SGA Dental Partners · Practice Scorecard

Holcomb Family Dentistry

GPG2-F   General Practice · Growth · GREEN · tier 2 · foundation gaps  |  Blue Ridge · Growth Manager Kelly Caldwell · ROD Parks Pace

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients1,1131,354139 vs 169 prior-241 (-17.8%)PBI new patients.
Production$2,462,489$2,284,297$307,811 vs $285,537 prior+$178,192 (+7.8%)PBI net production.
Lead → Hygiene days (current)4Aug 2026—5 YTD median-2 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)3Aug 2026—4.5 YTD median+1 vs prior month
Organic traffic———+55.3% YoYWebsite audit rollup (NP-99).
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion—last 30 days———Unmeasured.

Foundational reporting checklist · tech stack1 of 11 in place · 2 unverified · 3 missing

✗
Yext (or similar listing service)
Not in the SGA Yext account (101 entities, 2026-09-28)
·
PeerLogic analytics
Not on the PeerLogic location list
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
✗
Google Ads account live
On the NP-99 file with no paid-media tier — no Google Ads program
·
GA4 live
Not in the GA4 scan
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
·
Website access
Not on the website access registry
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
·
Facebook ownership
Not recorded
·
Instagram ownership
Not recorded
✓
Neurality live · since 21 Dec 2025
Neurality link verified on site (2026-08-14)

Phase 1 checklist0 of 5 in place · 0 unverified · 2 missing

✗
Website audit score · 58.7
Threshold 60
✗
GBP audit score · 71.6
Threshold 90
·
Social audit score
Not audited
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
·
PeerLogic
Not on the PeerLogic list

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

1,354 → 1,113
New patients
-241 · -17.8%
$2,284,297 → $2,462,489
Production
+$178,192 · +7.8%
4 d
Lead → hygiene
GREEN line is 14
87.59%
Hygiene %
NP-99
+55.3%
Organic traffic Δ
audit rollup
71.6
GBP score
threshold 90
58.7
Website score
threshold 60
—
Paid media
no spend on record
—
Call conversion
unmeasured
Live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

A1 → B1 Add Paid $1K — A1 Foundation Sprint first (close the -F gaps), then Tier 2: diagnose which metric is down — NP down + production up means protect the mix and fix acquisition; then B1 Add Paid $1K.

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.