SGA Dental Partners · Practice Scorecard

Troy Family Dental

ACG2-F   Advanced Care · Growth · GREEN · tier 2 · foundation gaps  |  Specialty Practice 3 · Growth Manager Stephen Campbell · ROD Danette Williams  |  troyfamilydental.com

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients61577777 vs 97 prior-162 (-20.8%)PBI new patients.
Production$6,663,033$6,595,871$832,879 vs $824,484 prior+$67,162 (+1.0%)PBI net production.
Lead → Hygiene days (current)1Aug 2026—1 YTD median+0 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)4Aug 2026—4.8 YTD median-3 vs prior month
Organic traffic———+2.3% YoYWebsite audit rollup (NP-99).
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion—last 30 days———Unmeasured.

Foundational reporting checklist · tech stack0 of 11 in place · 2 unverified · 4 missing

✗
Yext (or similar listing service)
Not in the SGA Yext account (101 entities, 2026-09-28)
·
PeerLogic analytics
Not on the PeerLogic location list
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
✗
Google Ads account live
On the NP-99 file with no paid-media tier — no Google Ads program
·
GA4 live
Not in the GA4 scan
!
Google Search Console live
Domain not on the SGA Search Console access list — confirm verification
·
Website access · WordPress + Elementor
Not on the website access registry
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
·
Facebook ownership
Not recorded
·
Instagram ownership
Access: N/A
✗
Neurality live
Not live

Phase 1 checklist1 of 5 in place · 1 unverified · 1 missing

✓
Website audit score · 84.3
Threshold 60
✗
GBP audit score · 73.2
Threshold 90
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
·
PeerLogic
Not on the PeerLogic list

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

777 → 615
New patients
-162 · -20.8%
$6,595,871 → $6,663,033
Production
+$67,162 · +1.0%
1 d
Lead → hygiene
GREEN line is 14
87.66%
Hygiene %
NP-99
+2.3%
Organic traffic Δ
audit rollup
73.2
GBP score
threshold 90
84.3
Website score
threshold 60
—
Paid media
no spend on record
—
Call conversion
unmeasured
Not live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

A1 → B1 Add Paid $1K — A1 Foundation Sprint first (close the -F gaps), then Tier 2: diagnose which metric is down — NP down + production up means protect the mix and fix acquisition; then B1 Add Paid $1K. Add the Advanced Care service-line funnel on top.

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.