SGA Dental Partners · Practice Scorecard

Total Care Dental

GPG1-F   General Practice · Growth · GREEN · tier 1 · foundation gaps  |  Great Lakes · Growth Manager Kelly Caldwell · ROD Leah Grevious  |  tcdmadison.com

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients33035641 vs 44 prior-26 (-7.3%)PBI new patients.
Production$3,178,879$3,181,174$397,360 vs $397,647 prior-$2,295 (-0.1%)PBI net production.
Lead → Hygiene days (current)120Aug 2026—7.5 YTD median+112 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)8Aug 2026—7.5 YTD median+1 vs prior month
Organic traffic———-25.1% YoYWebsite audit rollup (NP-99).
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion—last 30 days———Unmeasured.

Foundational reporting checklist · tech stack1 of 11 in place · 2 unverified · 3 missing

✗
Yext (or similar listing service)
Not in the SGA Yext account (101 entities, 2026-09-28)
·
PeerLogic analytics
Not on the PeerLogic location list
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
✓
Google Ads account live · Platinum tier · $288,740 / mo budget
Dakota's paid-media tier tag (NP-99)
·
GA4 live
Not in the GA4 scan
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
·
Website access · Unknown
Not on the website access registry
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
·
Facebook ownership
Not recorded
·
Instagram ownership
Access: N/A
✗
Neurality live
Not live

Phase 1 checklist1 of 5 in place · 1 unverified · 1 missing

✓
Website audit score · 60
Threshold 60
✗
GBP audit score · 72.2
Threshold 90
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
·
PeerLogic
Not on the PeerLogic list

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

356 → 330
New patients
-26 · -7.3%
$3,181,174 → $3,178,879
Production
-$2,295 · -0.1%
120 d
Lead → hygiene
GREEN line is 14
85.05%
Hygiene %
NP-99
-25.1%
Organic traffic Δ
audit rollup
72.2
GBP score
threshold 90
60
Website score
threshold 60
$288,740 / mo
Paid media
Platinum
—
Call conversion
unmeasured
Not live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

A1 → B3 Cadence Lock — A1 Foundation Sprint first (close the -F gaps), then Tier 1: reactivation, then B3 Cadence Lock.

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.