SGA Dental Partners · Practice Scorecard

ILP El Paso

SPG4   Specialty · Growth · GREEN · tier 4  |  Specialty Practice 1 · Growth Manager Jayme Monroe · ROD Heidy Riall  |  elpasogumsurgery.com

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients29138836 vs 48 prior-97 (-25.0%)PBI new patients.
Production$1,293,249$1,908,130$161,656 vs $238,516 prior-$614,881 (-32.2%)PBI net production.
Lead → Hygiene days (current)0.5Jun 2026—1 YTD median-1 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)4.5Aug 2026—6 YTD median+2.5 vs prior month
Organic traffic————Not in the NP-99 audit rollup; GA4 not connected to SGA reporting.
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion—last 30 days———Unmeasured.

Foundational reporting checklist · tech stack5 of 11 in place · 1 unverified · 2 missing

✓
Yext (or similar listing service) · Implant & Laser Periodontal Surgery Center – El Paso (matched by city)
In the SGA Yext account (101 entities, 2026-09-28)
·
PeerLogic analytics
Not on the PeerLogic location list
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
·
Google Ads account live
Not on the NP-99 file; no paid-media record
✓
GA4 live · G-466WQH8BE1
Tag found on homepage (scan 2026-05-03)
✓
Google Search Console live
Domain on the SGA Search Console access list
✓
Website access · Unknown
External Hosting · Internal GoDaddy (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
✓
Facebook ownership · facebook.com/profile.php?id=61550028242671
Access: Full (social audit 2026-06-09)
·
Instagram ownership
Access: N/A
✗
Neurality live
Not live

Phase 1 checklist0 of 5 in place · 1 unverified · 0 missing

·
Website audit score
Not audited
·
GBP audit score
Not audited
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
·
PeerLogic
Not on the PeerLogic list

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

388 → 291
New patients
-97 · -25.0%
$1,908,130 → $1,293,249
Production
-$614,881 · -32.2%
0.5 d
Lead → hygiene
GREEN line is 14
—
Hygiene %
NP-99
—
Organic traffic Δ
audit rollup
—
GBP score
threshold 90
—
Website score
threshold 60
—
Paid media
no spend on record
—
Call conversion
unmeasured
Not live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

L1 RGE Cycle — SPG4 — referrals, NP and production all down with a PRD in seat: start with a Referral Lab pipeline audit before any outreach. The lever is GP referrals, not consumer new patients. PRD + Jayme run the engine; Ops owns acceptance and provider capacity.

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.