SGA Dental Partners · Practice Scorecard

North Bay Dental

GPG3   General Practice · Growth · GREEN · tier 3  |  Delta · Growth Manager Jenn Freemyer · ROD Lanthea Mangum  |  northbaydentalclinic.com

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients46036858 vs 46 prior+92 (+25.0%)PBI new patients.
Production$908,844$863,140$113,606 vs $107,892 prior+$45,704 (+5.3%)PBI net production.
Lead → Hygiene days (current)6Aug 2026—5 YTD median+1 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)1Aug 2026—1 YTD median-1 vs prior month
Organic traffic————Not in the NP-99 audit rollup; GA4 not connected to SGA reporting.
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion—last 30 days———Unmeasured.

Foundational reporting checklist · tech stack2 of 11 in place · 2 unverified · 5 missing

✗
Yext (or similar listing service)
Not in the SGA Yext account (101 entities, 2026-09-28)
✗
PeerLogic analytics · North Bay Dental (SGA)
PeerLogic location list: Analytics LIVE = No
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
·
Google Ads account live
Not on the NP-99 file; no paid-media record
✗
GA4 live
No GA4/GTM found in homepage source
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
✓
Website access · WordPress + Divi
Internal Hosting · Internal GoDaddy (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
✗
Facebook ownership · facebook.com/northbaydentalsec/
Access: None (social audit 2026-06-09)
·
Instagram ownership
Access: N/A
✓
Neurality live · since 2 Dec 2025
Active on the Neurality location list

Phase 1 checklist0 of 5 in place · 1 unverified · 1 missing

·
Website audit score
Not audited
·
GBP audit score
Not audited
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
✗
PeerLogic
Not deployed

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

368 → 460
New patients
+92 · +25.0%
$863,140 → $908,844
Production
+$45,704 · +5.3%
6 d
Lead → hygiene
GREEN line is 14
—
Hygiene %
NP-99
—
Organic traffic Δ
audit rollup
—
GBP score
threshold 90
—
Website score
threshold 60
—
Paid media
no spend on record
—
Call conversion
unmeasured
Live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

B1/B2/B3 by paid-media tier (pull MCC) — Tier 3: B1/B2/B3 by paid-media tier (pull MCC).

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.