SGA Dental Partners · Practice Scorecard

TSP Smile Patrol

GPG1   General Practice · Growth · GREEN · tier 1  |  Gulf Coast · Growth Manager Kelly Caldwell · ROD Kassie DeCorte  |  smilepatroldental.com

Scorecard data through Aug 2026 · YTD = Jan–Aug 2026 · prior period = Jan–Aug 2025 · checklist sources as of 2026-09-28

Metrics

MetricYTDPrior periodAvg / monthDIFNote
New Patients3031,15338 vs 144 prior-850 (-73.7%)PBI new patients.
Production$622,161$886,908$77,770 vs $110,864 prior-$264,747 (-29.9%)PBI net production.
Lead → Hygiene days (current)6Aug 2026—6.5 YTD median-1.5 vs prior monthGREEN line is 14 days.
Lead → Doctor days (current)4.5Aug 2026—5.5 YTD median-2 vs prior month
Organic traffic————Not in the NP-99 audit rollup; GA4 not connected to SGA reporting.
NP opportunities · PeerLogic————Per-location PeerLogic counts not yet in SGA reporting.
NP opportunities · Neurality————Per-location Neurality lead counts not yet in SGA reporting.
NP call conversion—last 30 days———Unmeasured.

Foundational reporting checklist · tech stack5 of 11 in place · 1 unverified · 3 missing

✓
Yext (or similar listing service) · Smile Patrol
In the SGA Yext account (101 entities, 2026-09-28)
·
PeerLogic analytics
Not on the PeerLogic location list
✗
GHL subaccount + contact form
Not in the GHL round-1 roster (25 practices)
·
Google Ads account live
Not on the NP-99 file; no paid-media record
✗
GA4 live
No GA4 tag found in homepage source (scan 2026-05-03)
✓
Google Search Console live
Domain on the SGA Search Console access list
✓
Website access · WordPress + Other
External Hosting · Internal GoDaddy (access registry 2026-06-29)
!
GBP ownership
Manager access not recorded on an access registry — confirm ownership
✓
Facebook ownership · facebook.com/smilepatroldental/
Access: Full (social audit 2026-06-09)
✓
Instagram ownership · @smilepatrol_dental
Access: Full (linked to Facebook)
✗
Neurality live
Not live

Phase 1 checklist0 of 5 in place · 1 unverified · 0 missing

·
Website audit score
Not audited
·
GBP audit score
Not audited
!
Social audit score
Social audit verified 2026-06-09 — no numeric score
·
Google reviews, last 30 days
Not pulled — needs a SerpAPI review scan
·
PeerLogic
Not on the PeerLogic list

The read Jan–Aug 2026 vs same period 2025 · foundation scores from the NP-99 diagnostic where available

1,153 → 303
New patients
-850 · -73.7%
$886,908 → $622,161
Production
-$264,747 · -29.9%
6 d
Lead → hygiene
GREEN line is 14
—
Hygiene %
NP-99
—
Organic traffic Δ
audit rollup
—
GBP score
threshold 90
—
Website score
threshold 60
—
Paid media
no spend on record
—
Call conversion
unmeasured
Not live
Neurality
chat + scheduler

The play from the code, per the GM Playbook

B1/B2/B3 by paid-media tier (pull MCC) — Tier 1: reactivation, then B1/B2/B3 by paid-media tier (pull MCC).

This page is generated from the classification and the access registries. A hand-written 90-day plan (like Statesboro Family Dental) replaces it when the Growth Manager builds one.