected to SGA reporting.
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion33.6%NP-99 period———Call conversion from the NP-99 diagnostic.

Foundational reporting checklist · tech stack7 of 11 in place · 2 unverified · 2 missing

✓
Yext (or similar listing service) · East Sac Dental
In the SGA Yext account (101 entities, 2026-09-28)
✓
PeerLogic analytics · East Sac Dental
PeerLogic location list: Analytics LIVE = Yes
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
✓
Google Ads account live · Silver tier · $1,029 / mo budget
Dakota's paid-media tier tag (NP-99)
✗
GA4 live
No GA4 tag found in homepage source (scan 2026-05-03)
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
✓
Website access · WordPress + Elementor
External Hosting · Internal GoDaddy (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
✓
Facebook ownership · facebook.com/eastsacdental
Access: Full (social audit 2026-06-09)
✓
Instagram ownership · @eastsacdental
Access: Full (linked to Facebook)
✓
Neurality live
Neurality link verified on site (2026-08-14)

Phase 1 checklist3 of 5 in place · 1 unverified · 0 missing

✓
Website audit score · 69.4
Threshold 60
✓
GBP audit score · 97.1
Threshold 90
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
✓
PeerLogic
Live

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

261 → 352
New patients
+91 · +34.9%
$2,668,963 → $2,866,227
Production
+$197,264 · +7.4%
7 d
Lead → hygiene
GREEN line is 14
94.38%
Hygiene %
NP-99
—
Organic traffic Δ
audit rollup
97.1
GBP score
threshold 90
69.4
Website score
threshold 60
$1,029 / mo
Paid media
Silver
33.6%
Call conversion
threshold 45%
Live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

B2 Scale +$1K — Tier 3: B2 Scale +$1K.

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.