SGA Dental Partners · Practice Scorecard

Miss Lou Ferriday

GPG2   General Practice · Growth · GREEN · tier 2  |  Gulf Coast · Growth Manager Kelly Caldwell · ROD Kassie DeCorte  |  missloudental.com

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients37743647 vs 54 prior-59 (-13.5%)PBI new patients.
Production$852,367$805,150$106,546 vs $100,644 prior+$47,217 (+5.9%)PBI net production.
Lead → Hygiene days (current)1Aug 2026—4.8 YTD median-3 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)4.5Aug 2026—5 YTD median-1.5 vs prior month
Organic traffic————Not in the NP-99 audit rollup; GA4 not connected to SGA reporting.
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion—last 30 days———Unmeasured.

Foundational reporting checklist · tech stack2 of 11 in place · 2 unverified · 3 missing

✗
Yext (or similar listing service)
Not in the SGA Yext account (101 entities, 2026-09-28)
·
PeerLogic analytics
Not on the PeerLogic location list
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
·
Google Ads account live
Not on the NP-99 file; no paid-media record
✗
GA4 live
No GA4/GTM found in homepage source
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
✓
Website access · WordPress + Divi
Internal Hosting · Internal GoDaddy (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
·
Facebook ownership
Access: Shared (social audit 2026-06-09)
·
Instagram ownership
Access: N/A
✓
Neurality live
Neurality link verified on site (2026-08-14)

Phase 1 checklist0 of 5 in place · 1 unverified · 0 missing

·
Website audit score
Not audited
·
GBP audit score
Not audited
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
·
PeerLogic
Not on the PeerLogic list

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

436 → 377
New patients
-59 · -13.5%
$805,150 → $852,367
Production
+$47,217 · +5.9%
1 d
Lead → hygiene
GREEN line is 14
—
Hygiene %
NP-99
—
Organic traffic Δ
audit rollup
—
GBP score
threshold 90
—
Website score
threshold 60
—
Paid media
no spend on record
—
Call conversion
unmeasured
Live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

B1/B2/B3 by paid-media tier (pull MCC) — Tier 2: diagnose which metric is down — NP down + production up means protect the mix and fix acquisition; then B1/B2/B3 by paid-media tier (pull MCC).

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.