SGA Dental Partners · Practice Scorecard

Milledgeville#1

GPO1-F   General Practice · Ops · RED · tier 1 · foundation gaps  |  Blue Ridge · Growth Manager Kelly Caldwell · ROD Parks Pace

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients43759455 vs 74 prior-157 (-26.4%)PBI new patients.
Production$1,679,703$1,697,512$209,963 vs $212,189 prior-$17,809 (-1.0%)PBI net production.
Lead → Hygiene days (current)16Aug 2026—17.5 YTD median+8 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)4Aug 2026—4.5 YTD median-3.5 vs prior month
Organic traffic———+11.6% YoYWebsite audit rollup (NP-99).
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion—last 30 days———Unmeasured.

Foundational reporting checklist · tech stack1 of 11 in place · 2 unverified · 3 missing

✗
Yext (or similar listing service)
Not in the SGA Yext account (101 entities, 2026-09-28)
·
PeerLogic analytics
Not on the PeerLogic location list
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
✗
Google Ads account live
On the NP-99 file with no paid-media tier — no Google Ads program
·
GA4 live
Not in the GA4 scan
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
·
Website access
Not on the website access registry
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
·
Facebook ownership
Not recorded
·
Instagram ownership
Not recorded
✓
Neurality live
Active on the Neurality location list

Phase 1 checklist1 of 5 in place · 0 unverified · 1 missing

✓
Website audit score · 62.9
Threshold 60
✗
GBP audit score · 63.4
Threshold 90
·
Social audit score
Not audited
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
·
PeerLogic
Not on the PeerLogic list

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

594 → 437
New patients
-157 · -26.4%
$1,697,512 → $1,679,703
Production
-$17,809 · -1.0%
16 d
Lead → hygiene
GREEN line is 14
93.97%
Hygiene %
NP-99
+11.6%
Organic traffic Δ
audit rollup
63.4
GBP score
threshold 90
62.9
Website score
threshold 60
—
Paid media
no spend on record
—
Call conversion
unmeasured
Live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

C1 Hold · Reroute · Pre-position — Ops holds this practice — Lead→Hygiene is over 14 days. Marketing freezes paid escalation, reroutes budget to the nearest GREEN sister practice, runs reactivation only, and watches the hiring pipeline. Flips GREEN after 60 days at ≤ 14 days (or a PRD start).

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.