Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28
Metrics
| Metric | YTD | Prior period | Avg / month | DIF | Note |
|---|---|---|---|---|---|
| New Patients | 292 | 324 | 36 vs 40 prior | -32 (-9.9%) | PBI new patients. |
| Production | $2,705,844 | $2,873,886 | $338,230 vs $359,236 prior | -$168,042 (-5.8%) | PBI net production. |
| Lead → Hygiene days (current) | 5Aug 2026 | — | 8.2 YTD median | -14 vs prior month | GREEN line is 14 days. |
| Lead → Doctor days (current) | 5Aug 2026 | — | 4.5 YTD median | +4 vs prior month | |
| Organic traffic | — | — | — | +17.6% YoY | Website audit rollup (NP-99). |
| NP opportunities · PeerLogic | — | — | — | — | Per-location PeerLogic counts not yet in SGA reporting. |
| NP opportunities · Neurality | — | — | — | — | Per-location Neurality lead counts not yet in SGA reporting. |
| NP call conversion | 20.3%NP-99 period | — | — | — | Call conversion from the NP-99 diagnostic. |
Foundational reporting checklist · tech stack7 of 11 in place · 2 unverified · 1 missing
✓
Yext (or similar listing service) · Rock Hotel Dental
In the SGA Yext account (101 entities, 2026-09-28)
✓
PeerLogic analytics · Rock Hotel Dental
PeerLogic location list: Analytics LIVE = Yes
!
GHL subaccount + contact form
GHL round-1 roster · form not wired
✓
Google Ads account live · Bronze tier · $436 / mo budget
Dakota's paid-media tier tag (NP-99)
✓
GA4 live · G-KMG0WKQKNW
Tag found on homepage (scan 2026-05-03)
✓
Google Search Console live
Domain on the SGA Search Console access list
✓
Website access · WordPress + Other
External Hosting · Internal GoDaddy (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
✓
Facebook ownership · facebook.com/rockhoteldental/
Access: Full (social audit 2026-06-09)
·
Instagram ownership
Access: N/A
✗
Neurality live
Not live
Phase 1 checklist2 of 5 in place · 1 unverified · 1 missing
✓
Website audit score · 75
Threshold 60
✗
GBP audit score · 72.2
Threshold 90
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
✓
PeerLogic
Live
The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available
324 → 292
New patients
-32 · -9.9%
$2,873,886 → $2,705,844
Production
-$168,042 · -5.8%
5 d
Lead → hygiene
GREEN line is 14
84.32%
Hygiene %
NP-99
+17.6%
Organic traffic Δ
audit rollup
72.2
GBP score
threshold 90
75
Website score
threshold 60
$436 / mo
Paid media
Bronze
20.3%
Call conversion
threshold 45%
Not live
Neurality
chat + scheduler
The play from the code, per the GM Playbook
A1 → B2 Scale +$1K — A1 Foundation Sprint first (close the -F gaps), then Tier 1: reactivation, then B2 Scale +$1K.
This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.