Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28
Metrics
| Metric | YTD | Prior period | Avg / month | DIF | Note |
|---|---|---|---|---|---|
| New Patients | 295 | 1,734 | 37 vs 217 prior | -1,439 (-83.0%) | PBI new patients. |
| Production | $1,142,539 | $1,321,288 | $142,817 vs $165,161 prior | -$178,749 (-13.5%) | PBI net production. |
| Lead → Hygiene days (current) | 15Aug 2026 | — | 52.5 YTD median | -30 vs prior month | GREEN line is 14 days. |
| Lead → Doctor days (current) | 22Aug 2026 | — | 28.2 YTD median | -7.5 vs prior month | |
| Organic traffic | — | — | — | — | Not in the NP-99 audit rollup; GA4 not connected to SGA reporting. |
| NP opportunities · PeerLogic | — | — | — | — | Per-location PeerLogic counts not yet in SGA reporting. |
| NP opportunities · Neurality | — | — | — | — | Per-location Neurality lead counts not yet in SGA reporting. |
| NP call conversion | —last 30 days | — | — | — | Unmeasured. |
Foundational reporting checklist · tech stack7 of 11 in place · 1 unverified · 2 missing
✓
Yext (or similar listing service) · Moberly Family Dentistry
In the SGA Yext account (101 entities, 2026-09-28)
✓
PeerLogic analytics · Moberly Family Dentistry
PeerLogic location list: Analytics LIVE = Yes
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
·
Google Ads account live
Not on the NP-99 file; no paid-media record
✓
GA4 live · 337391516
Tag found on homepage (scan 2026-05-03)
✓
Google Search Console live
Domain on the SGA Search Console access list
✓
Website access · WordPress + Other
External Hosting · Internal GoDaddy (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
✓
Facebook ownership · facebook.com/MoberlyFamilyDentistry
Access: Full (social audit 2026-06-09)
✓
Instagram ownership · @moberlyfamilydentistry
Access: Full (linked to Facebook)
✗
Neurality live
Not live
Phase 1 checklist1 of 5 in place · 1 unverified · 0 missing
·
Website audit score
Not audited
·
GBP audit score
Not audited
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
✓
PeerLogic
Live
The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available
1,734 → 295
New patients
-1,439 · -83.0%
$1,321,288 → $1,142,539
Production
-$178,749 · -13.5%
15 d
Lead → hygiene
GREEN line is 14
—
Hygiene %
NP-99
—
Organic traffic Δ
audit rollup
—
GBP score
threshold 90
—
Website score
threshold 60
—
Paid media
no spend on record
—
Call conversion
unmeasured
Not live
Neurality
chat + scheduler
The play from the code, per the GM Playbook
C1 Hold · Reroute · Pre-position — Ops holds this practice — Lead→Hygiene is over 14 days. Marketing freezes paid escalation, reroutes budget to the nearest GREEN sister practice, runs reactivation only, and watches the hiring pipeline. Flips GREEN after 60 days at ≤ 14 days (or a PRD start).
This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.